Fairs
Panorama Berlin Hall B 2-4 July Bella Copenhagen B3-014 8-10 August Moteuka in Norway 265B 12-18 August
Spring/Summer 2014 Magazine
The legend John McEnroe is known for his spectacular talent and fiery temper See page 21
DOM PĂŠrignon The most famous Champagne in the world See page 16
GET SOCIAL AARHUS LAWN TENNIS CLUB The story about the oldest Tennis club in Denmark See page 7
Follow Pre End on Facebook facebook.com/ preend.dk
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Pre End
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re End is part of Marcus Europe, a Danish owned clothing company founded in 1993. The clothes are sold in Europe, the Middle East and Canada, through chain stores and wholesale. Today the Marcus Europe group have their own shops in 3 countries. These stores are built on close and loyal relationships between business partners and Marcus Europe. The Marcus Europe group does not own any factories, but co-operates with loyal suppliers in all of Asia. The Pre End brand was launched in 2001 for the menswear market and the presence of the brand in 19 countries around the world reveals the strong foothold Pre End has gained on the market. Pre End epitomises good taste. With its representation of modern menswear, Pre End presents 3 lines: City, Casual and Pre End. These lines feature two strong lifestyles: Trend & Formal (City line), and jeans & Casual (Casual line). Each lifestyle conveys a unique interpretation of a contemporary man who is individual and confident with his style. He mixes and matches his existing wardrobe with the season’s newcomers to create a distinctive and exciting look. Attention to detail is key throughout each lifestyle.
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Aarhus Lawn Tennis Club
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stablished in 1901, and is the oldest tennis club in Denmark. The founders were grocer H.P. Henriksen, mayor Vestergaard, architect Th. Møller and assistant professor Ramm. The first tennis courts were placed in Sandgraven in the northern parts of the harbor area. In 1928 the current clubhouse was built, designed by the architect Holger Lindhardt, in order to replace the first and more modest clubhouse. In the summertime it served as a clubhouse for the tennis players, and in winter water was poured over the courts, in order for them to serve as an ice rink. The clubhouse has recently undertaken the first of several planned restorations, paid in large by the two foundations Realdania and A.P. Møller & Hustru Chastine Mc-Kinney Møllers Foundation. In 1932 the number of courts had reached 7, and the club now had 300
members. Up until today the number of members is held around 350, and the aim is still, as it was then, to enlighten people on the game of lawn – tennis, and to give the members of the club the best possible conditions in order to play this magnificent game. Every year in july, one of the most popular tournaments in Denmark, the Leschly Cup, is settled during one week of countless matches, attracting players from all over Europe, each wanting to have their name on the Leschly Cup Trophy, and win one of the many prizes. All this history is eagerly awaiting the future in a small haven in the midst of Denmarks second largest city, Aarhus. (A special thank you to the board and the members for letting us use the facilities, in the making of our spring-summer 2014 catalogue of Pre End).
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Summer Inspirations
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Chinos There are few garments in the wardrobe more versatile than a pair of classic chinos. Smart enough to be worn with a blazer and relaxed enough to pair with a t-shirt, this simple cotton trouser is worn by presidents and paupers alike and, alongside denim jeans, is synonymous with American style.
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Dom Pérignon
ierre Pérignon was born to a clerk of a local judge in the town of Saint-Menehould in the Champagne region of northern France. When he was 19 he entered the Benedictine Order, first doing his novitiate at the abbey of Saint-Vannes near the town of Verdun. In 1668, he transferred to the abbey of Hautvillers near the town of Épernay. He served as cellarer of the abbey until his death in 1715. Under his stewardship, the abbey flourished and doubled the size of its vineyard holding. As a sign of honor and respect, Dom Pierre was buried in a section of the abbey cemetery traditionally reserved only for abbots. In his era the in-bottle refermentation that gives sparkling wine its sparkle was an enormous problem for winemakers. When the weather cooled off in the autumn, refermentation would sometimes keep fermentable sugars from being converted to alcohol. If the wine was bottled in this state, it became a literal time bomb. When the weather warmed in the spring, dormant yeast roused themselves and began generating carbon dioxide that would at best push the cork out of the bottle, and at worst explode, starting a chain reaction. Nearby bottles, also under pressure, would break from the shock of the first breakage, and so on, which was a hazard to employees and to
that year’s production. Dom Pérignon thus tried to avoid refermentation. In 1718, Canon Godinot published a set of wine making rules that were said to be established by Dom Pérignon. Among these rules was the detail that fine wine should only be made from Pinot noir. Pérignon was not fond of white grapes because of their tendency to enter refermentation. Other rules that Godinot included was Pérignon’s guidance to aggressively prune vines so that they grow no higher than three feet and produce a smaller crop. Harvest should be done in cool, damp conditions (such as early morning) with every precaution being taken to ensure that the grapes don’t bruise or break. Rotten and overly large grapes were to be thrown out. Dom Pérignon was also an early advocate of winemaking using only natural process without the addition of foreign substances. Today we might call this “organic” winemaking to distinguish it from other commonly used winemaking methods, though the word “organic” connotes modern cultural and political views, in addition to techniques for sustainable agriculture, that Dom Pérignon most likely did not hold. The quote attributed to him—”Come quickly, I am drinking the stars!”—is supposedly what he said when tasting the first sparkling champagne. However, the first appearance of that quote appears to have been in a print advertisement in the late 19th century. While the Dom did work tirelessly and successfully to improve the quality and renown of the still wines of Champagne, he did not invent sparkling wine, nor was he the first to make champagne. Indeed he worked hard to prevent a secondary fermentation which was seen as a fault and most likely to break the wine bottles. There is documentary evidence that sparkling wine was first intentionally produced by English scientist and physician Christopher Merret.
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THE LEGEND
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ohn McEnroe is perhaps the most ferocious competitor tennis has ever produced, steely in his resolve and unwavering in his convictions. John McEnroe was a left–hander who played with singular verve and sparkle. A New Yorker with rare talent, his imagination knew no boundaries. McEnroe’s touch on the volley was golden, and his match playing instincts were remarkably sound. He claimed the US Open crown four times and was victorious at Wimbledon three times. He was an American Davis Cup stalwart, and many believe he may
be the greatest doubles player of all time. Non-tennis players usually do not understand the real problem with McEnroe’s behavior on the tennis court. His temper tantrums and tirades are often attributed to his perfectionism, his antiestablishmentism or his good guy-bad brat personality. In fact, this was gamesmanship in an attempt to get the psychological advantage over his opponents and, in some cases, the line judges. There are countless examples of his timely tirades to upset the opponent-- not to beat the opponent physically through better play.
His first Winbledon title in 1981 ended Bjørn Borg’s five-year reign with a fourset victory. On the day that the tournament committee of the All England Club recommended a $10,000 fine for his stormy semifinal match against Rod Frawley, which could lead to a suspension, McEnroe showed that he could control his serve and temper when it counted, even when close calls went against him in stressful situations. In total, John McEnroe was fined 90.000 US$ in his career, and holds the all time record today of fines on the tennis court.
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Shop Concept
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SALES CONTACTS
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