PROGRAMME 6:00 – 6:30
Registration
6:30
Ribbon Cutting - 35th Agora Winner’s Gallery
7:00- 7:30
Dinner and Entertainment
Kammerchor
PROGRAM PROPER
7:30
Introduction Invocation
Kammerchor
National Anthem
Kammerchor
Welcome Remarks
Ms. Maria Luz Javier, 2014 PMA President
Introduction of Keynote Speaker
Ms Gwen Albarracin, PMA Past President
Keynote Message
Secretary Gregory L. Domingo, DTI
Director’s Message & Introduction of the Committee Members
Ms. Pinky T. Yee, EVP & Director- in- Charge for 2014 Agora Awards
Introduction of the Board of Judges
Ms. Alpha Gracias C. Allanigui, Chairperson for 2014 Agora Awards
Message from the Chairperson of the Board of Judges
Dr. Karen V. De Asis
Awarding Proper (first batch) Outstanding Achievement in Advocacy Marketing
Holcim Philippines
Outstanding Achievement in Entrepreneurship Small Scale
Mr. Marcos Jose De Villa, Giga Natural Products Specialist Corp.
Medium Scale
Mr. Paulo Tibig, VCargo
Medium Scale
Mr. Jimmy Lui Thai, Primer Group
Intermission Number
Ms. KZ Tandingan, 2012 X-Factor Philippines Winner
Awarding Proper (second batch) Outstanding Achievement in Marketing Education
Dr. Maria Victoria Rosas, Colegio de San Juan de Letran
Outstanding Achievement in Overseas Marketing Excellence
Mr. Aurelio German III, BMW Motorrad Asia
Outstanding Achievement in Marketing Communications
Dr. Donald L. Lim, ABS-CBN
Outstanding Achievement in Marketing Management
Mr. Gregory Francis H. Banzon, Century Pacific Food, Inc.
Induction of Agora Awardees as Members of the Philippine Marketing Association for 2014
Ms. Maria Luz Javier, 2014 PMA President
Gratitude Speech & Ceremonial Toast
Ms. Alpha Gracias C. Allanigui, 35th Agora Awards Chairperson
Ms. Michelle Ballesteros, Vice President for Membership
Mr. David Celdran Master of Ceremony
Message My warmest greetings to the Philippine Marketing Association as you hold the 2014 Agora Awards. The ongoing resurgence of the Philippines is a product of the Filipino people’s commitment to follow the straight path, and of our national resolve to harness our collective strengths and resources for the country’s economic advancement. This success would not have been possible without the help of organizations such as the Philippine Marketing Association, Whose efforts have significantly contributed to building a positive image of Filipino goods and services, both here and abroad. Because of your good work, there is now a growing consciousness around the world that the Filipino brand is equivalent to value and quality, and is on par with international standards. The men and women we recognize in this ceremony are among the best at their craft, individuals whose expertise and skill were crucial to the triumph of their marketing campaigns. By recognizing their achievements we help elevate role models for your colleagues to emulate and follow, and continue to foster an environment of excellence in your field. It is my hope that you will continue to collaborate to uplift the marketing industry to even greater heights, that you may help sustain our country’s revitalization.
Congratulations and I wish you the best in your endeavors.
BENIGNO S. AQUINO III THE PRESIDENT OF THE PHILIPPINES MANILA 9 OCTOBER 2014
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Message Living by its two-pronged thrust - “Enabling Business, Empowering Consumers� - the Department of Trade and Industry (DTI) aims to strike a balance between growing, business interests and protecting consumer rights and welfare with the end view of achieving inclusive growth in the country. To attain this, the DTI has established mechanisms that yield equal benefits, opportunities and protection for both business and consumers. Among the effective means that the DTI has created is the Bagwis Awards which gives recognition to business establishments that uphold consumer protection while practicing fair business ethics as an indicator for consumers in determining those who offer sale and quality products and services, and redress. Such is an example of what DTl envisions for industry to establish - endeavors that have an all-inclusive effect for all sectors in society. The Philippine Marketing Association (WA) - as a group leading the promotion of products and services in the marketplace - has the power to influence consumers’ choice. it is vital for your sector to achieve the same balance that the DTI advocates by creating innovative and profit-yielding marketing schemes that gain the trust of consumers through truth in marketing. Together, let us work collaboratively in raising the standards of doing business in the country and in achieving the ideal state of consumer protection. As one, let us propel the Philippines towards a dynamic, inclusive and thriving economy. To the organizers, sponsors, cooperators, nominees, and winners of the 35th Agora Awards, our sincerest congratulations to all of you. The DTI is one with you in promoting the national interest of the marketing industry and advocating the protection of Filipino consumers.
Mabuhay!
Gregory L. Domingo Secretary
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A Message from the
PMA President
What a perfect timing and combination to have Agora Award’s 35th Emerald Anniversary with the Diamond Year of the Philippine Marketing Association. Two precious stones shining even brighter with the most brilliant minds and shakers of the marketing industry in 2014!
The Agora continues to provide relevance with the addition of another category, the Marketing Communications Awards recognizing the Marketing Communications Officers who had trailblazing achievements of communications in marketing.
It is indeed an honor and privilege to be recognizing the stars of marketing at the Philippine Marketing Association’s most prestigious Marketing Excellence Awards, The Agora. I go back to the history of Agora Awards when Mr. Guillermo Garcia came up with the brilliant idea of recognizing Marketing Companies and the Practitioners who have made a difference in the industry through marketing innovation and excellence. Now after 35 years, Agora has become the most reputable Marketing Excellence Award built by the consistent integrity, professionalism and thorough review process by the PMA men and women who formed the committees and more importantly, by the most distinguished judges who were Agora Awardees themselves and are also marketing icons in the industry.
When an international bank proposed the peso globalization to President Aquino in Paris, we should be proud of the high regard for the remarkable progress of our country. Global Filipino marketers have already made waves in the international business as proven by Agora’s effort to recognize Filipinos who have become game changers in other countries. On Agora’s 35th anniversary, the Philippine Marketing Association commits to the Filipino Marketer’s globalization through its marketing education programs, networking opportunities as representatives in the Asian Marketing Federation and World Marketing Federation, and the continuity of its premium marketing excellence award, The Agora. We hope that our members and our Agora winners will be inspired to help us fulfill that mission. Congratulations to the 2014 Agora Winners and the Agora Awards Committee… and to
Today, we do not only celebrate the winners of Agora but also wish to hail the Agora Committees, from 1979 to this year, for their untiring efforts and dedication in inspiring the Filipino marketer to become cutting-edge leaders here and abroad. With the opportunities of the Asean Integration, Agora aims to become the beacon of light for each marketing professional to become the drivers in the region and in the world.
God be the glory!
The Agora Winners will no longer just be an icon of admirat ion but will proceed to a higher level of being as we launch Agora Awards Circle tonight. The Agora Circle will become the advocacy for Agora winners to share their knowledge and experience to other marketing professionals and help the Philippine business progress even faster.
Ma. Luz “Yayu” Javier, CPM, MBA President, PMA 2014
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A Message from the
Director
Together with my esteemed colleagues at the Philippine Marketing Association, I am filled with pride and excitement as our prestigious organization presents the 35th annual Agora Awards. Far more than being the epitome of excellence in our chosen profession, the Agora pays homage to the PMA’s remarkable heritage, while simultaneously paving the way for its future. Our theme this year is to recognize and uphold the “Jewels of the Marketing Profession”. It is worthwhile to note that the PMA and the Agora Awards itself are celebrating its own jewel milestones, namely a 60-year Diamond Anniversary for the country’s premiere marketing association, and a 35-year Emerald Anniversary for the Agora Awards. Much like a diamond, the PMA has excelled throughout the years due to its clarity of vision and resilience amidst challenges. On the other hand, the Agora Awards can be likened to an emerald, giving vibrancy and sparkle to the entire industry. For now, however, the gems that truly deserve to be acclaimed are this year’s distinguished set of awardees. Each one of them demonstrated innovation, passion, and imagination in carrying out remarkable campaigns. Indeed, they have shown us what it means to be rare and precious in an industry where true talent shines bright. On behalf of the Board of Judges, I join my fellow officers and Board of Directors in congratulating the 2014 Agora Award Winners. You have all contributed greatly to help usher in a new age of marketing brilliance. May God bless us all, as we continue to celebrate our 60th year anniversary. Mabuhay ang Pilipinas, at
Mabuhay ang Philippine Marketing Association!
Pinky T. Yee, CPM Director in Charge, 2014 Agora Awards
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A Message from the
Chairperson
The Agora Awards, now on its 35th year, has evolved and progressed to what our Asian neighbors consider as the gold standard in marketing awards. Through the years, it has invoked a sense of pride and accomplishment as we have given recognition to most of the illustrious marketing professionals and companies of our beloved country.
The Judging As we have sifted our precious stones, we had to ensure that a gem of the highest appraisal will be selected. We have finally found our jewels as a fruitful result of the skillful and thorough scrutiny of our past Agora Awardees who served as our Panel of Judges. We express our deepest gratitude to such a stellar body of evaluators.
For three decades and a half, we have bestowed awards to the best of the best in the land. Our greatest challenge was to find the finest Jewels in the Marketing Industry. We optimistically took on this challenge, inspired by the unwavering belief of the 35th Agora Committee in a true jewel’s radiance--that it can illuminate amidst the throngs and noise of the marketplace and that a valuable gem can radiate its value through various rays of achievement in innovations, ingenuity and infallible growth driven by years of dedication, inspiration, motivation and commitment.
The Agora Awards is about astounding accomplishments, graciousness amidst challenges, opportunities taken to a higher level, sound responsibility as a professional to its organization and, accountability to its people. The Agora awardees are consistent with their performance and development to propel higher productivity, promote values and professionalism and, to inspire a strong commitment to corporate social responsibility. They are influential practitioners who, as role models in the marketing industry, fuel the growth of the business through their indefatigable marketing practice that is beneficial to individuals, society, and most essentially, the country’s economy.
The Search and Nominations The search and nominations period that transpired during the past several months was an experience similar to mining the most precious gold and jewels. It was a combination of planning and execution, of digging at the right location and a collaboration of vanguards and new experts. It was a practice for us to be able to unearth the genuine, precious stones among all those that came our way. Deliberate appraisal and presentation of the value of each of our Agora awardee is the product of the solid dedication and commitment of the Agora Executive Committee. Thank you very much for sharing your time, effort and resources to this award program of the Philippine Marketing Association.
It is with pride that we are awarding this year’s Agora to the chosen Jewels of the Marketing Industry. May you have more successes and as you are blessed with this award, may you continue to be a blessing to others! Once again, my heartfelt congratulations to the Agora Awardees.
To God be the Glory!
Alpha Gracias C. Allanigui, CPM Chairperson 35th Agora Awards
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A Message from the
Chairman of the Board of Judges
It was a privilege to chair the 35th year of the Judging Committee of the Agora awards composed of commendable Agora winners themselves among them: Mr. Bernard Liu, Agora Awardee for 2000 Entrepreneur, Large Scale; Mr. Anastacio Martirez, Agora Awardee for 2004 Marketing Management; Mr. Edwin Mapanao, Agora Awardee for 2008 Marketing Management; Ms. Rossana Llenado, Agora awardee for 2007 Entrepreneur-Small Scale. Agora’s 35th year judging experience is analogous to the gemstone emerald --- one of the world’s most beautiful, valuable, rich and intense gemstone. The judging experience, much like the emerald, a 35th year anniversary gemstone was truly rich, intense and involved a great deal of logical, intelligent decision making where the winner who emerged from the process must truly deserve the award based on the criteria set by the Philippine Marketing Association. Otherwise, no winner may be named in a category. To the winners, may your Agora Award be a springboard to more fruitful accolades in the future.
Karen V. De Asis, PhD Chairman of the Board of Judges 2003 Agora Awardee for Marketing Education
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2014 agora awards
BOARD OF JUDGES
Karen V. De Asis, PhD Chief Brand Strategist MKS Marketing Consulting 2003 Agora Awardee for Outstanding Achievement in Marketing Education
Bernie H. Liu
Rossana L. Llenado
President and CEO Golden ABC, Inc. 2000 Agora Awardee for Outstanding Achievement in Entrepreneurship (Large Scale)
President 2007 Agora Awardee for Outstanding Achievement in Entrepreneurship (Small Scale)
Edwin C. Mapanao, CPM
Anastacio R. Martirez
AVP Marketing UNAHCO 2008 Agora Awardee for Outstanding Achievement in Marketing Management
President Pipol Broadbrand, Inc. 2004 Agora Awardee for Outstanding Achievement in Marketing Management 8
2014 agora awards
EXECUTIVE COMMITTEE
Pinky T. Yee, CPM
Alpha Gracias C. Allanigui, CPM Edith D. Dychiao, CPM
Director, 35th Agora Awards Goldilocks Bakeshop, Inc. New Business Group Director
Chairperson, 35th Agora Awards United Neon Advertising, Inc. Corporate Planning & Marketing Director
Maureen Amor A. Castañeda
Marites Rotaquio-Guevarra
Category Head Marketing Management Beyond Creatives Advertising Corp. President
Category Head Overseas Marketing Catalytx Advertising, Inc., Executive Director for Finance & Admin
Valerie Jules C. Eugenio, CPM John Alexis C. Revilla, CPM Category Head Entrepreneurship (Medium Scale) BuzzDrivers, Inc. President & General Manager
Category Head Entrepreneurship (Large Scale) Swiss Prestige Holdings, Inc. General Manager
Dr. Armando T. Laguimun, CPM Kristine Joy E. Zoleta, CPM Category Head Advocacy Marketing Far Eastern University-Makati Associate Dean
Category Head Marketing Communications Maxicare Healthcare Corp. Marketing Manager
Category Head Entrepreneurship (Small Scale) Bewell Nutraceuticals, Corp. Area Sales Manager
Alfonzo H. Vizcarra Category Head Marketing Education E-Business Link President
Search Team
Jerry C. Yao, CPME
St. Scholastica’s College Marketing Department Chairperson
Michelle D. Ballesteros, CPM Maeyeth Cayabyab-Cadungog
Ex-Link Management & Marketing Services Group CEO
PAX Associated Marketing & Management Owner
Ivy Kristine Ricafort
Excite Touchpoint Solutions, Inc. New Business Head
Hildebrand A. Barcarse Schutzen President
PRODUCTION & SUPPORT TEAM
Mark Vincent C. Co, CPM Head, Ways & Means Fair N’ Square Emporium, Inc. Marketing Manager
Amrei Dizon
Head, Video & Creatives Vitalstrats Creative Solutions, Inc. General Manager
Loyva Conje Fernandez Head, Production & Staging Prodlab Events Management Accounts & Creative Director
Dr. Leonardo R. Garcia Jr., CPM Agora Awards Adviser GlobeERA CEO/CSO
Johnny Ong
Partner SGV & Company Official Audit Firm
PMA SECRETARIAT
Angelie L. Lumban Executive Director
Joni M. Garcia
Lira C. Ligero
Assistant Office Manager
Event Coordinator I
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Rose S. Concepcion Event Coordinator II
35TH AGORA AWARDS
EXECUTIVE COMMITTEE
The PMA and the Birth of Professional Marketing in the Philippines The PMA and the Birth of Professional Marketing in the Philippines. Prior to the inception of the Philippine Marketing Association, Inc. (PMA) and Marketing as a profession in this country, Marketing is as simple as selling and distributing products through fast talking salesmen and making sales pitches for its products. In 1954, fifteen (15) brave pioneers consolidated their efforts and funds to create and establish the Philippine Marketing Association, Inc. (PMA). This non-stock, non-profit organization formulated and developed a long-term goal, “To promote Marketing as a noble profession and provide high-level standards,” this is to guide and establish Marketing professionals in their respective communities. In its history, PMA was committed to the philosophy that economic and social progress is directly related to the free enterprise system. Such beliefs are embodied in the PMA Credo: “Our country’s economic progress can be best achieved in a climate of free enterprise and business community is valued to economic progress.” Thereby achieving the totality of social well-beings. PMA, an organization firmly grounded on Integrity and Honesty is fully committed to Marketing as a professional enterprise. Hence, its members are expected to greatly contribute to the profession and to the quality of life of the Filipino people.
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The Agora Award: The Beginning In the late 1970’s and approaching its Silver Anniversary the organization conceptualized a flagship project that would differentiate the Association by honoring Outstanding Marketing Practitioners and establish Professionalism in the field of Marketing. While within the period of 1979, three (3) key past Presidents, Ernesto G. Roceles, Renato S. Esguerra and Guillermo T. Garcia created the idea of an award giving body that would transform the image of the Marketing Profession. In 1979, PMA President Agustin Bengzon actualized the term “Agora,” legendary known as the site and area of buying and selling within the acropolis in ancient Athens and the precursor of the free enterprise system. Ernie Roceles’ publication of “Agora: The Philippine Journal of Marketing” turned out to be the catalyst, and it was during the Association’s Silver Anniversary year that the First Agora Awards was held. In 1979, the Awards Committee, co-chaired by Willie Garcia and Clarita Ordonez, decided on the three (3) key categories of Marketing Management, Marketing Education and Entrepreneurship and developed the procedural framework that has stood as the model ever since.
The Traditional and Future Promise Since 1979, The Agora Awards were conferred to distinguished individuals and companies who made significant contributions to the Marketing Profession and whose products and services have improved the Filipino’s way of life. Later in 1986, the categories of Export Marketing and Marketing Company of the Year were added. In 1989, the Entrepreneurship Category was segmented into Large Scale, Medium Scale and Small Scale. More recently (1997), the Asia Pacific Agora Awards for Marketing Excellence have given the Awards an International dimension. In 2003, the Advocacy Marketing Category was added. The latter development was a logical outgrowth of PMA becoming a founding member of the Asia Pacific Marketing Federation (APMF) in 1992, along with twelve (12) National Marketing Associations from the region. Significantly, it was during the Centennial Celebration of the Philippines, that the PMA “exported” the Agora Awards to the other member countries of the Asia Pacific Marketing Federation (APMF), who have enthusiastically adopted this Filipino originated award of marketing excellence. In 2014, a new category was created to address the changing media landscape and to recognize individuals in a non-client side of the Marketing Communications area – The Outstanding Achievement in Marketing Communications. Each year, the bar of excellence is raised to new heights thus a continuous tradition of rewarding Filipino Ingenuity and Innovation in the field of Marketing is kept alive. On its 60th year, PMA proudly welcomes this year’s luminaries, The Jewels of the Marketing Profession..
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OUTSTANDING ACHIEVEMENT IN
ADVOCACY MARKETING
ROSTER OF PAST AWARDEES METROBANK FOUNDATION, INC. SM FOUNDATION, INC. RONALD MC DONALD HOUSE CHARITIES SAN MIGUEL FOUNDATION, INC. AYALA FOUNDATION, INC. ABS-CBN FOUNDATION, INC. NOVARTIS HEALTHCARE PHILIPPINES JOLLIBEE FOUNDATION, INC. LAMOIYAN FOUNDATION BATO BALANI FOUNDATION GMA KAPUSO FOUNDATION
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HOLCIM PHILIPPINES, INC.
Holcim, a global company involved in cement manufacturing, attributes its longevity to its adaptability to change and its capability to capture opportunities for growth – all the time ensuring sustainability in all aspects of its operations.
company launched “Holcim ‘galing Mason Training,” a program that initially aims to provide comprehensive training for aspiring masons and “uncertified” masons across the country. What started as a simple masonry training program, ‘ evolved into a multi-skill training for masons on Carpentry, Advanced Masonry and Tile Setting. This capability building program is now producing new masonry trainers, foremen and entrepreneurs.
Ernst Schmidheiny and Adolf Gygi founded Holderbank cement in 1912 as a modern cement manufacturing company in Switzerland. After establishing and strengthening its foothold in that market, the company decided to expand globally in 1962. In 1969, Holcim entered into a partnership with Alsons Cement Corporation in Lugait. Holcim also acquired shares in Union Cement Corporation, which operated plants in La Union, Bulacan and Davao. This led to the creation of Holcim Philippines.
Holcim Philippines works closely with the Technical Education and Skills Development Authority (TESDA) to ensure that trainees get a TESDA National Certificate (NC I, II or III), an essential requirement for seeking employment in premier construction companies in the Philippines and abroad. Holcim also partners with the Philippine Constructors Association (PCA), the umbrella organization of construction companies in the Philippines to ensure that the trainings provided are in line with the current need of the construction industry. The company also taps the Association of Construction and Informal Workers (ACIW) to partner in the ‘galing Mason Training to guide and look after the welfare of the masons.
Holcim’s vision is to build foundations (literally and figuratively) for the society’s future. Its various initiatives in the field of Sustainable Development and Corporate Social Responsibility are anchored on the principles of business empowering its stakeholders – immediate communities, government agencies, nongovernment organizations and other private sector organizations. Building strong relationships with its stakeholders allows Holcim to work side-by-side thought leaders to set new standards and see initiatives impacting our stakeholders.
The program also has a recognition component by way of the ‘galing Mason Awards, a national search for the most outstanding mason in the Philippines.
Sustainability is a critical factor in Holcim’s Corporate Social Responsibility (CSR) programs . This is exemplified in the ‘galing Mason Program, Holcim’s flagship CSR initiative initiated in 2004.
Because of their admirable capacity building program for a marginalized and underprivileged sector, the Philippine Marketing Association awards the 2014 Agora for Advocacy Marketing to Holcim Philippines. This is first time that an industrial manufacturing company will receive a prestigious marketing award.
Masonry is a key skill in the construction industry. However, most Filipino construction workers acquire this skill through years of actual work experience and without formal training. In 2004, the
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OUTSTANDING ACHIEVEMENT IN
MARKETING EDUCATION
ROSTER OF PAST AWARDEES PETER D. GARRUCHO OSCAR P. LAGMAN, JR. TEODORO M. JURADO DR. EDUARDO L. ROBERTO NARCISO R. DEOMANPO DR. VIOLETA A. LLANES DR. FELICITAS U. EVANGELISTA LEONORA E. REYES DR. ANTONIO V. CONCEPCION MA. DELIA B. AYRAN JOSE M. FAUSTINO ROGER B. BUHAY DR. CAROLINA T. PRADA JOSIAH L. GO DR. CONRADO E. Iﾃ選GO, JR.
CORAZON R. ARBOLEDA DR. LEONARDO R. GARCIA, JR. LUZ T. SUPLICO DR. FELIX M. LAO, JR. MA. VICTORIA M. AC-AC TOMAS B. LOPEZ, JR. RAMON R. OSORIO CATHERINE V. DE ASIS JEROME G. KLIATCHKO FREDDIE M. SERAPIO SYLVIA B. CONCEPCION BENISON Y. CU CHERE CATO-YTURRALDE JULIE TANADA ENRIQUE M. SORIANO III
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MARKETING EDUCATION
DR. MARIA DR. MARIA VICTORIA ROSAS, DBE VICTORIA ROSAS, DBE FULL PROFESSOR 3
the College of Business Administration and Accountancy. These are positions she held for more than five years. In 2011, she was appointed as the Registrar of the Colegio de San Juan de Letran. Her dedication to Letran, its values and ideals, contribute significantly to raising the school’s level of academic excellence in all endeavors. Her passion has somehow made a mark on her students and inspires them to set high standards for themselves to realize the fullest of their potentials. As a result, Letran continues to affirm its place in the pantheon of esteemed educational institutions in the country. For all her contributions, the 51-year old mother of one maintains an air of simplicity that belies the many awards she has gathered all these years. These are:
It is a rare individual who will remain streadfast in pursuit of his or her dream. Rarer still, is an individual who maps out his career path and patiently accomplishes what is needed to realize a dream. Dr. Maria Victoria Rosas, DBE is one such person. A lady with a commanding presence yet an amiable approach to people. Rosas has spent more than two decades bestowing knowledge to future generations of business people. The key to her longevity is passion. If you love what you do, you will not notice time passing,and not be weary of your tasks. Instead you enjoy and grow as a person and a practitioner in your field. Undoubtedly, Rosas’ passion to teach and engage students in learning is witnessed in the tapestry that is etched in her years in the academe.
Women of the Year in 2001 by New Life Incorporated Competent Professor (2003), an Outstanding Educator (2006), and an Outstanding Alumna (2013) from Adamson University, her alma mater
Her storied career in teaching began in 1988. A BA Economics graduate from Adamson University (cum laude), Rosas didn’t have to look far. Colegio de San Juan de Letran, the oldest college in the country, is where the young Rosas first decided to impart her knowledge. And she hasn’t stopped since. Now a full time professor of Economics, Finance, Research, Global Trade, and Marketing Management, she still manages to assume different administrative functions in the school. She also taught Managerial Economics and Global Trade in the Letran Graduate School from 2007 to 2012. She even served as special lecturer in Management and Marketing at Letran Calamba’s graduate school. Currently, she also teaches at the Philippine Women’s University (Economics, Strategic Marketing Management, Research, and Thesis Writing) and Lyceum of the Philippines University (Organizational Development, Management, and Economics).
The DIPLOMATE in Business Education in 2011 by the Philippine Council of Deans and Business Educators. Dr.Rosas is also an active member of various organizations such as Philippine Council of Deans and Educators in Business, Association of Marketing Educators, Executive Council of Business Educators NCR, Professors World Peace Academy, and CSR lecturers of the Philippines to name a few. All the aforementioned accomplishments reflect only a fraction of the diligence, hard work, and dedication that Dr. Rosas has shown in her years as an educator and as an integral part of Colegio de San Juan de Letran community. It is therefore fitting to honor her, and recognize her achievements in the field of marketing education. In a tribute to her work, the Philippine Marketing Association will award her with the prestigious Agora on October 21, 2014, In relation to this year’s theme, Jewels in the Marketing Industry, Rosas and other game changers in Marketing will be acknowledged for their work, which, “illuminates dedication, inspiration, motivation, and commitment in innovations, ingenuity, and infallible growth.”
Ever the dynamic and prolific educator, she has been involved in student activities, authoring books, doing research, and conducting seminars,. Without doubt, Dr. Rosas has shown and proved her love for the academic profession and for the youth,. In 2005, Rosas became Dean at Letran Bataan as well as Dean of the Graduate School of Business at Letran Manila (2005 – 2008) and of
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OUTSTANDING ACHIEVEMENT IN
ENTREPRENEURSHIP (ALL CATEGORIES)
ROSTER OF PAST AWARDEES RICARDO SILVERIO ANTONIO R. DE JOYA ANASTACIO T. FRANCISCO ROSARIO G. CHEF MARIANO QUE ROBERTO L. DEL ROSARIO TONY TAN CAKTIONG JOSE A. BONIFACIO, JR. KA PHO YAO WILSON C. LIM RICARDO E. REYES GERONIMO A. DANGO ATTY. ENRIQUE A. SOBREPEÑA, JR. DR. ZOSIMO A. ACHA VIRGILIO TAN DYTUCO SOCORRO RAMOS ANTONIO C. GOMEZ ANTONIO R. MERCADO HERMAN M. MONTENEGRO POLICARPIO L. ASCALON BONIFACIO R. ISIDRO JIMMY N. GOW AMABLE R. AGUILUZ DR. JOVITO Y. DEAUNA ROBERT F. KUAN DR. ROLANDO B. HORTALEZA CORAZON D. ONG TOMAS J. VIRAY JOSE A. LAPID JR. HENRY SY, SR. LOLITA O. HIZON CARLO S. LLAVE
BERNIE H. LIU BEN CHAN ROGELIO NEMEÑO ABRAHAM F. PASCUAL AMABLE C. AGUILUZ IX FRANCISCO ENRIQUE M. BERNARDO JONATHAN JAY P. ALDEGUER FREDDIE GO ROBERTO R. GANDIONCO HENRY LIM BON LIONG RICARTE A. GAPUZ, JR. CELESTINO E. REYES MARIANO S. MANAS JR. BUTCH S. ALBARRACIN DENNIS B. MENDIOLA ROSANNA L. LLENADO ALFRED XEREZ-BURGOS, JR. SEBASTIAN TAMAYO DUSTIN B. ANDAYA EDGAR SIA II SARI V. YAP TERESITA L. NGAN-TIAN RICHARD JOSHUA V. SANZ JUSTIN S. UY JULITA PECANA URBINA SHARON MAGDAYAO BENJAMIN LIUSON DARLYN TY DENNIS A. UY CATHERINE K. ILACAD RITA NERI
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ENTREPRENEURSHIP-LARGE SCALE
DR. MARIA VICTORIA JIMMY ROSAS, DBE
L. THAI
PRESIDENT & CEO, PRIMER GROUP OF COMPANIES
cluster of industrial companies, through its air-conditioning and services company- Stellar and graphic design and printing services companies- Union Inks and Graphics, Inc. and Primer Printing Services, Inc. introduced state-of-the-art products and services to fill in the region’s growing demand for industrial experts. The Primer Group’s other industrial companies are: ANPI (Aircond.Network Philippines, Inc.), and Brushstroke Creatives.
Jimmy Thai President and CEO of the Primer Group of Companies is the 2014 Agora Awardee for Entrepreneurship Large Scale Business . His vision and guidance led the company through from inception as a retailer of luxury brands, shaping it into a key player in the retail business.
Under Thai’s leadership, Primer has garnered its own share of awards. The Travel Club was awarded as the Most Outstanding Filipino Retailer of the Year by the Philippine Retailer Association. The strings of awards were followed by other awards for the Primer Group such as Outstanding Filipino Retailers (Finalist) for Bratpack; Outstanding Travel Bag Store National Consumer Awards for Travel Club,Outstanding Back Pack Brand Parangal ng Bayan for JanSport, among others.
Thai and four friends started Primer International Corporation in 1985.. Three years after establishing its retail operations, the Primer Group created another unique retail concept, a full-fledged travel store aptly called The Travel Club-. The store , a one-stopshop for travelers carried all of Primer Group’s luggage brands. Following the success of Travel Club, the company introduced new concept stores such as Bratpack – a lifestyle store for the youth of today; R.O.X. – an outdoor adventure superstore; Res|Toe|Run – the first multi-brand, multi-category footwear shop in the country, LadyBag – a specialty bag shop created to satisfy the discerning taste of women in bags; Flight001 – an all inclusive retro-modern travel accessory shop; General – men’s lifestyle and fashion shop; Grind – a non-stop action sports shop and most recently Sneakpeek—an exclusive sneaker shop for men.
In 2004, Jimmy Thai was recognized as one of Entrepreneur Magazine Philippines’ Ten Entrepreneurs. On the same year, he was nominated for the Ernst and Young’s Entrepreneur of the Year Philippines.
The Primer Group also operates mono brand stores that carry a complete product line of one brand such as The North Face, Columbia, Native, Sanuk, Sledgers, Herschel, FitFlop, and Victorinox Delsey, World Traveller, DC, Quiksilver, Roxy, Volcom, G-Star, and TUMI among others. Moreover, the Primer Group oversees over 100 global retail brands in the region.
With all of Jimmy Thai’s success he gives back to his community through the Primer Group’s very own advocacy arm—C.O.R.E or the Center for Outdoor Recreation and Expedition. C.O.R.E aims to awaken and convert the masses to embrace the immediate and longstanding need to support environmental conservation, ecotourism and community development- a cause very close to Thai’s heart.
The Primer Group also ventured to establish large scale printing, air-con/HVAC services and sales companies to join the bandwagon of industrial players in the country. The Primer Group’s strong
The Primer Group has since opened businesses in the Asian region with partners and companies in Hong Kong, Indonesia, Malaysia, Singapore, Thailand, South Korea, Taiwan and Japan.
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ENTREPRENEURSHIP-MEDIUM SCALE
PAULO M. DR. MARIA VICTORIA TIBIG ROSAS, DBE PRESIDENT & CEO, VCARGO WORLDWIDE
Paulo M. Tibig is the President and CEO of leading logistics company, Vcargo Worldwide. With its roots in the marketing services industry, Paulo M. Tibig led Vcargo Worldwide to evolve into an expanding service that is focused on providing customers with guaranteed shipping, delivery and distribution solutions for all kinds of local and international shipping requirements. Under Paulo’s leadership, Vcargo was named as one of the top 6 companies in the maiden launch of the ASEAN Business Awards in the Philippines. Paulo was named as the ASEAN Young Entrepreneur awardee and is set to represent the country along with 5 notable business movers in the regional ASEAN Business Awards on November 2014.
things that have worked and continue to work for him in life and in entrepreneurship. His best-selling book, “The Strategies of a Champion Entrepreneur” marked his personal commitment to entrepreneurship as an advocacy. The book gives the reader 10 guidelines for his entrepreneurial journey towards success. The book presents experiential, engaging, and educational perspectives on business for aspiring, starting, and existing entrepreneurs.
Vcargo Worldwide is included in the top 4,000 companies in the Philippines; recognized by the Civil Aeronautics Board as one of the top airfreight forwarders in the country and consistently named as one of the top ten shippers of Cebu Pacific Cargo for four consecutive years. The company made its mark in the industry by being the first to offer Logistics Marketing Services (LMS) -- a complete set of logistical solutions to the marketing, advertising and promotions industry. The company now capitalizes on its five strong and dedicated service pillars: Courier, Freight, Logistics, Food Logistics and Logistics Marketing and operates with the same value of service excellence since its inception 15 years ago.
To this very day, Paulo continues to become a champion of his own organization and enable his team at Vcargo Worldwide to become champions in their own respective departments; and through his public speaking engagements, both local and abroad, his journey has continuously inspired more and more people to pursue entrepreneurship not just alternative, but a life-changing commitment. His achievements have earned him notable recognitions from various award-giving bodies.
Born and raised in Bataan, Paulo grew up in an entrepreneurial environment cultivated by his hardworking parents. When he was young, Paulo’s father chose to leave his work abroad as an OFW. His father ventured in a small business selling oil in retail while his mother earned a living as a teacher in their town of Balanga.
In 2005, Paulo was awarded as one of the Top Ten Entrepreneurs by Entrepreneur Philippines and the 2007 Teenpreneur Challenge Winning Mentor of Entrepreneur School of Asia. He is also a finalist for 2008 NOKIA Mobile Entrepreneurs Awards. This year, he holds the honour of being the first recipient of the Young Entrepreneur Award from the ASEAN Business Awards – Philippines. In his native town, Paulo was recognized as one of Balanga’s City “Dangal Balangueño”a recognition for outstanding achievers who made mark in entrepreneurship in 2011 and an 2013 Outstanding Alumni of Bataan National High School.
At an early age, Paulo and his siblings was raised to value entrepreneurship as the family’s means of sustenance, survival, and success. This mind set became one of the strongest foundations of his advocacy to promote entrepreneurship in the country. Paulo worked his way up the ladder of entrepreneurship and success. A graduate of B.S. Airline Business Administration, he was a working student taking on not-sopopular jobs like utility, messenger and delivery man from his freshman year up to his senior year in college.
Early this year, PATTS College Aeronautics named him as an Outstanding Alumni. Paulo is also actively engaged in a number of government and private organizations so that he may able to extend his advocacy and help more Filipino SMEs (Small & Medium Enterprise) by institutionalizing programs and pushing them forward by creating strategic platforms that will enable them to conduct their businesses successfully. From 2009 to 2011, Paulo served as the President of the Association of Filipino Franchisers(AFFI) and Bataan Chamber of Commerce and Industry Inc. (BACCII).
He started several enterprises like t-shirt trading, nata de coco production, handmade paper production and laundry business before he was able to strike the proverbial “pot of gold” in the logistics business. At present, he is also engaged in other business enterprises: an energy company and a transport service company. Over the years, his business savvy and constant drive for excellence pave the way for another mission --- To impart his life lessons to other people through professional speaking.
He is currently serving as the Director of the Freeport Area of Bataan, Board of Regent of Bataan Peninsula State University and an honorary member of the Young Entrepreneurs Society (Worldwide). The various accolades and recognition he has received through the years is a testament to how far he has worked to push the entrepreneurial advocacy into new heights in the Philippines.
Instead of keeping the lesson to himself, Paulo chose to impart his knowledge and inspire others to become champion entrepreneurs as a motivational speaker for corporate, local government units and private organizations.
Now more than ever, Paulo Tibig is driven to do more so that the future EntrepChamps can become more.
His entrepreneurial advocacy eventually earned him the monicker, “EntrepChamp.” It evolved into a concept, with CHAMP serving as an acronym aiding him in his teachings. For Paulo, Commitment, Hard work, Attitude, Motivation, and Prayer (C.H.A.M.P) are the
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ENTREPRENEURSHIP-SMALL SCALE
DR.MARCOS MARIA VICTORIA JOSE ROSAS, DBE
DE VILLA
PRESIDENT, GIGA NATURAL PRODUCTS SPECIALIST CORP.
In 1999, Peping and Joy de Villa started a home-based enterprise to manufacture and distribute natural soaps. At that time, the natural personal care industry was virtually an unknown business. With multinational consumer goods companies churning out mostly synthetic soaps, shampoos and other cosmetics, venturing into this competitive space by using biodegradable ingredients and natural extracts was a bold move for the two fledgling entrepreneurs.
in Tiendesitas where pet shops abounded allowed GIGA to discover a demand for non-synthetic grooming products for pet dogs and cats, and today, this all-natural pet line is one of its strongest product lines. It is also through the suggestion of a customer that GIGA developed its top-selling product, the Massage Rub Cream. Customers also routinely interact with sales personnel to give feedback on their personal experiences, thus allowing the company to tweak its ingredients or use alternative extracts to ensure product quality and efficacy. Indigenous virgin coconut oil is a major input in most of its products, a raw material that has gained acceptance in the international marketplace.
Fourteen years later, GIGA Enterprises has evolved from its backyard beginnings into a professionally managed corporation, the GIGA Natural Products Specialist Corporation, with a distribution network of over 12 mall-based outlets. GIGA is now marketing a full range of natural products with over 80 different variants of soaps, oils, balms, sprays and other personal care items, using formulae developed by an in-house chemist, and approved by the Food and Drug Administration. From gross revenues of P527,000 during its initial year of operation, the company generated P21 million of sales in 2013, and is poised to grow by an average annual rate of 20% going forward. Its revenues grew 10 times since 2005. Orders from foreign customers, while still a small portion of its revenues, have poured in from export markets, and the company has supplied to buyers in Cambodia, Singapore, Hongkong, Kuwait, Dubai and the United States.
Giga’s introduction of high quality, locally produced products have made them affordable thus contributing greatly to the growth of this sector. Today, natural and organic is an accepted, desired and even essential element in many businesses – food, beverage, cosmetics and pharmaceuticals. GIGA is at the forefront of this consumer movement before it became fashionable, and today ranks alongside many other entrepreneurs in a market that has challenged synthetic and chemical ingredients in consumer goods. Already an ASEAN-compliant enterprise, the company continues to play an important role as a manufacturer and distributor of “natural products that work”. As it continues to innovate natural personal care products of exceptional quality, GIGA lives out is vision of acting with integrity in all their endeavours thus giving glory to God. GIGA after all stands for GOD IS GOOD! ALWAYS!
GIGA’s business infrastructure is a model of simplicity and efficiency. Distributing its products through its own or its franchised retail shops entrenched in shopping malls, it has the advantage of directly interacting with end-users who provide valuable feedback that enables it to adapt to market needs. For example, the outlet based
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OUTSTANDING ACHIEVEMENT IN
OVERSEAS MARKETING
ROSTER OF PAST AWARDEES ELEANOR S. MODESTO DIOSDADO C. SALVADOR, JR. MALU C. DY-BUNCIO WILFRIDO E. ARCILLA CESAR M. DELA CRUZ BIENVENIDO C. NILES, JR. PINKY DAVID RAMON B. VERGEL DE DIOS ARISTOTLE G. DIMITUI MA. FATIMA DE VERA-FRANCISCO IRWIN C. LEE
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OVERSEAS MARKETING
AURELIO “LITO” DR. MARIA VICTORIA DBE III S.ROSAS, GERMAN REGIONAL DIRECTOR, BMW MOTORRAD BMW GROUP ASIA
Take for example ‘The BMW Switch’ –upselling campaign for car accessories that involved ‘carnapping’ their customers’ vehicles. Or ‘The BMW xDrive Island’ – where the company took over an uninhabited island and transformed it into a virtual playground for their off-road models. And no one can deny the boldness and savvy of ‘The BMW World’ – the largest single brand automotive showcase in Asia, held in 2010 and 2014.
Aurelio ‘Lito’ German III’s extensive work in the field of Marketing and Communications has proven one basic fact: Vision, Passion and Action can change an entire industry.
Unsurprisingly, Lito German’s peculiar but highly effective marketing ideas have impacted in past endeavors for numerous brands in the region As the Senior Vice President of Agents International from 1996 to 2003, Lito has successfully marketed a wide array of products: from life insurance to fashion accessories, from pharmaceuticals to soft drinks.
Consider here the impact that German has made in the premium automotive market: As the Director for Marketing and Corporate Communications in BMW Philippines in 2003, he introduced exciting new concepts in customer engagement that remain benchmarks in the industry. In recognition of his stellar performance, he was appointed as the Regional Marketing Director of BMW Asia in 2009 with one clear goal: to recapture market leadership in Singapore, which BMW lost to its rival in 2006.
His stellar background in political PR in the Philippines, combined with his wide industry experience, has also given German a strong and reliable network across the social landscape– from top business to the highest levels of public office, from social circles to grassroots organizations.
Barely a year later, after spearheading a massive organizational change, and initiating continuous brand building activities which were noticed in other markets, BMW stood as the number one luxury car brand in Singapore.
As the recently appointed Regional Director for BMW Motorrad in Asia, he is definitely set to change the premium motorcycle industry in the region. And without a doubt, we’ll all be in for a great ride.
But achieving segment leadership alone was not enough. Under his marketing guidance, BMW made history soon by becoming the number one selling car brand in Singapore. Lito contributed to this success with his bold and somewhat quirky ideas, tempered by pinpoint precision in execution.
For his exceptional work in marketing across a multicultural landscape, Aurelio German III is awarded the Agora for Overseas Marketing Excellence by the Philippine Marketing Association on October 21,2014.
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OUTSTANDING ACHIEVEMENT IN
MARKETING MANAGEMENT ROSTER OF PAST AWARDEES EMMANUEL M. CABUSAO BIENVENIDO S. BAUTISTA EMILY A. ABRERA JOSE MARI A. FRANCO RAY SILVESTRE N. CANILAO JOHNIP GO CUA MA. YOLANDA V. ONG PAZ SOCORRO G. SINGSON HERMINIO G. ORDOÑEZ MANUEL P. QUIOGUE ANASTACIO R. MARTIREZ GRACE DEL ROSARIO-CASTAÑO MENARDO G. JIMENEZ, JR. PERPETUO DE CLARO EDWIN C. MAPANAO MA. BELEN M. FERNANDO MARIA MARGARITA B. TORRES SIMPLICIO P. UMALI JR. RENE DELA CALZADA EDWIN S. TOTANES
GATT MAGAY VICENTE C. DINGLASAN JUAN B. SANTOS SANTIAGO T. ROBLES ROBERTO H. SUMULONG JOSE LUIS U. YULO, JR. TEODORO L. DIMAYUGA JOSE JAVIER L. CALERO WINSTON A. MARBELLA MANUEL S. URBANO III MINA T. GABOR AMADO S. CADENA AUGUSTO L. DE LEON CORA DOLOROSO CARMENCITA N. ESTEBAN ALEJANDRO T. CASTILLO MANUEL B. VILLAR CRISTINO L. PANLILIO TOMAS C. BANGUIS, JR. FEDERICO M. GARCIA
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MARKETING MANAGEMENT
GREGORY DR. MARIA VICTORIA FRANCIS H. ROSAS, DBE BANZON VP/GM DOMESTIC TUNA & GLOBAL BRANDING CENTURY PACIFIC FOOD, INC.
Juice Drinks and the Swift Meat brand (which he eventually bought upon moving to Century Pacific).
Greg Banzon , as Vice President and General Manager of Century Pacific Food, Inc. is in charge of this highly successful company’s Global Branding and the Domestic Tuna Business.
Banzon was the youngest ever to be appointed Managing Director and VP Marketing for ASEAN at Johnson & Johnson where he worked for 10 years. He was only 35 years old when appointed MD of J&J Indonesia and con-current ASEAN VP Marketing in 2000 in recognition of his success in turning around the Modess and Carefree Feminine care brands in the Philippines and in Asia Pacific. Greg turned around J&J’s Indonesia business that was reeling from the Financial Crisis and achieved a +23% CAGR for 4 years by rejuvenating the Johnson’s Baby equity in the market and growing J&J’s skin care business.
He is credited for taking the brands of Century Pacific overseas; managing the recent successful launch of Argentina canned meats in the USA and the fast rise of Century Tuna as a major player in the Middle East where it is now a strong No. 3 brand, the USA and 46 other countries. Both Century and Argentina are now carried by international retailers such as Walmart, Safeway, Carrefour, Kroger, Giant and Albertsons and are making strong gains against global giants.
Being a close relative and friend to Dr. Vicki Belo, Greg also led the launch of Belo Essentials which became a major player in the skin care category in just one year and continues to be successful to this day.
On the domestic front, Banzon led the roll -out of iconic lifestyledriven marketing campaigns for Century Tuna such as “Century Tuna Superbods”, the “No Other Tuna” campaign featuring Anne Curtis and the “Kita Sa Katawan, Diba?” campaign highlighting Derek Ramsey. Aside from the Century brand, he has shown his versatility in marketing by addressing a cross-section of income segments where the company maintains a strong portfolio of brands such as 555, Blue Bay and Fresca. Equally notable is his team’s active use of new media to promote their brands. The recent Century Superbod campaign generated 164 twitter impressions while the brand’s Facebook page has over 600,000 likes.
Greg is known as an “Executive Athlete” being a notable triathlete and runner in his age group. He has competed in 4 full Ironman events, 6 Ironman 70.3’s and over 40 triathlons and for the past 6 years has managed to finish in the top 3% to 5% of the field in races. He was a multi-awarded member of the Varsity Team in High School and College and a stint as a member of the Collegiate Track & Field Team that competed abroad. Banzon is also a faculty member of the Ateneo Graduate School of Business – Center of Continuing Education handling classes for the Marketing Diploma Program.
His skill in corporate communications and institutional branding was put to the test when tapped to handle the marketing and communications aspect of Century Pacific’s Public Listing last May. The company’s IPO is one of the most successful this year.
He is a product of De La Salle University and majored in Marketing Management.
Prior to Century Pacific, Banzon’s other notable achievement include the dramatic turnaround of RFM’s Branded Food Group via the market resurgence of the company’s milk brand, Selecta Fiesta Pasta, Sunkist
Greg dedicates his Agora Award for Execellence in Marketing Management to his mother, Merced and his children, Giselle, Tracy, Brian and Raven.
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OUTSTANDING ACHIEVEMENT IN
MARKETING COMMUNICATIONS
W
ith the ever changing landscape of the Marketing profession, it is just but Right to flesh out every facet and recognize accordingly all those who trailblaze in their respective disciplines. For this year, Agora is beaming with pride as it welcomes Marketing Communications into the roster of its prestigious categories. The winner of this category essentially should have exemplified proven effective results that stems from its efforts in creating relevance with its target market whilst synchronizing it with the changing media landscape.
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MARKETING COMMUNICATIONS
DR. MARIA VICTORIA DONALD ROSAS, DBE
PATRICK L. LIM
CHIEF DIGITAL OFFICER ABS-CBN BROADCASTING CORP.
Dr. Donald Patrick Lim is the Chief Digital Officer of ABS-CBN Broadcasting Corporation (the Philippines’ largest media network), Chief e-Marketing Strategist of Mansmith and Fielders, Inc. (the leading marketing and sales training company in the Philippines), and Founding President of the country’s only digital marketing organization, the Internet and Mobile Marketing Association of the Philippines (IMMAP).
eMarketing Standards Board of Australia. Donald is the youngest marketing professional to serve as President of the Philippine Marketing Association and the first Filipino in the roster of the Speakers Bureau of IABC. He is also one of the first in the Philippines to be awarded the Certified Entrepreneur title by the Canadian Institute of Entrepreneurship and the first recipient of the SPi Global Young Leadership Award in the Asia CEO Awards. The list of commendations and recognition goes on. The Jose Rizal University awarded Donald the Dr. Bienvenido R. Tantoco Sr. Professorial Chair in Marketing, the CEO Excel Award by the International Association of Business Communicators, and a Most Outstanding GSB Professor award by the San Beda College.
Prior to joining ABS-CBN, Donald served as Chief Innovation Officer of McCann Worldgroup Philippines, one of the country’s largest advertising agency, and Managing Director of the digital arm of McCann, MRM Manila, 2011 4As Agency of the Year for Digital Excellence and Campaign Southeast Asia Philippine Digital Agency of the Year. Before McCann, he was President and CEO of Yehey! Corporation, one of the Philippines’ top digital marketing company, and concurrent President and CEO of Media Contacts Manila, a product of a joint venture company between Yehey Corporation and Europe’s largest interactive conglomerate, Havas Digital.
Aside from his full time job now with ABS-CBN, he does management consulting for up and coming brands and teaches digital marketing at the undergraduate program of the University of Asia and the Pacific, graduate schools of De La Salle University, San Beda College, and Bradford University (UK).
Donald is a product of the management program of Ateneo De Manila University. He finished his MBA with distinction from Murdoch University and earned his Doctorate in Business Administration from the University of Phoenix, graduating with a GPA of 3.9. He also managed to earn diplomas in Interior Decorating, Executive Management, and Hotel and Restaurant Management. Finally, he took up Pelmanism from the Pelman Institute in Sydney, Australia. Considered one of the founding fathers of digital marketing in the Philippines, Donald has been awarded the Digital Marketer of the Year at the Asian Leadership Awards in Dubai, UAE by the Asian Confederation of Business, the first recipient of the Digital Leader of the Future award conferred at the World Brand Congress in Mumbai, India, the Young Market Masters Award in Online Marketing by Mansmith and Fielders, and an honorary Certified eMarketing Consultant title by the
Amidst his busy schedule, Donald spares time to share his knowledge. He is the most active digital speaker in nationwide conferences encompassing several industries, with local speakerships averaging 5 a month and influencing at least 1,000 Filipinos. He also takes centerstage in the international digital marketing arena- with speaking engagements of at least 4 every year. Finally, Donald sits as a board of Governor of the Management Association of the Philippines, a board of Trustee of Operation Smile, a non-profit, volunteer service organization that provides free reconstructive facial surgery for children and young adults with cleft lips, and a past board of director of the Manila Junior Chamber.
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AGORA COMMIT
THE ADVOCATES OF MARKETIN
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TTEE 2014
NG BRILLIANCE
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2014 AGORA AWARDS
2014 PMA BOARD OF DIRECTORS
Yayu E. Javier, CPM, MBA 2014 President Avanza, Inc. President
Valerie Jules C. Eugenio, CPM VP for Chapters BuzzDrivers, Inc., President & General Manager
Dr. Ma. Victoria M. Ac-Ac Board Secretary Lyceum of the Philippine University-Manila, Dean
Bernardo D. Pacheco
Director, Fellowship & Sports CommBizz, Inc., President
Pinky T. Yee, CPM
Director, 35th Agora Awards Goldilocks Bakeshop, Inc. New Business Group Director
Mary Faith B. Abaño
VP for Education Far Eastern University-Makati, Professor
Mark Vincent C. Co, CPM
Internal Auditor / Special Events Director, San Beda College - Manila, Meetings & Attendance Full Time Associate Professor Fair N’ Square Emporium, Inc., Marketing Manager
Angel V. Guerrero
Director, PR & Corporate Communications Adobo Magazine, President & Editor-In-Chief
VP for Membership/Director, Special Events Ex-Link Management & Marketing Services Group, CEO
Dr. Leonardo R. Garcia Jr., CPM
VP for Youth & Academe /Director NMM Celestial Media Services, General Manager
Jennifer T. Ramos
Michelle D. Ballesteros, CPM
Alfonso H. Vizcarra
Director, Alliances & Linkages E-Business Link, President
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Arlene P. Padua
Treasurer/Ways and Means Post10 Worldwide Inc., President & Managing Director
Henry S. Tenedero
Jerry C. Yao, CPME
Director, Government & Community Affairs Mindful Ideas, President
Director, Consumer Affairs St. Scholastica’s College, Chair Marketing Department
Vicente S. Reyes, CPM
Angelie L. Lumban
Immediate Past President / Director International Affairs Executive Decisions, Managing Director
Executive Director
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GETTING THERE TOGETHER It’s been a year of milestones for Phoenix Petroleum. From opening its 400th station, to strengthening its association with the NBA, to conducting community efforts for education, environmental preservation, and health improvement, Phoenix Petroleum has done more than just stamp its claim as the country’s number one independent oil company. It has shown how much further traveling together can take you. And as Phoenix Petroleum prepares to continue its journey, we’d like to thank everyone who has shared the road with us. And we look forward to continue going the distance the best way possible: together.
www.phoenixfuels.ph
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AN EVENING WITH 38
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CONGRATULATIONS! DONALD PATRICK LIM
MBA, DBA, CPM (ASIA PACIFIC), CE, CEMC
CHIEF DIGITAL OFFICER OF ABS-CBN BROADCASTING CORP.
OUTSTANDING ACHIEVEMENT IN MARKETING COMMUNICATIONS FROM YOUR PARTNERS AND FRIENDS:
A Company of
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