brand book
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Logo & Usage I Am Fest Brand Book
The I Am Fest Logo Varying widths of Nimbus Sans Extended Bold to emphasis variety of college experiences and identities
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Colors & Gradients I Am Fest Brand Book
Green Hex #00E1A6 success, growth
Colors Gray background and bright colors to showcase a celebration!
Yellow Hex #FFCA0E energy, summer, fun Pink Hex #FF3A7A kindness, intuition, warmth Blue Hex #00A6B6 clean, calm, trust Gray Hex #231F20 contrast, timeless
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Gradients Gen-Z focus on gradients with existing color palette
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Font I Am Fest Brand Book
Aa
Nimbus Sans Extended
Light Regular Bold
Varying widths for headers, subheads, and paragraphs
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Social Guidelines I Am Fest Brand Book
Instagram Stories IG Story template to promote event and submission for student stories
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Instagram Carousel IG Carousel explaining the whole event from performers to the rundown
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Website Design Website entry point following overall aesthetic and gudelines
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Facebook/ Twitter Posts Adaptations for Facebook and Twitter posts
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Social Icons Square or circle icons for I Am Fest social media
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Video Layout Layout for video highlight of class of 2021 seniors
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