LITTLE d O MO #8
The guest word The «Thing» of the moment Like big Kids 1 piece, 3 Outfits The trends of competitors Sunglasses focus The LookBook - Speak Fashionwith Little Mood TAO -
CONTENT
3 4 5 6 7 9
The "Thing" of the moment
The trendy fabric, the flagship color of the moment, the pattern à la mode. Let’s have a look
Like big kids
When adults trends meet children universe.
1 piece, 3 outfits
How to wear the melon bermuda?
The trends of competitors
What are our competitors doing right now?
What sunglasses for which face?
An article made to help you choosing your sunglasses according to your face shape.
Summer Lookbook
Discover the Kids Summer collection.
The guest word Adeline Boudin Your job Trade E-merchandiser. I work in the digital marketing department, more precisely the digital. My job is divided in 3 parts. The first one consists of highlighting the products on all the pages of our website t-a-o.com. As an example, I make sure that the customer lands on the right page with the right products when she’s looking for a sleeping bag in the research section. Soon on t-a-o.com, we will be able to propose a selection of products adapted to each of our customers, according to their navigation behaviour on our website. The 2d part of my job consists of analyzing the navigation behaviour of our customer. I check where she clicks, what she’s looking for on the website, what does she visit the most, and on contrary, I will analyze where she does not click and she does not visit in order to adapt our different products messages on t-a-o.com. The 3rd part consists of making visible all the datas collected during the week. I share it to the digital team, central services via the e-product newsletter, to all the stores through the store information and to the Purchasing department. It allow them to know the customers needs in terms of products.
The things that you love at TAO Monday never looks like Tuesday which never looks like Wenesday, ...got it ? ;) My job, the collections, projects change quickly and give us a lot of surprises every time. It is stimulating and exiting, don’t you think so ?
The Must-Have of your wardrobe We’re at Tape à l’œil, there is a lot of colors... but at contrary I like neutral colors, monochromic. Open my dressing and you will see black, white, grey and navy blue. It is dull ? True... But to give some peps of my outfit, I try to match it with the key piece, accessory, lipstick that will draw attention. Fine details are everything ;)
Your hobby Excel. That’s what she said. This little tool that does not seem extraordinary knows how to make my days : planning holidays, wardrobe, birthdays, shopping, menus and so on! I love when things are clear, precise and definite. I use it obvisouly for my daily work. That is why days pass so fast ;) More seriously, I love to create, do things by myself : from little decorative objects to the cooking, or also the drawing.
Your nickname Ade, original? I don’t think so.
One last word I hope that datas coming from digital can serve and help more and more the jobs at TAO. More precisely helping the customer experience. Don’t hesitate to come to us to give us inputs that could improve and/or speed up the actions and decisions. And to finish, I wish you all a great and beautiful day!
The «Thing» of the moment - By TAO -
Tu es trop Chou !
Country Hiiiiyaaaa
Cabbage Ciao !
Cric et croc
Camion Allez ! En route Marcel !
Cary Bradshaw - 3 -
Like big Kids
SUMMER POP
- 4 -
One piece, 3 outfits CHIC
COOL
- 5 -
HOLIDAYS
The trends of competitors
MANGO IKKS
H&M
MANGO IKKS
ZARA OKAIDI
OKAIDI ZARA - 6 -
What sunglasses for wich face?
1
Find the shape of your face Step 1 : Take a mirror and a lipstick or a permanent marker. Step 2 : Tie your hair. Ensure any hair around your face is pulled back. Step 3 : Trace the outline of your face on the mirror.
that you’ve drawn your face on the mirror, check out the shapes below 2 Now to see where you fit in and choose your sunglasses!
- 7 -
- 8 -
Summer Lookbook Juliette wears The overalls CAPUCINE The T-shirt CACAO Lucas wears The T-Shirt CHELSEA The bermuda CRESTWOOD The shoes COURSE
Lucas wears The T-Shirt CHELSEA The bermuda CRESTWOOD
- 9 -
Juliette wears The overalls CAPUCINE The T-shirt CACAO
Lucas wears The T-Shirt CHELSEA The bermuda CRESTWOOD Tom wears The T-shirt COLUMBIA Cléo wears The tank top CEDRE The pants CACTUS
Léa porte La salopette BRAVO Le pull BANANA
- 10 -
Tom wears The T-shirt COLUMBIA The bermuda CANCUN
Cléo wears The dress CASSIS
- 11 -
Tom wears Clara wears Tom wears Juliette wears The T-shirt COLUMBIA The T-shirt CANCUN The sweater COACHELLA The overalls CAPUCINE The bermuda CRESTWOOD The short CARMINA The bermuda CANCUN The T-shirt CACAO
- 12 -
Cléo wears The dress CASSIS
Merchandising department
Thanks to Adeline Boudin for her collaboration