Media Life

It is becoming hard to keep track of our media coverage as cuttings are coming in from all over the world on a whole range of our campaigning topics – and this despite the news agenda everywhere having been dominated by the death of Queen Elizabeth II and the current economic situation.

Some of the online outlets you will never have heard of before (and neither have I) but their number, reach and range is increasing all the time and they help us to reach millions. The potential audience for all our coverage in the past three months is a staggering 500 million people. Our intro talks about a media blitz and with an expansion of our press and PR department, that’ s exactly what we have. I have not been able to include everything!

A double page spread in the Express, written by our patron Wendy Turner Webster, covered Viva! and Viva! Poland’ s extraordinary campaign to help save Ukrainian animals. Dr Justine Butler also had a big story in the Express on how animal foods increase the risk of blood clots. It was repeated in the Mirror Online and the Daily Record Online.

She also had an equally big story in the Financial Times (reaches 28 million) on the dangers of invading nature.

Viva!’ s brilliant billboard campaign, ‘Sheep are also Lions ’ was covered by Campaign, LBB, Creative Salon, BestAdsonTV.com, Ads of the World, Advertising Association and Roastbrief.

Times Online and Law News covered our Michael Mansfield KC podcast at length and Juliet Gellatley was interviewed for World Animals Voice on Scary Dairy.

Viva!’ s media blitz for the animals

BY TONY WARDLE, EDITOR

Somerset County Gazette and Knowledia picked up on our school farms petition story. Vegan Food & Living ran two of Veronika Prošek Charvátová’ s pieces – on the science of bread and recommended Christmas recipes. Veronika also had a big feature on how to avoid heart disease in the Express. Our exposé of sea lice infecting M&S salmon made it into Times Online, Times Scottish Edition and Isle of Bute News. Eastern Daily Press and Thetford & Brandon Times picked up on Dale Vince ’ s campaign against shooting diseased pigs and using them in energy production, using our observations. Still in the East, Norwich Evening News and East Anglian Daily Times, as well as LeicestershireLive, Leicester Mercury and Vegan Magazine, covered our Viva! La Burger tour. Lincolnshire Co-op ’ s decision to permanently ban Quack! Duck Eggs from its stores was covered in Lincolnshire Live, Grantham Matters and Sentient Media.

And finally, Mirror Online ran a piece from Rachel Stone extolling vegan diets. Working with a local restaurant, The Canteen, as part of our much-needed Eating the Earth campaign, to include carbon counts of all restaurant menus, struck a chord across the world. I can ’t promise always to publish every outlet we get but in this case the variety was extraordinary and worth a read. It’ s a trip around the world:

The Independent, World Animals Voice, Yahoo Canada, Yahoo News (UK) & Ireland, Mail Online, MSN UK, I KnowAllNews.com, Bristol World, Eat-Drink-Sleep magazine, Plant Based News, Vegan Food & Living, Taste at 55, Big Hospitality, AbanCommercials, LiveNews.co.nz, Digital Journal, Legit.ng, Yen.com.gh, Briefly, France 24, Breitbart, Radio France International, Yahoo Finance UK, RTL Today, Manila Standard Online, Urdu Point, Space Daily, Terra Daily, Business Times Online, The New Indian Express, Forbes India, phys.org, Oman Observer, WhatsNew2day, PublicNewsTime.com, Macau Job, IBN Live, Mydroll, Raw Story, Malay Mail, Daily Sabha, Suffolk News, MalaysiaJournal.com, Kuwait Times, The Frontier Post, Borneo Bulletin, International Business Times, Sharjah24, Knowledia, Getmelivenews.com, Asian Lite International, Seed Daily, euronews, Taipei Times, Cambridgeshire Live, Daily Tribune, Japan Today, Global Times, Jiji Press Online.