Editorial | Vivienne Laursen

EDITORIAL

My style of photography suits anything that needs to say ‘I am beautiful’... boutique hotels, elegant product lines, homes, gardens, Michelin star food and travel locations.

Good photography creates more than just a perfectly proportioned and well lit image, it can invoke feelings, aesthetic appeal, and a desire to experience for ones self, that which has been captured.

As such, it’s an absolute delight to get the opportunity to photograph such locations, luxurious homes and merchandise. I love beautiful things and enjoy bringing my creative eye to such assignments.

“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.”

SAUL BASS

PERSONAL BRANDING

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” - Tom

Peters

Everyone wants to put their best foot forward when it comes to being noticed in the world of business and very often in today’s international market, the first

introduction someone has to your brand and ultimately you, is the images you have on your website.

What those images look like speaks volumes to the consumer or potential client about the type of business you are. ‘You’re old and dowdy looking; stuck in the 90’s; are fun, hip and contemporary; have class, style and great design flair.’

Why not have images that you absolutely love to represent you and your brand to really showcase you and what you bring to the market.

“Don’t be scared to present the real you to the world, authenticity is at the heart of success.”

RANGER SCHOOL OF DANCE

Without some form of advertising it’s hard to get known around your city or town.

Jill Ranger asked if I could do some photographs for her that she could use in her marketing. The resulting images have been used in Newspaper and Social Media advertising, both of which have helped her recieve more students over time.

I have also photographed her shows, done poster work and program design for them as well. Jill is an incredible professional ballet teacher, and her advertising needed to reflect that.

BOUTIQUE HOME | PRODUCT | BUSINESS

You have built yourself a beautiful home, a superb business, an amazing product line or designed an exquisite garden. That’s fantastic, but without the right photography to match the quality of your asset, your pride and joy can end up looking less than it’s best.

There is something to be said for photographs that have been styled well before a shoot. They have that extra little something that entices you to take a second look, want to pop in to the store, or look online. We are visual beings and our eyes are quick to dismiss and move on

if there is nothing to hold our attention. I enjoy bringing this aspect of design to photography having been a graphic designer for over ten years. Where things are placed within an image, the textures, colours and empty spaces that let your eyes rest are a few of the things that makes an image go from ordinary to great.

I’m not just a plain white background girl with studio lights, I like things to be creative and interesting, but most of all beautiful to look at. If this is what you want for your home or products, then we just might be a perfect fit for each other.

STOCK

PHOTOGRAPHY & FINE

ART

Is there an image that you need for a project that you just can’t find? Maybe you’re after something that’s very specific to your area? Photographers all over the world are commissioned everyday by companies to shoot images that they can use in their advertising. Maybe this is what you need?

Viv’s current collection of stock photography and fine art images are available for purchasing by enquiry.

All wall art pieces are printed on archival fine art paper, matted and mounted professional behind conservation glass and acid free matt board.

DESIGN WHO YOU ARE...

Reflecting who you are to the community through stron imagery is essential these days. Lots of people only see your logo quickly as they are driving by, so you need something that grabd their attention.

Of course you could have something that’s just loud and shouty, but you really want something that reflects who you are and what you stand for. You’re more likely to get the kind of customer that appreciates what you are selling if the message is clear from the get-go.

Here are a few projects that have been worked on to bring the right customers through the doors and reflect the owners accurately.

Honey + the Bee

DESIGN & PRODUCTS

It’s important not only to have the right feel and style of images taken to represent your home, business or product line, but that you also present those images beautifully in a well designed format. You don’t want all your hard work to go to waste on having great images taken for you, if you don’t use them to the best of their ability. It’s a little bit like getting a gourmet dinner served on a paper plate, it just wouldn’t do the food any justice.

From greeting cards, brochures, books, fliers, posters, wall art or even leather bound albums... the options are endless.

Ask for a quote/price.

Further information on many standard photography products is available in Viv’s other magazines.

www.viviennelaursen.co.nz/pricing

All edited images | $800

A USB/DVD full of all your edited high resolution images from your shoot.

Solo Files

Individual high resolution files can be purchased for $45 each.

A SHOOT TO SUIT

YOUR HOME OR BOUTIQUE BUSINESS

Your home, business or product line shot with a strong design aesthetic keeping the end goal in mind, whether it’s advertising, artwork for the wall or a private album for your own enjoyment.

Photoshoot Includes

• 1-2 hours photographing your home, business or products

• Travel is included within the Timaru Area. Any photographic shoot beyond that will incur a travel fee that includes (where necessary) flights, accommodation and rental car.

• A private (password protected) online gallery of edited images with the opportunity to purchase images

• $150 (products additional)

• Extra hours of shooting can be purchased for $150 per additional hour.

PERSONAL BRANDING

A variety of professional looking headshots for you to use in promoting your business. They can be in the studio or potentially on location, whatever would work best in presenting the best you, to your customers and clients.

Photoshoot Includes

• A pre-session consultation discussing your vision for the shoot, wardrobe, and staging

• Photoshoot 1-2 hours on location or in the studio shooting images

• A private (password protected) online gallery of edited images with the opportunity to purchase

• Includes travel costs in the Timaru area

• $150 (products additional)

• Hair & Makeup if required (additional)

MINI BRANDING

You just need one or two images...

Photoshoot Includes

• Photoshoot of approx 20-30mins on location or in the studio

• A private (password protected) online gallery of edited images with the opportunity to purchase or pre-purchased files directly sent to you

• Includes travel costs in the Timaru area

• $75 (products additional)

BEHIND THE CAMERA

Viv has been a professional photographer for over 20 years working across many different genres but her passion has always been portraiture. At twenty her very first photographic boss suggested she should go and do portraiture full time, but it took Viv a while to find that out for herself. Since 2010 she has had her own studio specialising in contemporary style portraits.

Viv is also a graphic designer which brings a strong design aesthetic to her portrait work. And, of course it’s great for making albums and large pieces of wall art.

Awards, Quals & Memberships

Viv has qualifications in both disciplines and she was an Accredited member of the NZIPP. Viv has won a number of competitions and awards over the years and most recently Silver and Bronze’s with the NZIPP’s Iris Awards.

Photography is a love Viv’s had since she was small with her Grandparents giving her, her first camera when she was only 12 years old; a passion that has run in the family for nearly 100 years!

PHOTOGRAPHER | DESIGNER | MAMA & WIFE

OTHER MAGAZINES IN THE COLLECTION

Fashion inspired portrait photography

Lifestyle and documentary portrait photography