DESIGN & DIAGRAM
Selected Works by
VONN WEISENBERGER
DESIGN & DIAGRAM
Vonn Weisenberger Š2015, All Rights Reserved
CONTENTS STUDENT UNION
4
POLYCULTURE CAMPUS
12
DRAWER MODULES
22
28
BELLEFONTE LIBRARY
38
46
BLOOMFIELD REC CENTER
50
THE 7TH CHAMBER Targeted video marketing that discovers, engages, and activates audiences for the world’s leading brands.
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T7C BRANDING
24
NYC LIVE & WORK
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RECYCLED WALL
42
dates active: 5/23/13 - 06/14/13
INCITE USER INTERFACE
04
STUDENT UNION Philadelphia, PA 12 weeks Foreman Competition Finalist Exhibited at the Penn State Philadelphia Center
BUILDING AS STAGE
Despite being an urban campus, UArts has little public presence. The school also lacks a common space for students of all majors to come together. This building addresses these issues by providing spaces for both students and the public. The primary space of the building is an auditorium with its stage on the street. When unused, this space serves as gathering and exhibition space open to the public. Seats that fold out of the floor transform this space into a formal auditorium. An adaptable facade around the stage allows for this variety of uses. Movable pods allow students to customize the exposure of their environment, from private workspace to visible exhibition space.
STUDENT CORE
Student floors are offset to separate public and private spaces but maintain visibility.
PUBLIC SPACE
A series of stepped ribbons create the auditorium and public space.
MOVABLE PODS
Sliding pods break down the barrier between the private and public sides of the building.
FLEXIBLE AUDITORIUM STAGE, CAFE & EXHIBITION
TYPICAL RIBBON SECTION
CIRCULATION CORES MOVABLE WORKSPACE ‘PODS’
RIBBONS & PODS
The building is divided into two simple parts - student floors with movable pods, and public spaces in ribbon segments.
SITE PLAN
S Junipe r Street
S Watts
Street
South Br oad Stre e
t
Cypress S treet
N
FLOOR PLANS BASEMENT
1
1 2 3 4
3
4
2
Backstage & Storage Flex Book & Convenience Stores Administrative Offices
LOBBY & FLOOR -1 2
1
3
2
1
3 4 5 5
6
Main Lobby Library Reading Lounge Rear Lobby Collaborative Commons
4
UARTS STUDENT UNION
2
LOBBY & FLOOR 1
1
1 2 3 4
3
4
1
Main Lobby Collaborative Pods 1-5 Flex & Auditorium Stage
2
AUDITORIUM & FLOOR 2 1 2 3 4
4
Collaborative Pods 6-10 Copy Center Outdoor Terraces Flex & Auditorium
3
2
CAFÉ & FLOOR 3
1
1 2 3
Café Collaborative Pods 11-15 Flex + Exhibition
3
FACADE CONFIGURATIONS
LOUVERS DOWN
Operable louvers provide a controlled facade that surrounds the stage.
LOUVERS & GLASS UP
The louvers retract so the stage is visible from the street.
Floor Plans & Facade Configurations
GLASS DOWN
The glass wall lowers into the basement, creating an open-air stage.
7
OPERABLE WINDOWS
The cafĂŠ windows can open to create a balcony-like space.
LIGHT WELL
Created when the front ribbon pulls back from the party wall
8
STAGE ON STREET
The stage is fully visible from the street, engaging the neighborhood.
MOVABLE PODS
Sliding workspaces can be pushed out over the public auditorium or pulled in for more privacy.
BACKSTAGE
To keep the stage open, the backstage area is located under the stage.
UARTS STUDENT UNION
OUTDOOR TERRACES
The last four ribbons create outdoor terraces that still have a clear view of the stage.
COLLAB COMMONS
A larger alternative to the pod workspaces.
Sectional Perspective
RETRACTABLE LOUVERS & GLASS
LOUVERED PANELS
Louvered openings on each segment provide the auditorium with controlled lighting.
The louvers around the stage can be fully retracted and the glass wall can be lowered into the floor.
SUNKEN PAVEMENT
The ground along the side of the building is sunken to allow light into the basement.
9
AUDITORIUM CONFIGURATIONS
PUBLIC SPACE
Seats fold flat into the floor, leaving the stepped space open and unprogrammed.
10
HYBRID
Some seats can be folded out, creating smaller social areas within the space.
FORMAL AUDITORIUM
All of the seats are folded out of the floor to create a formal performance space.
UARTS STUDENT UNION
Details & Structure
11
12
POLYCULTURE University Park, PA 12 weeks with Julia Brooks & Andy Nguyen
A SMART, YEAR-ROUND CAMPUS
The Penn State polycultural campus is a hub of agricultural research, education, and outreach. To make the center more active, we added a public farmers' market to the program. The parking lot that supports the market combines parking spaces with parks to better integrate with the site. Because the site is next to the football stadium, the parking lot was also designed to accommodate tailgating. The lot leads down into the central market plaza that serves as the heart of the campus. Three buildings separated by program open up to this center space. A sliding shed between them allows these buildings to expand and contract with the seasons.
BUILDINGS
The program is separated into three main buildings that are strategically placed on the site.
EXTENTIONS
Each building expands out into the surrounding site and a bridge connects them.
SLIDING SHED
A sliding roof structure further expands and unites the buildings.
SHED OVER AUDITORIUM
SHED OVER EXHIBITION STEPS
SHED OVER OUTDOOR CLASSROOMS
SHED CONFIGURATIONS
The sliding shed fits over the auditorium and slides out across the market over to the classrooms.
SLIDING SHED
Perforated metal siding
FACADE
Wooden siding and alternating wood slats
STRUCTURE
Steel beams & trusses
ue
n ve kA
r Pa
Parking, Plazas, and P
BASE
Heavy stone walls
BUILDING LAYERS
The materials and design of the buildings reference the bank barn, which is built into the side of a hill and has a walk-out stone foundation.
14
POLYCULTURE CAMPUS
Field Access Ramp
Auditorium
Footbridge
Outdoor Auditorium, Gallery, and Market
Parks
Agricultural Fields
Market Plaza
Labs Outdoor Classrooms
Classrooms
Extension of Parking for Tailgating
Site Plan
N 15
LEVEL 1 1 2 3 4 2 1
5 6 7 8
3
9
Exhibition, Auditorium, or Market Field Access Ramp Stage Outdoor Exhibition, Auditorium, or Market Footbridge Access Building Market Plaza Outdoor Classrooms Research Laboratories Garage & Storage
4
5
6
8
7 9
16
POLYCULTURE CAMPUS
LEVEL 2
1
1 2 3
2
4 5 6 7
Lobby Exhibition, Auditorium, or Market Stage Footbridge Classroom Administrative Offices Research Library
3
4
6
7
5
5
Floor Plans
17
ELEVATIONS
NORTH
SOUTH
NORTH
SOUTH
WEST
EAST
SITE SECTION 18
POLYCULTURE CAMPUS
Auditorium & Classroom Buildings
19
LAB BUILDING ELEVATIONS
NORTH
WEST
SOUTH
EAST
20
SECTION
POLYCULTURE CAMPUS
CORRUGATED METAL SHED TRUSS
TRACK & SUPPORT TIED INTO BEAM BUILT-UP MEMBRANE RIGID INSULATION METAL DECKING EXTERIOR WOOD SIDING C CHANNEL FRAMING & INSULATION WATERPROOFING MEMBRANE BUILDING TRUSS CORRUGATED METAL INTERIOR SPOTLIGHT INTERIOR WOOD SIDING WOOD SIDING SCREEN DOUBLE-HUNG WINDOW METAL FURRING PERFORATED CORRUGATED METAL
CORRUGATED METAL ALUMINUM WINDOW MULLION C CHANNEL FRAME & INSULATION
CUT STONE RIGID INSULATION & VAPOR BARRIER CUT STONE C CHANNEL FRAME GAP FOR SLIDING SHED
Lab Building & Detailed Wall Section
21
22
DRAWER MODULES State College, PA 2 weeks with Allie Pladson & Andy Nguyen Featured in Stuckeman School Exhibition
A NEW LIFE FOR OLD CABINETS
When salvaging materials from an abandoned house, our team was immediately drawn to the yellow cabinets in the kitchen. Using the two largest drawers as a module, we designed two pieces of stackable furniture. One unit is a side table with drawers, and the other is a bench with storage. The two units interlock together when stacked, creating a single piece of furniture. When separated, doorknobs can be screwed onto the bottom of the unit as feet. All of the materials used in this project were salvaged from the home.
STACKED
When stacked, the two modules create a single storage unit.
SEPARATED
When separated, one unit functions as a bench and the other functions as a side table.
DETACHED
The top unit’s handle makes it easy to lift and separate from the lower unit.
ADD FEET
Doorknob feet can be screwed onto the bottom unit to make it an independent piece.
SEPARATED UNITS
The two units as separate pieces.
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24
T7C BRANDING New York, NY / The Internet 4 weeks for The 7th Chamber
MERVIN GETS FLATTENED
The 7th Chamber hired me in the middle of a major website redesign. Although an improvement, I felt as though the new website lacked a consistent style. In response, I designed my own website mockups and basic branding. Impressed with my work, the CEO gave me the website project and I started a full T7C rebranding initiative. The new branding does away with the gradients, textures, and shadows of the old branding in favor of clean, flat design. It is fun and colorful without sacrificing clarity.
FLAT MERVIN
Mervin, T7C’s mascot, was redrawn as a simple vector graphic.
HIEARCHY OF ASSETS
The branding covers three categories of assets based on size: icons, illustrated images, and illustrations.
WEBSITE
THE 7TH CHAMBER Targeted video marketing that discovers, engages, and activates audiences for the world’s leading brands.
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Video Seeding and Native Advertising, custom-tailored to your video content and goals
THE 7TH CHAMBER Targeted video marketing that discovers, engages, and activates audiences for the world’s leading brands.
TRUSTED BY AWARENESS Paid and earned media, fitted to your content and goals.
Get more views.
DISCOVERY Native consumption of your content across the social web.
THE 7TH CHAMBER
SERVICES
CASE STUDIES
ABOUT
CONTACT
Video Seeding and Native Advertising, custom-tailored to your video content and goals
AWARENESS
DISCOVERY
ACTIVATION
Paid and earned media, fitted to your content and goals.
Native consumption of your content across the social web.
Guaranteed insight, participation, and results.
Get more views.
Get social views.
Get more than just views.
We work with you to stitch together a custom, tactical, results-rich campaign that perfectly fits you. And only you. I AM A BRAND
FOLLOW US
I AM AN AGENCY
SERVICES Agencies Brands
CASE STUDIES
ABOUT
CONTACT
Team Blog Careers
25
THE 7TH CHAMBER
SERVICES
CASE STUDIES
ABOUT
CONTACT
You bring the video. We bring the audience. No off-the-rack campaigns here. We tailor custom solutions around your clients’ content and objectives by weaving together our three services:
AWARENESS Your video is not for everyone. Our job is to find the people you want to target. With testing and optimization we pinpoint exactly where your video fits best and who wants to watch it the most.
Gain traction and build momentum - get your video in front of the people who will most enjoy it.
DISCOVERY Just uploading an awesome video doesn’t mean an instant 1,000,013 views. Our custom technology means we can work out what makes different social groups click ‘Share’. So, when you say #jump, the Internet will ask #howhigh.
Earn even more earned media – get your video discovered in native advertising.
ACTIVATION Not just views, but insight and results. Drive participation and ROI with strategic social activations tailored to your campaign goals. Then easily track your campaign wherever it’s watched, shared and liked. Like?
Validate your strategies with stress-free results – get peace of mind.
Plus, you’ll get the features behind all of our campaigns.
ON
ON
VIDEO STRATEGY
CUSTOM TECH
ALWAYS ON
Everything begins with your content. We develop a precise, on-brand video content marketing strategy that will get you more views. No fixed publisher network means we’re free to use the media landscape, tactics and strategies that make sense for your campaign. Instead of just using unsold inventory. The Internet is a large and varied place, so locking into one particular platform without testing is inefficient and leads to diminished effectiveness. Our strategies will help reduce risk and generate the highest return from your video marketing.
Contact Us We’ll help you find an audience who wants to watch and engage with your videos and provide insight that will change the way you think about social content marketing. Sound good? NAME Full Name
EMAIL Email Address
COMPANY Company Name
HOW CAN WE HELP YOU? Tell us what we can do for you and your company.
GET IN TOUCH
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26
CASE STUDIES
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T7C BRANDING
BRANDING GUIDE Color Usage
Text The branding of T7C takes advantage of only one font Ubuntu. It has a variety of weights, is available as a free download, and is hosted on Google Fonts.
Main Colors - Blue and Orange
Illustrations, Icons
Orange
Blue
Light Blue
Dark Blue
R255 G150 B30 C0 M50 Y96 K0 #FF961E
R50 G180 B230 C0 M50 Y96 K0 #31B2E6
R110 G180 B200 C55 M14 Y16 K0 #6EB4C8
R0 G100 B170 C93 M62 Y4 K0 #0065AA
Text
Secondary Colors - Light and Dark Blue, Gray
Text, Page Elements
Dark Gray
Gray
Light Gray
Lightest Gray
R55 G55 B55 C70 M62 Y61 K55 #373737
R90 G90 B90 C62 M55 Y54 K28 #5A5A5A
R150 G150 B150 C44 M36 Y36 K1 #969696
R210 G210 B210 C17 M13 Y13 K0 #D2D2D2
R240 G240 B240 C4 M3 Y3 K0 #F0F0F0
MAIN HEADLINES - UBUNTU CONDENSED, ALL CAPS MAIN HEADLINES - UBUNTU CONDENSED, ALL CAPS Secondary Headlines - Ubuntu Regular Secondary Headlines - Ubuntu Regular Body copy - big long paragraphs sized 12px and below - Ubuntu Light
smallest
Headline Text
Body copy - big long paragraphs sized 14px and above - Ubuntu Regular
Specific sizing is up to you, as long as text follows the hierarchy outlined above. For example, If you choose 12px body copy, the secondary headlines and main headlines must be larger than 12px.
Additional Colors - More Grays Darkest Gray
largest
text size
Color Palette Every single piece of T7C content uses the colors below. This includes text, logos, icons, illustrations, and layouts elements.
Text
Illustrations, Text, Page Elements US Branding › Fonts
US Branding › Colors
T7C Brand Guide | June 2013
T7C Brand Guide | June 2013
T7C Brand Guide | June 2013
Logo
Horizontal Logo
Email Signatures
Below are the guidelines for T7C’s primary logo - the severed head of Mervin, our mascot. Your Name | Your Title The 7th Chamber 34 Gansevoort St. #4, New York, NY 10014 Office: XXX.XXX.XXXX | Cell: XXX.XXX.XXXX www.the7thchamber.com Color
Grayscale
12pt Bold 12pt Regular
THE 7TH CHAMBER
Optional Image You can pick any of the four versions
New Logo The new logo is geometrically designed and uses new colors.
White Outline
Darkest Gray
Frame
Old Logo While the old logo is also flat, it is not geometrically designed.
No Frame
social video seeding
THE 7TH CHAMBER
THE 7TH CHAMBER
social video seeding
social video seeding
THE 7TH CHAMBER
Download Images (email clients)
THE 7TH CHAMBER
social video seeding
US Branding › Email Signatures
social video seeding
White
Link to Images (gmail, email clients) http://www.the7thchamber.com/signatures/EmailSignature_Blue.png http://www.the7thchamber.com/signatures/EmailSignature_LBlue.png http://www.the7thchamber.com/signatures/EmailSignature_DBlue.png http://www.the7thchamber.com/signatures/EmailSignature_Orange.png
US Branding › Logos › Horizontal
The new Logo is always “Darkest Gray” regardless of background color.
T7C Brand Guide | June 2013
T7C Brand Guide | June 2013
T7C Brand Guide | June 2013
Mervins
Mervins
Images
Mervin is T7C’s lovable mascot. By adding various props to a standardized icon of Mervin, he adds personality to our content.
Mervin is typically seen holding something relevant to the content he is supporting.
Images are small-scale illustrations of specific ideas. Here are two images that depict ‘strategy’ - one that does not follow T7C’s brand guidelines and one that does.
Use websites like thenounproject.com and iconfinder.com to search for vector-based icons.
Old Mervin
Flat Mervin
Old Mervin stands for everything we are against. He is ugly and no one likes him.
Flat Mervin is a clean, simplified, scalable vector icon. He is beautiful and everyone loves him.
Images
Non-Flat Graphics
Actual Image
Flat Icons
Flat Illustration
A simple equation for success: ON
+ Flat Mervin Comes in Many Colors.
=
ON
Activation
And is easily Scalable. Flat Mervin
Flat Icons
Proper and Beautiful Mervins
Technology
Always on
Discovery
Awareness
Further Examples of Proper and Beautiful Images
T7C Brand Guide | June 2013
T7C Brand Guide | June 2013
T7C Brand Guide | June 2013
Icons
Social Network Logos
Client Logos
Icons are small, simple content boosters. They compliment text when a larger image isn’t necessary.
As a company that constantly works with social media, using the most up-to-date logos and brand resources from social networks is essential.
Just like social network logos, we must respect the logos of our clients. The best way to do this while still maintaining our own brand integrity is to use white logos on a darker background.
Just like T7C, social networks have their own branding guidelines. Twitter’s looks like this:
Original Client Logo Wireframe Icons
Altered Client Logo
Inverse Client Logo
Solid Colors
US Branding › Social Network Logos
T7C Brand Guide | June 2013
Website & Branding
T7C Brand Guide | June 2013
US Branding › Client Logos
T7C Brand Guide | June 2013
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28
LIVE & WORK New York, NY 6 weeks NCMA Competition Honorable Mention
BREAKING DOWN BARRIERS
This live/work building for artists is a creative hub located along the High Line. The building provides each resident with a two-story studio space - one level is visible and open, while the other is more private. The visible part of each studio opens up to shared workspaces throughout the entire building. These collaborative workspaces then open up to public exhibition space, creating interactive exhibits. Additional public exhibition spaces connect the street with the high line. A variety of movable barriers allow for varying degrees of transparency between these spaces.
STUDIOS
A grid of double-height studios combine with public workshops to form the backbone of the building.
COLLABORATIVE CORE Staggered floors create double-height collaborative work and social spaces.
PUBLIC SPACES
The public section of the building steps up from street level to the High Line.
SKIP-STOP RESIDENCES
RESIDENCE BLOCK
2-LEVEL STUDIOS
STUDIO BLOCK
SHARED WORKSPACE FLOORS
BUILDING BLOCKS
The components of the studios, public spaces, and residences are grouped into three main blocks.
PUBLIC SPACE BLOCK
FLOOR PLANS (LEVELS 1-6)
1
2
1
3
2
STREET LEVEL 1 2 3
4
8
4 5 6
5
7
7
8
6
Studios Accessible Studios Kitchen Dining Hall Admin. Offices Reception Street Entrance Shared Workspace
High Line Above
1
2
1
3
2
SECOND FLOOR 1 2 3
5
open to below
open to below
4 5
Studios Accessible Studios Workshop Public CafĂŠ Collaborative Workspace
4
2
2
2
2
2
THIRD FLOOR 1
1 open to below
3
2 3 4 5
5
30
Interactive Exhibition Studios Shared Workspace Library Exhibition
4
NYC LIVE & WORK
HIGH LINE LEVEL
2 2
2
2
2
2
1 2
4
3
open to below
4
open to below
Workshop Studios Shared Workspace Exhibition & High Line Entrance
3
open to below
High Line
1
1
1
1
FIFTH FLOOR
1
1
2
2
open to below
3
4
4
Studios Interactive Exhibition Exhibition Shared Workspace
open to below
3
2 1
1
1
1
1
SIXTH FLOOR 1 2
3
3
open to below
Studios Workshop Shared Workspace
open to below
open to below
Floor Plans
31
INDOOR GALLERIES
INTERACTIVE GALLERIES
Indoor galleries end the two paths that travel through the building.
STUDIOS & WORKSHOPS
Private studios and workshops open up to the shared workspaces.
32
Created when galleries cross through artist workspaces.
SHARED WORKSPACES
Staggered floors create lofty double-height spaces for largescale and collaborative projects.
STREET ENTRANCE
NYC LIVE & WORK
ROTATING WALLS
CMU walls set in metal frames can be rotated open, creating the gallery path.
HIGH LINE ENTRANCE
Hinged CMU doors provide access to the galleries and restrooms from the High Line.
GALLERY PATH
Two continuous exhibition paths run through the entire building.
HIGH LINE
OUTDOOR GALLERIES
Three gallery platforms step up from the street to the High Line.
Exploded Section
33
34
NYC LIVE & WORK
SECTIONS
STUDIOS
COLLABORATIVE CORE
PUBLIC EXHIBITION
ELEVATIONS
W 19TH STREET ELEVATION
Sections & Elevations
HIGH LINE ELEVATION
35
FLOOR PLANS (LEVELS 7-9) 1
2
LEVEL 7
2
1 2
2
Living Space Bedroom
2
2
2
2
2
1
1
LEVEL 8
1
1 2
1
1
1
1
1
1
1
1
Living Space Courtyard
2 1
1
2
2
1
LEVEL 9 1 2
2
2
2
3
Living Space Bedroom Lounge
2
3
2
CROSS-VENTILATION
The skip-stop design of the residences provides natural cross-ventilation in every unit. A single corridor provides access to all units.
36
NYC LIVE & WORK
CORRIDOR
One double-loaded corridor serves all six units on one side.
DOUBLE-HEIGHT WINDOWS
Operable, double-height windows take advantage of the lofted units.
Residence Floors
LOUNGE
One unit is replaced with a private lounge for residents.
COURTYARD
A central courtyard provides interior-facing walls with natural light and ventilation.
37
38
LIBRARY Bellefonte, PA 3 weeks
A LIBRARY THAT EMBRACES TECHNOLOGY
The goal of this project is to properly integrate technology into the library. In libraries today, the computer is often the first step in finding media, whether it is printed or digital. The design of this library facilitates this process by combining computer stations with circulation. By doing this, technology literally becomes a way of accessing traditional media. Public gathering spaces and galleries are also added to building's core. The library's collection is still celebrated by a double-height stacks floor at the top of the building. Smaller workspaces wrap around this space to provide a more private alternative to the open spaces of the core.
BASE DIAGRAM
The technical core provides access to book stacks on the top floor.
EXPANDED STACKS
A larger space better integrates with the core and allows for additional program.
CORE ENGAGEMENT
The core links each level together and forms a continuous path of circulation.
SKYLIGHT
CIRCULATION
CIRCULATION
FLEX SPACE COMPUTER STATION GALLERY
CORE SECTION
Each segment of the core combines circulation, computer stations, exhbition, and flex space.
FLOOR PLANS BASEMENT
1
1 2 3 1
2
2
2
Storage & Mechanical Office Light Well
1
3
FIRST FLOOR
2
1
3
1 2
5
3
6
4
7
4
5 6 7
Info & Circulation Desk Flex Meeting Room Gallery Computer Stations Lobby Main Entrance
SECOND FLOOR(S) 1
1 2
2 3
Stacks Periodicals & Mixed Media Accessible Computers
3
THIRD FLOOR
1
1 2
2 3
3 4
Flex Computer Stations Stacks Private Reading Nooks
4
40
BELLEFONTE LIBRARY
PRIVATE STUDY NOOKS
Five private study pods overlook the main stacks area. The nooks follow the folding aesthetic of the core and the entrance staircase.
41
42
RECYCLED WALL University Park, PA 5 weeks First year design-build studio
A LINKABLE CONCRETE BLOCK SYSTEM
The program for this project called for a structure that enclosed an outdoor conference space. Our team designed two walls of interlocking blocks that wrapped around the site. Each wall tapers down into a bench that frames the view of the surrounding fields. Knowing this was a wall of concrete blocks, the main goal of this project became making concrete a more sustainable building material. This began with the formwork, which we cut out of cardboard and wrapped in old tarps. This form was mounted on reclaimed wood and metal rods. We also created our own concrete mix that used fly ash from Penn State's coal plant as aggregate.
FOUR-WAY BLOCK
Four-way blocks add stability to the chain.
STANDARD BLOCK
The standard block has two pivoting connections.
THREE-WAY BLOCK
Three-way blocks allow the chain to split into loops.
FINISHED BLOCK
CARBOARD FORMWORK
METAL RODS & CONDUIT
WOOD BASE
BLOCK & FORMWORK
FORMWORK COMPONENTS
Our sustainable formwork uses recycled materials for all of its components.
CARDBOARD
The bulk of the formwork consists of layered cardboard wrapped in tarps.
44
FORMWORK
The fully assembled formwork for a standard block.
BLOCK VARIATIONS
Assembled formwork for all four block variations.
RECYCLED WALL
BENCH LOOPS
Each wall tapers down into a bench that provides seating and frames the surrounding view.
WALL LOOPS
The walls also end in a loop for added stability.
FULL PROJECT
The completed meeting center includes a conference table and projection screen.
45
46
INCITE INTERFACE New York, NY / The Internet 7 weeks for The 7th Chamber & Incite Media Labs
POWERFUL SOFTWARE, SIMPLE INTERFACE
Incite helps brands and agencies to launch, optimize, and track their video ad campaigns. Incite overlays its interface over each network's API to give users a consistent experience. This also allows the software to provide powerful analytical tools. I designed incite to be as clean and simple as possible despite its complexity. The goal of this second major release was to apply even more consistency across all of its pages. The campaign setup page was streamlined into a three-step process, and the interface was split into two layers to maintain simplicity.
LOGO
The simplicity of the rounded media icon is extended into the Incite wordmark.
46
PAGE LAYOUT
The second release of the site combines a centered navigation bar with a left-justified panel on each page.
INTERFACE LAYERS
To maintain simplicity, individual networks open in windows over the setup page.
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Richard Spalding
Cruzan Rum - Welcome to the Don’t Hurry
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47
CAMPAIGN CREATION Campaigns
1
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2
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Games
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Otters, Rain
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$5000.00
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Clams, Grandmas, Kale
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$5000.00
5/23/13-6/23/13
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BRAND PERFORMANCE Campaigns
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Performance
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Video Channel Performance Comparison Top 10 Brands
Bottom 10 Brands Overview
Network EPM
Network Comp.
Details
Social Analytics: Weekly Top 10 Brands Looking to understand which brands are engaging user and leveraging their social currency? Well, you're in the right place: our top ten list tracks the most active brands across twelve sectors.
Energy
Auto
Fashion
Financial
Insurance
Personal Care
Restaurants
Retail
Tech
Telecom
Travel
EPM
1. Nike
34.5
EPM
1. Nike
34.5
EPM
2. Puma
20.4
EPM
2. Puma
20.4
EPM
2. Puma
20.4
EPM
14.01
EPM
3. Adidas
14.01
EPM
3. Adidas
14.01
EPM
1. Nike
34.5
EPM
1. Nike
34.5
EPM
1. Nike
34.5
EPM
2. Puma
20.4
EPM
2. Puma
20.4
EPM
2. Puma
20.4
EPM
14.01
EPM
3. Adidas
14.01
EPM
3. Adidas
14.01
EPM
Google+
Top 10 Auto Brands this Week 4061.8
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404
1641
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7 Day EPM
EPM
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Engagements
Last Week
Top Brand 2
4061.8
4061.8
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1641
N/A
7 Day EPM
EPM
Views
Engagements
Last Week
Top Brand 3
4061.8
4061.8
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1641
N/A
7 Day EPM
EPM
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Last Week
Top Brand 4
4061.8
4061.8
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1641
N/A
7 Day EPM
EPM
Views
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Last Week
Top Brand 5
4061.8
4061.8
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1641
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Top Brand 6
4061.8
4061.8
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7 Day EPM
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Top Brand 1
Campaign Setup & Performance Pages Top Brand 7
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49
50
REC CENTER Pittsburgh, PA 12 weeks Featured in Bloomfield Exhibit & Publication
A HEART FOR BLOOMFIELD
To maximize usable area, the two buildings of this project are placed under the bridge that divides the site. The remaining site area is divided into a variety of smaller program components and parklets. This project pushes for true sustainability through an engaging program that includes urban farming and a community center. The site becomes an active hub by providing space for concerts, events, and markets. The roofs over the building areas outside the bridge collect and store rainwater for use in the pools. A variety of creative barriers surround the outdoor pool and link it to the rest of the site.
SOLID BLOCKS
Programmatic elements are grouped into solid blocks and arranged on the site.
ENCLOSING VOIDS
Glass curtain walls enclose the space between blocks.
ROOF
A single roof system covers the blocks and the voids between them.
BUILDING ROOF
BLOOMFIELD BRIDGE
GYMS & DRY CHANGING ROOMS
WATER STORAGE
INDOOR POOL & WET CHANGING ROOMS
SEPARATION OF USE
The buildings strategically group program together for maxiumum efficiency.
SITE PLAN ue
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Open Park Area
Out
DN
Market / Event Plaza DN
DN
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DN
DN
DN
DN
DN
DN
DN
Pool Lawn Stage
DN
Pool Lawn
DN
Outdoor Pool
UP
52
BLOOMFIELD REC CENTER
Farming Terraces
UP
Farming Terraces
UP
tdoor Classrooms DN
Open Park Area
N
Nickel Way
Dargan Street
Playground
Ella Street
DN
Site Plan
53
1
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5 3
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3
4
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COMMUNITY CENTER DN
1
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2
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3 4 5 6
54
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Kitchen & Support Administrative Offices Classroom Outdoor Classrooms Multi-Purpose Space Studio & Classroom Loft
6
DN
DN
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DN
6
BLOOMFIELD REC CENTER
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DN
DN
DN
DN
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1 2 DN
DN
3
1
8
4
7
UP
7 5
6
REC CENTER 1 2 3 4 5 6 7 8
Pool Changing Rooms (wet) Lobby Reception Gymnasium Fitness Center Outdoor Basketball Court Gym Changing Rooms (dry) Indoor Pool
Floor Plans
SECTION
4
55
ROTATING BENCH WALLS
These rotating walls surround the pool area. When the pool is open, they create a fun and interactive enclosure. When the pool is closed, the walls still provide seating along the outside of the wall.
SEATING BARRIERS
Grass platforms and chaise lounges that fold up from the decking surround the pool.
ELEVATIONS
NORTHWEST ELEVATION
SOUTHEAST ELEVATION
56
BLOOMFIELD REC CENTER
WATER STORAGE
Water collected from the exposed roof is stored in tanks and used as greywater or treated and used in the indoor and outdoor pools.
Elevations & Sections
PASSIVE VENTILATION
Operable windows in the gyms and an operable wall surrounding the pool allow for passive ventilation in the summer.
SUNLIGHT
Harsh sunlight is blocked by the bridge, while ambient daylight passes through claristory windows protected by deep overhangs.
57
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