Top 5 Trends in Voice-over to Rule 2019
Depending on the various business needs and audiences, people are now looking for Spanish voice over, Arabic voice over and many others. Yet, English remains the most popular one for voiceover services. In 2019, the growth for the most popular languages is described here: 22% in English with an Australian accent 12% in English and British accent 11% in Spanish and Latin American accent 3% in Canadian and French accent
You must be logical, but the voice-over should have an emotional input. The clients search for such a voiceover with which the customers will build an emotional connection. With the increasing demand for videos in ad campaigns, the involvement of voice-over talents has become imperative for business. The voice-over artists must focus on the pronunciation and tone so that the clients can get attached to it. Depending on the content, the tone and required emotion are determined.
Businesses are now unwilling to compromise with the quality for the sake of the budget. Making an emotional connection is the top priority which is accompanied by four other factors: Adding personality Matching with the voice Reflecting the sound of the target audience Aspiring sound for the market
The real age of the voice artist doesn’t matter as long as their voice is aligned with the targeted age group. The projects are targeting several age groups and there is a ratio for each of them. 54% is targeted to Gen X 39% is targeted to Millennials 4% is targeted to Gen Z 2% is targeted to Baby Boomers 1% is targeted Great Generation
With the rise of technology, the use of voice assistant and other voice robots will grow. However, the human voice modulation for different voice-over needs is unavoidable. According to an annual survey response, 93% of people voted for the human voice-over. It is good for voice-over professionals and companies who provide the same as they don’t have to fear the loss of employment.
Whether it is a language-specific voice-over like Spanish voice-over or a topic-specific one, you should get a professional company hired for the service. More professional the voice-over artists are, more effective will the content.