3 x 3 design turning complexity into effective communication
3 x 3 design what we’re all about... We are an interdisciplinary team of global minded design thinkers that work across disciplines to strategize outreach tactics, educate with new communication tools, and drive impactful programming.
We go above and beyond average design and
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We conduct advanced research to synthesize information and identify patterns in data that can capture and express meaningful narratives; objectives and develop frameworks to achieve impact and improve organizational performance; We understand cultural contexts and use the human point of view to tell stories that captivate and educate diverse audiences about a program’s larger contribution to our cities.
our strategy
We place high value on analysis and synthesis of universal issues and opportunities to help our clients build out successful projects or programs. We don’t see a project as a one-time job;
client’s needs
methods used
3 x 3 strategy
use data
RESEARCH DESIGN measure impact COMMUNICATION tell stories
“the big picture”
AS CRﾃ年ICAS TIRADENTES Studio X Global Network / Studio X Rio
3x3 created a storytelling platform to improve
Leveraged local culture for 1
local economies and activities
Understood local culture to ground design in historic references for captivating content.
RESEARCH Used mixed methods to inform program development and product making. Interviewed businesses and documented their social and branding.
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turn analysis into illustrations Translated businesses’ economic activities into a network of graphic illustrations that show daily activities.
STORYTELLING + DESIGN Leveraged interviews, research, and cultural events to develop a uniquely Brazilian storyline that grabs attention and drives participation.
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create a public narrative Employed real stories to develop characters that illustrate economic activities and explain larger urban phenomena.
COMMUNICATION Developed an online platform and disseminated various print materials to engage an audience, stimulate new discussions, and emphasize the project’s overarching goals.
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5
Leveraged Brazilian culture to create characters that not only explain a plot but also explain contemporary urban issues and policy.
Create a series of print graphics and distribute them in strategic locations for targeted participation in various workshops and exhibitions.
INCLUSIVE PLACEMAKING Redstone Townhomes Neighborhood Association; New Jersey City University 3x3 led a citizen-generated planning process placemaking strategy using participatory design
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cultural capital for a safe, attractive, and
Designed and led game, surveys, and workshops to identify key goals and develop neighborhood interventions with stakeholders.
RESEARCH Conducted spatial analysis and designed qualitative mapping study to determine painpoints experienced by residents, students, and visitors surrounding urban connectivity, public safety, and neighborhood resilience.
21 minors
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pinpoint problem zones highlight high-risk areas for pedestrians calming solutions.
59 car accidents 1 year
involved in
in
44 pedestrian accidents
Pedestrian Accidents
Injuries
0
0
10
Pedestrian Accidents
10
# of pedestrian accidents
10
3 # of accidents
5
6
0
1
# of injuries
2+
STORYTELLING + DESIGN Visually narrated physical and social programming that capitalizes on local assets, activates underutilized public space, improves public safety for walkability and community resilience.
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envision vibrant public space Created renderings that activate residents and students around pedestrian experience improvements through public university public art installations.
COMMUNICATE Organized an open forum for dialogue around desired area changes that align city-wide stakeholders with community-generated collaborative proposals.
4
outlines shared goals for creative design and placemaking to garner local project support during phasing structures.
public art
events
engage NJCU students
mosiac tiles
MAPPING FOOD ACCESS Local Bee
platform to inform service strategies and increase
Mapped underserved to and boost production of locally-
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identify target end-user Employed location-based suitability modeling and consumer behavior identify the market size.
RESEARCH 2
measure food culture and density of target customers for service locations throughout New York City.
spatialize access Developed site and consumer surveys to verify food culture, site suitability, and neighborhoods to pinpoint exact distribution locations.
STORYTELLING + DESIGN Translated spatial analysis into an interactive digital platform to crowdsource consumer information for the company’s growth strategy and disseminate information about food servicing to the consumer.
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Designed and integrated an online interface into the existing brand experience, utilizing research outputs, maps, and vendor information.
BUSTED! CLIENT The Street Vendor Project
3x3 developed a robust case to protect and
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uncover an unsustainable model levied and paid.
RESEARCH Obtained and rendered various data sets for spatial analysis and impactful visualizations. and how much revenue is actually generated from police enforcement.
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expose a complicated model Launched a map study to visualize the patchwork of illegal codes that vary by vending type, streets, and times of day.
STORYTELLING + DESIGN Packaged in-depth report to illustrate street vending’s relevance for New York City’s culture
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present a clear case Reported and exposed how restrictions are counter productive using infographics, storytelling, and mapping.
4 Used vendor’s stories to add the personable side of street vending.
FRAGMENTED CITY Telefonica
largest cellular provider to identify meaningful storylines and develop animated visualizations
Analyzed Big Data to visually promote its potential value for
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map mobility patterns Investigated socioeconomic status and its impact on mobility to improve transportation networks throughout Mexico City.
RESEARCH Used geospatial analysis to measure disparities in transportation access and identify mobility patterns. Added new value to existing data by incorporating and analyzing additional data sets that may have an impact on transportation.
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Analyzed and compared two boroughs that vary in socioeconomic status. Measured health care coverage to understand how social networks, livelihoods, and city services incentivize travel
STORYTELLING + DESIGN Created a compelling video narrative about mobility patterns to grab audience attention and highlight “big data’s” ability to improve city services.
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reveal the impact of socioeconomic status on connectivity and distance traveled.
BRAND EXPERIENCE 3x3 creates integrated brand and service experiences, Design is subjective and contingent on cultural phenomena. Our design strategies are derived from creative methods that are contextual and culturally insightful.
We develop brands based on an informed
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CITY SECRETS Developed brand identity, user experience, and an operating strategy for a mobile app about audio storytelling and urban exploration.
city secrets
Wylie Goodman info@citysecrets.com 917 . 601 . 5010
BARRISTA CONUNDRUM Prototyped and packaged an educational tool kit that demonstrates how smart technologies can be used to create user-friendly interfaces that engage a wider audience and capture strategic information.
a barrista conundrum
the carioca bias
MEN ELECTRONICS Customized branding and delivered a simple and impactful website to express our client’s mission and capture a wider customer base.
SOLSTICE AND THE SCIENTIST Designed plotline and characters that turn the science classroom into an interactive adventure elementary students can embrace and enjoy.
VISUAL STORYTELLING We translate complex information about cities and Data contains hidden meanings and unknown patterns. We facilitate data literacy by crafting storylines that engage and educate people from diverse backgrounds through infographics, systems mapping, and spatial visualizations.
A TALE OF TWO NEW YORKERS income immigrants who outnumber domestic migrants 3 to 2.
AA
ccording to recently released censuscensus ccording to recently released data, data, 20102010 was awas historic year for a historic year for New New York State – it was York State – itthe wasfirst theyear firstin year in decades that more Americans moved decades that more Americans moved in than out. Domestic migration, just just in than out. Domestic migration, like like international migration, tendstends international migration, to increase during economic booms, to increase during economic booms, and ebb recession. This This was was and during ebb during recession. especially true true during the the recentrecent especially during
0 NY CA IL MI NJ OH LA MA CT MD KA PA IA MN DC RI NE MS HI ND IN WI AK VT SD WV WY OK ME NM NH MT MO DE UT AR KY AL ID VA OR CO WA TN SC NV GA NC AZ TX FL
-500000
housing bust, when many Americans were trapped by underwater mortgages. Given that unemployment is higher than the national average and incomes are lower, what exactly is it that newcomers find so appealing about New York now? With the majority of immigrants heading to the New York City region, and out-
-1000000
migrants largely leaving other parts of the state, access to jobs could be one explanation. However, a recent report from the Empire Center for New York State Policy found the high tax burden (highest in the United States) and the high cost of housing to be the reasons most cited for out-migration. A cause for concern is that they are taking
their above-median incomes with them, causing a “hollowing out” of the region’s socioeconomic spread and potentially troublesome consequences for state tax rolls. Has this trend finally reversed? Or should New York’s planners and policymakers be doing more to address increasing disparities and retain higher income residents? DOMINICAN REPUBLIC CHINA JAMAICA MEXICO GUYANA ECUADOR HAITI
WA MT
ME
ND
RUSSIA
VT
OR
MN ID
NH
SD
WI MI
WY
INDIA COLOMBIA KOREA
NV
PA
IA
NE
IL
UT
OH IN
KS
MD VA
MO
NJ DE
UKRAINE ITALY
WV
CO
CA
MA RI CT
NY
TRINIDAD & TOBAGO
POLAND
KY PHILIPPINES
NC
TN AZ
OK
NM
AR
SC MS
TX
BANGLADESH
AL
GA
PAKISTAN PERU HONDURAS
LA
OTHERS
AK
FL Data Source: US Census 2000-2010
HI
0
+500000
+1000000
Out In
THE COST OF LIVING IN A GLOBAL CITY to highlight the emergence and rapid increase of real
USD/sq.ft/year
$233 $104 $108 $94
$115
$166 $114 $241
4
7
8
9
Milan 91
6
Zurich 94
5
Paris 104
Moscow 108
Rio 120
Tokyo 166
3
Mumbai 114
2
NYC 115
1
London 233
Hong Kong 241
$91
10
from #13 in 2010 to #4 in 2011- a 47% rental uplift
Rank 2011
NEW MEDIA AND SOCIAL ‘MOVEMENTS’ Charted social and traditional media’s direct movement throughout Manhattan.
9/17
10/1
mm/dd
11/1
A study of social media versus official media
new york times v flickr
flickr
(number of articles written on occupy wall street + zuccotti) (number of uploders)
Timeline of Media Activity Physical Expanse of Protests aggregates of total flickr photo uploads : (”occupy wall street “+ “zuccotti park”)
sept 1 -17
sept 18- 30
oct 1 - 15
oct 16 -31
nov 1 -15
EVOLUTION OF AN INNOVATION Illustrated the evolution and adoption of two information
CASE 3: COMMUNICATION FLOW/SYSTEM ANALYSIS: USHAHIDI -> NOULA
KEY
USHAHIDI
SMS Medic
communication vector
NOULA
State Department
InSTEDD
immediate advice
Mission 4636
uncertain communication vector
SMS
4636
coordinate + funds advice + counseling
app
OUTCOMES
177
Radyo Tap Tap questionaire
CrowdFlower translate
georeference
funder domestic
respond
Marines Southern Command
Program 16-6
UHP Fletcher School
Ushahidi
respond
US Coast Guard
georeference + record Noula
georeference
rss feed
foreign
Noula
2-way communication flows
0
3
closed loop systems
0
2
derivative applications
0
4
foreign actors
8
2
local actors
0
3
state actors
0
2
tapped into humanitarian response
No
Yes
Solutions S.A.
actor Georgia Tech School of Comp Science
Ushahidi
respond
Red Cross
respond
Program 16-6
IOM
Office for Public Security
Police Department
respond
respond
3000
TOTAL MESSAGES RECEIVED PER MONTH 2000 1000 0
NOULA USHAHIDI 2010 JAN FEB
MAY
SEPT