Vision
“Become one of the leading luxury groups providing excitement and glamour to a global heterogeneous customer base. To remain a young, creative and hedgy designer”.
Mission "The price is forgotten long after the quality remains”.
Customer Profile Geographic Region City Size Population Density Climate  Demographic Age Gender Household Income Occupation Education
USA, Texas, Houston 627 sq. miles 2.1 Million Warm
25-35 Female 2 75k Office Assistant College
Customer Profile Sociocultural Culture Religion Race Social Class Martial Status
Affective Degree Benefits Attitude
American, European, etc. Jewish, Christian, Merman African American, Hispanic Middle Upper Class Single
Expert Prestige Friendly, Nice, Positive
Color Inspiration