Voir Fashion - September Issue : Rebel Fashion

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FA S H I O N SEPT/OCT 2013

ISSUE 3

THE SEPTEMBER ISSUE

REBEL WITH A CAUSE



“It’s a new era in fashion there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together.” Alexander McQueen

September Issue


Artwork by Voir


fashion Hip & Runway - Up to date looks on the A/W trends Director’s Cut - Real Wild Child Mission Incredible - Codeword : Dress to Kill In Focus - Knights Vision by Thomas Knights In Designer - Antonio Berardi is seeing Red

beauty Can you afFORD not to? - A look at Tom Ford Fuchsia Fever - low down on the latest beauty looks Locks Luxe - Hair Trends Blow Dry Bar - Coming to a City near you I want that Bounce - Cloud 9 styling irons reviewed

living Everybody needs a Nemesis - Inside this Model Agency Store’s the Limit - Flannels : Art/Style/Fashion Aired - Jewellery Designer Susannah Lovis.



So

here it finally is Issue 3! Putting this Issue together has definitely been the most exciting one yet. As always it’s been backto-back at the House of Voir. We have been shooting off rooftops, tapping into our inner punk , and delving into the stylish world of Nemesis model agency to get ourselves into the true spirit of fashion week! Most excitingly Team Voir had the opportunity of hosting a very exclusive Runway Show for some very fashion-savvy Bloggers. It was most definitely a proud moment for the team watching the models strut their stuff down the catwalk. The atmosphere backstage was electrifying, our make up artists and hair team were on fire creating international looks to blow the socks off the very stylish crowd at Morgan Clare. For those of you who missed Team Voir doing their thing, make sure you pop down to the Armani Exchange on Wednesday 30th October for another chance to be Voired. As always our guys have been fighting against the clock to deliver you the finest September Issue yet! Voir’s pages have been graced by some of the biggest names in fashion! We have features on the sensational Antonio Berardi and the very seductive Tom Ford. Theses are features you cannot afford to miss! Anyone who obsessively watches the September Issue will know that September is “the January of fashion” the start of a new season. I have personally never been a big lover of the A/W weather but for some ironic reason a massive fan of A/W fashion? It’s time to pull out those over-sized jackets and timeless faux furs for those teeth-chattering winter days, and brighten up your winter nights with neon and burnt/autumnal colours, specifically pinks, oranges and daring reds. Extreme outerwear is only part of the story! We have sourced some of the hottest new season’s looks and called upon our friends over at Cricket - the people who enjoy a more daring catwalk experience, to give us the break-down on what’s hot on the Runways. If that’s not enough for your new season appetite this issue is jam -packed with stunning beauty Looks to get you AutumnWinter ready. I think I have given enough away! It’s now time for you to be Voired - Let the fashion commence. Twitter; @Voir_Fashion Email : jm@voirfashion.co.uk

J yoti

Xx


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A-W TRENDS

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Introduced by Cricket Fashion.





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FACES OF FALL


Armani Exchange &

Voir Fashion Magazine Invite You To

THE WINTER 13 COLLECTION T R E N D P R E S E N TAT I O N DJ | D R I N KS | P E R SO N A L ST Y L E A P PO I N T M E N TS | H A I R M A K E OV E R S E XC LU S I V E G I F T W I T H P U RC H A S E

5:30 PM TO 8 PM WEDNESDAY 30TH OCTOBER 2013 ARMANI EXCHANGE STORE, TRINIT Y LEEDS RSVP TO JM�VOIRFASHION.CO.UK


D E


DIR ECT CUT Tales of Fashion, Fashionable Tales, Images of Expression or Expression with Image.


Inspired by Rock n Roll the Wild Child look is here to stay. Voir took to its edgier side and mixed simple with stately and statement accessories to deliver an essence of Street Couture that is to Rebel for. Concept and production : Voir Fashion Team Hair by Kymberley at CRC assisted by Red, MakeUp by Borg.


Sarah wears Selection of items from River Island. Monochrome chess board print blouse Gold tone multi chain choker necklace Belles Bejewelled Ear cuff www.bellesbejewelled.co.uk Red Tartan print leggings Brown lace up block heel ankle boots.



Sarah wears Red waterfall Biker Jacket Gold tone chunky double curb chain Classic black pinstripe cigarette pants



Rachel wears Selection of Minimum items available at John Lewis Black Finola Jacket Finola Black Pvc Skirt Mcony mood black biker boots available at www.spartoo.co.uk



Chloe wears Grey dip dye faux fur Elaia jacket – £120 Marlisa Shirt Snake skin Gold Aime Leggings A selection from Minimum available at John Lewis


Sarah wears Iro Refilia Knit Jacket £280 Raquel Allegra Kelly Sleeveless Shirt £299 Raquel Allegra Shell Tie Dye Leggings £145 Alexander McQueen Metallic De Manta Clutch £485, Alexander McQueen Leopard Print Pump £460 Selection of items all available at Morgan Clare


IM A REAL WILD CHILD




IN THE MIDNIGHT HOUR SHE CRIED �MORE MORE MORE


Sarah wears Isabel Marant Ziggy Oversized Coat £825 Theory Fia Hounds tooth 7/8th Trouser £249 Theory Incline Coated Sweater £139 Acne Clothing Pistol Ankle Boot £380 Tom Ford Sunglasses all items available at Morgan Clare



Rachel wears Black Trench Coat £220 White pleated sleeved dress £120 Silver spiked necklace £48 Black leather cuffs £28 All Items available at the Armani Exchange Leeds





Sarah wears White embellished Armani Exchange blazer £130 Blue and white printed Armani Exchange jump suit £140 Red Acne ankle boots £400 available at Morgan Clare



Chloe wears Theory’s Danvey Hounds tooth Coat in black and white £639 MSGM Brocade Floral Print Sweater £185 MSGM Brocade Floral Print Trouser £215 Diane von Furstenberg Anette Gold Print Heel £249 All available at Morgan Clare


Sarah wears; Navy shirt with embellished collars £88 Two-tone body-con skirt £78, Gold double chain Armani over-theshoulder bag £98 Aviator sunglasses £78 All item available at Armani Exchange Leeds Diana Von Furstenberg Ankle boots £285 Available at Morgan Clare







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: N O I MISS

INCREDIB IT TAKES A MOLL TO CATCH A MOLE Four Agents One Mission Top Secret Dress to Kill.


BLE Concept styling and photography : Voir MakeUp : Stacey Borg, Hair : CRC using Cloud9 styling products Location : Classified


protagonist • intelligence



Ksenija wears ROBERTO CAVALLI Twilled Print Trousers £605.00, ROBERTO CAVALLI Twilled Print Jacket £1,090.00 Joseph Man Classic Coat £550 Pedro Garcia Rosette Satin Shoe £279 Available at Flannels


siren • honey trap


Lucy wears Pink maxi dress with rose gold cuffs ÂŁ80 available at River Island Purple peep toe shoes available at Morgan Clare



femme fatale • decoy


Jane wears Selection of items available at River Island Black sequin-embellished panel T-shirt dress £80.00 White Biker coat £85 Over the Knee Boots £100



Reine wears Symmetrical grey print dress by Peter Pilotto ÂŁ550 Available at Morgan Clare luxuriously soft black robe Ortansia coat from the Hugo Boss Collection available at Accent Clothing

agent provocateur





Ksenjia wearsStella McCartney Flute Sleeved Top £510 available at Morgan Clare Peter Pilotto Printed Pencil Skirt £590 Tribeca / Frosty White £320





Jane wears Silk Moschino Cheap and Chic Dress £375 available at Flannels Stella McCartney One Button Coat £945





Lucy wears No.21 Jewel Neck Sweater £395



Reine wears Black and white oriental puff print pencil skirt, Monochrome high neck blouse, BLACK CHAIN TRIM TEXTURED JACKET


Lucy wears - Diane von Furstenberg Ernestina Lace Dress £425 With Tom Ford sunglasses Ksenjia wears - McQ Alexander McQueen Leather Peplum Dress £665, Alexander McQueen Leopard Print Scarf £325 Selection of items available at Morgan Clare Jane wears - White Mac with black leather sleeves £165, Grey jeans £98, Sheer blouse £72 Selection of items available at Armani Exchange Leeds




TRAINING SUCCESSFUL





YOUR TICKET TO THE NEW SEASON Harvey Nichols Leeds invites you to an exclusive Fashion Show

W E D N E S D AY 2 O C T O B E R

Enjoy a drinks reception followed by a runway show featuring key looks from the Autumn / Winter 2013 collections DRINKS RECEPTION FROM 7PM FA S H I O N S H O W S T A R T S 7 . 3 0 P M

Enter via the main store entrance. Please note the show will be held in the Victoria Quarter TICKETS £15

Hospitality Tickets: • Yo! & Show Tickets £40; to include four yellow plates and a glass of Prosecco • Espresso & Show Tickets £40; to include a three course light meal and a glass of Prosecco VIP Tickets: • Enjoy a Champagne reception and three course meal followed by an intimate show in the Fourth Floor Café and Bar for £70 • Drinks reception 6:45pm

T I C K E T S AVA I L A B L E T O P U R C H A S E I N S T O R E O R O N L I N E : W W W. T H E T I C K E T F A C T O R Y. C O M / H A R V E Y N I C H O L S Booking is essential as places are limited. For any queries please contact Harvey Nichols Leeds on 0113 204 8888

HARVEYNICHOLS.COM


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Ph : Thomas Knights


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N O I S I V


Visionary Thomas Knights was recently chosen by Rankin to feature in an exhibition showcasing emerging fashion photographers. We feature a selection which simply ooze creativity.










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IN

Who is cutting their way to the top in the world of fashion? In-Designer focuses the attention on what is new and different.


y ( ) CLARET of ViSION ANTONIO BERARDI Inspired by independent film, postmodern art, Catholic symbolism, Italian art and culture, urban street style, and the female form, this British designer has a vision far beyond the reach of most. Rachel Morris discovers more.......



It was an honour to be invited to present an insight into the life and work of the world-renowned British Designer

Antonio Berardi

, giving me the opportunity to journey behind the scenes and into his wonderful pieces of art we so humbly refer to a clothes. At first glance I can only describe what I found as stunning grace, teamed perfectly with beautifully constructed features, class with a demure urban edge, Italian finesse and inspired creativity; all handstitched with a silk-woven thread of pure, utter sexiness, and that’s just describing his head shot. Berardi once listed his main sources of inspiration for his creations as music, independent film, postmodern art, Catholic symbolism, Italian art and culture, urban street style, lingerie, and the female form. I would argue inspiration came directly from his reflection. This Mediterranean hybrid is an olive blend of Sicilian heritage but birthed and bred in Grantham! He himself is a testament to the old saying ‘if at first you don’t succeed’… after succumbing very early to his devotion for fashion, he decided to pursue a career in design. He initially applied to two different universities to study Fashion only for his applications to be rejected! Not one to give up he

certainly tried and tried again and after landing himself an assistant’s role with the legendary John Galliano, the prestigious Central St Martin’s College of Art and Design snapped him up like the rare delicacy he is.

His first professional collection was shown at London Fashion Week 1995, the headline model being none other than the fabulous Kylie Minogue.

Minogue strutted her petite frame down the runway in a head-turning, blood-red, neckplunging mini dress, perfect for exhibiting a woman’s exquisitely structured silhouette, teamed with the grittiness of a ruffled edge this truly was a professional debut that ruffled many a designer’s ostrichfeathered hem lines. It seems Kylie’s steps were the first towards Berardi establishing a signature look and theme for many of his subsequent works, marrying together the sheer brilliance of Italian tailoring, inherently highlighting a woman’s form, with an edginess lifted from the urban streets of the UK. This reflection of himself can be picked out throughout his collections starting, from back in the mid 90’s, all the way through to his Autumn/ Winter 2013 masterpiece.


BERARDI


Choosing the woman over the model for Berardi’s professional Fashion week debut truly was a brave move, we all know Kylie is gorgeous but maybe not the typical runway model type.

He holds a deep understanding of the female frame and his creations are made to make any woman feel fantastic and look divine. His pieces have been animated by a wide assortment of the A-list elite. Ranging from the team size zero veteran Nicole Richie who can often be seen in a Berardi structured blazer or shoulder enhancing gown, to the squat challenge idols; Kim Kardashian, Amber Rose, Jennifer Lopez and the Queen B herself, Beyoncé Knowles who we see in his Spanx-loving, figure-hugging numbers that curve and clench in all the right places. But probably his most outstanding pieces have been sported by the pinnacle of elegance Gwyneth Paltrow, who in 2009 was seen in his oh so slimming black laced detail, white mid length body con design, the essence of which

has filtered right through to our high street vendors, and named as Harper’s Bazaar Dress of that year.

But team “Gwy-radi” (Gwyneth and Berardi) have also caused recent scandal with a white, emerald and midnight blue block panel floor length design, with a side panel that left nothing to the imagination, not even the underwear she was or wasn’t wearing...... this certainly was a dress armoured for the commando regiment. Some may be have been slightly offended by the lack of modesty, and had it not been worn so tastefully and by such an elegant woman, I perhaps may have been inclined to agree. But Berardi has the talent and adaptability to create collections where although every piece may not be for everybody, everyone would look great in at least one.


He has quite simply mastered the art of layering fabrics, playing with textures and reshaping the female form.

He can take a piece of the smoothest silk and create a honeycombed textured blouse that is deep yet airy and light. He can team up densely structured leather or waxed tweed with sheer chiffon. Before peplums were gracing our high streets, Berardi had featured his interpretation of this reshaping tool back in his 2010 London Fashion Week show. Whether it’s a buffoon skirt, delicate corset-bra cami or how can we not mention a pair of those fashion forward heel-less high heels, Berardi truly is a designer who has embraced the depth of his creativity to bring us the very best in innovative thinking when it comes to high fashion. A Berardi design is a treasured item all across the fashion world, from the paved streets of New York and the velvet Red



Carpets of Hollywood to the fashion Weeks of Milan and Paris. But here in the UK is where we treasure him most and claim his Sicilian heritage as our own. Year after year he gives us fashion chocolate, smooth, dark, more-ish and oh so tempting and we love him for it. After delving works and life of this truly established British Designer I can only wait in anticipation for the wonders he has yet to present.



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Luca Iafrate Photography


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www.lucaiafrate.it Fashion * Beauty *




CAN YOU

AFFORD NOT TO?

The charm, the seduction and the allure of Tom Ford by Charlotte Hall.



Charismatic, philosophic, humble yet talented, Tom Ford is a modern-day gentlemen even giving his own opinion matter in Another Magazine. Born in Austin, Texas and later raised in Santa Fe, Ford spent his early life believing he would become an actor, so much so he enrolled in Bard College at Simon’s Rock and starring in national advertising campaigns. Nonetheless, he graduated from Parson’s The New School for Design with a degree in Architecture. After studying in Paris, Ford’s love of fashion blossomed and in 1990 he joined the Gucci Group in Milan to further his passion. On his reasoning for leaving America and moving overseas, Ford explained (in an interview with the New York Times);

‘If I was ever going to become a good designer, I had to leave America. My own culture was inhibiting me. Too much style in America is tacky. It’s looked down upon to be too stylish. Europeans, however, appreciate style.’ At the time Ford joined Gucci, the group was a faltering luxury goods company, in fact almost bankrupt. As a novice he was a risk, yet was hired to front their womenswear design. By 1994 he was promoted to Creative Director, proving his pedigree as an international designer with his velvet and satin touches, and the Tom Ford vision was clearly under construction. By the end of his tenure, sales for the company had increased to almost 3 billion dollars making Gucci one of the most profitable luxury groups in the world – all under the helm of Ford.




His success made him notable worldwide, celebrated with awards from the most prestigious organisations in fashion, design and media, including Best International Designer at the 1st VH1/Vogue Awards in 2000. 2005 saw Ford announce the opening of his Film Production Company Fade to Black, through which he later directed, produced and co-wrote his first feature film entitled ‘A Single Man’. In the same year, the TOM FORD brand and fashion empire was created, going on to incorporate menswear, womenswear, eyewear, beauty and both men’s and women’s accessories.

Through its use of highly evocative, seductive and powerful ad campaigns, the brand has gone on to sell through TOM FORD stores and luxury retail outlets in the major cities of Europe, North America, the Middle East, Russia and Asia. The Tom Ford vision has become unstoppable.

TOM FORD Beauty incorporating high luxury cosmetics, skin treatments and premium fragrance ranges, has been described as the first true luxury brand of the 21st Century. It is a brand with a strong heritage and reputation for products and services that exceed expectations and are unequalled in quality, prestige and craftsmanship. Timeless and signature looks are seen throughout TOM FORD collections, and this season’s cosmetics range is no exception. Ford combines simplicity (for want of a better word) with a lasting impact. The inspiration behind his lines seems to be that makeup, skincare and fragrance has the potential to transform a woman, enabling her to become as glamorous as she can be. And to think that every single Tom Ford product that is released is tried and tested by the man himself, ensuring its perfection.......I ask the question -

‘can you really afford not to?’



FALL 2013 COLOR COLLECTION Tom Ford focuses on the art of the seductive eye with his Fall 2013 Color Collection with shades that use light and depth to create a dynamic contrast. An innovative, dual-ended liquid liner enhances the look, adding sophisticated and provocative definition. Two new Tom Ford OmbrĂŠ Eye Color Trio palettes masterfully shade and contour the eyes with an extraordinary play of contrast and light. The She Wolf trio comes in three smoldering, tone-on-tone grey shades: Deep Black/Brown, Light Charcoal, and Silver Lead. The In the Pink trio comes in three sensual pink shades and textures for a contoured nude look: Pink Rose, Pink Champagne, and Ballet Slipper Pink. The intuitive Tom Ford Eye Defining Pen features a fine calligraphy tip on one end and a pro-brush on the other for the ultimate in precision lining. The deep carbon black liquid liner delivers a spectrum of effects from sleek lines to dramatic wing tips or a full doe eye. The Tom Ford Eye Primer is a unique duo of powder and cream formulas that work with the shadows to deliver fifteen-hour, colour-rich staying power. The stackable package holds a cream base formula containing the exclusive Infusion Complex, and a translucent pressed powder that ensures your eye colour will stay fresh all day. The Tom Ford Ultra Length Mascara in Ultra Raven heightens the eye impact with carbon-black colour and extra-long extension. Four Tom Ford Lip Colors and two Tom Ford Nail Lacquers offer a choice of sensuous neutrals or decadent bolds.



Fuchsia

FEVER

Our make-up artist Stacey Borg gives us the low-down on beauty looks for the Autumn-Winter season, paying particluar attention to the colour Fuchsia. Photography & Styling : Voir.


The watch-word for this season’s make-up trends is ‘wearable’. Even on the catwalk. Instead of the usual over-the-top or wacky looks, the majority of designers opted for low key techniques and old-fashioned glamour. This means we can enjoy beauty looks which are quick and easy to create yet still give that all-important sex appeal, bestow an air of femininity, or simply pay homage to your inner rebel. Most of the looks are kept simple for Autumn/Winter thus being seen as attainable and widely welcomed by stylists and shoppers alike. The classic ‘cat eye’ from the fifties and sixties was revitalised at Kenzo and Anna Sui, and everyone’s old favourite - red lips, are also back with a vengeance. Big brows appear to be here to stay, carrying through from Spring/Summer, but with less use of false lashes for the new season. More than ever before, we are seeing looks which are mascara-free. Fresh-faced, bare-eyed looks are best accompanied with a bright lip colour, especially when going for a prettier finish to compliment the catwalk-colours. Bright lips are mainly worn matt, although we are also seeing glossy reds such as at Marc Jacobs.

It would usually be a season of eyes or lips, not both. However, lip-colour is back too - classic red, bright orange, coral or the most popular colour for the season – fuchsia. The rebel punk influence appears to be well-received on the highstreet, paying homage to the 80s of course. Be ready for dark eyes worn in a sharp, not very blended way, emphasis on paler skin tones and thick brows to complete the wild child look.







freelance make-up artist

High Fashion Editorial Runway Available privately for Bridal Make-up tuition Skincare Brow shaping Telephone : 07931 092 606 Twitter : @stazmake_up Facebook : Stacey Borg Freelance Makeup Artist



S K C O L

E X U L

ning glory, our highly ow cr at th ir, ha to es m co it n he W just about all there is to ow kn o du e dg -e ng tti cu e tiv ea cr ren Dodds give us the Ka d an les ar Ch ain ag ce On . ow kn and styles. long and the short of cuts, curls fferson.

Photomontage by Kymberley Je

In Association with Cutting Room Creative



Hair Trends Hair trends are very much led by the catwalk, and are therefore reflected by what the fashion designers are showcasing each season. Some 6 to 10 big storyboards tend to emerge and hit the headlines, with something in there for each and every one of us to enhance our personality type and body architecture. Autumn/Winter 2013 is no different, so to avoid any confusion, allow Voir’s hair experts to take you on a journey through some of the hottest looks gracing the ‘coolest’ streets near you.

The ‘Mane’ Stories Elegance Perfect for curvy figures and romantic personalities, this look is all about the silhouette - hourglass shapes showcasing a very womanly form. Waists are back with a bang (so get that treadmill going) with breast-hugging bodices and gently flaring skirts over rounded hips. To reflect this trend, hair should be ultra feminine, soft and naturally sexy. Healthy-looking hair, well-cut, styled and silkily well-groomed is definitely de rigueur. Focus on condition and shine - the controlled blow dry is of major importance here.

Squared Plaid and blanket weaves in boxy shapes and shift dresses are also going to emerge strongly this coming season - think grand shapes that hang from shoulder to knee, oversized overcoats, single and double breasted. Anything goes as long as it’s big! This look definitely suits straight figures and those who lean towards a more classic style. The hair message here is straight, heavy full fringes, swinging lengths, sharp straight bobs or alternatively tight top knots and more severe ballerina buns. Condition and shine are important here too after the more casual beach-looks from the summer so get those intense conditioning and or straightening/smoothing treatments booked asap.


Funky/Punky Metalwork is the big story here - on boots, skirts, tops, belts, jackets - in fact anywhere and everywhere. Chains, studs, buckles and buttons will be giving texture and a 3D image to any sort of material, not just leather - think tomboy jackets and parkers with oversized hoods. Androgynous types and small fine boned figures carry this look beautifully. Hair to reflect this will either be short and textured, rather androgynous in feel; messy-look bobs, with loose movement; or gamine crops. All will have colour in the new metallic ranges of mocha, from high lift blonds to deep cool browns. Most important, to reflect the metal on the clothing, it’s all about the condition with high gloss and high shine.

Colour Me Pretty Pink dresses, coats, skirts and tops and every type of accessory in every shade, either block colour or floral, this is the ‘pretty’ story this season. From pastel to rose, pink will be everywhere and no less in hair. Styling of hair will be ‘pretty’ too - low or high ponytails, plaits, fishtail, baby curls and waves with little short fringes convey a cute youthful look. Hair colour will be pink tones (any and every depth) on full-headed bleach blonds, under-colours, dip-dyes, or fringes. Spotlighting techniques will be evident

among the brave and younger ones amongst us. The other wild colour story this season is orange, especially in florals; big, bright and bold, balanced with longer hemlines and more sober necklines. In hair, this will be reflected with endless shades of copper - from subtle hues to loud and proud or copper/ gold accents of colour – we will also see placed sections to showcase the cut or styling. Both these storyboards ideally suit the ingénue and slight girly figures.


Natural Nature Feathers, fake fur and animal prints abound this coming season (all faux of course). Forget leopard-print, rather think tiger, python, crocodile, dalmatian and pony-skin prints. Fur is techno-patterned or rainbow-coloured and feathers are from every type of plumaged bird. Fauna will adorn scarves and stoles, tops, skirts and evening wear - it’s all about feeling at one with nature (even if it is fake) and celebrating natural magnificence. Hair is ultra natural to match, but even unkempt looks will be well-conditioned and perfect pelts will shine. Whether long or short, hair will have its’ own movement, be tousled - think casual ‘it just does that’ styling but with a more glossy hippy chick look. This trend will define nature-lovers and is perfect for a pear-shaped figure.

Reflective Drama This trend is for the bolder and more dramatic amongst us - fit and flare skirts, dresses and the good old mac, but this time in high gloss vinyl, in every colour and, of course, especially in black. The message here is - look at me, wonder in my presence, see yourself as a mere reflection in me, I am fabulous and I know it. Dramatic personalities and angular body shapes - this look was made for you. Hair must therefore have a high shine to compliment the vinyl, with bold dramatic shapes and bold dramatic colours from graphite grey high lift blondes to shiny statement blue-black - anything goes as long as it shouts ‘me! me! me!’.

Not sure of your body architecture or your personality type? Why not book for the comprehensive and informative Style Lounge Consultation at CRC City salon to give you all the facts Telephone 0113 269 7070 for details or go on line at www.cuttingroomwired.co.uk



The Rise &Rise of theBlow Dry Bar

Time poor yet going places? Well the Blow Dry Bar is a new phenomenon sweeping across the USA, and UK’s own CRC are hot to pick up on this trend. Could this be the age of ‘Style n Go’? Karen Dodds investigates....... Photography & Styling by Voir : MakeUp by Borg. Hair by CRC Salons.



The perfect styling and finishing on our hair we all know, requires huge patience, the correct tools and a level of co-ordination that most of us struggle with. Getting the back to look as good as the front is an arm achingly difficult task and as for keeping it looking perfect for even a few hours, well don’t get me started! The Americans know a thing or two about convenience, after all they started the fast food phenomena so it’s no surprise that

the USA was the first to pick up on the fact that a lot of us are time poor but need that expensive, time spent looking good, finish on our hair. The blow dry bar was born. It first emerged in LA ( well of course!) with stylists driving to the homes of the movers and shakers to deliver that perfect finish and eventually resulted in salons opening who did not cut or colour but simply blowdried, curled, straightened and ‘up-do’ the hair. NYC quickly took up the mantle and there are now numerous salons dedicated to the perfect finish across both cities.

The idea being that clients pop in for a shampoo and finish or a quick topknot or plait, either on their way to work or for their evening out, choosing from a menu of styles for a reduced appointment time and cost. CRC have developed this idea across their two salons and are offering a ‘styling bar’ type appointment but with the support of also being able to get your hair cut and coloured by your favourite stylist. Clients wanting a professional finish have increased over recent years especially for significant events and the ‘Unofficial Blow Dry Day’ aka Valentine’s Day are very popular. But why restrict yourself to only special occasions? Why wrestle with round brush, countless hair products, hairdryer, straightener, wands and multiple mirrors trying to recreate the salon finish and treat yourself to a regular professional blow dry and finish at CRC. To help you with some inspiration for different looks, CRC in collaboration with Voir Magazine and Cloud Nine professional tools have produced a range of images showing women going about everyday life with a professional finish that stays in place.







So have you decided which look is you? Maybe you could try them all to really ring the changes and get people talking about how your hair always looks like you just got out of the salon! Let’s keep it a secret between us that you have!


Some interesting facts on the humble blowdrier and its companions Straighteners and Curling Wands • A blowdryer or hair dryer is an electromechanical device designed to blow cool or hot air over wet or damp hair, in order to accelerate the evaporation of water particles and dry the hair. • Straightening irons, straighteners, or flat irons, curling irons, work by breaking down the hair’s hydrogen bonds found in the hair’s cortex, which cause hair to bend and become curly. Once the bonds are broken, hair is prevented from holding its original, natural form, though the hydrogen bonds can reform if exposed to moisture. • Blowdryers allow better control of the shape and style of hair, by accelerating and controlling the formation of temporary hydrogen bonds inside each strand. These hydrogen bonds are very powerful (allowing for stronger hair shaping than even the sulfur bonds formed by permanent waving products), but are temporary and extremely vulnerable to humidity • The earliest evidence of any sort of hair straightener is attributed to Parisian Marcel Grateau (c. 1852 to 1936). His 1872 invention was a heated rod. The first type of curling

iron was named the Marcel Handle after him. He went on to invent a hair straightener with metallic teeth in 1906. • All effects disappear with a single washing of the hair. • Isaac K. Shero invented a hair straightener that comprises two flat irons that are heated and pressed together. He patented it in 1909. • Blowdryers were invented around the end of the 19th century. The first model was created by Alexander F. “Beau” Godefroy in his salon in France in 1890. • it was Scottish heiress Lady Jennifer Bell Schofield who can be credited with inventing the hair straightener most similar to today’s hair straightener. She did so by merging the ideas of Grateau and Shero, coming up with a hinged, two-plated, heated iron. • Before the invention of the hair dryer, it was common for men and women to dry their hair using a vacuum cleaner The handheld, household hair-dryer first appeared in 1920 but weighed in at approx 2lb and they also had many instances of overheating and electrocution • It was also only capable of using 100 watts, so it took a lot longer to dry hair (the average hairdryer today can use up to 2000 watts of heat).


‘O’ I want that bounce! Karen Dodds Director at CRC shares her passion for the Cloud Nine collection and explains why their exciting array of styling products are not to be missed. Over the years women have put curlers and rollers into their hair in a never-ending battle to create long-lasting movement, body and bounce. Remember the spiky plastic rollers with sharp pins to secure them? These left tell tale ridges on the hair which screamed shampoo and set. Then we had sponge rollers but the hair would be too tightly wound and take forever to dry. Next was the revolution of the heated roller sets, but they took ages to heat up, were heavy, and actually could be quite painful. The Velcro versions were better but still quite time-consuming as they needed a hairdryer to set. Then those very clever people at Cloud Nine came up with the perfect solution… The O. The O is among the next generation of heated rollers, designed for user comfort and home-styling speed. Gone are the painful spikes, gone is the waiting – these rollers heat up in just four seconds and remain cool to the touch (so no more burned fingers either). Heating the rollers one by one, you simply select the correct size for the section you are working, and secure with a roller-shaped clamp to keep it in place. As they heat up and then cool down in the hair they are very simple and easy to pop in and out. The stylish carry

case contains a selection of different-sized rollers to get you started, so you can create amazing results, natural long-lasting curl and movement at home. Priced from £199.95 for the kit, every girl needs an ‘O’

I Want a Magic Wand How many times have you made that particular wish, especially when it comes to your hair? I know I have. Well now we can all have one, or two or three.

A wand is perfect for creating loose natural waves, curls and tumbles by simply wrapping or twisting the hair along the barrel of the wand. You can create a variety of looks by alternating sizes each time or even using combinations to create softness and fuller curls where you need it most - the possibilities are endless. The Cloud Nine range include a variety of essential features; ceramic plates to make sure there is no snagging or ridging of the hair; swivel cords so you don’t tie it (or yourself) up in knots; a temperature control so you can decide the right heat for your hair; a protective sleeve to protect your furniture (no more burn marks on your dresser tops).


The Cloud Nine range of styling products : clockwise from far left the wide-iron straightener the waving-wand curler the micro-iron straightener the micro-wand curler the original iron straightener the original wand curler


But my favourite is the built-in hibernation mode which automatically switches the appliance off after 30 mins of inactivity. If you are anything like me and spend the evening wondering if you switched it off before you left home this is a Godsend. You can choose from three size-options depending on the style you are aiming for – The Micro Wand for smaller tighter curls, The Wand for medium curls and tumbles and The Waving Wand, which does exactly as it says on the tin and creates soft tumbling waves and movement. Prices are affordable too – Micro Wand (£89.95), The Wand £119.95, Waving Wand £99.95

Give it to Me Straight Ok so not everyone wants curls - if you are happier with straight swinging locks, want an unfussy style that stays perfectly smooth and straight with a high gloss, then we haven’t forgotten you. Straightening irons from Cloud Nine have all the great features of the wands with one superb addition - MiCOM – which means the irons actually think for themselves! Sounds too good to be true? Not at all - the micro computer actually regulates

and adjusts the temperature according to thermal sensory calculations as it passes through the hair. This ensures that you always use the correct temperature without over/under-heating the hair, therefore giving a bespoke result just for you - clever huh? The Original Iron (£129.95) is ideal for mid length hair and is probably the most popular iron. As well as being able to straighten and smooth it is the perfect size and shape to curl and flick too (due to its curved and rounded ceramic plates). The Micro Iron (£54.95) is great for short hair, napes and fringes or for creating tight ringlet curls. The Wide Iron (£129.95) is designed for longer and thicker heads of hair as the surface area is larger and can smooth greater areas at once. Simply-put, there is a Cloud Nine styling tool for you whatever your shape, texture, length – at CRC we wouldn’t use anything else. Cloud Nine appliances are available at CRC in Leeds and other retailers UKwide.



EVERYBODY NEEDS A



“Nemesis is one of the most well-respected agencies around today. We are responsible for casting, models, hair, make-up artists, stylists, commercial as well as fashion models.� Alex Leigh - Nemesis.



“We are strict with models so they are never late.”

“We are strict with models so they are never late.”



“We receive a diverse range of enquiries, the majority commercial work, family photo shoots, adverts on TV .....the online market is massive for Fast Fashion.�


“Nemesis has been carefully fashioned to operate as a boutique Agency.”


“We plan to do intensive training for all our new faces models once a week. We discuss what to eat, what to wear, how to pose, about being selfemployed, how to walk, and how to exercise.�



“We make a great team, that’s what gets us ahead of the game at the moment. It is the most important part of being a successful agency.”


“Our mantra : Live the Dream.” www.nemesisagency.co.uk


Spice up your life with a shopping experience of a lifetime. Voir eeks out some of the ďŹ nest boutiques for you to indulge in.




FLANNELS APPEAR TO HAVE IT ALL

Kat Evans unfolds more. Photography by Voir.



Expertly situated at the bottom of Leeds’ exclusive Victoria Quarter - in the highend part of the city’s shopping district yet ever so slightly set apart from the fashion pack – Flannels radiates the individuality and exclusivity that any fashionista, male or female, could hope for from their shopping experience. Thanks to the big name offerings that Leeds has, the city has been referred to by many as the ‘Knightsbridge of the North’ and Flannels has firmly taken centre stage as the Northern answer to Harrods.

you feel that you’re part of something much more than a clothes store. You’re almost transported to the Louvre in Paris, you get a sense that you’re in a gallery looking at pieces of art, not clothing - yet you’re able to touch and interact with the items, letting you be welcomed in to the exclusive Flannels world. You instantly recognise the importance of the brand’s key message, their dedication to personalised, high quality customer service, as it is right there on the wall – ‘We Strive for Excellence’. Shop assistants are friendly and welcoming and obviously are dedicated followers on fashion as their inside-out knowledge of the individual pieces is astounding.

From the off, the whole building lets you feel drawn into something that is more than just a store. Art and fashion go hand-in-hand and Flannels has delivered ‘What sets us apart is our a perfect blend of both on dedication to our brands and a plate. our customers,” says impecThe window displays offer tongue-in- cably dressed Formalwear cheek humour alongside key pieces Supervisor, Hummad Ilyas. which immediately lets you know that you’re about to experience something special. As you move through the store, you are taken through different visions, different thought processes as each floor differs in styling from the others, offering a truly unique experience. Even the stairways feed you art, letting

“Through close relationships with the brand owners, all of our staff are highly trained on each individual brand and piece and that knowledge is then passed to our customer, so that they leave the store with all the right information and a smile on their face.”


The ability to instinctively select only the best of the best for its clientele, displaying key collections and pieces from the world’s most iconic brands and innovative designers, has set Flannels at the front of the fashion pack, as it has become the go-to store for any occasion. Understanding their customer base and anticipating their needs before they even realise it is a key factor. Owner Neil Prosser and his team are often seen at trade shows in Milan and Berlin investigating upcoming trends. On your journey through the store, the assistants let you browse alone, ready for when you require them, as if they know that the pieces will create any conversation you may need. The layout of each floor creates its own individual aura, perfectly complementing the tone and style of the pieces on show.


Even the stairways feed you art, letting you feel that you’re part of something much more than a clothes store.



Contemporary menswear sprawls the ground floor, displaying anything a stylish gentleman could ever dream of for his wardrobe including delectable collections from Moncler, Dolce & Gabbanna, Canali, to name just a few.

A tasteful in-store boudoir dedicated to Saville Row tailor, William Hunt lies in wait for those looking to invest in timeless elegance. In-house tailoring is just one of the personalised aspects of the Flannels experience that has ensured the store has built up a steadfastly loyal following. “Our focus is to provide a personal service. If a customer comes in with an idea, or just wants something new, we advise on current trends, showing new trends and pieces.” “We have a lot of flexibility with the other Flannels stores, so if we don’t have some of the sizes we can order them in from another store. We tend to push the boundaries a little bit with personal shopping so that we ensure that customers get the right garments, right sort of quality of garment that they’re wanting and correct trend that they want to achieve.”


Moving up to the first floor, you’re immediately greeted by a light, airy space which radiates glamour, elegance and indulgence, things any woman, let alone fashionista, would be hard pressed to shy away from.

The simplistic white walls let you focus on the beauty of the incredible statement pieces on display, again retaining the art gallery atmosphere reaching to stimulate the pleasure senses of anyone who steps inside. Light floods in through the huge arched windows reflecting off the bling that adorns the display tables and cabinets. Everywhere you look you are presented with the latest pieces from Prada, Lucy Choi, Michael Kors, Miu Miu and many more – transforming even the most cool fashion-junkie into a kid at Christmas





Mystery and allure greets you as you move up to the second floor. The darker wooden features reflect the more niche, underground designers that are displayed, perfect for men who prefer more rugged styling, those who are more street, more urban.

One brand to note is Cruyff, a 1970s football boot inspired footwear brand from world famous Barcelona footballer Johann Cruyff. If you’re looking for a truly indulgent shopping experience, Flannels is the only place you need to visit. Whatever your style or fashion preference may be, the team have made it their business to be able to cater for you. Their mantra is to let the brands speak for themselves and simply complement them with their impeccable customer service. So, once you’ve made your visit to Flannels, experienced their faultless customer service and purchased something you didn’t even realise you needed until you saw it, take it home and treasure it – oh, and wait to feel truly initiated into the Flannels family as your sales assistant calls you to ensure that you found everything you wanted – letting you know you made the right choice when you chose Flannels. 68/78 Vicar Lane, Leeds, LS1 7JH




Behind every great brand, product, service or performance lies a hidden face helping to make it happen. Voir pushes the boundaries to get the low down on what makes them tick.



IN THE DETAIL With a reputation as the go-to destination for unique, one-off, vintage and antique jewellery, Susannah Lovis shows that Love Is the secret ingredient to her success. Words by Marianne Tupelo.


It was on a day in a dusty market in South Africa some 18 years ago that Susannah was first introduced to the world of precious stones. Backpacking, and close to penniless, she was not in a position to purchase the beautiful rough stones she was shown, but this is where her love affair with jewellery began.

The impact of getting so close to the source of rough diamonds led Susannah to enrol on a course at The London Guildhall University to study Gemmology and Jewellery Design on her return to London. Some 3 years later, after working at a jewellers in London’s world-famous Burlington Arcade, Susannah was faced with the prospect of redundancy when the owner informed her he intended to close shop and move abroad. Together with her husband, Susannah secured a substantial loan to purchase the business, and the rest as they say, is history.

Throughout almost 15 years of tenure, Susannah Lovis has earned an enviable reputation the world over for sourcing and selling exclusive and truly unique precious jewellery as well as for her unique eye for redesigning existing pieces.




Her speciality is in unique designs to meet exacting client specifications, whether antique, contemporary, or remodelled inherited jewellery.

Susannah prides herself on getting the details right. For example, she says of her bespoke Etruscan rings ‘These are pieces that will be worn forever and should stand the test of time. Taking time to adjust the height, fit or accents on a piece means that every ring is bespoke’. This destination jewellery shop provides a highly personalised service offering items for men as well as women, and, together with its design/ redesign service is able to satisfy even the most demanding of clients. This has built Susannah Lovis a loyal list of exclusive private clients. A loan option enables brides-to-be and the less affluent to borrow the jewels of their choice – and look like a ‘million dollars’ - at an affordable hire charge.

The welcoming bijoux shop in the world famous luxury shopping arcade is an intimate treasure trove which has seen Prime Ministers, Hollywood stars, politicians and celebrities pass through its doors.


Clients are happy to spend hours in the shop’s relaxed but professional surroundings discussing design options or browsing items ranging from £150 for a pair of cufflinks to £105,000 for a spectacular blue sapphire and diamond engagement ring or £78,000 for a unique tiara which converts into necklace, brooch, earrings and bracelet. “The location is a haven of peace” says Susannah “Shoppers are able to browse calmly and undisturbed. The Arcade is just around the corner from Bond Street and Savile Row so is very convenient for anyone visiting the West End”. An upgrade/ exchange service exists for clients should they aspire to more precious pieces at a later date. Amongst Susannah’s latest acquisitions are precious stones from India, beaded on to gold chains in a variety of lengths, vintage 40’s and 50’s gold pieces, glamorous opera and cocktail rings and a wide range of original and eye-catching cufflinks. All items have been handpicked by Susannah herself with her fine attention to detail, and everything is purchased for its beauty as well as its investment value. Visit www.susannahlovis.com for more information.



Voir - The Living Fashion Magazine is an online publication issued on a bi-monthly basis. This edition has been brought to you by the following : Jyoti Matoo Editor-In-Chief / Stylist Luke Walwyn Art Director/Photographer Michael Buckley Cinematographer Stacey Borg Head MUA Kymberley Jefferson Head Hair Stylist CUTTING ROOM CREATIVE Charles Dodds Karen Dodds Jamie Joyson Ryan Thompson Laura Saunders Stephanie Holdroyd Ashley Ruttledge Laura Finch Sam Bristoe ASSISTANTS Simran Matoo - Assistant Stylist Gem Dawson - MUA FEATURES Rachel Morris Kat Evans Charlotte Hall Sarah Holding (Cricket Fashion) Karen Dodds (CRC) Marianne Tupelo

www.voirfashion.co.uk


www.normanbar.co.uk


http://www.youtube.com/channel/UCS-Kv6pcQoBJLCk1Ltk1srgYouTube : Voir Fashion TV


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