2012 MEDIA KIT
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About Us An estimated 69 million American listened to online radio in the last month, and the weekly online radio audience has increased by onethird in the last year. The ability to listen to audio they can’t get elsewhere and to control the music being played are the top reasons that people listen to radio online. Almost half of online radio users sat they listen while researching a product or service online, while on-third say they listen while shopping or purchasing online. Founded in July 2012, HOT217Radio was created to fill a void in local radio targeting the African American population in Central Illinois. The lack of talk shows gave us an opportunity to create a platform for veteran broadcasters as well as those who are inspired to step into the world of radio broadcasting for the first time. The HOT217Radio format consists of R&B, Hip Hop and Ole School music in addition to talk radio. By being on the Internet our station will have world wide exposre; however, our target area consists of Central Illinois. Map of Central Illinois
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Public Service Announcements The Company will air Public Service Announcements as its commitment to enhancing the quality of life of our listeners Consideration for Public Service Announcements are only given to non-profit 501(c) 3 organizations, private foundations, government agencies or a coalition of such groups. Submission is not a guarantee that their event will be announced on-air. HOT217Radio is striving to be the leader in serving the communities where we operate. No other radio group in the area will match the hours of community service programming offered by our station. Likewise, none will match the unprecedented amount of Public Service Announcements airing on our station that receive the same guaranteed air-play as our most valuable commercial buying client. As the listenership ratings of our radio station continues to increase and the community involvement of other radio groups decreases, we will be inundated with requests from community organizations and charities seeking PSAs, event partnership and online support. Due to the volume of requests that we will receive, requests to air PSAs will be submitted no later than 90 days prior to requested air dates. If their PSA is selected, they will be contacted. Listeners Profile Summary HOT217Radio is Springfield's "exclusive" Black, Music/ News/Talk format. Based upon
our research our audience demographics are projected to be as follows:
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Gender Men 45%
Women 55%
Age 20 - 64 Education Level Have attended college Have High School diploma Have college degree Household Income Average Household Income Median Household Income Own Real Estate Own primary residence Own additional real estate Occupation Professional/Manager Business Owner/Partner Interests / Activities Participates in sports activities Professional organization membership Community Involvement Business conference seminars Volunteering Entertain one or more/mo.
60% 90% 75%
$40,000 $30,000 40% 15% 64% 25%
88% 25% 51% 35% 44% 48%
“64% of African-American women are in the U.S. labor force.�
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Population Trends The African-American community makes up 13.6% of the population of the United States and is projected to reach 14% over the next 10 years. This equates to populations of 42,071,000 and 47,587,000 for 2010 and 2020, respectively. The growth rate for African-Americans outpaces that of the total population by almost 30% and reflects not only an increase in people, but also their affluence and influence. The average age for African-Americans is 32.1 with more than 47% under the age of 35. African-Americans and other minorities make up a large percentage of the United States’ younger population. These young Americans represent a higher percentage of future minority consumers and customers. They may have different perspectives than those traditionally considered when making marketing and product development decisions. Marketers should be aware of these differences in order to tailor their messages properly. The African-American population is younger than the overall national average but slowing birth rates and increases in the median age of the group indicate an aging trend. Income African-Americans have experienced transition in the mix of household incomes over the last census cycle. The transition is marked by an increase in higher earning households. Specifically, between 2000 and 2009, the number of households earning $75,000 or more grew by 63.9%, a rate 11.7% greater than the change in the overall population. Additionally, the percentage of households earning $50,000 or less has decreased, representing a full shift upward in the income of the overall community. The combination of a growing population and higher household income reflects the opportunity to access an increasing number of consumers with a buying power of nearly $1 trillion annually and projected to reach $1.1 trillion by 2015*— due to trends in education and a rising number of professional African-American women in the work force. Source: U.S. Census Bureau
Mobile Phones Technology companies that may not have focused on reaching African-Americans are missing the fact that this group is incredibly valuable to marketers. Increasingly, Americans are buying smartphones for their mobile phone needs. Smartphones, in particular, have experienced greater penetration among ethnic or racial minorities 5
than among the total population. Among mobile phone users, 33% of all African-Americans own a smartphone. Additionally, 44% of all new mobile phone purchases by this group are smartphones. Also, smartphone popularity and usage skew toward younger age groups as nearly 50% penetration exists for African- Americans for age groups forty-four (44) and younger. Major opportunities exist for marketing to these young groups to grow smartphone and phone operating system (OS) market share. Mirroring the trends seen in the general population, Android has distanced itself from competitors, taking 37% of the smartphone market share among African-Americans. Mobile application producers and advertisers can look to access the huge growth mobile market for African-Americans by using that programming platform and gaining entry into the Android marketplace.
While smartphones tend to have higher web-based functionality, African-Americans tend to use phones primarily for talking and texting. African-Americans talk an average of 1,298 minutes a month, more than twice that of White Americans, who talk an average of 606 minutes a month. African-Americans also exhibit high use of phones for emailing (43%) accessing the mobile internet (41%) and visiting social networking sites (37%).
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Online Once at the epicenter of the digital divide, African-Americans are now 44% more likely to take a class online, 30% more likely to visit Twitter, and download more movies via the Internet than other ethnic communities. African-American mothers, in particular, are 68% more likely to read articles online and 45% more likely to listen to music online. When Debra Lee, BET’s CEO, addressed more than 1,000 marketing decision makers at Nielsen’s 2011 Consumer 360 Conference, she reminded them that the AfricanAmerican consumer is not monolithic. Citing BET’s study African-Americans Revealed, she identified four key segments that make up 85% of the African-American audience, two of which focused on online technology—the Techfluentials and the Bright Horizons: 1. STRIVERS—An ambitious group of opinion leaders aged 20–40. These young leaders are rising in their communities and the corporate world. 2. CONSCIOUS SISTERS—These are women who are keen on aspects of their culture and spirituality. They focus on family and are value conscious. 3. TECHFLUENTIALS—World ambassadors aged 20–30 who are making the world a little smaller using technology, to positively impact others, using Skype, social media and more. 4. BRIGHT HORIZONS— This tech- savvy segment is focused on education and friends, gaming, mobile and social media. As African-Americans continue to break misconceptions about technology habits, so too must marketers create meaningful campaigns that incorporate social networks trusted by African-Americans and deliver novel experiences across all forms of technology. With an expanding piece of the economic pie, African- Americans are a prime and valuable audience. 7
The major demographic impacting African-Americans that businesses should pay attention to , in an effort to better determine and meet consumer wants and needs are: 1. The number of African-American households earning $75,000 or more has grown by 63.9% in the last decade, a rate greater than that of the overall population. This continued growth in affluence, social influence and household income will continue to impact the community’s economic power, especially with women. 2. The percentage of African- Americans attending college or earning a degree has increased to 44% for men and 53% for women. Higher educational and professional success along with a lower birth rate is increasing both the age and affluence of the population increasing the demand for aging, healthcare, and financial management services. Behavioral trends and purchasing habits provide additional opportunities for businesses: 3. African-Americans are heavy users of electronic media providing marketers many opportunities to access them with advertising and images that are appealing and highlight their services. 4. African-American women tend to be the primary decision makers for most household buying decisions. Marketers should be utilizing advertising messages and images that appeal to them. 5. Trends in technology adoption and social networking also provide this group an influence over popular culture beyond the limits of ethnic categorization
“African-Americans are 30% more likely to visit Twitter.� 8
The Steve Harvey Morning Show The Steve Harvey Morning Show is a nationallysyndicated radio program, featuring host Steve Harvey and a team of comedians and commentators. The Steve Harvey Show is uplifting, inspirational, motivating, and covers topical issues and community concerns that touch everyone. It combines heart, humor, great music for grown people and hot celebrities from the entertainment and sports world plus interviews from a variety of engaging guests. Broadcast history The show was originally syndicated under Radio One, Inc. broadcasting company, from September 2000 until May 2005. Despite efforts to syndicate the show nationally, ultimately, it aired only in L.A., on KKBT, and in Dallas on KBFB, with Harvey splitting his time between the Dallas and L.A. studios. As a result, Harvey and Radio One decided to part ways shortly before his contract expired. In September 2005, Harvey signed a joint syndication deal with Premiere Radio Networks and Inner City Broadcasting Corporation for a new incarnation of The Steve Harvey Morning Show. The show is based at WBLS, in New York. In March 2009, it was announced that The Steve Harvey Morning Show will be replacing The Tom Joyner Morning Show in Chicago on WVAZ, which was Tom Joyner's flagship station. The Steve Harvey Morning Show continues to be the number-one syndicated morning show in the top 25 metro markets with Adults 25-54, Adults 18-34, Adults 1849 and Women 25-54 (Source: Arbitron, SP'10, MSA, Exact Times, AQH T 50 Metros).Steve is joined by Shirley Strawberry, Carla Farrell and his Nephew Tommy. Steve Harvey, a multi-media star and one of the original "Kings of Comedy," brings his own brand of original showmanship to radio!
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The Michael Baisden Show Michael Baisden is a radio personality and host of The Michael Baisden Show. The show is syndicated by Cumulus Media and is heard in over 78 media markets nationwide with over 8 million listeners daily. His media career began when he left his job driving trains in Chicago to self-publish Never Satisfied, and began touring the country selling books out of the trunk of his car. Baisden got his start in radio as an unpaid afternoon drive-time host for 98.7 KISS FM in New York City, taking the station rating from number nine to number one in the time slot. The show debuted nationally in 2005. After eight months of consistent high ratings, Michael suggested taking his show national but management was apprehensive, suggesting that New York wasn’t ready. A few months later, Michael threatened to quit if management did not pursue a syndication deal. “There was no doubt in my mind that I could have one of the hottest shows on radio! I knew the impact it would have on people all across the country and I wasn’t taking no, for an answer,” Michael rebutted. His vibrant personality on and off the air has made him a people magnet. He began attracting attention with primarily female followers as author and publisher of the highly successful provocative books: “Never Satisfied: How and Why Men Cheat“, “Men Cry in the Dark“, “The Maintenance Man“, and lastly “God’s Gift to Women“. Two of his titles ultimately were adapted into stage plays. But his proudest moment came on September 20, 2007, when he passionately and skillfully spearheaded the famous Jena 6 March in Jena, Louisiana. This historic and momentous occasion garnered tens of thousands of citizens of all races to peacefully march in support of six young men who have been unfairly treated by the justice system. In addition, he urged millions of listeners to wear black on September 20th in protest of unequal justice. The news traveled throughout the country, everyone wore black in support of the Jena 6, from college students of all races to corporate executives. Baisden has hosted two national television shows, and has produced three films.
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Tawahn “Tweez” Armstrong - is a Springfield, Il native that has traveled the country honing his comedian skills. Tweez started doing standup comedy y in 2007 and has toured with some major comedy shows such as: Don “DC” Curry Sommore McGriff Entertainment Twezz states, “my plans are to own and run my own chain of comedy clubs to help more inspiring comedians get chances to perform on an everyday basis and by the end of my career I want to establish myself as an all-around entertainer not just a comedian.” Niambi Rowland - (pronounced Ny-ambe) explains, “ I had to put the pronunciation because my name is butchered everyday. But I love my name, it was given to me by my wonderful parents. They named all their daughters African names. The meaning of my name is “Melody”, and it fits me because I am a singer as well and love music. I’m a Midwest girl, born and raised in Springfield, IL. I received a Bachelor’s of Arts degree in Radio-Television from Southern Illinois University Carbondale in Carbondale, IL.where she graduated Cum Lause. During my college career I worked as an anchor, photojournalist & writer for the student run nightly newscast; served as a radio co-host for the community radio station; and wrote and voiced voice-overs for the local PBS affiliate (WSIU/WUSI-TV). “
8Teen↑
Precious Riley – is a fun loving, life loving 20 year old based in St. Louis, MO. She explains, “I chose this career as a spokesperson because I enjoy having fun and making the people I know and love have a good time.
My favorite color is lime green cause it keeps the world jumping and energized. 8TeenUp is a show geared towards the 18-25 demographic.
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Sara McGee - is a Champaign, Il based entrepreneur, writer and entertainment buff. She started Urban Royalty Jewelry and Accessories in 2009 to provide trendy jewelry from L.A., New York, and Atlanta at reasonable prices. Her jewelry is sold at local events and venues in the Central Il area. Urban Royalty hosts jewelry parties upon request as well.
Royalty Room
Sarah’s visions expressed through her words will penetrate your heart leaving you yearning for more. Sarah believes literature is a powerful force seeping through the window to your soul. She has been writing poetry since childhood and has written several hundred poems throughout her life. “I had a very vivid imagination as a child,” she says. Sarah is scheduled to release her first book of poetry entitled “Mind Candy” in Spring of 2013. Sarah is currently manager for the Prime Sol athletic apparel and footwear chain. Her entertainment focused show entitled, “Royalty Room with Sassy Miss.” Eddie “Mac” Williams – is an ole school dj that has reentered the dj market after many years absence. Eddie Mac was one of the foremost dj in the Springfield area during the later 70’s and early 80’s. He dj’ed at some of the most historic night spots in the Black community such as Pop Doc, Buddah’s Lounge, Brougham’s, Rall’s Lounge etc. Eddie Mac will host Wayback Wednesdays catering to our older demographic. His show will air from 10:00pm – 12:am.
Wayback Wednesdays
Antwaun Readus – a.ka. KANG20 was born into the music industry. Born in Springfield, IL, KANG has lived in sixteen different cities and states. All of this traveling at an early age has given him a perspective that most his age would not have. “Living in different places has given me the opportunity to hear different music from different parts of the country. Music has 12
always been a part of my life. “ An aspiring artist as well KANG has opened for such acts as Scarface and 8Ball & MJG. KANG will be among a group hip hop shows Stephanie Brunt-Hill - Often referred to as a excellent writer/poet, Destinee Love decided to take her creative thoughts and ideas and express them through many forms such as poetry, short stories or thoughts on blogposts. She is passionate about what makes people happy and takes pride if any of her information will inspire others in life or in their relationship(s). Learning from previous relationships inspired Destinee to write about passion, love, lust, hurt and pain. She also writes encouraging words of inspiration. Now a freelance write in the Minneapolis area she is expanding her company DL Enterprises by selling online clothing as well as promoting and hosting events. Bonita Jackson - aka Ladee J, originally from the Buckeye State of Ohio, arrived on the DJ scene over twenty years ago. She was surrounded by music at an early age and this became her calling. She is a strong Leo woman born in the month of August. Ladee J has played for countless political events and music venues in the Capitol City. Her eclectic musical taste puts her in a class all her own. She has dj/hosted her own jazz social hour at various locations such as the Americna Legion Post 809 and Dirty South Niteclub called Jazzy Sweets. Ladee J will host her own show called “Lets Ride with LadeeJ Nicole Rennee Boisseau I AM…Nicole Renee is a ThirtySomething Woman, Wife, Mother of 7, Home-School and BMX Mom, Artist’s Model, Natural Hair Care Specialist, Holistic Health & Beauty Coach, Metaphysician, Vlogger, Blogger… to sum it up SHE’S A FREAGGIN’ MOMpreneur! Reigning from Chicago, IL, she is the founder and CEO of www.IAM-NicoleRenee.com which is a website fully loaded with inspiration and motivation for holistic living and awareness. Teresa Haley - is a longtime civil rights activist, public policy advocate, and professional trainer. She is President of the Springfield, Il Branch NAACP and Co-Chairperson of the American Red Cross. The Springfield, IL native walks her talk and prides herself on her service to faith, family and the community. Ms. Haley’s show entitled, “Haley’s Commentz” will air Wednesdays from 7:00pm to 8:00pm and will consist of a mixture of Talk and music. 13
CEO, General Manager - Mr. W.E. “Pete” Reeves is a serial entrepreneur who has successfully founded entities in the economic development, alternative energy and new media industries. He is the founder of VERVE Media and its related platforms VOICE Magazine, HOT217Radio and VOICETV. As a result of his personal knowledge and business oriented skills, Mr. Reeves developed a self-empowerment guide for successful achievement entitled Power Principles. He has the ability to assume executive responsibility with a clear mandate to advise, recommend and implement corporate strategy to increase shareholder, employee, customer and community value. Mr. Reeves has participated in numerous civic and community economic development initiatives including but not limited to; Co-Founder Springfield Minority Business Council (1992); City of Springfield, Illinois Enterprise Community Steering Committee (1993); Co-Founder Greater Springfield African American Chamber of Commerce (1994); City of Bullhead City, Arizona Economic Development Council (1997); United Way of Central Illinois, Inc. Community Care (Funds Distribution) Panel Volunteer (2000); City of Springfield, Illinois Housing Alliance (2000); and the City of East St. Louis, Illinois Waterfront Development Committee (2001-2002); City of Springfield, Illinois Mayor’s Taskforce on Homelessness (2003) In 1993, Mr. Reeves was honored by Illinois Times Newspaper as African American Entrepreneur of the Year. In 2002, he was honored by Governor Paul Patton of Kentucky as a Kentucky Colonel, the highest designation bestowed by the State. In 2011, Mr. Reeves was honored by the Springfield Branch NAACP with its President Award for Outstanding Social Media Service to the Community. He earned his B.A. in Legal Studies at the University of Illinois at Springfield. 14
Program Manager – Christopher H. jones Jr. a/k/a “Ball J” brings a unique experience to his position as Program Manager. In 2007, he founded I-Fam, Inc. an independent record label. As a soloist he released three albums entitled, 1. Basement Music 2. Verbal Royalty 3. Swagtastic As CEO of I-Fam, Inc. Christopher was also a concert and party promoter and has worked with such artists as Az One, Rukku Putt and Raekwon from the Wu Tang Clan to name a few. He now brings his passion for the music and his unique experience to Hot 217.com. in charge of the radio programs that are aired and in charge of hiring DJ's audio engineers, as well as radio producers for your station. Most importantly he is responsible for the success and profitability of the station. In this capacity he helps to determine and meet the financial goals of station owners and equity investors. Christopher is a graduate of Lanphier high School where he lettered in three sports. He majored in Media Communications at S.I.U. Carbondale where he Dj’ed on WIDB Campus Radio. 15
Spot Length # Times /Day Amount/Month 10 Seconds 20 Seconds 30 Seconds
5x 10x 15x
$ 150.00 $ 250.00 $ 350.00
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Station and advertising office 2519 South Grand Avenue East Springfield, Illinois 62703
Phone: (217) 679-5542 Fax: (217) 793-6939 Email: Hot217radio@gmail.com Website: http://www.hot217.com
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