Public Relations
What we are about
What we do
Enhancing the reputation of brands, creating and communicating their values,
1.
We listen
personality and what makes them unique is where we are at.
2.
We think
3.
We brainstorm
We are experienced in identifying what makes your brand special, aligning these
4.
We present a strategy
attributes and core values to your strategic objectives and designing creative
5.
We implement
campaigns that deliver results. ● Press and media relations campaigns We recognise the shift in control of the news agenda from big media
● Social media campaigns and management
organisations to individuals. The growth of social media, phone apps, blogs and
● Editorial promotions in press and online
information sharing between individuals has an increasing influence on brand
● PR-led and informational advertising
choice, reputation and opinion. And as more people convey their personal brand
● Issues management
experiences to growing audiences via new media platforms, traditional media
● Evaluation & reporting
channels and circulations decline. We continually evolve and use the latest advances in communications, as well as appreciating the value of traditional channels. We ensure your brand engages with relevant audiences via social mediums, as well as delivering influential coverage in magazines, newspapers and online.
Why?
Our vibrant Chameleon not only reflects our brand, it signifies something far more profound. The media world is multicoloured and constantly evolves. It never stands still. It does not adapt to us, we need to adapt to it. At vivid, we constantly embrace new media and take advantage of the opportunities these present. We are not shaped by tradition, or rooted in the present. We always look to the future.
About you
What really matters to you?
What we do
Many PR companies talk repeatedly about what they do and how good they are.
In addition to hard-hitting PR, we specialise in every aspect of brand marketing
But what really matters is what you want from your PR Company.
and communications. Internally and through our team of carefully selected partners we can manage established brands, maximise the potential of
PR is diverse and we can do a lot, but what do you need to take your brand
emerging brands and can even help you create your brand from scratch!
forward? What are your priorities and where do you want to focus your PR effort to create the awareness and reputation you deserve?
● Brand consultancy ● Brand PR and marketing
Leading brands invest in PR for lots of reasons; to help maintain their profile and
● Graphic design
reputation, to gain market share, retain the loyalty of their customers, to manage
● Website design
issues or circumstances that may affect public opinion . They also look for
● PPC, social media & online marketing
growth among new audiences and by managing competition.
● Advertising campaigns : press and online ● Brochures, POS, merchandising
Whilst most brands aren't global super-brands they often demonstrate creativity and innovation and have a story that needs to be told. From global brands to one man bands, vivid believes the same rules and principles apply and with the growth of social media, you can create mass awareness to position your brand and win the hearts and minds of your audience.
● Print management
Why?
We bring colour to PR. We want you to be noticed. We want you to stand out from the crowd and be heard. Not only does our Parrot bloom with vivid colours, he's loud too. We bring a mindset to every project and sometimes we even have to challenge your ideas to ensure we connect with your audience by saying what they want to hear.
Our services
What have we got for you to look at ?
Some of our work We have too many things to show you everything we have ever done but here
What we do Contents
are a few snapshots of our work!
● Media relations
● CIRIO; Conserve Italia [FMCG sector]
● Brand PR and marketing
● Takara Belmont [Professional Hair Care]
● Graphic design
● Yon-Ka PARIS [Beauty]
● Website design
● Macadamia Natural Oil [Professional Hair Care]
● PPC, Social media & online marketing
● Hair Development [Professional Hair Care]
● Advertising campaigns : press and online ● Brochures, POS, merchandising ● Print management
NOTE: We have presented more of our creative projects here so call 01372 370857 or email info@vividpr.co.uk for more examples of media coverage
CASE STUDY 1 About Conserve Italia
Activity summary
Conserve Italia Group is an Italian co-operative that brings together over 14,500
Period:
From November 2011 - present
farmers and represents one of Europe's largest agri-food industries.
Brief:
To copy write & develop the launch of a new UK website
The company originated in 1856 and over the past 30 years it has built an
To conceive a new UK language and brand personality for Cirio
international business through the acquisition of companies in France, the
To script & contribute to the direction of Cirio's first-ever TV
United Kingdom, Spain and Germany. As market leader in beverages [fruit juices,
Campaign; £750k investment from Dec 11-Mar 2012
nectars and fruit drinks], canned fruit, vegetables and tomato based products,
To translate and re-position recipes and video voiceovers for
the success of the group is aligned to the company's Mission Statement and
Cirio recipe DVD
sales strategy. This is:
To translate, write original copy and contribute to marketing
‘To be a leader in European markets for processed fruit and vegetables,
literature and press ad campaign
focusing on brands, so as to create more added-value to the fruit and vegetables
To develop a new PR strategy starting in March 2012
grown by the Group's associated farmers.’ Testimonial “Vivid PR very quickly grasped our business and goals to very quickly address urgent PR needs to play a vital role in our first UK TV Campaign and to maintain brand momentum through video recipes, online and PR activity.”
Results: ● New website launched on time and to budget ● TV Campaign resulted in 7% upsurge in sales activity ● DVD Recipes launched in ● PR, social media and outdoor campaigns in progress for 2012
CASE STUDY 1
CASE STUDY 2 About Takara Belmont
Activity summary
Takara Belmont is the worlds leading designer and manufacturer of furniture and
Period:
From February 2008 - present
equipment for the professional salon industry.
Brief:
To manage all UK and European media relations and PR activity
Since 1921, no other organisation has shaped the salon experience more and
To design campaigns that ensure the profile of existing lines are
earned a first-class reputation for technical innovation, timeless design,
maintained, as well as introducing new products and concepts
engineering superiority, durability and performance. Many products in its
To create and design all UK and European advertising and manage
collection have endured to become iconic symbols of international hairdressing;
media scheduling and buying
such as the Apollo 2 barber chair, Adria styling chair and the revolutionary
Manage TBUK social media platforms; Facebook, twitter & YouTube
Rollerball infrared processor. Moreover, Takara Belmont has designed some of the most stunning salon interiors and educational environments to position it as a true leader in global hairdressing.
Undertake video, photography and manage media events Results: ● Average 9 placements per month in UK B2B titles ● Redefined advertising direction to reflect quality and performance
Testimonial
● Successfully introduced social media aspect to PR & marcoms
“Vivid plays a key role in upholding the reputation and integrity of the Takara
● Successfully maintained brand profile and world-leading position
Belmont brand. They continue to be creative in PR and marketing to ensure we deliver a message that resonates with our audience and presents our range in a way that reflects our quality and values”
across PR, advertising, marketing & social media for 5 years
CASE STUDY 2
Above top: Spa Mist II video: http://www.youtube.com/watch?v=IuapwHx79jE&feature=plcp
Above bottom: Rollerball-F video: http://www.youtube.com/watch?v=2EE1IGs7Lig&feature=plcp
Left: a suite of 6 Takara Belmont adverts from 2011/12
CASE STUDY 3
CASE STUDY 3 About Yon-Ka
Activity summary
Yon-Ka is a pioneer in holistic therapies and preparations for skin and is revered
Period:
12 months
globally by professional beauty salons, the world's premier spas and celebrities.
Brief:
To achieve coverage in professional and consumer media
Results:
Based on actual circulations, not readership estimates
Their reputation and unique expertise for results orientated products that utilise the most effective delicately balanced ingredients from mother nature's plants and marine environments is highly sought.
In addition to people from all over the world benefiting from Yon-Ka, it is a firm favourite among many celebrities who value the effectiveness of the products; Yon-Ka does not pay for celebrity endorsements.
● 168 media placements ● 108 media outlets ● Reach; 1.4 million OTS per month ● 14 press cuttings per month across print and online ● 57.8 million people reached
CLICK the link below to see the Yon-Ka Press Book! http://content.yudu.com/Library/A1vqyo/YonKaPressBook2012/resources/index.htm?referrerUrl=http%3A%2F%
Testimonial
2Ffree.yudu.com%2Fitem%2Fdetails%2F480612%2FYon-Ka-Press-Book-2012
“No other PR Company has better understood the philosophy and shared the
Vivid also undertook four press launches, handled Yon-Ka's trade press
passion of Yon-Ka than vivid, who shares this with all our key audiences.”
advertising campaign and initiated Yon-Ka's
General Manager, Yon-Ka (UK) Ltd
venture into social media in the summer of 2011/12.
vivid
CASE STUDY 4
CASE STUDY 4 About Macadamia
Activity summary
This new brand hair care innovation features a unique and exclusive blend of
Period:
From October 2010 - present
Macadamia and Argan oil. Delivering never-seen-before results on hair,
Brief:
To achieve coverage in professional and consumer media
Macadamia has become a global phenomenon. In just one year since its launch
To launch and manage social media campaigns and daily
it is successfully marketed in 80 countries, winning the affection of professional
social media activity
hairdressers and consumers due to its universal appeal, suitability and
To launch a new UK brand website
effectiveness on all hair types.
To engage in consumer media promotions To support & coordinate European exhibition activity
It's distinctive boutique style and signature fragrance, combine with luxurious,
To create and manage distributor communications
naturally-based formulations, creative brand marketing and a dynamic retail
To manage professional advertising campaigns
philosophy that have contributed to its global success. This collection is aimed at the salon market whilst the PR has been directed at both professional and consumer audiences.
Results: ● 123 media placements from Jan-June 2012 reaching 6.6 million ● 300% audience organic growth on Facebook
Testimonial
● New UK website launched in summer 2011
“vivid demonstrates the scope and breadth of skills to deliver effective PR
● Distributor newsletter, promotions and mailers undertaken
across a number of disciplines to reach, engage and influence our audiences”
● Trade advertising, social media PPC campaigns launched
Managing Director, Macadamia Natural Oil UK
● Promotions with TV Shows, London Fashion Week, Tropicana ...and so on
Top: L-R: New website and 3 trade adverts Bottom: L-R: Sampling promotions, 4pp exhibition flyer & data collection cards
CASE STUDY 5 About HD HD has been a leading innovator in human hair extensions and non-surgical hair
Activity summary Period: September 2011 - April 2012
replacement systems for men and women for over 40 years. Specialising only in human hair, they pride themselves on creating authentic results and a
The Story so far!
completely natural look, as well as offering a variety of state-of-the-art application systems for professional salons.
● New logo and HD styling created ● New brand positioning for HD Men with its own identity
Brief: With a dated brand image that had suffered from years of neglect, our
● New website and e-commerce platform launched
brief was to modernise their brand image and produce new brochures and a new
● New advertising created for trade and consumer media
e-commerce based website. This was necessary to reposition HD in the
● New brochures for the extensions brand and HD Men launched
extensions market that has become fiercely competitive with other brands
● New website and e-commerce platform launched
investing in their image and marketing.
● New exhibition graphics designed for new stand at Salon International ● Social media programmes launched for the first time
Testimonial
● New packaging created for Salon International
“vivid has literally transformed our brand image to prepare us for new
● Social media programmes launched for the first time
campaigns including press, social media, advertising and online. They are a vital asset to our business.”Managing Director, Hair Development (UK) Ltd
vivid
CASE STUDY 5
Top: L-R: New website, new and new main brochure
vivid
CASE STUDY 5
Top: L-R: New Men brochure business cards, stationery & packaging
vivid
CASE STUDY 5
New look advertising
vivid
What is this?
We are proud to be members of the CIPR. This means we adhere to the ethical and defining principles of good public relations practice.
CIPR definition Public relations is about reputation - the result of what you do, what you say and what others say about you. It is the discipline that aims to earn understanding and support, and influence opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill between an organisation and its publics.
CONTACT: Directors: Daniel Blythe and Paul Evans TEL: +44 [0] 1372 370857 EMAIL: info@vividpr.co.uk WEB: www.vividpr.co.uk The Chapel of Ideas Reigate Road Leatherhead Surrey KT22 8RA
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