Essential Insights For SEO Client Reports © VOCSO Technologies Pvt Ltd.
7 Essential Insights For SEO Client Reports
Traffic: Sources Is increasing organic traffic to their website your client’s main goal? Start your SEO reports with traffic. If using Google Analytics, you’ll also want to utilize the Source/Medium section of the traffic report for this part of the report.
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7 Essential Insights For SEO Client Reports
Conversion Rate & Progress On Goals
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Massive flows of site traffic are great, but if you don’t know what your visitors want or how they want to be engaged with your content. Conversion rate is probably one of the most important key performance indicators (KPIs) to your clients, so tuck this near the front of your report for easy access. © VOCSO Technologies Pvt Ltd.
7 Essential Insights For SEO Client Reports
Top Performing Pages
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You probably know where your visitors are coming from, but it’s vital to learn where they’re heading on your site. In other words, if you can’t convert your visitors into customers, no amount of traffic will help you. You always want to include top-performing pages so your client knows what’s working and what isn’t.
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7 Essential Insights For SEO Client Reports
Page Speed Insights
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Take a quick break from Google Analytics for this part and head over to a tool called PageSpeed Insights from Google. It’s a completely free tool that will show your clients how fast their pages are loading and any performance issues they may be able to fix to improve their results. © VOCSO Technologies Pvt Ltd.
7 Essential Insights For SEO Client Reports
Bounce Rate And Dwell Time
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Knowing that visitors have come to your site, clicked on certain pages, and in some cases, converted is incredibly helpful. Dwell time is the time someone spends on a website page when they come from an organic search. Are they exploring other pages from there, or looking for a quick answer? A high bounce rate isn’t always a bad thing, though. © VOCSO Technologies Pvt Ltd.
7 Essential Insights For SEO Client Reports
Rankings And Backlinks
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Backlinks can be powerful tools for websites struggling to make progress in their SEO rankings. You can find many tools to track links you have, which is helpful because it can identify potential SEO opportunities. If you’ve helped your client get backlinks as part of your SEO strategy, this section of the report is where you’ll show their impact. © VOCSO Technologies Pvt Ltd.
7 Essential Insights For SEO Client Reports
Recommendations And Next Steps Your next steps and recommendations will use all of the data you’ve pulled and apply them to the strategy moving forward so there’s an actionable plan to improve the shortcomings and maximize success.
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