Q&A on the Benefits of a Whole Food Diet

Michael DeNato, owner of New Smyrna Beach-based pet supply store Cap’n Lu’s— which got its name from two dogs he rescued, Capone and Lulu, and only sells natural foods and treats containing no additives, fillers or byproducts—shares information in this interview about feeding pets a whole food diet.

With all the options available, what type of food do you feed your dogs, Capone and Lulu?

About six months ago, we transitioned to a 100 percent raw diet. Both dogs are more fit than ever, and customers are shocked that they’re 11 and 9.

How has the pet food industry responded to the growing trend toward a whole food diet?

There are many more options than just a few years ago, and pet supply stores like Cap’n Lu’s are adding freezers to keep up with demand. Raw comes either frozen or freeze dried. Both are complete diets and contain ingredients such as meat, organs, ground bone, vegetables and other whole foods. The ingredient list is normally short since vitamins and minerals aren’t cooked out during processing.

What trends do you see among customers feeding a whole food diet?

Many start with gently cooked, as they are fearful of raw due to bacteria. This is a valid concern; the foods we buy for ourselves at the grocery store may contain a small amount of bacteria because the food is meant to be cooked. In contrast, there is zero tolerance for salmonella in pet foods. Raw is the best diet for a dog or cat according to most, if not all, pet nutritionists, with “gently cooked” being a close second.

How do you help customers choose?

Cost, convenience and your pet’s individual preference are factors to consider. Customers like the convenience of freeze dried, since it quickly reconstitutes in warm bone broth. Freeze dried is easy and convenient if you’re traveling. For those that prefer frozen, they simply thaw it in the refrigerator overnight. When you consider the long-term benefits and fewer vet visits, the extra cost of raw or gently cooked is worth it. Your pet will likely have the last word because like people, pets have food preferences. Cap’n Lu’s will take back any food your pet refuses to eat, and we’ll be happy to work with you to find something different that they will enjoy.

Cap’n Lu’s is located at 701 E. 3rd Ave., Ste. 1, in New Smyrna Beach. For more information, call 386-957-3032 or visit CapnLus.com. See ad, page 13.