Success Stories BabyBump.ca Eases the Minds of Moms-to-be
Baby Bump Pampers New Moms’ Skin Naturally and Boosts Revenue by 45% with Volusion
Baby Bump Background Baby Bump is a natural, safe and effective line of skin care products for pre and postnatal women. The company is driven by the belief that pregnant women should be able to pamper themselves without worrying about compromising the safety of their unborn child. The necessity of Baby Bump was discovered during Kate Mistol’s first pregnancy. Having spent her entire life battling skin problems, the moment she became pregnant, those problems intensified. The search for creams and lotions that were toxin-free became exhausting. Most of the ingredients were unpronounceable, and once she researched them, the results were terrifying. For peace of mind, she experimented with her own skin care remedies and Baby Bump was born! Soon after, BabyBump.ca was ready to make its online debut.
Goals: • • • • •
Increase online sales Revamp the look and feel of the current website Utilize a user-friendly, yet robust admin system Improve SEO rankings and visibility of products Expand globally
Results: • • • • • • •
Increased web traffic and online sales Accelerated improvement in SEO rankings Managed customers and content through a user-friendly CMS system Increased productivity and profitability Reduced website design costs Launched Kuddles, a line of skin care products for children
The Challenge Kate had little to no experience with web development. She needed a solution that would provide the expertise she lacked. Without much research or recommendations, Kate depended on a thirdparty ecommerce solution. She was immediately disappointed. Discouraged by all the disruptions and bugs, Kate soon found that she needed a more reliable, secure and professional solution.
The Solution With the overwhelming list of ecommerce solutions on the market, Kate decided to go with Volusion, a solution trusted by over 20,000 online businesses. Aside from Volusion’s expertise, Kate was impressed by the interface and how easy the software was to use. She also took advantage of Volusion’s design and marketing teams
Fast Facts • The necessity of Baby Bump was discovered during Kate Mistol’s first pregnancy. • Baby Bump officially launched in the US market in the spring of 2009 at LA Fashion Week. • Baby Bump was invited to the 2009 Emmy Awards and then the 2010 Golden Globe Awards.
Our Site • Since launching with Volusion, Baby Bump has increased online sales by 45%. • BabyBump.ca launched in the summer of 2010, fueled by the enthusiasm from celebrity moms.
to revamp the look and feel of her website and boost SEO rankings.
Volusion offered the following features and benefits that were critical to the success of BabyBump.ca: • Out of this World™ support – The free, 24x7x365 live support
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has been an invaluable resource for Baby Bump. As questions come up, Volusion‘s representatives are ready to handle and explain any issue quickly and thoroughly. Web Design Services - A Volusion web designer worked with Kate to build a professional-looking site based on her vision and creative needs. Integrated CRM – Previously, order management was arduous, but with Volusion’s advanced ticketing system and all-in-one admin area, Baby Bump can now manage all aspects of order processing and customer experience. Integrated SEO – Site is easily search engine optimized, resulting in top-ranked Google pages for target keywords without third party SEO programs, giving the business immediate credibility. Stringent Security – Data is secured against theft or manipulation with integrated IP blocking, 24x7 surveillance and advanced encryption. PCI/CISP certification also ensures maximum protection of card-holder data. Volusion provides Kate with a guarantee that her customers’ credit card information is securely collected, protected and stored.
The Outcome The Baby Bump business officially launched in the US market in the spring of 2009 at LA Fashion Week. Overwhelmed by the celebrity moms who enthusiastically raved about her products, Kate decided to launch BabyBump.ca in the summer of 2010. Kate felt confident with the stability, ease of use, support and administration system that Volusion had to offer. Within a few months of launch, traffic dramatically increased, resulting in a revenue boost of 45%.
Lessons Learned Motivated by her children and advocating for safe, regenerative skin care products, Kate believes that “you don’t fail, you only get unexpected results. She urges people to learn from the results and move on, emphasizing that this lesson will help businesses grow faster. Fueled by this business philosophy, Kate did learn, grow and become increasingly successful. However, even with all the celebrity buzz about her products, the budding business realized that there are always lessons to be learned along the path to success. Kate’s biggest lesson was realizing that “just because you build an online store, you’re not ensured online success”. She goes on to say that “being successful online is dependent on several parts collaborating together – including great products, easy navigation throughout the website and marketing.”
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Quotes from Kate “Since launching with Volusion, Baby Bump has increased revenue by 45%,” says Kate Mistol from Baby Bump. “Being successful online is dependent on several parts collaborating together – including great products, easy navigation through the website and marketing. Volusion makes it all happen for us,” says Kate from Baby Bump. “Go with experience. There are a lot of interesting shopping cart solutions out there - we looked at a lot of them!” says Kate from Baby Bump. “But Volusion was honestly the best choice for us.”