UA&P Tambuli Awards 2013 Souvenir Program by Vitalstrats Creative Solutions

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The tambuli symbolizes authentic effectiveness because of its ability to clearly transmit sound to distant places. It stands for marketing communicators who create and deliver messages focused on results that build long-lasting value for their organization, markets and stakeholders, and for the good of society.

About the UA&P Tambuli Awards

Note from the Overall Jury President

Testimonials

Message from the Advisory Board Chairman

The UA&P Tambuli Awards Advisory Board

Special Awards

Awards Categories

Special Winners

UA&P Tambuli Awards 2013 Jurors

Tambuli Awards Judging Photos

CMO of the Year

The Winners

Carmencita Esteban Platinum Award

About UA&P Tambuli Awards 2013 Souvenir Program

The UA&P Tambuli Awards

is the only global award that celebrates Integrated Marketing Communications (IMC) effectiveness and the promotion of societal values in one award.

Objectives To further the practice of profitable IMC through the analysis and measurement of corporate brand investments and returns. To promote societal values through IMC

t is an honour to judge an award that rewards the ambitions of the new generations in combining creative work with effectiveness, for good.

This is the time for the region to lead the world. There is such richness to be tapped from the unique and diverse cultures of Asia Pacific, and in burgeoning markets that will have global significance this century. For perhaps, the first time in modern history, there is a role reversal that sees trends emerge from Asia and spread worldwide. The work we all produce here, for creativity, for effectiveness, for good, is set to lead the way. It is with this exciting prospect that we have had the opportunity to participate in UA&P Tambuli Awards 2013. I thank you, in advance, for an inspiring and enjoyable year.

Rupen Desai

Overall Jury President UA&P Tambuli Awards 2013

“The UA&P Tambuli Awards play an important role in the field of communication. Advertisers have a responsibility to both consumers and society. Great advertising is that which not only communicates how products and services can contribute to the enhancement of the quality of the lives of individual consumers but does so in a way that is in tune with the fundamental values of the society in which those consumers live.”

John Martin Miller

Chairman and CEO Nestlé Philippines

“What is unique about UA&P Tambuli Awards is the fact that it champions societal values as a key ingredient of building business through IMC. The awards are a reminder to corporates that doing good and good business can go hand in hand.”

Sudip Mall

General Manager Mondelez International

“What makes the UA&P Tambuli Awards singularly great is that amidst the glut of industry awards that honor incredible visuals and sales figures, Tambuli champions a philosophy in marketing that rightly recognizes the integral connection between values and effectiveness. Brands have to deal with its audience as people. Campaign messaging that reflects that through a strong and ethical point of view will get the best results. Bill Bernbach once said that, contrary to popular belief, creativity was the most practical thing a businessman can employ. As the UA&P Tambuli awards prove, values are just as sensible.”

John Zeigler

Chairman and CEO, DDB Asia-Pacific, Japan, India

Message from the UA&P Tambuli Awards 2013 Advisory Board Chairman My dear friends and colleagues, I offer my hearty congratulations to the winners of the UA&P Tambuli Awards 2013: 7th Asia-Pacific IMC Effectiveness and Values Awards. Itâ&#x20AC;&#x2122;s been a truly thrilling year for us: with over three hundred entries received, the panel did not want for quality work to award with metals. Nurturing this singular competition has been a happy challenge, and we have been nothing but pleased with the strong and steady increase in participants over the years. That said, I would especially like to acknowledge the participation of the regional agencies and jury members who hail from Singapore, Shanghai, India, Indonesia, and other countries in the Asia-Pacific Region. Your presence lends to this congress a global sense of appreciation for values, and reinforces the unity of the Asia-Pacific Region under the banner of IMC Effectiveness and Values Advertising. Lastly, a huge thanks goes out to our partners - MORES, InterMedia Consulting, and Studio 23; as well as our sponsors and corporate partners Albergus Catering, ASAP, Clear Channels, GA Printing, Havas Media Ortega, Inkwell Publishing Co., Inc, Lowe Philippines, Philippine Survey and Research Center, RMN Networks, Vitalstrats Creative Solutions, and Zenithoptimedia. I extend thanks also to our media sponsors:. ABS-CBN, Adobo Magazine, Business World, Good Life, Philippine Daily Inquirer, and The Philippine Star. You have been integral to turning what were once mere possibilities into a wonderful reality. Your patronage is greatly appreciated, and we hope for your continued support for the UA&P Tambuli Awards.

javier calero

THE UA&P TAMBULI AWARDS ADVISORY BOARD

Javier Jose Calero // Chairman, UA&P Tambuli Awards Advisory Board

Carmencita Esteban // President, Philippine Survey and Research Center

Vicente Dinglasan // Relationship Partner-Philippines, Li & Fung Management Ltd.

Eric Canoy // President, Radio Mindanao Network

Jaime Puno // Former Chairman, President and CEO, Dentsu, Young and Rubicamâ&#x20AC;&#x201D;Alcantara

Raul Juan Esteban // Managing Director, Philippine Survey and Research Center

Herminio OrdoĂąez // Chairman Emeritus, Publicis Manila

March Ventosa // Head of Cable Channels & Print Media, ABS-CBN Broadcasting Corp.

Bobby Barreiro // Executive Vice President and Chief Operating Officer, TV5

Andre Kahn // President, J. Romero & Associates

Francine Calero-Racho, Ph.D. // Vice Dean, School of Communication, UA&P

Jerry Kliatchko, Ph.D. // Dean, School of Communication, UA&P

Special Awards Carmencita Esteban Platinum Award Effectiveness Creative Agency of the Year Effectiveness Advertiser of the Year Tambuli Chief Marketing Officer of the Year

AWARDS CATEGORIES

Small Budget Brand Established Brand Innovative and Integrated Media Teens Brand Creative Effectiveness Fashion Brand Advocacy Family-Oriented Brand

Insights and Strategic Thinking Integrated Digital or Mobile-Led Program Integrated Outdoor-Led Program Integrated Promo and Activation-Led Program Integrated PR-Led Program Integrated Branded Content and Entertainment

Carmencita Esteban Platinum Award Itâ&#x20AC;&#x2122;s More Fun in the Philippines Campaign Advertiser: Department of Tourism Agency: BBDO Guerrero

Effectiveness Creative Agency of the Year McCann WorldGroup

Effectiveness Advertiser of the Year Department of Tourism

Tambuli Chief Marketing Officer of the Year Mr. Albert Raymond Cuadrante General Manager, Greenwich Immediate Past Vice President for Marketing, Jollibee Foods Corporation

THE UA&P TAMBULI AWARDS 2013

J U R O R S

Rupen Desai

Overall Jury President Rupen Desai is the Regional President for Lowe + Partners, Asia Pacific. Having spent most of his working life at Lowe, his experience spans differing Lowe offices like Mumbai, Dubai, Beirut, London, Bangkok and Singapore. Currently based in Singapore, he leads the Lowe network across AsiaPacific. In addition, he continues to lead communications on the Unilever laundry business ‘Dirt is Good’ for Lowe, globally. Dirt is Good is renowned as an effective case of Populist Creativity at work and was recently consolidated, globally, at Lowe.

His teams have been awarded in numerous global & regional shows like Cannes, New York Advertising Festival, Effie’s, LIA Festival, Clio, AME’s, Spikes, Dubai Lynx and more for campaigns partnered with clients like Unilever, HSBC, Stella Artois, Johnson & Johnson to name a few.

Hans Eric Roxas-Chua

Albert Cuadrante Albert Cuadrante was recently appointed as General Manager of pizza and pasta chain, Greenwich, a member of the Jollibee Foods Corporation, last April 1, 2013. Prior to Greenwich, Albert held the position of Vice President for Marketing for the Jollibee brand. He is credited for strengthening Jollibee’s business and brand leadership position despite an intensely competitive fast food environment. During his term as Jollibee’s Marketing Head, Albert was also a strong advocate of promoting Filipino Values as an integral part of Jollibee’s marketing campaigns and programs. One such program is the launch and institutionalization of the Jollibee Family Values Awards, which recognizes outstanding Filipino families who not only exemplified living out positive values but also made an impactful difference in their respective communities. Albert is also the founder and director of Acumen Strategic Consulting, a marketing consultancy firm, and a part-time faculty member at Ateneo De Manila University, teaching Advertising and Marketing.

Co-director of the Certified Digital Marketing Program and the International Institute of Digital Marketing. Hans is also a Director of the Ateneo Java Wireless Competency Center, and CEO of e-Learning Edge, a leading provider of online education in the country.

Chiqui G. Lara Chiqui is currently the President and CEO of Y&R Philippines. Throughout her close to 30-year marketing communications career, Chiqui has worked with top multinational and local clients. Chiqui is proud to have worked alongside the best in the business from her days as a trainee at JWT, to Lintas, to Jimenez/D’arcy and basic advertising as president/CEO and chairperson. Outside the advertising world, Chiqui works with GKonomics, the livelihood arm of Gawad Kalinga; focusing on the Design Series, working with leading Filipino architects and designers.

Claire Drueco-Lopez

Jimmy Santiago

I got my first taste of the advertising industry in a small agency back in the early 80s where I stayed for a couple of years. Thinking I’d had enough of that, I quit and tried the life of a rolling stone, hopping from one quick job stint to another until 1986 when I fell on advertising’s lap once again as a copywriter at J. Walter Thompson (JWT).

Co-founded TBWA\SANTIAGO MANGADA PUNO, the agency that has won the 4A’s AGENCY of the YEAR AWARD five times. Former President of the 4As, and the Creative Guild of the Philippines Recipient of the Creative Guild’s Lifetime Achievement Award. Ad Congress Executive Committee member in1991, 1997, 1999, 2001, 2005 in charge of the Opening Ceremonies, the Araw Awards Creative Competition and Araw Awards Night. Jimmy Santiago used to be a member of the Board of Directors, Vice President and Executive Creative Director of Ace Saatchi & Saatchi, an adjunct professor and a guest lecturer at the UP College of Fine Arts.

This time, the relationship lasted about a decade and a half, with me ultimately rising to the position of Vice President and Executive Creative Director of JWT. With the arrival of my second child in 1999, I decided to retire (or so I thought) from stressful living and set up a relaxing home-based business. But early in 2004, some former associates asked if I’d like to hop back onto advertising’s back, but this time, as a partner in our own ad agency. I said yes, and we set up Dyll, the “D” in the acronym being me.

A librettist, a playwright, and an awardwinning songwriter.

Jenny Wieneke Jenny Wieneke is an advertising expert with over 20 years of experience building and handling multi-national and local brands ranging from food, pharmaceuticals, alcohol, personal care and telecommunications. In her 22 years in the industry, Jenny has been immersed in all aspects of the business from ATL, BTL, PR as well as digital in the following Agencies, PAC-BBDO, Lintas Manila, and Draftfcb. A people person with many talents, she has managed to build Digital Draftfcb from the ground up to a multimillion peso revenue center today.

Jasper Tiu

Harpreet Singh Kaintel

Jasper Tiu is the VP for Sales and Marketing for the Peerless group of companies. He is an alumnus of the University of Asia & the Pacific and earned his Executive MBA at the Richard Ivey School of Business, University of Western Ontario, Canada. Peerless Products Mfg. Corp. are the makers of Champion detergent, one of the strongest Filipino brands today. Peerless believes that the Filipino is discerning, and hence offers sincerely high quality products Filipino consumers deserve. This simple yet challenging approach, Jasper believes will continue to help Peerless provide amazing things to the market.

Chief Strategy Officer - APAC ZenithOptimedia Harpreet has been in advertising business for over 20 years spread over India, Singapore and United States of America. His experience spans management of blue-chip media clients across diverse categories extending from FMCG’s (P&G, Nestle in APAC) to technology (Global Business Head for HP). Armed with an engineering degree and Masters in Management and Systems from IIT-Delhi, his core strengths are strategy, analytics and integrated solutions.

For the last twelve years, Harpreet has been associated with ZenithOptimedia in the region, managing diverse roles from P&L management to product development and enablement. He plays a key role in helping drive change across clients’ and ZenithOptimedia to address the changing consumer and media world and is a core member of Live ROI development team. Harpreet is also part of global data taskforce at ZenithOptimedia. Harpreet currently holds the position of Chief Strategy Officer – APAC.

Mr. John Miller John was appointed Chairman and Chief Executive Officer of Nestlé Philippines, Inc. in October 2009. Before this, he was Chairman and CEO of Nestlé Indochina, a post he assumed in January 2008 after holding the position of Managing Director of Nestlé Singapore Pte. Ltd., his first assignment in Nestlé. John joined Nestlé in August 2006, after serving as Senior Vice President for Danone’s Biscuit business in the Asia Pacific region, also based in Singapore. While in Danone, he was a member of the Asia Pacific Management Committee and sat on the boards of Britannia Industries

Ltd in India and Continental Biscuits Ltd in Pakistan. Prior to this, John was the Senior Vice President for the Unilever Home and Personal Care business in Africa, Middle East and Turkey. In earlier assignments with Unilever, John held various senior management positions in marketing in the Czech and Slovak Republics, Malaysia, and Indonesia. A graduate of the University of Durham in England with a Bachelor of Arts degree in English Literature and Geography, John’s first overseas assignment was as Country Manager in the United Arab Emirates in 1984. He has also worked in brand marketing in the UK.

Jos Ortega Jos is the Chairman and CEO of Havas Media Ortega, the first fully-integrated media agency in the country with its digital expertise and social marketing at its core. After only 9½ months of operation in 2012, Havas Media was recognized by R3 as the Number 1 media agency in new business wins in 2012.

Margot Torres 25 years of marketing experience in various industries from consumer goods, healthcare, telecoms and fast food. Close to 10 years with McDonald’s and recognized as Brand Ambassador by McDonald’s APMEA women’s leadership network in 2010.

Jos is also the Chairman of BrandLab, the corporate brand transformation consultancy that leverages the power of stories.

Mio Lejano Chongson She is currently the Chief Operating Officer of Ace Saatchi & Saatchi. She was the past President/ CEO of Blue Bottle Advertising. Before these, she was the Client Service Director, Management Committee Member in BBDO/Guerrero Ortega and Jimenez D’Arcy .

He has been in the industry for 30 years. He was previously the CEO of J. Walter Thompson, the Co-Founder and Vice Chairman of BBDO Guerrero Ortega, the Strategic Planning Director of Ogilvy & Mather and Account Director of Lintas (Lowe).

In 2013, she was the Chairperson of ARAW Values Competitions Committee. In 2011, she was the Chairperson of 4As (Association of Accredited Advertising Agencies of the Philippines ). In 2010, she was the Chairperson of the Agency of the Year Awards. She was also a consistent Panel member of the Advertising Standards Council.

He was also the Regional Training Director of BBDO Asia and Country Training Director of O&M Philippines. Outside of work, Jos was the President of the Philippine Marketing Association (2004) and the Secretary-General of the Asian Marketing Federation (2006). He is currently an Adjunct Professor at the Asian Institute of Management and the Adviser of the De La Salle University College of Business.

A strategic Client Service Director- with high appreciation of the strategic process, providing essential framework for creative development.

Michel Borelli

A multi-cultural marketing communications professional, with a huge appetite for great work. Born and educated in France, Michel began his career in advertising as a Copywriter with DDB Los Angeles, followed by BETC EuroRSCG in France - for what remains, to date, his only stint in his native country.

Thought leader in Philippine advertising as PANA president in 2010 and 2012. Agora awardee for excellence in marketing management in 2010 and the pioneer recipient of the Tambuli CMO of the year in 2011 and recently member of the jury at Festival of Asian Marketing Effectiveness 2013. Expertise in account management- a well-balanced experience of handling strategy-based clients (P&G) to creativitybased accounts with notable client service leadership on successful agency endeavors: BBDO’s award-winning “Wow Philippines” Dept. of Tourism campaign in 2003, and P&G Whisper’s ascent to market leadership in 1990s against formidable market leader Modess. Track record of developing accounts people to become key talents in the industry. Recently cited as one of the 10 “powerwomen” in advertising by the highly recognized advertising/marketing trade publication, Adobo Magazine

When Ogilvy London headhunted him to run their Ford Of Europe business in 1998, Michel re-invented himself as a fulltime “suit”… and never looked back.

In his twenty years in the business, he has won every respected award, creative or effective, including Cannes, One Show & Effies.

During his 11+ years with the WPP network, he has held various senior level management positions out of Vietnam, Indonesia, Singapore, London & New York.

Michel is married to Elsa, an Indonesian national, and the proud father of a four year-old boy, named Kiran.

Mitos Borromeo Mitos Borromeo has worked with Lowe in 4 Asian markets as client service director handling local, multinational, and regional accounts. Upon returning to the Philippines, she has also been M.D. of JWT, and then Mindshare, a media agency, and promoted to CEO of GroupM. She is sometimes a freelance strategy consultant with Good Thinking, a research agency. Currently, she is the M.D. of Bates CHI & Partners in Manila.

Monica A. White

Patrick Tom

Ravi Deshpande

Monica White is the CEO of McCann Worldgroup Thailand, Thailand’s leading integrated marketing communications agency, a post she assumed in January 2010. As CEO, Monica heads up a multi-disciplinary organization that is comprised of 6 companies: McCann (brand building); MRM (digital marketing/CRM); Momentum (activation); McCann Healthcare (professional/consumer communications); Craft (global production); and Weber Shandwick (public relations).

Patrick has spent the last 9 years in Asia and over a decade in the U.S. holding senior creative posts at TBWA\, Saatchi & Saatchi, Publicis, McCann-Erickson and FCB, giving him a great understanding of cultures, insights and values on both sides of the Pacific.

Ravi Deshpande graduated in Applied Art and started his career with Clarion and O&M before moving to the newly formed JWT agency, Contract, in 1987.

Patrick is currently the executive creative director of TBWA\ Vietnam, and spent two years previously in their Hong Kong office as Group CD and Head of Art. Prior to joining the network, Patrick served as Executive Creative Director of Eight Partnership, guiding them to one of Hong Kong’s top 10 hottest creative agencies in 2008.

With 25 years of experience in integrated marketing communications (20 years at McCann Worldgroup of which 5 years were in Singapore and 15 years in Thailand), Monica is committed to delivering impactful, innovative and integrated marketing solutions to clients that have the greatest possible business impact. She has worked on a cross section of clients, which include among many others, Nestle, L’Oreal, Gillette Goodyear Tires, Exxon Mobil, The Tourism Authority of Thailand, Boots Retail International, and Deutsche Bank. Monica is the 1995 recipient of the Harrison McCann Award for Leadership.

Raoul S. Panes Raoul is a Business Management graduate of the Ateneo de Manila University. He started his advertising career in account management. After a year, he shifted to copywriting at JWT where he quickly rose

to become Creative Director. He then moved to Jimenez D’Arcy, now Publicis Jimenez Basic. Prior to joining Leo Burnett Manila, he was Executive Creative Director at BBDO Guerrero Ortega. Having been listed among Campaign Brief and Media Magazine’s top creatives in Asia, he has won recognition at Cannes, One Show, D&AD, Adfest, Spikes Asia, New York Festivals, London International and Clio. He has also served as President of the Creative Guild of the Philippines and chairman of the biennial Philippine Advertising Congress Araw Awards. His creative judging duties include London International, Adstars Busan, New York Festivals, Clio and Cannes. When he’s not doing ads, he pounds the pavement in long runs and dreams of writing the Great Philippine Screenplay. He is married to Jennie, production/ interior designer and passionate dog lover.

His client experience spans major global brands such as Adidas, Visa, Standard Chartered Bank, Pocari Sweat, Virgin Atlantic Airways, Nokia, Starbucks, Mead Johnson, Cathay Pacific Airways and Toshiba as well as regional & local brands like Shangri-La Hotels, Hong Kong Tourism Board, Watsons Water and China Light & Power. His work has been recognised internationally at Cannes, One Show, Webby Awards, AdFest, New York Festivals, Epica, Long Xi Awards, Spikes, Creativity, The WORK, Communication Arts, GRAPHIS and Hong Kong Kam Fan Awards. Although one of Patrick’s notable creative achievements was a top ten hit in Finland with his former band some moons ago.

Within a few years, he turned the place into a melting pot of the best creative minds in India and led the agency to win over 500 awards for creative excellence along with awards at Cannes, One Show, D&AD, Clio and other international festivals. Contract went on to win Agency of the year at the Advertising & Marketing national awards four times and Agency of the Year at Ad Club Bombay, in 1999. This resulted in Contract being recognized as the best creative force in the country. In his personal capacity he has been judged as the Art Director of the Year twice, the Creative Professional of the Year and was awarded for ‘Outstanding Contribution to the Advertising Industry in India’ in 2003.He has also been honoured as one of the six living legends of Indian advertising in the last fifty years by Madras Advertising Club in 2006. After a long and successful innings at Contract, in August 2001, started “Lemon”, in alliance with Euro RSCG Worldwide. In 2008, Ravi was elevated to the position of Chairman for the Contract network in India. Ravi has been a judge at major international award festivals like the One Show, Cannes Advertising Festival, D&AD, AdFest, Dubai Lynx, Malaysian Kancils and Clio.

Siscu Molina In 1988, Siscu Molina joined Tiempo BBDO as a copywriter. In 1990 he was appointed Creative Director. In 1998 he was appointed Executive Creative Director and since November 2005 he is partner and Chief Creative Officer of Tiempo BBDO. With degrees in Advertising and Public Relations, and graduated work at Universidad Autónoma de Barcelona, Siscu has built a solid career in advertising in Spain and abroad. Of his 26 years of experience, almost 25 have been dedicated to Tiempo BBDO. He won his first Cannes Lion in 1998 and his management focused in pursuing creative excellence, the agency has won more than 60 national and international awards in different disciplines such Digital, Press, Promo, Film and Design. In 2010 the agency’s work for Roca was awarded in Cannes with a Gold and a Silver Lion. 2012 has also been a successful awarded year with 3 Grand Prix in FIAP, El Sol and Laus Festival and winning gold in the national Efi Awards.

Under his leadership, the agency has produced work for global brands like Pepsico Snacks, Sony, Greenpeace, United Nations, Bayer or Nestlè and local brands like Vueling Airlines or Roca. He is also European Creative Director for Pepsico and Global Creative Director for Roca, leading teams and developing international projects. Siscu has been jury in the most important national and international advertising festivals, such as El Sol, FIAP, Eurobest, NY Festivals, PIAF Awards, Festival de Antigua, LAUS or El Ojo de de Iberoamérica and is a regular speaker in universities and business programmes.

In 2007, Stuart moved to Asia to help expand MPG across the region, including launch of the Singapore and Malaysia operations from scratch. During the 2007-11 period, MPG grew rapidly to become one of the most competitive agencies in Singapore, consistently topping the new business rankings and being the only agency to achieve 3 consecutive A grades from RECMA, with a “Dominant & Successful” evaluation in 2011. MPG Singapore clients - won through competitive pitches - include

Venus Navalta

Tony is Chief Executive of BBDO Guerrero, the country’s most awarded agency both domestically and internationally. He manages BBDO’s relationship portfolio across a range of communication disciplines both traditional and digital, with clients as diverse as Pepsi, Bayan Telecommunications and of course, the Department Of Tourism’s “It’s More Fun...” campaign. Previously Deputy Chairman at RKCR/Y&R (then the UK’s leading creative agency), where he was voted one of London’s top 10 account managers, Tony moved to Manila in 2011.

Venus joined ZenithOptimedia in 2010 and quickly grew ZenithOptimedia to be one of the biggest, most dynamic, and rewarded media agencies in the country, winning several awards, including the first “Media Agency of the Year” in 2011 and Campaign’s SEA Media Agency of the Year 2012 for the Philippines. She has more than 30 years of media marketing experience working for McCann Worldgroup, Universal McCann, DYR Singapore and PSRC.

Academically, he graduated from, Oxford University with an MA in Ancient & Modern History. In his spare time, he plays bass, collects jukeboxes - and 45s to fill them with - and keeps unusual hours in trying to follow his beloved Newcastle United in the English Premier League from several time zones away.

Stuart Clark Stuart joined the group in 2001, to work on the flagship Orange telcom account at MPG London. After 3 years, he moved into the MPG International division, responsible for such global and regional accounts as Airbus, Exxon, InterContinental Hotels Group, Barclays, BAE Systems, Dresdner Kleinwort, and Orange Business Services. During his time in London, Stuart won several industry awards, including being named one of the first ever “Global Agency Innovators” by The Internationalist in 2006.

Tony Harris

Xavier Oliver Conti Singapore’s leading retailer and South East Asia’s largest banking group. During 2011, Stuart was promoted into his current role as Managing Director, Havas Media International for APAC, with responsibility for the group’s key regional and multi-market client relationships, as well as overseeing regional new business, marketing and selected commercial activities. Stuart is a keen participant in industry forums: he speaks and judges regularly at industry events such as Spikes and Festival of Media. In April 2013, Stuart was named one of Campaign Asia’s “40 under 40”.

Mr. Xavier Oliver Conti is the President of BBDO Spain since March 2007 to present. He is a member of the Board of Directors of BBDO Worldwide, Chairman of The Media Partnership and, Founder and Dean of BBDO University Worldwide. At present: Chairman and CEO of Cognoscere, a Strategic Communications Consultancy Chairman of Oliver Conti Wineries Professor at IESE (Instituto de Estudios Superiores de la Empresa) Barcelona, Madrid since 1991 Professor at the University of Navarra, Pamplona. Faculty of Communication Science since 1991. Responsible of the subject: Leadership and Management of Communication Companies Professor at the MGEC (Master in Communication Companies Management). University of Navarra. Pamplona Professor at the ISEM Fashion Business School since 2011 Member of the Board of the Éxit Foundation Member of the Board of the Teaming Foundation Member of the AED (Managers Spanish Association) Member of the Supervisory Council of the EACA European Advertising Certificate

Angel Guerrero Though known in the advertising world as the founder and editor-in-chief of adobo magazine--the authority in Advertising, Design, and Marketing Communications in the country--Angel Guerrero’s contribution to the industry goes beyond paper. First, from being a magazine that she started at a spare room at home a mere 7 years ago, adobo is now a multi-media, multi-awarded enterprise. Adobo Digital has recently been recognized by the Asian Publishing Awards of 2011 at Thailand for its well-synced platforms. The adobo brand has also grown to include adobo digital, adobo books, and adobo main

course. Events such as the adobo run, adobo masterclass, and adobo design awards are considered industry red-letter days. Though quite impossible to separate her from adobo, Angel had a 15-year career at McCann Erickson, rising to the Business Unit Director post. She left her mark by earning the company one of the first AME Advertising and Marketing Effectiveness Awards in the country, along with a slew of Agency of the Year Awards. She then went on to become a journalist for the advertising beat of the country’s leading dailies.

A self-confessed pro-Creatives and advocate of great advertising, she is a major fixture at all the important industry events—from the Cannes Advertising Festival, the Asia Pacific Advertising Festival in Thailand, to all main advertising events in the Philippines. She keeps her ears close to the ground, going where all great ideas go.

Lukasz Roszczyc

Matec Villanueva

Robert Labayen

JR Ramos

Management and marketing professional with over 10 years of experience in communication, professional services business development and fast moving consumer goods.

Over 25 years of marketing and communications experience and she still gets excited with every new brand effort. Teaching at the Ateneo de Manila University, John Gokongwei School of Management is her way of giving back to the industry that shaped her life.

Robert Labayen spent 22 years in advertising prior to joining ABS-CBN in 2004. He started as a copywriter and rose to the rank of Managing Partner and Executive Creative Director. Today, he is Head of ABS-CBN’s Creative Communications Management . His division articulates the ABS-CBN vision of service to the Filipino through their work in promoting ABS-CBN’s image and entertainment, news, sports and advocacy programs. Filipinos around the world always look forward to the Summer and Christmas SIDs that his division creates. Mr. Labayen wrote the song Bro, Ikaw ang Star ng Pasko, Piliin mo ang Pilipinas and Kwento ng Pasko among many others.

JR is Joint Chief Executive Officer in Publicis JimenezBasic in the Philippines, overseeing accounts such as Jollibee Foods Corporation, Globe Telecoms, United Laboratories, Monde Nissin Corporation, Splash Corporation among others.

Since November 2011 Lukasz is leading Leo Burnett Vietnam to become the country’s premier integrated agency with the strong digital capabilities at its core. Having spent over 2 years in Silicon Valley, where he experienced firsthand the ever-changing possibilities driven by technology, innovation and digital, he is passionate to drive Agency brands to break-through communication solutions. Lukasz has extensive international experience including Europe, North America, Asia, and is passionate about developing markets and emerging industries. He has an MBA degree from Hult International Business School in San Francisco and Boston. In his free time, he is an active kite surfer, snowboarder, tennis player and salsa dancer.

JR is married to Anne, have three sons Uno, Juan and Ichi. His favorite pastimes include travelling, sneakerhunting (current shoe collection: 88 pairs), listening to rock and indie music, collecting watches and playing computer/console games.

Ying Miller Ying started her career in Research and Marketing in Malaysia after business school in England, and remains a staunch Marketing practitioner in every sense of the word today. Ying spent many years with Ogilvy & Mather in Kuala Lumpur, Prague, Vienna and London before returning to Asia to join The Brand Learning Partners UK as their Asian Consultant. Ying has her own Mandarin Language school in Singapore as well as being involved in several charitable projects in the Philippines.

Nic Gabunada A keen strategic thinker, champion team-builder, mobile marketing expert and a visionary entrepreneur, Nic Gabunada, now President/CEO of the Omnicom Media Group Philippines, was also head of Integrated Sales & Marketing of top TV network, ABSCBN, for 8 years. Prior to this, he led the networkâ&#x20AC;&#x2122;s Research & Business Analysis division.

Pauline Fermin Pauline Fermin is the Managing Director of Acumen, a Brand Strategy Consultancy firm. Prior to this role, Pauline (or Ms. Fermin) was based on Bangkok, Thailand as Strategic Planning and Profitability Director of Beverage Partners Worldwide Asia, the joint venture of Coca-Cola and Nestle. She started her career as a Brand Manager in Procter and Gamble Philippines, then moved on to The CocaCola Export Corporation Philippines as Marketing Strategy Manager and Strategic Planning Director. She graduated from the University of the Philippines with a degree of Bachelor of Science in Business Administration and Accountancy. She is currently a faculty member of the School of Communications, UA&P. She is married with 5 children.

March Ventosa March is the Head of ABS-CBN Narrowcast Group (ABS-CBN Publishing, Creative Programs, Inc., Studio 23, ABSCBN Sports) and DTT Channels (Cinemo & Yey). He joined ABS-CBN to become the Head of Corporate Marketing for the network in 2006. Prior to his current position, March was Managing Director of ABS-CBNâ&#x20AC;&#x2122;s Cable Channels and Print Media Group in April 2009. He brings to the network his over 20 years of professional experience in general management, marketing and communications here and abroad. Prior to ABS-CBN, he was managing director of Leo Burnett Manila, President of ARC Worldwide & Blackpencil Advertising. He was also a chairman and president of the Association of Accredited Advertising Agencies of the Philippines, a board director of AdBoard, Executive Vice President of the Kapisanan ng mga Broadkaster ng Pilipinas, and the founding chairman of the Araw Values Awards, a member of the Advisory Board of UA&P Tambuli Awards. Ventosa was honored in 2004 by his alma mater, De La Salle University, as one of its alumni achievers for having made a significant contribution in the field of advertising.

Blen Fernando Ms. Blen Fernando is currently the Vice President for Marketing of Alaska Milk Corporation and member of its Management Committee. Blen was named the 2012 Tambuli Awardee for Chief Marketing Officer of the Year, the 2009 Agora Awardee for Marketing Management by the Philippine Marketing Association (PMA) and Outstanding Women in Sports (Sports Marketing Category) in 2000 by the National Commission on the Role of Women and Philippine Sports Commission. She is currently the President of the Philippine Association of National Advertisers (PANA), Corporate Secretary and Original Incorporator of the Advertising Standards Council (ASC) and a Board Trustee of the Ad Foundation of the Philippines. She has supported the Chosen Children Foundation Inc. and the Council for the Special Protection of Children as well as the promotion of marketing excellence as speaker, resource person and advertising competition judge, here and abroad.

Maricelle Narciso

Ms. Narciso is currently the Country Manager of PepsiCo, Inc. She is the first ever Filipino Pepsi GM since 1946. She is an 18-year PEPSICO Marketing and Commercial veteran who, since joining, doubled the Companyâ&#x20AC;&#x2122;s core carbonated soft drinks business. Also led its beverage portfolio transformation to grow the Tropicana, Gatorade, Lipton RTD and Sting trademarks, now significant profit contributors to the PepsiCo Philippines business. Before working in PepsiCo, she worked for 13 years in Unilever Philippines and Indonesia in marketing and consumer research. She graduated with a Psychology major from the Ateneo de Manila.

Lizelle Maralag

Ms. Maralag is the President and Chief Operating Officer of GMA Marketing and Productions, Inc. since 2010. She is currently a Director of the Advertising Foundation of the Philippines Board since 2010. She is the Former Managing Director of Starcom Mediavest Group Philippines (2000-2009) and the former Chairman of Publicis Groupe Media Philippines (2006-2009). She is also a part-time Instructor at the University of Asia and the Pacific School of Communication. She is a graduate of Bachelor of Science in Statistics from the University of the Philippines, Diliman. She took post-graduate studies at the INSEAD, Singapore. She is a social advocate and a mother of two.

Toti Soliongco He is the current head of TOL Strategic Marketing Communications, and concurrent Partner at Creativelab, Inc. He is the former Vice President at McCann Worldgroup, and Managing Director of Momentum Philippines. He teaches Brand Activation and Advertising Management to IMC students at UA&P. He enjoys Rock n Roll, and restoring vintage Volkswagens.

Bobby Barreiro He has lived and breathed broadcast and television for most of his life. While most of what he does is measured by ratings, meaningful content fulfills him. He will always be on the lookout for the latest trends in media and technology. He is now the COO and External Vice President of TV5.

AJ Van Triest Before taking on his current position as Category Director for Dairy-Based Beverages at Friesland/Campina, AJ van Triest served as the Global Marketing President of Beverage Partners Worldwide (BPW), a joint venture between Coca-Cola and NestlĂŠ. Van Triest has also held several marketing roles at Unilever in Europe and Asia.

Eleanor Modesto

Ronald Barreiro

Eleanor Modesto has indeed had a storied career in foreign advertising. Having worked for Lintas in Manila and Jakarta, She is considered the Godmother of Indonesian Advertising for her work as Country Head (CEO) of Lowe Worldwide Indonesia, a post which she has held since the mid-1990s. In 2007 Modesto set up shop as the owner of ESM Training Consultancy. Today she is the President of PURE Digital Communications in Ortigas.

Ronald Barreiro is currently a General Manager and Partner at creative agency DM9 JaymeSyfu. Barreiro was formerly EVP for Account Management at Publicis Manila, where he headed a 40-person team on accounts such Nestle Phils., Beam/ Maxxium, Robinsonâ&#x20AC;&#x2122;s Department Store and URC.

Joey Ong Multi-awarded in both local and international creative advertising competitions, Joey Ong moved from Bates 141 Manila and was appointed Executive Creative Director at DDB Philippines in 2010, making him the youngest person to be bestowed the position locally. Ong is also the President of the Creative Guild, and the Headmaster of Raw School, a program he set up for young creatives.

Tina Sabarre A graduate from the Ateneo de Manila University, Tina Sabarre worked as the Senior Brand Manager for Selecta in the late 90s. She also served as the Marketing Director for Johnson & Johnson China. Still with Johnson & Johnson, she is today the Marketing Director for the SIMP cluster.

Joanna Chan-Mojica A marketing and advertising specialist for over 15 years, Joanna Mojica has shared her talent and expertise at various large agencies such as JWT Philippines, Mindshare, and GroupM, as well as The Coca-Cola Export Company. She joined Starvom MediaVest Group in 2008, and in 2010 she was appointed the role of Managing Director of SMV Philippines.

Jaime Puno Jaime Puno is a respected veteran of advertising and marketing. He has years of experience in the field, and is the former Chair, President and CEO of Dentsu Young & Rubicam-Alcantara. Today he is an esteemed associate professor teaching Advertising Management to IMC students at the University of Asia and the Pacific.

John Lucas John has over 20 years of experience in insight-based planning and brand building. He started his career with the biggest local advertising agency, Philippine Advertising Counselors, where he handled key brands (Magnolia and Gold Eagle Beer) of San Miguel Corporation, the country’s largest food and beverage conglomerate. He then joined Batey Ads for Singapore Airlines and the agency’s new business development team. In 3 years, John and his new business team acquired major accounts like Anchor Butter, Magnolia Fresh and Flavored Milks, Extelcom (telco), Block & White Skin Whitening Lotion, HSBC and Duty Free Philippines. His strategic input in repositioning Block & White from a regular lotion to a skin whitening lotion resulted to the successful re-launch of the brand in the market and to outstanding sales performance. He moved to Image Dimensions and handled the second biggest bank in the country, Bank of the Philippine Islands, and the biggest local liquor brand, Ginebra San Miguel. He led the strategic planning for Ginebra San Miguel’s most successful campaign, “Barangay Ginebra (Ginebra Community).”

John took the leap to digital and set-up Tribal DDB in 2008. He is now the Group Managing Director of DDB and Tribal DDB.

Raul Juan Esteban Raul Juan Esteban is the Managing Director of the local research giant Philippine Survey and Research Center (PSRC), where he has also served two terms as President. Esteban is also an associate professor for the UA&P School of Communication’s IMC program, where he teaches Market Communications Research.

Javier Calero Javier Calero is the acting Chairman of the UA&P Tambuli Awards. He is among the pioneers of Philippine advertising, with a long career that includes his being the former Chairman of Zenith Optimedia and J. Walter Thompson. Today he is Chairman of Full Circle Communication, and the Vice-Chairman of the University of Asia and the Pacific’s Board of Trustees.

JUDGING

the

WINNERS ADVOCACY

BRONZE CAMPAIGN

CLIENT

AGENCY

TEN Moves: Creating Islands of Hope

57-75 Education Reform Movement

Ogilvy & Mather Philippines

Kesz Valdez: “A New Voice for the Voiceless”

Championing Community Children

Strategic Works, Inc.

The Happy Filipino

Jollibee Foods Corporation

McCann Worldgroup Philippines

The Boracay Beach Management Program

Municipality of Malay/ Boracay Foundation, Inc. / Petron Foundation Inc

Kapuso Mini Sine: Gustin

Peerless Products Manufacturing Corporation

GMA Marketing and Productions, Inc.

Bottle Light

Pepsico Philippines & The MyShelter Foundation

BBDO Guerrero

Philpop

PhilPop Musicfest Foundation, Inc.

DDB Philippines/Tribal DDB

SILVER CAMPAIGN

CLIENT

2012 Shell Eco-Marathon: Moving Forward with Smarter Mobility

Pilipinas Shell Petroleum Corporation

The Little Red Schoolhouse

The Coca-Cola Export Philippines

AGENCY

Momentum Philippines

GOLD CAMPAIGN

CLIENT

AGENCY

Woman of Substance

Monde Nissin Corporation

Publicis JimenezBasic

Boysen KNOxOUT Project EDSA

Pacific Paint (Boysen) Phils., Inc.

TBWA\Santiago Mangada Puno

Ariel Shirt Flag

Procter & Gamble Distributing Philippines, Inc.

Ace Saatchi & Saatchi

Dirty T-Shirt Tales

Unilever Singapore

Lowe Asia Pacific

CREATIVE EFFECTIVENESS

BRONZE CAMPAIGN

CLIENT

AGENCY

Ariel My Color, My Pride

Procter & Gamble Distributing Philippines, Inc.

MediaCom

GOLD CAMPAIGN

CLIENT

AGENCY

It’s More Fun in the Philippines

Philippine Department of Tourism

BBDO Guerrero

Real Men are Made of Tough + Love

Unilever Philippines

Ogilvy & Mather Philippines

ESTABLISHED BRAND

BRONZE CAMPAIGN

CLIENT

AGENCY

Blend 45 Kapeng Pinoy “Gising Pinoy”

Universal Robina Corporation

Blackpencil Manila

SILVER CAMPAIGN

CLIENT

AGENCY

Alaska Value Buenas

Alaska Milk Corporation

Lowe, Inc.

A Million Thanks, Mom

Nestlé Philippines, Inc.

Publicis Manila, Inc.

Ariel My Color, My Pride

Procter & Gamble Distributing Philippines, Inc.

MediaCom

GOLD CAMPAIGN

CLIENT

AGENCY

Curious Cameras

OMO

Lowe Vietnam

FAMILY-ORIENTED BRAND

BRONZE CAMPAIGN

CLIENT

AGENCY

Curious Cameras

OMO

Lowe Vietnam

Ten Times More

United Laboratories, Inc.

McCann Worldgroup Philippines

SILVER CAMPAIGN

CLIENT

AGENCY

Bear Brand Sterilized Katibayan ng Tibay

Nestlé Philippines, Inc.

Publicis Manila, Inc.

McDonald’s McCelebrations

Golden Arches Development Corporation

Leo Burnett Manila

Oreo 100th Birthday Campaign: “Celebrate the Kid Inside”

Mondelez Asia Pacific Pte. Ltd.

Draftfcb China

Tribute

Nestlé Philippines, Inc.

McCann Worldgroup Philippines

Present

Nestlé Philippines, Inc.

Publicis Manila, Inc.

Bilib Kami Sa’yo

Philippine Social Security System

Lowe, Inc.

Knorr Homecoming

Unilever Philippines

Lowe, Inc.

Aruga

United Laboratories, Inc.

GMA Marketing and Productions, Inc.

GOLD CAMPAIGN

CLIENT

AGENCY

GMA Christmas Short Film: Hating Kapatid

Columbia International Food Products, Inc.

GMA Marketing and Productions, Inc.

Oreo Dear Dad

Kraft Cadbury India

Interface Communications India

The Little Red Schoolhouse

The Coca-Cola Export Philippines

Momentum Philippines

A Mother’s “Aruga” (Care)

United Laboratories, Inc.

Starcom Mediavest Group Philippines

Blend 45 Kapeng Pinoy “Gising Pinoy”

Universal Robina Corporation

Blackpencil Manila

INNOVATIVE AND INTEGRATED MEDIA

GOLD CAMPAIGN

CLIENT

AGENCY

It’s More Fun in the Philippines

Philippine Department of Tourism

BBDO Guerrero

Anna Banana

PLDT

Ace Saatchi & Saatchi

INSIGHTS AND STRATEGIC THINKING

BRONZE CAMPAIGN

CLIENT

2012 Search for the Happiest Pinoy

PJ Lhuillier, Inc.

AGENCY

SILVER CAMPAIGN

CLIENT

AGENCY

Anna Banana

PLDT

Ace Saatchi & Saatchi

It’s More Fun in the Philippines

Philippine Department of Tourism

BBDO Guerrero

Ariel My Color, My Pride

Procter & Gamble Distributing Philippines, Inc.

MediaCom

GOLD CAMPAIGN

CLIENT

AGENCY

Coming Home

Del Monte Philippines Inc.

TBWA\Santiago Mangada Puno

INTEGRATED BRAND CONTENT AND ENTERTAINMENT

BRONZE CAMPAIGN

CLIENT

AGENCY

GMA Christmas Short Films

Del Monte Philippines, Inc., KFC Philippines, Alaska Milk Corporation, Cebuana Lhuillier

GMA Marketing and Productions, Inc.; Starcom Mediavest Group Inc., M2M, RAMCAR, Mediacom Philippines

SILVER CAMPAIGN

CLIENT

AGENCY

Real Men are Made of Tough + Love

Unilever Philippines

Ogilvy & Mather Philippines

INTEGRATED DIGITAL OR MOBILE-LED PROGRAM

BRONZE CAMPAIGN

CLIENT

AGENCY

BPI Bankers Online

Bank of the Philippine Islands

McCann Worldgroup Philippines

Imodium Toilet Tracker

Johnson & Johnson (Philippines), Inc.

Ogilvy One Worldwide Manila

Nido Fortified “A Million Thanks Mom” Mother’s Day Campaign

Nestlé Philippines, Inc.

ZenithOptimedia Philippines

SILVER CAMPAIGN

CLIENT

Never Again: Commemorating the 40th year of the Declaration of Martial Law in the Philippines

ABC Development Corporation (TV5)

AGENCY

Talk to Us

Bank of the Philippine Islands

McCann Worldgroup Philippines

The Happy Filipino

Jollibee Foods Corporation

McCann Worldgroup Philippine

Dirty T-Shirt Tales

Unilever Singapore

Lowe Asia Pacific

Let Love Rule

Unilever Vietnam

Lowe Vietnam

Multiply Origination Awards: A Call to be a Business Standout

Multiply Philippines

GreenBulb Public Relations

GOLD CAMPAIGN

CLIENT

AGENCY

The Mission

Monde Nissin Corporation

Publicis JimenezBasic

Project Pagsulong - Building the Nation is our Business

PLDT

Draftfcb; DDB Philippines

INTEGRATED OUTDOOR-LED PROGRAM

BRONZE CAMPAIGN

CLIENT

AGENCY

Out & About

Monde Nissin Corporation

Publicis JimenezBasic

SILVER CAMPAIGN

CLIENT

AGENCY

Not So Pedestrian Lanes

Pasig City Government

IdeasXMachina Advertising, Inc.

INTEGRATED PR-LED PROGRAM

SILVER CAMPAIGN

CLIENT

AGENCY

Manila 2012: The Philippine Hosting of the 45th Asian Development Bank Annual Meeting of the Board of Governors

Bangko Sentral ng Pilipinas

GreenBulb Public Relations

GOLD CAMPAIGN

CLIENT

AGENCY

Pacquiao Positive

Pepsico Philippines

DDB Philippines

INTEGRATED PROMO AND ACTIVATION-LED PROGRAM

BRONZE CAMPAIGN

CLIENT

AGENCY

Road Home

Monde Nissin Corporation

Publicis JimenezBasic

Coca-Cola Concert ng Bayan

The Coca-Cola Export Philippines

McCann Worldgroup Philippines

Coca-Cola Milyun-Milyong Pamaskong Pablowout

The Coca-Cola Export Philippines

McCann Worldgroup Philippines

SILVER CAMPAIGN

CLIENT

AGENCY

Ginang Alaska

Alaska Milk Corporation

Lowe, Inc.

Milo R2 “Double Vision” Campaign

Nestlé Philippines, Inc.

Publicis Manila, Inc.

Bottle Light

Pepsico Philippines & The MyShelter Foundation

BBDO Guerrero

Shell Pepeng Pasada Club’s Sali Na S.I.R.

Pilipinas Shell Petroleum Corporation

Coca-Cola Milyun-Milyong Pasasalamat

The Coca-Cola Export Philippines

McCann Worldgroup Philippines

SMALL BUDGET BRAND

SILVER CAMPAIGN

CLIENT

AGENCY

Youth Spread

Kompas Gramedia

Hakuhodo Indonesia

Real Men are Made of Tough + Love

Unilever Philippines

Ogilvy & Mather Philippines

TEENS BRAND

BRONZE CAMPAIGN

CLIENT

AGENCY

The Royal Kulitkada

The Coca-Cola Export Philippines

McCann Worldgroup Philippines; MRM

SILVER CAMPAIGN

CLIENT

AGENCY

Let Love Rule

Unilever Vietnam

Lowe Vietnam

University of Asia and the Pacific’s Tambuli Awards 2013 Souvenir Program The UA&P Tambuli Awards is the only global award that celebrates Integrated Marketing Communications (IMC) effectiveness and the promotion of societal values in one award.

ith the recently held UA&P Tambuli Awards 2013 at the University of Asia and the Pacific (UA&P), the region’s first and only awards program of its kind has geared up to once again honor the year’s best advertising campaigns that have valued both business results and socially relevant marketing communications. Gaining momentum and growth since its inception in 2005, this year’s awards received more than 300 entries from the Philippines and the Asia-Pacific region. The Tambuli Awards aspires to be the benchmark and resource for effective integrated marketing communications programs (IMC). Following a case study entry approach, it gives equal measure to both profitable integrated marketing communications campaigns and the simultaneous promotion of societal values. Entries submitted must prove that the campaigns resulted not only in increased profitability but also to the betterment of society. To further articulate its principles and promote its ideals in the pursuit of the best IMC practices, this year’s Tambuli Awards was preceded by a conference featuring talks from some of the most respected names in the world of marketing communications. The UA&P Tambuli Awards 2013 Conference revolved around the theme “Integration and Meaningful Connections” and provided insight from industry luminaries Stuart Clark (Managing Director, Asia Pacific Havas Media International), Albert Cuadrante (General Manager, Greenwich), Rupen Desai (President, Asia Pacific, Lowe and Partners Worldwide), Harpreet Kaintel (Chief Strategy Officer, Asia Pacific, Zenith Optimedia), Noel Lorenzana (President and CEO, MediaQuest Holdings, Inc.), Lizelle Maralag (President, GMA 7 Marketing and Productions, Inc.), and John Miller (Chairman and CEO, Nestle Philippines, Inc.). The Tambuli Awards also expanded its scope to recognize more facets of an industry that only grows more diverse by the day. On top of the previously announced categories, starting this year, awards were also given for the best Integrated Digital or Mobile-Led Program, Integrated Outdoor-Led Program, Integrated Promo and Activation-Led Program, and Integrated Branded Content and Entertainment. A select agency will also be named the Effectiveness Creative Agency of the Year. The awards come in Gold, Silver and Bronze, depending on the entries’ level of achievement within the given category as determined by the judges. Gold Winners will qualify for the competition’s highest distinction, the Carmencita Esteban Platinum Award. The Tambuli Awards 2013 is organized by UA&P School of Communication in partnership with the Marketing and Opinion Research Society of the Philippines, supported by Intermedia Consulting, and with its Media Partner Studio 23. With Sponsors Albergus Catering, ASAP, Clear Channels, GA Printing, Havas Media Ortega, Inkwell, Publishing, Lowe Philippines, PSRC, RMN Networks, Vitalstrats Creative Solutions, Zenith Optimedia and media sponsors ABS-CBN, Adobo Magazine, Business World, Good Life, the Philippine Daily Inquirer, and The Philippine Star, .

Carmencita

Esteban

CMO Award Platinum OF THE YEAR

ALBERT RAYMOND CUADRANTE Albert Cuadrante served as the Vice President for Marketing of Jollibee Foods Corporation, from October 2009 to March 2013. He was instrumental in ensuring the brandâ&#x20AC;&#x2122;s strong year-on-year sales growth and brand equity leadership via innovative new product launches and insight-driven Marketing campaigns, which enabled Jollibee to achieve record-breaking sales despite an intensely competitive environment. Under his leadership, Jollibee won the most number of awards and recognition from various Marketing and Advertising organizations.

Pursuing groundbreaking programs that uphold the welfare of Filipino family and promote positive values marked his fruitful term as Marketing head of Jollibee. These include the Build-A-Classroom project, a fund raising program in partnership with its Franchisees Association that was aimed at helping address the classroom gap; the expanded Maaga ang Pasko campaign that saw the continued growth of its Jolly Toy Scout network across the country; the recognition of outstanding youth individuals and groups who contributed to their communities as Jollibee Yumbassadors; and the annual Jollibee Family Values Awards that aims to recognize exemplary Filipino families through shared values and good deeds to their communities. Albert began his Marketing career with Procter & Gamble Philippines and is a Director at Acumen Strategic Consulting, a brand consulting firm. Effective April 1, he assumed his new role as General Manager of Greenwich, one of the brands under the JFC group and the countryâ&#x20AC;&#x2122;s number one pizza and pasta chain.

Carmencita

Esteban

Platinum

BRAND PHILIPPINES

CAMPAIGN MATERIALS

Award

DEPARTMENT OF TOURISM

PRINT ADS DURING PRESS LAUNCH USER

GENERATED MEMES

BRANDS EMBRACING THE CAMPAIGN

TV COMMERCIALS TRADESHOW PRESENCE

SAMPLE PRINT MATERIALS

MEDIA EMBRACING THE CAMPAIGN

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