Pattern Style Guide: Preony Project by Vlad Byun

Preony Project : Pattern Style Guide

Table of Contents Mission Statement Pattern Developments Pattern Variations Unacceptable Pattern Placements Pattern Color Palettes Pattern Accessories

Mission Statement

Unlike normal logo style guides, the Preony Project focuses on the pattern as its main. The guide will represent the story, from how it was created to where it can be applied. By reading through this guide, you will be able to fully understand the anatomy of the Preony Project. Please note that the Preony Project does not include specific logo types or image. It is an independent project for pattern development and research. No typographic elements will be contained within the pattern.

Pattern Developments : pattern as singularity

While studying Asian art history, a lots of Buddhist artworks caught my attention. The first inspiration of this project’s pattern came from the symbol of “Tomoe”, which can be seen often on Buddhist temples. The symbol represents the infinite movement and cycling of the earth, heavons and humankind. The three tadpole-looking circular shapes seems to be stalled, yet, they are seen to be in motions. This interesting composition are working in both macro and micro perspective. Specifically, when separated into a single shape and simplified, it creates a unique standard of its own. Being alleivated from the religious restraint, it still contains the active shape; at the same time, the pattern itself offers a familiar look as a “comma”. This section will explore the pattern as a singluar source.

Developments

Inspirtation: restrained, balanced, sophisticated

Transition: less restrained, balanced, simplified

Fin: familiarzed, stand-aloneâ&#x20AC;&#x2122;ified, minimized

Versatility 0°– 360°

0°

90°

180°

270°

-90°

-180°

-270°

Counter(-°) 0°– 360°

-0°

Pattern Developments : pattern en masse

The definition of pattern can be interpreted in many ways, but it can be divided into two concept widely: the pattern as singular source, and the pattern en masse. The pattern as a singular source helps the viewers to understand the fundamental concept of the pattern, where it origined from and what is composed of. On the other hand, the pattern en masse let the viewers to comprehend the huge flow of the pattern. Like lines consist of countless amount of dots, patterns are made of a huge amount of singular pattern source. Whether randomly or orderly arranged, with a specific code, the patterns will frame out repetitive arrangements that create an aesthetic rythm; which will eventually lead to an splendidvvv piece.

Sample Applications Spreading-out Deployment

Spreading-out Deployment(enrich)

: The elements consist of spreading-out shape, forming an interesting spiral pattern in balance. It lets the viewer to navigate through the negative space.

: An enriched version of the first pattern. Although it lost its rich negative space, the sequential spiral patterns are giving a rythmic sense.

Repetition (magnified)

Repetition (quantity)

: The patterns are arranged simply, yet, not randomly displayed. With the magnification, this version provides a detail and neat observation of the pattern material.

: By showing a large quantity of the patterns, the viewers can spot the general flow of the pattern arrangement. At the same time, the repetition of pattern is creating an interesting rythmic flow.

Incorrect Usage

Color Palettes: Primary/Secondary

Randomly arranged : These patterns were introduced as being comparatively versatile. However, it does not mean that you can just deploy it in any random way. Even several patterns that are seen to be displayed in a chaotic way has their own systemic order.

Tone and Manner : color palette

As mentioned earlier, the patterns themselves mostly consist of great quantity of sources and overwhelming layouts. For that reason, colors are setted in a monotonous way. Basically, black/white are applied for the most of pattern usage. However, applying mere black/white to all patterns and objects seemed to end up in redundant manner. In this case, adding an additional color to this monotonous color palette changed the overall plain and flat mood into more dynamic and vivid look.

Tone & Manner Primary

Secondary RGB:

RGB:

R=35, G=31, B=32

R=214, G=55, B=39

CMYK:

C=0, M=0, Y=0, K=100

C=0, M=91, Y=92, K=11

PANTONED COLOR:

PANTONE P PROCESS BLACK C

PANTONE P 45-16C

HEXCODE:

231F20

D63727

Acceptable Color Combinations : Black/White + One color

.....

Incorrect Usage Indiscreet color usage: Because the current pattern usage itself is already complicated and quite overwhelming, the splendid usage of color will rather distract the view. A monotone or additional usage of color is recommended for neat and clean appearance.

Unacceptable Color Combinations : Black/White + More than one color &

.....

Specific Applications : patterns applied on objects

With all the demonstrations and introductions, the patterns are still not quite sure yet how they will be applied to objects in reality. The objects have been chosen to be coming from every different area of field: neckties, umbrellas, laptop cases and a possibility of clothes. By applying the patterns into real-life objects will help the viewers to solve the curiousity that they might have had from the previous pages and understand how it will work out.

Applied Ojbects: Necktie

1”

13”

1”

Diversity

46”

Applied Ojbects: Umbrella(spreaded)

46”

Diversity Thna

10.85”

Applied Ojbects: Laptop Cases

15”

Diversity

Socks Collateral

Collar Collateral