The New Look
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contents
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Brand Position
Challenge
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Norwegian Air | Brand Proposal
Research
Solution
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New Logo
Typography
Brand Colors
Applications
The New Look
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Norwegian Air | Brand Proposal
brand position
who we are We are an airline that offers quality flights at a low fare based on operational excellence and helpful, friendly service to world-wide destinations. We are the ninth-largest low-cost airline in the world, the largest airline in Scandinavia.
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brand position
a few words about us
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Norwegian Air | Brand Proposal
affordable quality friendly service teamwork The New Look
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research
the uniqueness of Norway We explored both acient and contemporary Norwegian culture and geography. Through such exploration we dicovered that there are many attractions that can only be found specifically in Norway, making the country unique and rich in history and culture.
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Norwegian Air | Brand Proposal
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research
a few words about Norway
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Norwegian Air | Brand Proposal
fjords midnight sun northen lights vikings mountains The New Look
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the challenge
the challenge Norwegian Air believes in affordable travel without sacrificing safety and friendly service. With multiple flights around the world, Norwegian Air has become the leading low-cost airline in Europe. To better stand out they wish to establish a more authentic connection with their passengers that better reflects their accommodating and friendly travel experience.
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Norwegian Air | Brand Proposal
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the solution
our mission
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Norwegian Air | Brand Proposal
Our mission is to create a visual identity that evokes a friendly atmosphere that is authentic to Norwegian Air. By using one of Norway’s most distinguishing features as a conceptual and visual motif, we aspire to highlight Norwegian’s core values and uniqueness while modernizing the brand in order to build a solid connection with their costumers.
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orwegian Air
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Norwegian Air | Brand Proposal
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new identity The new identity is inspired by the Northen Lights in form, color and feel. The lettermark is created through the use of organic, curved shapes and it is pared with a geometric grotesque typeface to construct a lockup. Additionally, the gradient colors are informed by the most commom range wof colors depicted in the Aurora Borealis.
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Norwegian Air | Brand Proposal
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new mark | logo variations
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Norwegian Air | Brand Proposal
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new mark | logo variations
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Norwegian Air | Brand Proposal
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new mark | black & white
blue
To be used primarily throughout the brand. Primarily for coorporate related products, such as stationary, borading passes etc...
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Norwegian Air | Brand Proposal
green & pink
To be used in addition to blue in order to establish the brand’s new look and feel. Used in sorted products such as tea flavors, cups, food containers etc...
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new mark | color usage
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Norwegian Air | Brand Proposal
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color palette | brand colors
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72 DE13
9E3 00B
38 D 4
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primary colors
R:56 G:212 B:48
R:0 G:185 B:227
R:222 G:19 B:114
C:67 M:0 Y:100 K:0
C:76 M:2 Y:7 K:0
C:7 M:100 Y:26 K:0
Norwegian Air | Brand Proposal
53 B 0A2
2B3C
90
secondary colors
R:43 G:60 B:144
R:10 G:37 B:59
C:99 M:92 Y:7 K:0
C:96 M:79 Y:49 K:55
darkest in all gradient variations
used for background
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color gradients
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Norwegian Air | Brand Proposal
color palette | gradients
Pink Gradient
2b3c90
de1372
Blue Gradient
2b3c90
00b9e3
Green Gradient
2b3c90
38d430
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typography | primary typeface
Gt Haptik
ABCDEFGHIJKLN OPQRSTUVXYZ abcdefghijklmn opqrstuvxyz 0123456789
GT Haptik is a geometric sans-serif typeface released by Grilli Type in 2010. The letterforms have a strange, quirky and almost avant garde shape. Which brings a friendly yet unique personality to Norwegian Air.
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Norwegian Air | Brand Proposal
N0 The New Look
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typography | secondary typeface
Gt Pressura
ABCDEFGHIJKLN OPQRSTUVXYZ abcdefghijklmn opqrstuvxyz 0123456789
GT Pressura is a condensed, rounded sans-serif typeface also released by Grilli Type. Its rounded and compressed shapes complement GT Haptik’s geometric and quirky letterforms.
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Norwegian Air | Brand Proposal
NÖ The New Look
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> JFK> S>ATH MAD> New York
Athens
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Norwegian Air | Brand Proposal
>CPH Copenhagen
H>BO >LAX Boston
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Norwegian Air | Brand Proposal
applications
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applications
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Norwegian Air | Brand Proposal
787 DRE AM LI N E R | LONG HAU L
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applications
B OI NG 737-800 | S HORT HAU L
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Norwegian Air | Brand Proposal
B OI NG 737-MA X 8 | S HORT HAU L
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BUSINESS CARDS
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Norwegian Air | Brand Proposal
STATIONARY
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applications
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Norwegian Air | Brand Proposal
WEB PRESENCE
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applications
BOARDING PASS
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Norwegian Air | Brand Proposal
CREDIT CARD
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applications
CUPS
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Norwegian Air | Brand Proposal
TEA FLAVORS
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applications
IN-FLIGHT FOOD
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Norwegian Air | Brand Proposal
HAND TOWELS
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applications
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Norwegian Air | Brand Proposal
AIRPORT KIOSK
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applications
applications
Norwegian Air
IN-FLIGHT MAGAZINE
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Norwegian Air | Brand Proposal
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MAGAZINE ADS
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applications
BILLBOARD ADVERTISING
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Norwegian Air | Brand Proposal
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Norwegian Air | Brand Proposal