Wintermission Says Embrace the Ice

CITY, VISIT EAU CLAIRE PROMOTE WINTERTIME REC – INCLUDING PLOWED, 4-MILE TRAIL

IF to see what’s happening in snowy Eau Claire. Inspired by the nonprofit organization 8 80 Cities based in Toronto, Canada, this initiative promotes and encourages outdoor physical activity and winter positivity while cutting back social isolation that comes with the winter blues.

As one of three cities adopting the groundbreaking social promotional campaign, Eau Claire and Wintermission want people to know that winter doesn’t have to be all about staying indoors. Since its local launch in 2019, the program has helped promote wintertime events and manage a four-mile Winter Recreation Path that follows down the Chippewa River through downtown

Eau Claire and circles back up to Phoenix Park. The city gives this trail high snow-removal priority, allowing residents to keep hitting the trail even as the temperature drops and snow piles up.

Looking for a place to go, or an event to get you breaking in those winter boots? The Wintermission page on the Visit Eau Claire website details local events and places to go for something fun to do. Don’t have good gear to keep you warm for it? Wintermission is also teaming up with the Altoona Public Library, L.E. Phillips Memorial Public Library in Eau Claire, Pinehurst Park, and the Chippewa Valley Museum for “Gear Share in Eau Claire,” offering Wisconsin residents and visitors free winter gear.

Visit Eau Claire’s Public Relations Manager Luke Alex comments, “While Visit Eau Claire doesn’t necessarily organize events, we work with our Wintemission partners to assist and promote these events.”

Even more recently, Wintermission is working on a mobile pass titled “Eau Snow.” Sign up for the free mobile pass and check in at select winter locations to get a hold of prizes distributed by Visit Eau Claire and Wintermission.

Learn more online at www. visiteauclaire.com/winter/ about-wintermission.