Wilmax presentation

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Wilmax England – UK trademark Professional quality porcelain tableware products Fine and durable porcelain ranges Distribution network in over 100 countries Manufactured in Asia


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Over600 shapes in the range Lightweight and translucent Look and feel of bone china BUT higher durability standards Can use in ovens, microwaves, dishwashers Suitable for food service (hotels, restaurants, etc.) and home use


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Tested by international ISO certified labs Microwave safety Oven safety Dishwasher resistance Health safety Crazing resistance Impact resistance


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Fine porcelain sets with elegant textured rim 13 sets of products in colour boxes for retail sales Box transforms to create a fold-out handle Small and fast moving sets:  

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6 pc sets of plates 1 large + 6 small bowls 6 pc sets of espresso, tea and coffee cups 2 pc sets of mugs and jumbo mugs Tea and coffee pots, serving dish in colours boxes


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6 x 2pc. sets of high quality glasses Made of crystalline – look and feel of crystal More durable, than glass High health standards (does not contain led as crystal) Packaged in stylish colour boxes Large capacity glasses (up to 850ml) Good for gift shops, wine departments of supermarket, specialized wine shops


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Twenty different shapes Super-white colour Stackable, easy to store High durability standards Can use in ovens, microwaves, dishwashers Classic “buffet range” for food service


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Collection of 32 different items Made of 18/10 stainless steel, 3.5mm thick Well balanced, well polished, stay shiny longer Firs 6 items are introduced already 

Table spoons, table knives, table forks  American and European tea spoons  Coffee spoons

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Collection will be completed before the end of 2015 Packaged in 6pc sets in colour boxes (suitable for HoReCa and retail)


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Tested by international ISO certified labs Microwave safety Oven safety Dishwasher resistance Health safety Crazing resistance Impact resistance


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Big range of products – can meet different needs Easy to match products – can create own selection instead of spending on what is not needed in ready-made sets Easy to replace products – can easily replace broken items and add more items as needed Typical order from 15-20 to 60-70 (and more) items per retail outlet


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Eye-catching design elements of the branding Some items are packaged to add branding on the shelves Shelf talkers are provided for additional branding

Sets of bowls and tea cups – from 1 piece to 6 piece available Tea and coffee pots come in colour boxes Creamers and sugar bowls in colour boxes, 1 and 2 piece sets “Julia” range – small sets of plates, cups, bowls


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Low minimum order – from 1 x 20ft container (FOB terms) Low MOQs – from 1 carton per item Shipments from stock – short lead times Marketing support



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