SP17 VonZipper Catalog

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WIL DL IF E T E C H N O LO G Y

POLARIZED... ONLY BETTER When life gives you glare and haze, you fight back with a good pair of polarized shades. But what you may not know is that there is a hidden enemy out there for your eyes that even the strongest of polarized sunglasses won’t protect you from. That invisible evil force is called HEV light, which can seriously damage those beautiful eyes of yours…

Lucky for you, not only do we have great polarized sunglasses to combat the glare and haze but each pair also features our patented WildLife Lens Technology. This is the only technology in the marketplace that blocks 99.9% of HEV rays and provides superior clarity with an added benefit of a visual energy boost improving your color perception, thus, allowing you to be as wild as you want without any concern of slowing down!

ENERGY

F I G H T E Y E FAT I G U E

“ E N E R G I Z E YO U R E Y E S ”

G I V E YO U R V I S UA L S E N S E S A B O O S T

CLARITY

I N T E N S I F Y YO U R V I S UA L AC U I T Y

“THE CHOICE IS CLEAR”

AND SEE IN TRUE DEFINITION

EXPERIENCE

E L I M I N AT E U V A N D H E V L I G H T

“GET WILD”

7

CUT OUT THE GLARE AND HAZE

I M P R OV E YO U R C O LO R P E R C E P T I O N A N D E N H A N C E YO U R V I S UA L E X P E R I E N C E


W I LDLI FE T E C H NO LO G Y

HOW DOES THE WILDLIFE LENS WORK? Our WildLife Lens Technology blocks 99.9% of the HEV light, which causes fatigue, strain and damages the long-term health of your eyes. They balance out the exact amount of light you need in each color by cutting out all the bad stuff and absorbing all the awesome, healthy stuff. We’ve also added an infused polarizing filter to eliminate glare and haze caused by reflected light off of water, windshields and wristwatches. The awesome stuff enters your eyes evenly in just the right amount providing you with true definition clarity and a lift to your optical energy. THE RESULT IS A BOOST OF TRUE COLOR, CLARITY AND AN ENHANCED VISUAL EXPERIENCE!

L I G H T

S P E C T R U M

INCREASING FREQUENCY

INCREASING WAVELENGTH

INCREASING DAMAGE

DECREASING DAMAGE

VISIBLE LIGHT ULTRAVIOLET UV

INFRARED

BLUE LIGHT

UV

VISABLE LIGHT SPECTRUM FROM

HYDROGEN FIREBALL (SUN)

IR

VZ EXCLUSIVE COLOR BALANCE TECHNOLOGY

HEV

BAD STUFF BEING BLOCKED

AWESOME STUFF AND BAD STUFF FLY ING AT YOUR EYEBALL

( 380 - 780 NM )

AWESOME STUFF BEING ABSORBED

EYEBALL RECEIVING ENERGY AND CLARIT Y ENHANCING YOUR VISUAL EXPERIENCE

BAD STUFF BEING BLOCKED 8


WIL DL IF E T E C H N O LO G Y

WHAT ARE HEV RAYS? High Energy Visible (HEV) light, also known as blue light, consists of high-frequency light waves. When this scattered light reflects off of water molecules in the air, it creates what your eyes see as haze. It is also reflected off of many surfaces such as water, windows, cars and magnifying glasses. That combination allows this intense light to attack your eyes from every direction, making it impossible for your eyes to naturally adjust. The result can severely affect the long-term health of your eyes and cause conditions like age-related macular degeneration and cataracts. With the WildLife Lens your eyes won’t have to fight for survival, allowing them to relax and absorb all the good things in life.

L I G H T

S P E C T R U M

INCREASING FREQUENCY

INCREASING WAVELENGTH

INCREASING DAMAGE

DECREASING DAMAGE

VISIBLE LIGHT ULTRAVIOLET

INFRARED

UV

IR 350

400

450

500

550

600

650

700

750

800

nm

nm

nm

nm

nm

nm

nm

nm

nm

nm

BLUE LIGHT

380 nm

500 nm

HEV INDUCED RETINA DAMAGE AND CELL DEATH

9

GLARE GLARE FROM REFLECTIVE SURFACES

GOOD BLUE LIGHT HELPS WITH SEASONAL DEPRESSION


W I LDLI FE T E C H NO LO G Y

WHY IS COLOR BALANCE IMPORTANT? The light spectrum consists of many different colored light waves, all with varying frequencies. All of these light waves naturally enter your eyes all at once, without any consistency or pattern. Many things attribute to this inconsistency, such as changing weather, reflective surfaces and movement of things in your line of sight, thus making it almost impossible to see real color definition. Our WildLife Lens technology adjusts to these intrusive factors by cutting out the reflective light waves, allowing light to enter your eyes evenly and consistently. We’ve also added an infused pigment into our lens that focuses on the specific colored light waves that enhance color perception and gives your eyes true definition clarity.

L I G H T

S P E C T R U M

INCREASING FREQUENCY

INCREASING WAVELENGTH

INCREASING DAMAGE

DECREASING DAMAGE

VISIBLE LIGHT ULTRAVIOLET

INFRARED

UV

IR 350

400

450

500

550

600

650

700

750

800

nm

nm

nm

nm

nm

nm

nm

nm

nm

nm

500 nm

700 nm

VZ EXCLUSIVE COLOR BALANCE TECHNOLOGY

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NEW WILDLIFE TINTS Just when you thought your prayers had been answered, we thought we’d show you our tints. Now calm down, calm down. We aren’t gonna flash the whole batch all at once, just a lil tease with a few that are sure to wet your whistle. Don’t be fooled, these aren’t your grandmother’s tints mind you… these are some of the highest quality sets your eyes might ever see. And when paired with one of our many trusted frames, you’ll be sure to walk all over the town with a look that is bold on the outside and a fit that hugs you close.

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T IN T S

POLARIZED WIL D V IN TAGE G R E Y

WI LD BR O NZ E

WILD R OS E

WILD S LAT E G RE Y

WILD GOLD FLAS H

WILD G RE E N C H R O M E

POLARIZED WIL D S ILVE R F L A SH

WI LD BLUE FLA SH

WIL D R O SE C H R O ME

GLASS / POLARIZED WIL D B L AC K SMO K E G L A SS

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WI LD BLU E CH R O ME GLAS S

WILD GREEN CHR OME GLAS S


T I NT S

TINT USAGE CHART We know that depending on the certain days, you like showing off your tints in specialized ways... which is why we have developed this Tint Usage Chart to help answer all of the questions you didn’t even know to ask. We have developed enough Tints to cover your eyes in every condition you could even think to find trouble in. TINTilating… we know.

S U N N Y

P A R T L Y

C L O U D Y

O V E R C A S T

W I L D V I N TAG E G R E Y

W I L D V I N TAG E G R E Y

WILD BRONZE

WILD BRONZE

WILD BRONZE

WILD ROSE

WILD ROSE

W I L D S L AT E G R E Y

W I L D S I LV E R F L A S H + WILD BLUE FLASH+

W I L D S L AT E G R E Y

WILD GOLD FLASH +

WILD BLUE FLASH+

WILD GREEN CHROME +

WILD GOLD FLASH +

WILD ROSE CHROME +

WILD GREEN CHROME +

WILD BLACK SMOKE GLASS

WILD GOLD FLASH + WILD GREEN CHROME + WILD GREEN CHROME GLASS

WILD ROSE CHROME +

WILD BLUE CHROME GLASS

WILD BLUE CHROME GLASS

WILD GREEN CHROME GLASS

WILD GREEN CHROME GLASS

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P OL A R IZ E D

POLARIZED POLARIZED... ONLY BETTER • • • • • • •

L EV E E

15

1/15 RELEASE

PLI MPTO N

2/15 RELEASE

P R E M I U M P O L A R I Z AT I O N W I L D L I F E T E C H N O LO G Y I N F U S E D L I G H T W E I G H T P O LY C A R B O N A T E L E N S H A R D C OAT I N G S I M PA C T R E S I S T A N T E L I M I N AT E S H E V L I G H T 1 0 0 % U V P R OT E C T I O N

BANNER

HOW L

BLACK GLOSS / WILD VINTAGE GREY SMPFJLEV - PBV | MSRP - USA: $160.00 / CAN: $200.00

BLACK GLOSS SATIN / WILD VINTAGE GREY SMPFCPLI - PBV | MSRP - USA: $180.00 / CAN: $220.00

BLACK GLOSS / WILD VINTAGE GREY SMPFABAN - PBV | MSRP - USA: $150.00 / CAN: $180.00

BLACK GLOSS / WILD VINTAGE GREY SMPF7HOW - PBV | MSRP - USA: $150.00 / CAN: $180.00

BOOKER

DO N MEGA

ELMORE

E LM O RE

BLACK GLOSS / WILD VINTAGE GREY SMPF3BOO - PBV | MSRP - USA: $150.00 / CAN: $180.00

BLACK GLOSS / WILD VINTAGE GREY SMPFADON - PBV | MSRP - USA: $150.00 / CAN: $180.00

BLACK GLOSS / WILD VINTAGE GREY SMPFJELM - PBV | MSRP - USA: $150.00 / CAN: $180.00

BLACK SATIN / WILD VINTAGE GREY SMPFJELM - PSV | MSRP - USA: $150.00 / CAN: $180.00

F U LTO N

FU LTO N

FULTON

L E S M O RE

BLACK GLOSS / WILD VINTAGE GREY SMPFMFUL - PBV | MSRP - USA: $150.00 / CAN: $180.00

BLACK SATIN / WILD VINTAGE GREY SMPFMFUL - PSV | MSRP - USA: $150.00 / CAN: $180.00

TORTOISE SATIN / WILD VINTAGE GREY SMPFMFUL - PTO | MSRP - USA: $150.00 / CAN: $180.00

BLACK GLOSS / WILD VINTAGE GREY SMPF5LES - PBV | MSRP - USA: $150.00 / CAN: $180.00

L ES M OR E

PI N CH

PALOOKA

PA LO O K A

BLACK SATIN / WILD VINTAGE GREY SMPF5LES - PSV | MSRP - USA: $150.00 / CAN: $180.00

BLACK SATIN / WILD VINTAGE GREY SMRFAPIN - PSV | MSRP - USA: $150.00 / CAN: $180.00

BLACK GLOSS / WILD VINTAGE GREY SMPFEPAL - PBV | MSRP - USA: $160.00 / CAN: $200.00

TORTOISE SATIN / WILD VINTAGE GREY SMPFEPAL - PTO | MSRP - USA: $160.00 / CAN: $200.00

PA LO OK A

CLU TCH

CLUTCH

K I C K S TA ND

BLACK SATIN / WILD VINTAGE GREY SMPFEPAL - PSV | MSRP - USA: $160.00 / CAN: $200.00

BLACK GLOSS / WILD VINTAGE GREY SMPFACLU - PBV | MSRP - USA: $150.00 / CAN: $180.00

BLACK SMOKE SATIN / WILD VINTAGE GREY SMPFACLU - PSV | MSRP - USA: $150.00 / CAN: $180.00

BLACK GLOSS / WILD VINTAGE GREY SMPF5KIC - PBV | MSRP - USA: $140.00 / CAN: $170.00

LOM A X

DECCO

S NARK

SNA RK

BLACK GLOSS / WILD VINTAGE GREY SMPF1LOM - PBV| MSRP - USA: $160.00 / CAN: $200.00

BLACK SATIN / WILD VINTAGE GREY SMPFQDEC - PSV | MSRP - USA: $150.00 / CAN: $180.00

BLACK GLOSS / WILD VINTAGE GREY SMPFCSNA - PBV | MSRP - USA: $130.00 / CAN: $160.00

BLACK SATIN / WILD VINTAGE GREY SMPFCSNA - PSV | MSRP - USA: $130.00 / CAN: $160.00


P O LA RI ZE D

S U PL E X

SU PLEX

S EMI

DI P S T I C K

BLACK SATIN / WILD VINTAGE GREY SMPFGSEM - PSV | MSRP - USA: $160.00 / CAN: $190.00

BLACK SATIN / WILD VINTAGE GREY SMPF7DIP - PSV | MSRP - USA: $160.00 / CAN: $200.00

LEAGUE

SKITCH

1/15 RELEASE

BLACK GLOSS / VINTAGE GREY WILDLIFE POLAR SMPFTSUP - PBV | MSRP - USA: $160.00 / CAN: $200.00

BLACK SATIN / WILD VINTAGE GREY SMPFTSUP - PSV | MSRP - USA: $160.00 / CAN: $200.00

SPEEDTUCK

SPEEDTU CK

BLACK GLOSS / WILD VINTAGE GREY SMPF5SPE - PBV | MSRP - USA: $160.00 / CAN: $200.00

BLACK SATIN / WILD VINTAGE GREY SMPF5SPE - PSV | MSRP - USA: $160.00 / CAN: $200.00

CHARCOAL GLOSS / WILD VINTAGE GREY SMPFELEA - PCV | MSRP - USA: $200.00 / CAN: $240.00

CHARCOAL GLOSS / WILD VINATGE GREY SMPF5SKI - PCV | MSRP - USA: $200.00 / CAN: $240.00

FA RVA

STATEY

Q UEENIE

CA S TAWAY

2/15 RELEASE

1/15 RELEASE

2/15 RELEASE

2/15 RELEASE

1/15 RELEASE

2/15 RELEASE

CHARCOAL GLOSS / WILD VINTAGE GREY SMPF7FAR - PCV | MSRP - USA: $200.00 / CAN: $240.00

CHARCOAL GLOSS / WILD VINTAGE GREY SJPFJSTA - PCV | MSRP - USA: $200.00 / CAN: $240.00

BLACK GLOSS / WILD VINTAGE GREY SJPFAQUE - PBV | MSRP - USA: $160.00 / CAN: $200.00

BLACK GLOSS / WILD VINTAGE GREY SJPF1CAS - PBV | MSRP - USA: $150.00 / CAN: $180.00

TRUDIE

VACAY

BANNER

H OW L

BLACK GLOSS / WILD VINTAGE GREY SJPFJTRU - PBV | MSRP - USA: $140.00 / CAN: $170.00

BLACK GLOSS / WILD VINTAGE GREY SJPFJVAC - PBV | MSRP - USA: $150.00 / CAN: $180.00

TOBACCO TORTOISE GLOSS / WILD BRONZE SMPFABAN - POB | MSRP - USA: $150.00 / CAN: $180.00

TOBACCO TORTOISE / WILD BRONZE SMPF7HOW - POB | MSRP - USA: $150.00 / CAN: $180.00

E L MO R E

LESMO R E

PINCH

S UP LE X

TORTOISE / WILD BRONZE SMPFJELM - PTB | MSRP - USA: $150.00 / CAN: $180.00

TOBACCO TORTOISE GLOSS / WILD BRONZE SMPF5LES - POB | MSRP - USA: $150.00 / CAN: $18000

TOBACCO TORTOISE / WILD BRONZE SMRFAPIN - POB | MSRP - USA: $150.00 / CAN: $180.00

TORTOISE SATIN / WILD BRONZE SMPFTSUP - PTB | MSRP - USA: $160.00 / CAN: $200.00

SNARK

LO MA X

S EMI

BOOKER

TORTOISE SATIN / WILD BRONZE SMPFCSNA - PTB | MSRP - USA: $130.00 / CAN: $160.00

TORTOISE GLOSS / WILD BRONE SMPF1LOM - PTB | MSRP - USA: $160.00 / CAN: $200.00

TOBACCO TORTOISE / WILD BRONZE SMPFGSEM - POB | MSRP - USA: $160.00 / CAN: $190.00

BLACK SATIN / WILD ROSE SMPF3BOO - PWR | MSRP - USA: $150.00 / CAN: $180.00

L E SMO R E

DI PSTI CK

LES MORE

DI P S T I C K

1/15 RELEASE

1/15 RELEASE

BLACK SATIN / WILD ROSE SMPF5LES - PWR | MSRP - USA: $150.00 / CAN: $180.00

BLACK SATIN / WILD ROSE SMPF7DIP - PWR | MSRP - USA: $160.00 / CAN: $200.00

L U LA

CA S TAWAY

2/15 RELEASE

BLACK TORTOISE / WILD SLATE GREY SJPFELUL - PLB | MSRP - USA: $160.00 / CAN: $200.00

1/15 RELEASE

2/15 RELEASE

TORTOISE SATIN / WILD SLATE GREY SMPF5LES - PTL | MSRP - USA: $150.00 / CAN: $180.00

1/15 RELEASE

BLACK HARDLINE TORTOISE / WILD SLATE GREY SMPF7DIP - PHL | MSRP - USA: $160.00 / CAN: $200.00

2/15 RELEASE

TORTOISE / WILD SLATE GREY SJPF1CAS - PTL | MSRP - USA: $150.00 / CAN: $180.00

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P OL A R IZ E D

POLARIZED POLARIZED... ONLY BETTER • • • • • • • • • CLU TCH

S NARK

BLACK SATIN / WILD SILVER FLASH SMPF5LES - PVC | MSRP - USA: $160.00 / CAN: $200.00

BLACK SATIN / WILD SILVER FLASH SMPFACLU - PVC | MSRP - USA: $160.00 / CAN: $200.00

BLACK SATIN / WILD SILVER FLASH SMPFCSNA - PVC | MSRP - USA: $140.00 / CAN: $170.00

BLACK SATIN / WILD SILVER FLASH SMPF7DIP - PVC | MSRP - USA: $180.00 / CAN: $220.00

ELMORE

SNA R K

S UPLEX

DIPSTICK

BLACK SATIN / WILD BLUE FLASH SMPFJELM - PLC | MSRP - USA: $160.00 / CAN: $200.00

BLACK SATIN / WILD BLUE FLASH SMPFCSNA - PLC | MSRP - USA: $140.00 / CAN: $170.00

BLACK SATIN / WILD BLUE FLASH SMPFTSUP - PLC | MSRP - USA: $180.00 / CAN: $220.00

BLACK SATIN / WILD BLUE FLASH SMPF7DIP - PLC | MSRP - USA: $180.00 / CAN: $220.00

L E S M OR E

MA X I S

LOMAX

CA S TAWAY

BLACK SATIN / WILD GOLD FLASH SMPF5LES - PDC | MSRP - USA: $160.00 / CAN: $200.00

BLACK SATIN / WILD GOLD FLASH SMPFJMAX - PDC | MSRP - USA: $180.00 / CAN: $220.00

BLACK SATIN / WILD GOLD FLASH SMPF1LOM - PDC | MSRP - USA: $170.00 / CAN: $210.00

BLACK TORTOISE FADE GLOSS / WILD GOLD FLASH SJPF1CAS - PTD | MSRP - USA: $160.00 / CAN: $200.00

PA LO OK A

SU PLEX

S EMI

DIPSTICK

TORTOISE SATIN / WILD GREEN CHROME SMPFEPAL - PTG | MSRP - USA: $180.00 / CAN: $220.00

TORTOISE SATIN / WILD GREEN CHROME SMPFTSUP - PTG | MSRP - USA: $180.00 / CAN: $220.00

TORTOISE SATIN / WILD GREEN CHROME SMPFGSEM - PTG | MSRP - USA: $180.00 / CAN: $220.00

TORTOISE SATIN / WILD GREEN CHROME SMPF7DIP - PTG | MSRP - USA: $180.00 / CAN: $220.00

P S Y CH W I G

SU PLEX

S EMI

SP E E DT UC K

LIMITED - BLACK SATIN LEATHER GLACIER / WILD ROSE CHROME SMPFGPSY - LBG | MSRP - USA: $200.00 / CAN: $250.00

BLACK SATIN / WILD ROSE CHROME SMPFTSUP - PRC | MSRP - USA: $180.00 / CAN: $220.00

L E S M OR E

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P R E M I U M P O L A R I Z AT I O N W I L D L I F E T E C H N O LO G Y I N F U S E D L I G H T W E I G H T P O LY C A R B O N A T E L E N S H Y D R O P H O B I C A N D O L E O P H O B I C C OAT I N G S E L I M I N AT E S H E V L I G H T 1 0 0 % U V P R OT E C T I O N M I R R O R C OAT I N G S H A R D C OAT I N G S I M PA C T R E S I S T A N T

1/15 RELEASE

1/15 RELEASE

1/15 RELEASE

1/15 RELEASE

1/15 RELEASE

1/15 RELEASE

1/15 RELEASE

1/15 RELEASE

1/15 RELEASE

BLACK SATIN / WILD ROSE CHROME SMPFGSEM - PRC | MSRP - USA: $180.00 / CAN: $220.00

DIPSTICK

1/15 RELEASE

1/15 RELEASE

1/15 RELEASE

1/15 RELEASE

BLACK SATIN / WILD ROSE CHROME SMPF5SPE - PRC | MSRP - USA: $180.00 / CAN: $220.00


P O LA RI ZE D

GLASS / POLARIZED POLARIZED... ONLY BETTER • • • • • • • • •

T H E U LT I M AT E I N M I N E R A L G L A S S P O L A R I Z AT I O N W I L D L I F E T E C H N O LO G Y I N F U S E D Z E R O O P T I CA L D I S TO R T I O N S C R AT C H R E S I S TA N T H A R D C OAT I N G S H Y D R O P H O B I C A N D O L E O P H O B I C C OAT I N G S E L I M I N AT E S H E V L I G H T 1 0 0 % U V P R OT E C T I O N 1 2 X M O R E S C R A T C H R E S I S T A N T T H A N P O LY C A R B O N A T E 20% LIGHTER THAN TRADITIONAL GLASS

LOMA X

SPEEDTU CK

PALOOKA

S UP LE X

BLACK GLOSS / WILD BLACK SMOKE GLASS SMPF1LOM - BGX | MSRP - USA: $230.00 / CAN: $280.00

BLACK GLOSS / WILD BLACK SMOKE GLASS SMPF5SPE - BGX | MSRP - USA: $230.00 / CAN: $280.00

BLACK GLOSS / WILD BLACK SMOKE GLASS SMPFEPAL - BGX | MSRP - USA: $230.00 / CAN: $280.00

BLACK SATIN / WILD BLUE CHROME GLASS SMPFTSUP - PSB | MSRP - USA: $250.00 / CAN: $300.00

S E MI

SUPLEX

BLACK SATIN / WILD BLUE CHROME GLASS SMPFGSEM - PSB | MSRP - USA: $250.00 / CAN: $300.00

BLACK SATIN / WILD GREEN CHROME GLASS SMPFTSUP - PGG | MSRP - USA: $250.00 / CAN: $300.00

1/15 RELEASE

1/15 RELEASE

18


A

N E W

O N

19

T A K E

C O L O R


A LT C O LLE C T I O N

ALT - PSYCHWIG PAT T E R N Y O U R S O C I A L B E H AV I O R A B N O R M A L LY A N D D E V I AT E T O W A R D S I L LO G I CA L FA S H I O N . . . . . . . YO U R P S Y C H W I G W I L L D I C TAT E A N D C R E AT E YOUR OWN INDIVIDUAL PERCEPTION OF REALITY WITH INFERENCES OF COGNITIVE BIAS............ 100% UV PROTECTION

MEASUREMENTS • 143

BASE 2 SPHERICAL LENS

VERTICAL • 52.0

0-145

PREMIUM NYLON LENS NYLON GRILAMID TEMPLES STAINLESS STEEL HINGES EXTREME LIGHT WEIGHT FRAME DESIGN SILICONE NOSE PADS MADE IN ITALY

3/15 RELEASE

LIMITED - BLACK GLOSS / FLASH GOLD SMFFGAPS - ALG | MSRP - USA: $140.00 / CAN: $170.00

6/15 RELEASE

LIMITED - BLACK GLOSS / GREY SMFFGAPS - ALY | MSRP - USA: $140.00 / CAN: $170.00

ALT - LESMORE WE ARE FIRM BELIEVERS IN THE “IF YOU CAN’T LOSE L I F E . . . . . . A N D I T I S M AT T E R O F C O U R S E T H AT E V E RY G O O D L I F E CAT C H E S U P W I T H YO U. R E E L I T I N , A N D F O R Q U A L I T Y O V E R Q U A N T I T Y. L E S S I S M O R E I N T H E

I T TA N I T ” WAY O F NOW AND AGAIN THE B E A N A DVO CAT E LESMORE...............

100% UV PROTECTION BASE 2 SPHERICAL LENS PREMIUM NYLON LENS

MEASUREMENTS • 144

0-145

VERTICAL • 48.8

NYLON GRILAMID TEMPLES STAINLESS STEEL HINGES EXTREME LIGHT WEIGHT FRAME DESIGN SILICONE NOSE PADS MADE IN ITALY

3/15 RELEASE

LIMITED ALT - BLACK GLOSS / FLASH BLUE SMFFGALE - ALB | MSRP - USA: $140.00 / CAN: $170.00

6/15 LIMITED RELEASE

LIMITED ALT - BLACK GLOSS / GREY SMFFGALE - ALY | MSRP - USA: $140.00 / CAN: $170.00

20


A LT CO L L E C T I O N

ALT - HOWL G E T O N T H E R OA D W I T H O U T CA R E O R D E S T I N AT I O N . . . . . T H E H O W L I S POETRY FOR REMARKABLE LAMBLIKE YOUTHS AND THE BEST MINDS OF Y O U R G E N E R A T I O N . . . .. 100% UV PROTECTION

MEASUREMENTS • 143

BASE 2 SPHERICAL LENS

VERTICAL • 52.0

0-145

PREMIUM NYLON LENS NYLON GRILAMID TEMPLES STAINLESS STEEL HINGES EXTREME LIGHT WEIGHT FRAME DESIGN SILICONE NOSE PADS MADE IN ITALY

3/15 LIMITED RELEASE

LIMITED - BLACK GLOSS / FLASH SILVER SMFFGAHO - ALS | MSRP - USA: $140.00 / CAN: $170.00

3/15 LIMITED RELEASE

LIMITED - BLACK GLOSS / FLASH PINK SMFFGAHO - ALP | MSRP - USA: $140.00 / CAN: $170.00

ALT - DONMEGA AN HONORIFIC OF UTMOST PROPORTIONS,.....THE DONMEGA DOESN’T P L AY S E C O N D T O N O B O DY O R N O T H I N ’ . . . . . . . . . . . . . . . 100% UV PROTECTION

MEASUREMENTS • 143

BASE 2 SPHERICAL LENS

VERTICAL • 52.0

PREMIUM NYLON LENS NYLON GRILAMID TEMPLES STAINLESS STEEL HINGES EXTREME LIGHT WEIGHT FRAME DESIGN SILICONE NOSE PADS MADE IN ITALY

3/15 LIMITED RELEASE

LIMITED - BLACK GLOSS / FLASH GOLD SMFFJADO - ALG | MSRP - USA: $140.00 / CAN: $170.00

21

6/15 LIMITED RELEASE

LIMITED - BLACK GLOSS / GREY SMFFJADO - ALY | MSRP - USA: $140.00 / CAN: $170.00

0-145


A LT C O LLE C T I O N

ALT - FARVA W H E N A L I T E R O ’ C O L A J U S T W O N ’ T D O , R A D I O I N T H E FA R VA . . . . . . I T ’ L L K E E P Y O U A L L H I G H WAY A L L T H E T I M E . . . . . . . . . . . . 100% UV PROTECTION

MEASUREMENTS • 143

BASE 2 SPHERICAL LENS

VERTICAL • 52.0

0-145

PREMIUM NYLON LENS NYLON GRILAMID TEMPLES STAINLESS STEEL HINGES EXTREME LIGHT WEIGHT FRAME DESIGN SILICONE NOSE PADS MADE IN ITALY

3/15 LIMITED RELEASE

LIMITED ALT - BLACK GLOSS / FLASH PINK SMFFGAFA - ALP | MSRP - USA: $140.00 / CAN: $170.00

3/15 LIMITED RELEASE

LIMITED ALT - BLACK GLOSS / FLASH SKY BLUE SMFFGAFA - ALK | MSRP - USA: $140.00 / CAN: $170.00

3/15 LIMITED RELEASE

LIMITED ALT - BLACK GLOSS / FLASH SILVER SMFFGAFA - ALS | MSRP - USA: $140.00 / CAN: $170.00

22


The

fundamental

premise

of

the

Freethinkers

Conspiracy Guild is that all people have the right to do everything in their power to achieve the greatest amount of pleasure possible to them. The Guild applauds those who question and challenge national myths, strive to be above the chains of mediocrity and seek the greater forms of life’s indulgences. A Society of individuals, Freethinkers opinions are formed on the basis of an understanding and rejection of tradition, authority or established belief proposed by the trappings of common acceptance.

The Guild is a challenge to the direction of eyewear and a direct interpretation of the truths found within the “F.C.G.”. The effects of authority, conformity, or conventional wisdom of popular culture does not limit the collection. Forward thinking and more contemporary than ordinary, these frames are styled independent of any logical fallacies.

Doubt everything... Find your own light….

23


24


F. C. G.

ROSCOE D E D I CAT E D T O R E C R E AT I O N A N D E N J OY I N G L E I S U R E LY PA S T I M E S , R O S C O E C O N V E YS C O U N T RY C L U B R E F I N E M E N T W I T H AT H L E T I C C L U B A C C E S S I B I L I T Y. 100% UV PROTECTION OLEOPHOBIC LENS COATINGS

MEASUREMENTS • 52

BASE 4 SPHERICAL LENS

VERTICAL • 40.5

21-145

LIGHTWEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY MAZZUCCHELLI ACETATE FRAME WITH INJECTED WIRE CORE ITALIAN STAINLESS STEEL OPTICAL HINGES “STAY TIGHT” TEFLON SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED

BLACK GLOSS / VINTAGE GREY SMPCGROS - BKV | MSRP - USA: $150.00 / CAN: $180.00

TORTOISE GLOSS / GREY GRADIENT SMPCGROS - TGR | MSRP - USA: $150.00 / CAN: $180.00

4/15 LIMITED RELEASE

6/15 LIMITED RELEASE

LIMITED - SKY CRYSTAL BLUE / NAVY SMPCGROS - SBN | MSRP - USA: $160.00 / CAN: $200.00

LIMITED - NAVY-BURNT ORANGE GLOSS / VINTAGE GREY SMPCGROS - NOV | MSRP - USA: $150.00 / CAN: $180.00

LIMITED - BLACKWOOD SATIN / BRONZE SMPCGROS - BWB | MSRP - USA: $160.00 / CAN: $200.00

LIMITED - LEMON TWIST TORTOISE GLOSS / GREY GRADIENT SMPCGROS - LTW | MSRP - USA: $160.00 / CAN: $200.00

BELAFONTE I N F L U E N C E D B Y M I D C E N T U RY B E AT S A N D R O C K S T E A DY P U L S E S , B E L A F O N T E S WAY S W I T H A CA D E N C E B O T H CA R I B B E A N A N D M E T R O P O L I TA N . 100% UV PROTECTION

MEASUREMENTS • 50

OLEOPHOBIC LENS COATINGS

VERTICAL • 44.9

21-147

BASE 4 SPHERICAL LENS LIGHTWEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY MAZZUCCHELLI ACETATE FRAME WITH INJECTED WIRE CORE ITALIAN STAINLESS STEEL OPTICAL HINGES “STAY TIGHT” TEFLON SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED

3/15 LIMITED RELEASE

BLACK GLOSS / VINTAGE GREY SMRFEBEL - BKV | MSRP - USA: $150.00 / CAN: $180.00

25

TORTOISE GLOSS / BROWN GRADIENT SMRFEBEL - TBD | MSRP - USA: $150.00 / CAN: $180.00

LIMITED - HAVANA TORTOISE GLOSS / VINTAGE GREY BLUE FLASH SMRFEBEL - VTB | MSRP - USA: $160.00 / CAN: $200.00

5/15 LIMITED RELEASE

LIMITED - CREAM TORTOISE GLOSS / VINTAGE GREY GRADIENT SMRFEBEL - CTD | MSRP - USA: $160.00 / CAN: $200.00


F. C. G.

MAYFIELD A N U P - T E M P O I M P R OV I S AT I O N O F D I S T I N C T I V E P R O G R E S S I O N A N D S W I N G , M AY F I E L D P L AY S T O I T ’ S O W N O F F B E AT R H Y T H M . 100% UV PROTECTION

MEASUREMENTS • 56

OLEOPHOBIC LENS COATINGS

VERTICAL • 41.2

19-135

BASE 6 SPHERICAL LENS LIGHTWEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY MAZZUCCHELLI ACETATE / METAL COMBO FRAME WITH INJECTED WIRE CORE METAL UNDERWIRE ITALIAN STAINLESS STEEL OPTICAL HINGES SILICONE NOSE PADS “STAY TIGHT” TEFLON SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED

3/15 LIMITED RELEASE

BLACK GLOSS / VINTAGE GREY SMRF1MAY - BKV | MSRP - USA: $140.00 / CAN: $170.00

TORTOISE SATIN / VINTAGE GREY SMRF1MAY - TOR | MSRP - USA: $140.00 / CAN: $170.00

GREEN TRANSLUCENT / BRONZE SMRF1MAY - GRB | MSRP - USA: $140.00 / CAN: $170.00

LIMITED - HAVANA TORTOISE GLOSS/ VINTAGE GREY BLUE FLASH SMRF1MAY - VTB | MSRP - USA: $150.00 / CAN: $180.00

WOOSTER RICH BUT NOT IDLE. WOOSTER SPEAKS TO OLD WORLD SOCIALITES AND MEMBERS OF THE INTELLIGENTSIA. 100% UV PROTECTION

MEASUREMENTS • 51

OLEOPHOBIC LENS COATINGS

VERTICAL • 45.0

20-140

BASE 6 SPHERICAL LENS LIGHTWEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY MAZZUCCHELLI ACETATE FRAME WITH INJECTED WIRE CORE ITALIAN STAINLESS STEEL OPTICAL HINGES “STAY TIGHT” TEFLON SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED

4/15 LIMITED RELEASE

BLACK GLOSS / VINTAGE GREY SMRF7WOO - BKV | MSRP - USA: $130.00 / CAN: $160.00

BLACK TORTOISE FADE / GREY GRADIENT SMRF7WOO - TBK | MSRP - USA: $130.00 / CAN: $160.00

LIMITED - BLACKWOOD GLOSS / BRONZE SMRF7WOO - BWB | MSRP - USA: $130.00 / CAN: $160.00

LIMITED - SKY CRYSTAL BLUE / NAVY SMRF7WOO - SBN | MSRP - USA: $140.00 / CAN: $170.00 5/15 LIMITED RELEASE

LIMITED - CREAM TORTOISE GLOSS / GREY GRADIENT SMRF7WOO - CTD | MSRP - USA: $140.00 / CAN: $170.00

26


F. C. G.

STAX F R O M T H E C R AC K O F T H E R E C O R D TO T H E H I S S O F TA P E , S TA X I S AN ODE TO SOULFUL EXPRESSIONS AND SUBTLE HARMONIES. 100% UV PROTECTION

MEASUREMENTS • 52

OLEOPHOBIC LENS COATINGS

VERTICAL • 47.0

22-145

BASE 6 SPHERICAL LENS LIGHTWEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY METAL / MAZZUCCHELLI ACETATE COMBO FRAME WITH INJECTED WIRE CORE METAL NOSE BRIDGE ITALIAN STAINLESS STEEL OPTICAL HINGES “STAY TIGHT” TEFLON SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED

3/15 LIMITED RELEASE

BLACK GLOSS / VINTAGE GREY SMRF7STA - BKV | MSRP - USA: $130.00 / CAN: $160.00 5/15 LIMITED RELEASE

LIMITED - CREAM TORTOISE GLOSS / VINTAGE GREY GRADIENT SMRF7STA - CTD | MSRP - USA: $140.00 / CAN: $170.00

TORTOISE SATIN / VINTAGE GREY SMRF7STA - TOR | MSRP - USA: $130.00 / CAN: $160.00

LIMITED - BLACKWOOD GLOSS / BRONZE SMRF7STA - BWB | MSRP - USA: $140.00 / CAN: $170.00

LIMITED - HAVANA TORTOISE GLOSS / VINTAGE GREY BLUE FLASH SMRF7STA - VTB | MSRP - USA: $140.00 / CAN: $170.00

6/15 LIMITED RELEASE

LIMITED - LEMON TWIST TORTOISE / VINTAGE GREY SMRF7STA - LTW | MSRP - USA: $140.00 / CAN: $170.00

INTRODUCING...

2/15 RELEASE

EMPIRE M A D E U P F R O M A N AG G R E GAT E O F S U B J E C T I V E I D E A S A N D I N D I R E C T C O N Q U E S T, T H E E M P I R E I S A M U LT I N AT I O N A L S TAT E O F M I N D, W H E R E T H E WILL OF THE PEOPLE IS SOVEREIGN. 100% UV PROTECTION OLEOPHOBIC LENS COATINGS

MEASUREMENTS • 50

BASE 2 FLAT LENS

VERTICAL • 52.0

21-120

LIGHTWEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY METAL FRAME WITH MAZZUCCHELLI ACETATE SIDE AND LENS CAPS FLEXIBLE “COMFORT CABLE” TEMPLES SILICONE NOSE PADS ITALIAN STAINLESS STEEL OPTICAL HINGES “STAY TIGHT” TEFLON SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED

3/15 LIMITED RELEASE

BLACK GLOSS / GREY SMPCJEMP - BKG | MSRP - USA: $160.00 / CAN: $200.00

27

TORTOISE GLOSS / VINTAGE GREY SMPCJEMP - TOV | MSRP - USA: $160.00 / CAN: $200.00

LIMITED - HAVANA TORTOISE GLOSS / VINTAGE GREY BLUE FLASH SMPCJEMP - VTB | MSRP - USA: $170.00 / CAN: $210.00

5/15 LIMITED RELEASE

LIMITED - CREAM TORTOISE GLOSS / VINTAGE GREY GRADIENT SMPCJEMP - CTD | MSRP - USA: $170.00 / CAN: $210.00


F. C. G.

HYDE A N A LT E R E G O O F T R A N S F O R M AT I O N A N D M E TA M O R P H O S I S , H Y D E H A S D UA L P E R S O N A L I T I E S S U I TA B L E F O R B OT H L I G H T A N D DA R K . 100% UV PROTECTION

MEASUREMENTS • 52

OLEOPHOBIC LENS COATINGS

VERTICAL • 46.5

19-140

BASE 6 SPHERICAL LENS LIGHTWEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY MAZZUCCHELLI ACETATE / METAL COMBO FRAME WITH INJECTED WIRE CORE ITALIAN STAINLESS STEEL OPTICAL HINGES “STAY TIGHT” TEFLON SCREWS METAL CLIP-ON INCLUDED ON SELECT FRAMES LEATHER-BOUND HARDSHELL CASE INCLUDED

BLACK GLOSS - GUNMETAL / LIGHT BLUE - GREY SMRFAHYD - BLB | MSRP - USA: $160.00 / CAN: $200.00

DARK NAVY TRANSLUCENT GOLD / LIGHT BLUE - GREY SMRFAHYD - NGV | MSRP - USA: $160.00 / CAN: $200.00

TORTOISE GLOSS - GOLD / BRONZE SMRFAHYD - TGB | MSRP - USA: $150.00 / CAN: $180.00 NO CLIP INCLUDED

28


F. C. G. LIMITED EDITION COLOR RELEASES: One commonality that is shared amoungst all Freethinkers is the inate desire to constantly seek new inspirations without redefining their own individuality. The Guild is a testament to that belief of balancing progression with self-preservation, which is why the following color additions are being released throughout the year. These assortments will only be available for a limited time and just as it is with any of life’s greatest moments, once they are gone, they will have disapeared from the annals of history.

BLACKWOOD R OS CO E

WO O STER

S TAX

LIMITED - BLACKWOOD SATIN / BRONZE SMPCGROS - BWB | MSRP - USA: $160.00 / CAN: $200.00

LIMITED - BLACKWOOD GLOSS / BRONZE SMRF7WOO - BWB | MSRP - USA: $130.00 / CAN: $160.00

LIMITED - BLACKWOOD GLOSS / BRONZE SMRF7STA - BWB | MSRP - USA: $140.00 / CAN: $170.00

HAVANA TORTOISE

.....3/15 RELEASE

B EL A F O N T E

MAYFI ELD

S TAX

E M P I RE

LIMITED - HAVANA TORTOISE GLOSS / VINTAGE GREY BLUE FLASH SMRFEBEL - VTB | MSRP - USA: $160.00 / CAN: $200.00

LIMITED - HAVANA TORTOISE GLOSS/ VINTAGE GREY BLUE FLASH SMRF1MAY - VTB | MSRP - USA: $150.00 / CAN: $180.00

LIMITED - HAVANA TORTOISE GLOSS / VINTAGE GREY BLUE FLASH SMRF7STA - VTB | MSRP - USA: $140.00 / CAN: $170.00

LIMITED - HAVANA TORTOISE GLOSS / VINTAGE GREY BLUE FLASH SMPCJEMP - VTB | MSRP - USA: $170.00 / CAN: $210.00

SKY CRYSTAL

.....4/15 RELEASE

R OS CO E

WO O STER

LIMITED - SKY CRYSTAL BLUE GLOSS / NAVY SMPCGROS - SBN | MSRP - USA: $160.00 / CAN: $200.00

LIMITED - SKY CRYSTAL BLUE GLOSS / NAVY SMRF7WOO - SBN | MSRP - USA: $140.00 / CAN: $170.00

CREAM TORTOISE

.....5/15 RELEASE

B EL A F O N T E

WO O STER

S TAX

E M P I RE

LIMITED - CREAM TORTOISE GLOSS / VINTAGE GREY GRADIENT SMRFEBEL - CTD | MSRP - USA: $160.00 / CAN: $200.00

LIMITED - CREAM TORTOISE GLOSS / GREY GRADIENT SMRF7WOO - CTD | MSRP - USA: $140.00 / CAN: $170.00

LIMITED - CREAM TORTOISE GLOSS / VINTAGE GREY GRADIENT SMRF7STA - CTD | MSRP - USA: $140.00 / CAN: $170.00

LIMITED - CREAM TORTOISE GLOSS / VINTAGE GREY GRADIENT SMPCJEMP - CTD | MSRP - USA: $170.00 / CAN: $210.00

LEMON TWIST TORTOISE

29

.....6/15 RELEASE

R OS CO E

STA X

LIMITED - LEMON TWIST TORTOISE GLOSS / VINTAGE GREY SMPCGROS - LTW | MSRP - USA: $160.00 / CAN: $200.00

LIMITED - LEMON TWIST TORTOISE GLOSS / VINTAGE GREY SMRF7STA - LTW | MSRP - USA: $140.00 / CAN: $170.00



L I B E R A L

T Y P E S

D E S I G N E D W I T H T H E I N T E N T I O N O F S TA N D I N G O U T, T H E S E N E W A N D I N N O VAT I V E S T Y L E S A R E N O T F O R T H E F A I N T O F H E A R T. I N A W O R L D W H E R E E V E R Y O N E O N E I S G O I N G R I G H T, P U T A PA I R O F T H E S E O N A N D MAKE A HARD LEFT INTO THE UNKNOWN, WHERE EVERYONE WILL KNOW YOUR NAME...

31



L IBER A L

LEVEE R I S E A B OV E YO U R LO W - LY I N G S U R R O U N D I N G S A N D R E I N F O R C E YO U R F L O W. T H I S S T O P B A N K O F T H E S U N D I V E R T S A N D P R E V E N T S A F L O O D O F R AY S F R O M B R E A K I N G Y O U R T E R R E S T R I A L F O R T I F I CAT I O N . R A I S E Y O U R LEVEL IN THE LEVEE.... 100% UV PROTECTION

MEASUREMENTS • 55

BASE 6 SPHERICAL LENS

VERTICAL • 45.6

17-138

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

1/15 RELEASE

BLACK SATIN TORTOISE / GREY SMFFELEV - BTR | MSRP - USA: $110.00 / CAN: $140.00

BLACK GLOSS AGED CRYSTAL / BROWN GRADIENT SMFFELEV - ABB | MSRP - USA: $110.00 / CAN: $140.00

5/15 LIMITED RELEASE

LIMITED - HAVANA TORTOISE / NAVY SMFFELEV - VTN | MSRP - USA: $110.00 / CAN: $140.00

1/15 RELEASE

BLACK GLOSS / WILD VINTAGE GREY POLAR SMPFJLEV - PBV | MSRP - USA: $160.00 / CAN: $200.00

PLIMPTON A B L U E S TA R CA D E T T U R N E D E S T E E M E D M E M B E R O F T H E S C I E N T I F I C C O M M U N I T Y, T H E P L I M P T O N E X P L O R E S I N T E R E S T S A S D I V E R S E A S O C E A N O G R A P H Y, AV I A T I O N , A N D T H E W I S H T O B R E A T H E U N D E R WAT E R . . . . . . . . . . . 100% UV PROTECTION

MEASUREMENTS • 56

BASE 6 SPHERICAL LENS

VERTICAL • 47.0

20-145

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID / METAL COMBO FRAME OPTICAL QUALITY ALLOY TEMPLES AND NOSE BRIDGES STAINLESS STEEL OPTICAL HINGES

3/15 RELEASE

BLACK SATIN / VINTAGE GREY SMFFJPLI - BKS | MSRP - USA: $120.00 / CAN: $150.00 3/15 RELEASE

HAVANA TORTOISE / ICE BLUE CHROME SMFFJPLI - TIH | MSRP - USA: $120.00 / CAN: $150.00

33

TORTOISE SATIN - GUNMETAL / VINTAGE GREY SMFFJPLI - TOR | MSRP - USA: $120.00 / CAN: $150.00 3/15 RELEASE

BLACK GLOSS SATIN / WILD VINTAGE GREY POLAR SMPFCPLI - PBV | MSRP - USA: $180.00 / CAN: $220.00

TORTOISE - GOLD / BRONZE GRADIENT SMFFJPLI - TGO | MSRP - USA: $120.00 / CAN: $150.00

BLACK GLOSS - GOLD SATIN / GREY SMFFJPLI - BGN | MSRP - USA: $120.00 / CAN: $150.00



L IBER A L

PSYCHWIG PAT T E R N Y O U R S O C I A L B E H AV I O R A B N O R M A L LY A N D D E V I AT E T O W A R D S I L LO G I CA L FA S H I O N . . . . . . . YO U R P S Y C H W I G W I L L D I C TAT E A N D C R E AT E YOUR OWN INDIVIDUAL PERCEPTION OF REALITY WITH INFERENCES OF COGNITIVE BIAS............ 100% UV PROTECTION

MEASUREMENTS • 52

BASE 4 SPHERICAL LENS

VERTICAL • 49.0

23-140

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

4/15 RELEASE

LIMITED - DARKSIDE BUFF / GREY SMRFAPSY - DFY | MSRP - USA: $110.00 / CAN: $140.00

CRYSTAL QUARTZ-TORTOISE / SILVER CHROME GRADIENT SMRFAPSY - CQZ | MSRP - USA: $120.00 / CAN: $150.00

LIMITED - BLACK SATIN LEATHER GLACIER / WILD ROSE CHROME POLAR PLUS SMPFGPSY - LBG | MSRP - USA: $200.00 / CAN: $250.00

HOTWAX MORE SOOTHING THAN AN A.M. GOLD CHART TOPPER, THE HOTWAX IS S M O OT H A S T H E F R E E W I N D B LO W I N G T H R O U G H YO U R H A I R O N T H AT V E N T U R A H I G H WAY I N T H E S U N S H I N E . . . . L E T Y O U R D AY S B E L O N G E R A N D YOUR NIGHTS BE STRONGER, BECAUSE WE KNOW YOU’RE GONNA GO........... 100% UV PROTECTION

MEASUREMENTS • 60

BASE 6 SPHERICAL LENS

VERTICAL • 48.0

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES RUBBERIZED NOSE PADS

BLACK GLOSS / VINTAGE GREY SMRF5HOT - BKV | MSRP - USA: $110.00 / CAN: $140.00

35

HARDLINE BLACK TORTOISE / BROWN GRADIENT SMRF5HOT - HTG | MSRP - USA: $110.00 / CAN: $140.00

VIBRATIONS - BLACK SATIN / VINTAGE GREY SMRF5HOT - VIS | MSRP - USA: $110.00 / CAN: $140.00

14-140


LI B E RA L

STACHE WA N N A M A K E A S P L A S H AT T H E BA S H ? O R H A N D O U T A H OT F L A S H ? WA I T ! . . . . . G R A B T H E S TAC H E A N D M A K E A DA S H F O R T H E P E T T Y CA S H , UNLESS OF COURSE YOUR MEMORY CACHE HAS WHIPLASH................ 100% UV PROTECTION

MEASUREMENTS • 61

BASE 6 SPHERICAL LENS

VERTICAL • 46.0

12-125

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES

BLACK GLOSS / GREY SMFFXSTA - BKG | MSRP - USA: $110.00 / CAN: $140.00

TORTOISE / BROWN GRADIENT SMFFXSTA - TBD | MSRP - USA: $110.00 / CAN: $140.00

36


N O S T A L G I C

T Y P E S

I N N O VAT I V E S T Y L E S T H AT O U R F O R E FAT H E R S W O U L D H AV E B E E N P R O U D TO WEAR WHILST BUILDING THE NEW WORLD. THESE FRAMES ARE AVA I L A B L E F O R T H O S E W H O F E E L T H E Y W E R E B O R N T O O L AT E . Y O U K N O W. . . . . T H O S E G O L D E N A G E D R E A M E R S . . .

37



N OS TA L G I C

BANNER U N F U R L T H I S H A L L M A R K A N D H O I S T I T F O R A L L TO S E E . T H I S C OAT O F A R M S I S A P R O U D S Y M B O L O F I N D I V I D U A L I T Y. . . . F L Y Y O U R F L A G I N THE BANNER............. 100% UV PROTECTION

MEASUREMENTS • 55

BASE 6 SPHERICAL LENS

VERTICAL • 45.0

20-140

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

1/15 LIMITED RELEASE

BLACK GLOSS / VINTAGE GREY SMRFABAN - BKV | MSRP - USA: $100.00 / CAN: $120.00

BLACK SATIN / GREY SMRFABAN - BKS | MSRP - USA: $100.00 / CAN: $120.00

TORTOISE SATIN / GREY SMRFABAN - TOR | MSRP - USA: $100.00 / CAN: $120.00

BLACK GLOSS / WILD VINTAGE GREY POLAR SMPFABAN - PBV | MSRP - USA: $150.00 / CAN: $180.00

TOBACCO TORTOISE GLOSS / WILD BRONZE POLAR SMPFABAN - POB | MSRP - USA: $150.00 / CAN: $180.00

LIMITED - BLACK STEEL / GREY CHROME SMRFABAN - BKN | MSRP - USA: $100.00 / CAN: $120.00

1/15 LIMITED RELEASE

LIMITED FASTHOUSE - DARKSIDE RED / GREY SMRFABAN - FR1| MSRP - USA: $120.00 / CAN: $150.00

HOWL G E T O N T H E R OA D W I T H O U T CA R E O R D E S T I N AT I O N . . . . . T H E H O W L I S POETRY FOR REMARKABLE LAMBLIKE YOUTHS AND THE BEST MINDS OF Y O U R G E N E R A T I O N . . . .. 100% UV PROTECTION

MEASUREMENTS • 57

BASE 6 SPHERICAL LENS

VERTICAL • 46.4

18-142

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

2/15 RELEASE

BLACK BUFF WHITE / GREY SMRF7HOW - BWG | MSRP - USA: $100.00 / CAN: $120.00

TOBACCO TORTOISE / WILD BRONZE POLAR SMPF7HOW - POB | MSRP - USA: $150.00 / CAN: $180.00

39

REVERSE BLACK TORTOISE / BROWN GRADIENT SMRF7HOW - TKD | MSRP - USA: $100.00 / CAN: $120.00

5/15 LIMITED RELEASE

LIMITED - HAVANA TORTOISE GLOSS / NAVY GRADIENT SMRF7HOW - VND | MSRP - USA: $100.00 / CAN: $120.00

BLACK GLOSS / WILD VINTAGE GREY POLAR SMPF7HOW - PBV | MSRP - USA: $150.00 / CAN: $180.00


NO S TA LG I C

BOOKER YO U G OT TA WA L K T H AT WA L K A N D TA L K T H AT TA L K . A N D YO U G OT TA S AY W H AT Y O U M E A N A N D M E A N W H AT Y O U S AY . . . . . W R I T E Y O U R O W N STORY AND LET YOUR ACTIONS SPEAK LOUDER THAN WORDS IN THE BOOKER....... 100% UV PROTECTION

MEASUREMENTS • 56

BASE 6 SPHERICAL LENS

VERTICAL • 45.6

18-145

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

BLACK SATIN / GREY SMRF3BOO - BKS | MSRP - USA: $100.00 / CAN: $120.00

TORTOISE SATIN / GREY SMRF3BOO - TOR | MSRP - USA: $100.00 / CAN: $120.00

MUDDLED TORTOISE BLACK / BRONZE GRADIENT SMRF3BOO - TBK | MSRP - USA: $100.00 / CAN: $120.00

BLACK GLOSS / WILD VINTAGE GREY POLAR SMPF3BOO - PBV | MSRP - USA: $150.00 / CAN: $180.00 1/15 LIMITED RELEASE

BLACK SATIN / WILD ROSE POLAR SMPF3BOO - PWR | MSRP - USA: $150.00 / CAN: $180.00

DONMEGA AN HONORIFIC OF UTMOST PROPORTIONS,.....THE DONMEGA DOESN’T P L AY S E C O N D T O N O B O DY O R N O T H I N ’ . . . . . . . . . . . . . . . 100% UV PROTECTION

MEASUREMENTS • 56

BASE 6 SPHERICAL LENS

VERTICAL • 43.8

19-137

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

1/15 LIMITED RELEASE

BLACK SATIN / GREY SMRFADON - BKS | MSRP - USA: $100.00 / CAN: $120.00

MUDDLED TORTOISE BLACK / BRONZE SMRFADON - TBB | MSRP - USA: $100.00 / CAN: $120.00

LIMITED FASTHOUSE - DARKSIDE RED / GREY SMRFADON - FR1 | MSRP - USA: $120.00 / CAN: $150.00

BLACK GLOSS / WILD VINTAGE GREY POLAR SMPFADON - PBV | MSRP - USA: $150.00 / CAN: $180.00

40


N OS TA L G I C

ELMORE PA PA WA S A R O L L I N G S TO N E A N D W H E R E V E R H E H U N G H I S H AT WA S H I S H O M E . . . . . . S O W H Y D O N ’ T YO U H A N G A PA I R O F E L M O R E S U N N I E S O N YO U R FAC E A N D G E T T I N G R A M B L I N G O N YO U R M I N D S O YO U CA N R O L L O U T T H E O L D S C H O O L W A Y. . . . . . . . . . . . . . . . . . . 100% UV PROTECTION

MEASUREMENTS • 61

BASE 6 SPHERICAL LENS

VERTICAL • 44.3

17-136

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

BLACK GLOSS / VINTAGE GREY SMRFAELM - BKV | MSRP - USA: $100.00 / CAN: $120.00

BLACK SATIN / GREY SMRFJELM - BKS | MSRP - USA: $100.00 / CAN: $120.00

TORTOISE SATIN / VINTAGE GREY SMRFAELM - TOR | MSRP - USA: $100.00 / CAN: $120.00

BLACK TORTOISE / BROWN GRADIENT SMRFAELM - TBK | MSRP - USA: $100.00 / CAN: $120.00

BLACK GLOSS / WILD VINTAGE GREY POLAR SMPFJELM - PBV | MSRP - USA: $150.00 / CAN: $180.00

BLACK SATIN / WILD VINTAGE GREY POLAR SMPFJELM - PSV | MSRP - USA: $140.00 / CAN: $155.00

1/15 RELEASE

BLACK SATIN - GLOSS DUO / GOLD GLO SMRFAELM - BKD | MSRP - USA: $110.00 / CAN: $140.00

BLACK STEEL / SILVER GREY CHROME SMRFAELM - BKN | MSRP - USA: $110.00 / CAN: $140.00 1/15 RELEASE

TORTOISE / WILD BRONZE POLAR SMPFJELM - PTB | MSRP - USA: $150.00 / CAN: $180.00

41

BLACK SATIN / WILD BLUE FLASH POLAR PLUS SMPFJELM - PLC | MSRP - USA: $160.00 / CAN: $200.00


NO S TA LG I C

FULTON W E L L , W E A L L N E E D S O M E O N E W E C A N L E A N O N , A N D I F Y O U W A N T I T, YOU CAN LEAN ON ME, AND IF YOU ARE SO INCLINED..........BEND A PA I R O F F U LTO N E Y E - S H A D E S OV E R YO U R H E A D, T H E Y ’ L L B E S U R E TO S T R A I G H T E N YO U O U T A N D B E YO U R PA R T N E R I N C R I M E . . . . . . . . . 100% UV PROTECTION

MEASUREMENTS • 57

BASE 6 SPHERICAL LENS

VERTICAL • 37.1

26-145

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

BLACK GLOSS / GREY SMRF7FUL - BKG | MSRP - USA: $100.00 / CAN: $120.00

BLACK SATIN / GREY SMRFKFUL - BKS | MSRP - USA: $100.00 / CAN: $120.00

TORTOISE SATIN / VINTAGE GREY SMRF7FUL - TOR | MSRP - USA: $100.00 / CAN: $120.00

BLACK STEEL / SILVER GREY CHROME SMRF7FUL - BKN | MSRP - USA: $110.00 / CAN: $140.00

BLACK GLOSS / WILD VINTAGE GREY POLAR SMPFMFUL - PBV | MSRP - USA: $150.00 / CAN: $180.00

BLACK SATIN / WILD VINTAGE GREY POLAR SMPFMFUL - PSV | MSRP - USA: $150.00 / CAN: $180.00

TORTOISE SATIN / WILD VINTAGE GREY POLAR SMPFMFUL - PTO | MSRP - USA: $150.00 / CAN: $180.00

42


N OS TA L G I C

LESMORE WE ARE FIRM BELIEVERS IN THE “IF YOU CAN’T LOSE L I F E . . . . . . A N D I T I S M AT T E R O F C O U R S E T H AT E V E RY G O O D L I F E CAT C H E S U P W I T H YO U. R E E L I T I N , A N D F O R Q U A L I T Y O V E R Q U A N T I T Y. L E S S I S M O R E I N T H E

I T TA N I T ” WAY O F NOW AND AGAIN THE B E A N A DVO CAT E LESMORE...............

100% UV PROTECTION

MEASUREMENTS • 58

BASE 6 SPHERICAL LENS

VERTICAL • 45.4

17-137

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

BLACK GLOSS / VINTAGE GREY SMRF5LES - BKV | MSRP - USA: $100.00 / CAN: $120.00

BLACK SATIN / GREY SMRF5LES - BKS | MSRP - USA: $100.00 / CAN: $110.00

1/15 RELEASE

HARDLINE BLACK TORTOISE / VINTAGE GREY SMRF5LES - HBT | MSRP - USA: $100.00 / CAN: $120.00

CRYSTAL QUARTZ / SILVER CHROME GRADIENT SMRF5LES - CQZ | MSRP - USA: $110.00 / CAN: $140.00

BLACK SATIN / WILD ROSE POLAR SMPF5LES - PWR | MSRP - USA: $150.00 / CAN: $180.00

1/15 RELEASE

1/15 RELEASE

G L A S S

BLACK SATIN / WILD GOLD FLASH POLAR PLUS SMPF5LES - PDC | MSRP - USA: $160.00 / CAN: $200.00

43

MUDDLED RASPBERRY TORTOISE / BRONZE GRADIENT SMRF5LES - BFR | MSRP - USA: $100.00 / CAN: $120.00

BLACK GLOSS / WILD VINTAGE GREY POLAR SMPF5LES - PBV | MSRP - USA: $150.00 / CAN: $180.00

BLACK SATIN / WILD VINTAGE GREY POLAR SMPF5LES - PSV | MSRP - USA: $150.00 / CAN: $180.00

4/15 RELEASE

1/15 RELEASE

TOBACCO TORTOISE GLOSS / WILD BRONZE POLAR SMPF5LES - POB | MSRP - USA: $150.00 / CAN: $18000

TORTOISE SATIN / VINTAGE GREY SMRF5LES - TOR | MSRP - USA: $100.00 / CAN: $120.00

BLACK GLOSS / WILD BLACK SMOKE GLASS POLAR SMPF5LES - BGX | MSRP - USA: $230.00 / CAN: $280.00

3/15 RELEASE

TORTOISE SATIN / WILD SLATE GREY POLAR SMPF5LES - PTL | MSRP - USA: $150.00 / CAN: $180.00

1/15 RELEASE

BLACK SATIN / WILD SILVER FLASH POLAR PLUS SMPF5LES - PVC | MSRP - USA: $160.00 / CAN: $200.00


NO S TA LG I C

PINCH S O M E S AY T H AT B I G T H I N G S C O M E I N S M A L L PA C K A G E S . . . . . . G E T A G R I P AND GIVE YOURSELF A PINCH, BECAUSE THIS MODERN CLASSIC IS TOO GOOD TO BE TRUE............. 100% UV PROTECTION

MEASUREMENTS • 56

BASE 6 SPHERICAL LENS

VERTICAL • 40.5

16-139

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

BLACK GLOSS / VINTAGE GREY SMRFAPIN - BKV | MSRP - USA: $100.00 / CAN: $120.00

MUDDLED TORTOISE BLACK SATIN / BROWN GRADIENT SMRFAPIN - TBK | MSRP - USA: $100.00 / CAN: $120.00

BLACK SATIN / WILD VINTAGE GREY POLAR SMPFAPIN - PSV | MSRP - USA: $150.00 / CAN: $180.00

TOBACCO TORTOISE / WILD BRONZE POLAR SMPFAPIN - POB | MSRP - USA: $150.00 / CAN: $180.00

44


T R A C K

S U I T

T Y P E S

D O Y O U L I K E T O G O FA S T ? M AY B E W R E S T L E A W I L D A N I M A L O R M A K E E Y E S AT A TA K E N L A DY ? I F S O T H E N T H I S I S T H E C O L L E C T I O N F O R YO U. A L L S T Y L E S A R E B U I LT F O R S P E E D A N D H AV E E M B E L L I S H M E N T S T O COMPLIMENT YOUR ACTIVE LIFESTYLE.

45



T R ACK SU I T

INTRODUCING...

1/15 RELEASE

MAXIS A FULL-BLOWN EYEWEAR EXPEDITION WHERE GETTING THERE IS ALL THE F U N . G E T O U T T H E R E A N D B E S O M E B O DY ! TA K E T H AT F I R S T S T E P A N D TA K E IT TO THE TOP IN THE MAXIS. 100% UV PROTECTION

MEASUREMENTS • 61

OVERSIZED LIGHT WEIGHT DESIGN

VERTICAL • 55.8

19-132

BASE 6 SPHERICAL LENS IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

BLACK GLOSS / VINTAGE GREY SMSFJMAX - BKV | MSRP - USA: $110.00 / CAN: $140.00

TORTOISE SATIN / VINTAGE GREY SMSFJMAX - TOR | MSRP - USA: $110.00 / CAN: $140.00

BLACK SATIN / WILD VINATGE GREY POLAR SMPFJMAX - PSV | MSRP - USA: $160.00 / CAN: $200.00

BLACK SATIN / WILD GOLD FLASH POLAR PLUS SMPFJMAX - PDC | MSRP - USA: $180.00 / CAN: $220.00

PALOOKA THE UNDISPUTED CHAMPION OF THE SUNGLASS WORLD. THIS PRIZEFIGHTER DOESN’T PULL A PUNCH IN OR OUT OF THE RING. STEP I N TO T H E S Q U A R E D C I R C L E A N D K N O C K E M ’ O U T I N T H E PA LO O K A . . . . . . 100% UV PROTECTION

MEASUREMENTS • 64

BASE 8 SPHERICAL LENS

VERTICAL • 45.2

18-124

RGNS SYSTEM - MOLDED RUBBER NOSE PADS IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

BLACK GLOSS / VINTAGE GREY SMSFEPAL - BKV | MSRP - USA: $110.00 / CAN: $140.00

BLACK SATIN / GREY SMSFEPAL - BKS | MSRP - USA: $110.00 / CAN: $140.00 1/15 RELEASE

TORTOISE SATIN / WILD VINTAGE GREY POLAR SMPFEPAL - PTO | MSRP - USA: $160.00 / CAN: $200.00

47

TORTOISE SATIN / WILD GREEN CHROME POLAR PLUS SMPFEPAL - PTG | MSRP - USA: $180.00 / CAN: $220.00

BLACK GLOSS / WILD VINTAGE GREY POLAR SMPFEPAL - PBV | MSRP - USA: $160.00 / CAN: $200.00

BLACK SATIN / WILD VINTAGE GREY POLAR SMPFEPAL - PSV | MSRP - USA: $160.00 / CAN: $200.00


T RAC K S UI T

CLUTCH W H E N Y O U G O T T A G E T A G R I P, C O M E T H R O U G H I N T H E C L U T C H ! D O N ’ T H A N G O N TO T H E PA S T W H E N T H E F U T U R E I S I N YO U R H A N D S A N D O N YO U R FAC E . . . . . . M A K E I T H A P P E N W H I L E T H E R E S T O F T H E WO R L D I S N A P P I N ’ A N D S E I Z E T H E D A Y ~ S O M E H O W, S O M E W A Y. . . . . . . . . 100% UV PROTECTION

MEASUREMENTS • 66

BASE 8 SPHERICAL LENS

VERTICAL • 39.6

17-120

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

BLACK GLOSS / GREY SMSFACLU - BKG | MSRP - USA: $100.00 / CAN: $120.00

BLACK SATIN / GREY SMSFACLU - SIN | MSRP - USA: $100.00 / CAN: $120.00

BLACK GLOSS / WILD VINTAGE GREY POLAR SMPFACLU - PBV | MSRP - USA: $150.00 / CAN: $180.00

BLACK SMOKE SATIN / WILD VINTAGE GREY POLAR SMPFACLU - PSV | MSRP - USA: $150.00 / CAN: $180.00 1/15 RELEASE

BLACK SATIN / WILD SILVER FLASH POLAR PLUS SMPFACLU - PVC | MSRP - USA: $160.00 / CAN: $200.00

KICKSTAND HEY YOU, GET ON YOUR BIKE AND RIDE! BETTER THROW DOWN THE K I C K S TA N D A N D G E T D O W N TO B U S I N E S S S O YO U CA N G E T BAC K T O T H E B U S I N E S S O F G E T T I N G D O W N . . . . YA’ H E A R D ? 100% UV PROTECTION

MEASUREMENTS • 62

BASE 8 SPHERICAL LENS

VERTICAL • 36.7

16-116

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

BLACK SATIN / GREY SMSFXKIC - SIN | MSRP - USA: $90.00 / CAN: $110.00

BLACK GLOSS / WILD VINTAGE GREY POLAR SMPF5KIC - PBV | MSRP - USA: $140.00 / CAN: $170.00

BLACK SATIN / WILD VINTAGE GREY POLAR SMPF5KIC - PSV | MSRP - USA: $140.00 / CAN: $170.00

48


T R ACK SU I T

BERZERKER C O N C E I V E D O N T H E F U N N Y FA R M , R A I S E D I N T H E M A D H O U S E A N D L E T LO O S E F R O M T H E LO O N E Y B I N . . T H I S M A D M A N I S A N O N FAC E N U T J O B ! F LY OV E R T H E C U C K O O ’ S N E S T A N D G O M E N TA L I N T H E B E R Z E R K E R . . . . 100% UV PROTECTION

MEASUREMENTS • 134

BASE 6 SPHERICAL SHIELD

VERTICAL • 45.7

0-121

RGNS SYSTEM - MOLDED RUBBER NOSE PADS IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

BLACK GLOSS / VINTAGE GREY SMSFEBER - BKV | MSRP - USA: $110.00 / CAN: $140.00

BLACK SATIN / GREY SMSFEBER - BKS | MSRP - USA: $110.00 / CAN: $140.00

DECCO L I V E T H E FA S T L I F E A N D TA K E A R O L L O F T H E D I C E W I T H T H E D E C C O O N Y O U R D O M E . . . . . B O R N O N T H E H I G H WAY T O C H E A P T H R I L L S , T H I S L I L’ H OT R O D I S BU I LT TO S P I L L . . . . . . . . . . . . . 100% UV PROTECTION

MEASUREMENTS • 65

BASE 8 SPHERICAL LENS

VERTICAL • 44.0

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES RUBBERIZED NOSE PADS MADE IN ITALY

HARDLINE BLACK TORTOISE / VINATGE GREY SMSFQDEC - HBT | MSRP - USA: $100.00 / CAN: $120.00

49

BLACK SATIN / WILD VINTAGE GREY POLAR SMPFQDEC - PSV | MSRP - USA: $150.00 / CAN: $180.00

13-125


T RAC K S UI T

SNARK S O M E P E O P L E P U T T H E I R H E A D S I N T H E S A N D, W E P R E F E R TO S T I C K O U R N O S E S I N T H E A I R ! . . . . . . . E S P E C I A L LY W H E N W E S N A R K I LY G O H U N T I N G FOR SNARKS IN SNARKVILLE!!! GO SNARK YOURSELF!........ 100% UV PROTECTION

MEASUREMENTS • 63

BASE 6 SPHERICAL LENS

VERTICAL • 40.1

12-125

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

BLACK GLOSS / GREY SMSFCSNA - BKG | MSRP - USA: $80.00 / CAN: $100.00

HARDLINE BLACK TORTOISE SATIN / VINTAGE GREY SMSFCSNA - HBS | MSRP - USA: $80.00 / CAN: $100.00

BLACK SATIN / GREY SMSFCSNA - BKS | MSRP - USA: $80.00 / CAN: $100.00

BLACK SATIN / GOLD GLO SMSFCSNA - BKD | MSRP - USA: $90.00 / CAN: $110.00 1/15 RELEASE

BLACK GLOSS / WILD VINTAGE GREY POLAR SMPFCSNA - PBV | MSRP - USA: $130.00 / CAN: $160.00

BLACK SATIN / WILD VINTAGE GREY POLAR SMPFCSNA - PSV | MSRP - USA: $130.00 / CAN: $160.00

TORTOISE GLOSS / WILD BRONZE POLAR SMPFCSNA - PTB | MSRP - USA: $130.00 / CAN: $160.00

BLACK SATIN / WILD SILVER FLASH POLAR PLUS SMPFCSNA - PVC | MSRP - USA: $140.00 / CAN: $170.00

1/15 RELEASE

BLACK SATIN / WILD BLUE FLASH POLAR PLUS SMPFCSNA - PLC | MSRP - USA: $140.00 / CAN: $170.00

50


T R ACK SU I T

LOMAX MOUNT A BASS DRUM TO YOUR BACK AND STRAP CYMBALS TO YOUR K N E E S ! W I T H YO U R G U I TA R I N H A N D A N D A H A R M O N I CA I N YO U R M O U T H . . . . . . AC C O M PA N Y YO U R S E L F I N T H E LO M A X A N D B E T H E O N E - M A N B A N D Y O U ’ V E A LWAY S WA N T E D T O . . . . . . . . . . . . . . . . . . . . . . . . . 100% UV PROTECTION

MEASUREMENTS • 57

BASE 6 SPHERICAL LENS

VERTICAL • 45.5

19-134

RGNS SYSTEM - MOLDED RUBBER NOSE PADS AND TEMPLES IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

BLACK SATIN / VINTAGE GREY SMSF1LOM - BKS | MSRP - USA: $110.00 / CAN: $140.00

TORTOISE SATIN / VINTAGE GREY SMSF1LOM - TOR | MSRP - USA: $110.00 / CAN: $140.00

BLACK STEEL / SILVER GREY CHROME SMSF1LOM - BKN| MSRP - USA: $120.00 / CAN: $150.00

1/15 RELEASE

G L A S S

TORTOISE GLOSS / WILD BRONZE POLAR SMPF1LOM - PTB | MSRP - USA: $160.00 / CAN: $200.00

51

BLACK SATIN / WILD GOLD FLASH POLAR PLUS SMPF1LOM - PDC | MSRP - USA: $170.00 / CAN: $210.00

BLACK GLOSS / WILD BLACK SMOKE GLASS POLAR SMPF1LOM - BGX | MSRP - USA: $230.00 / CAN: $280.00

BLACK GLOSS / WILD VINTAGE GREY POLAR SMPF1LOM - PBV| MSRP - USA: $160.00 / CAN: $200.00



VA R S I T Y

T Y P E S

WHETHER YOU’RE SCRAWNY OR BRAWNY THIS SELECTION OF SHADES WA S D E S I G N E D W I T H T H E N O - N O N S E N S E M A N I N M I N D. F E AT U R I N G O U R C U S T O M R . G . N . S . ( R I P, G R I P, N O S L I P ) T E M P L E S A N D N O S E P A D S , T H E S E SHADES ARE READY FOR ACTION. YOU CAN BE ON THE STREETS OR IN THE SHEETS AND THESE FRAMES WILL GET YOU TO THE FINISH LINE.

53



VA R S IT Y

SUPLEX I T S TA R T S O U T W I T H A WA R M E M B R AC E F R O M B E H I N D, B U T T H E N , T H E REAL ACTION BEGINS. THE NEXT THING YOU KNOW YOU’RE DAZED AND C O N F U S E D. . . . . . . . . . . . . W O N D E R I N G W H AT J U S T H A P P E N E D. P I N I T TO W I N I T IN THE SUPLEX!.................... 100% UV PROTECTION

MEASUREMENTS • 63

BASE 8 SPHERICAL LENS

VERTICAL • 43.3

17-125

RGNS SYSTEM - MOLDED RUBBER NOSE PADS AND TEMPLES IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME WITH MAXIMUM FLEXIBILITY CORROSION FREE POP “N” LOCK HINGES MADE IN ITALY

BLACK SATIN / GREY SMSFTSUP - BKS | MSRP - USA: $110.00 / CAN: $140.00 1/15 RELEASE

BLACK GLOSS / WILD VINTAGE GREY POLAR SMPFTSUP - PBV | MSRP - USA: $160.00 / CAN: $200.00 1/15 RELEASE

BLACK SATIN / WILD VINTAGE GREY POLAR SMPFTSUP - PSV | MSRP - USA: $160.00 / CAN: $200.00

TORTOISE SATIN / WILD BRONZE POLAR SMPFTSUP - PTB | MSRP - USA: $160.00 / CAN: $200.00

1/15 RELEASE

1/15 RELEASE

G L A S S

BLACK SATIN / WILD BLUE FLASH POLAR PLUS SMPFTSUP - PLC | MSRP - USA: $180.00 / CAN: $220.00 1/15 RELEASE

G L A S S

BLACK SATIN / WILD GREEN CHROME GLASS POLAR SMPFTSUP - PGG | MSRP - USA: $250.00 / CAN: $300.00

55

TORTOISE SATIN / WILD GREEN CHROME POLAR PLUS SMPFTSUP - PTG | MSRP - USA: $180.00 / CAN: $220.00

BLACK SATIN / WILD ROSE CHROME POLAR PLUS SMPFTSUP - PRC | MSRP - USA: $180.00 / CAN: $220.00

BLACK SATIN / WILD BLUE CHROME GLASS POLAR PLUS SMPFTSUP - PSB | MSRP - USA: $250.00 / CAN: $300.00


VA RS I T Y

SEMI W H Y TA K E H A L F M E A S U R E S W H E N YO U CA N B R I N G I T TO C O M P L E T I O N ? D O N ’ T S T R I V E F O R M E D I O C R I T Y O R TO L E R AT E A W O R K I N P R O G R E S S . . . G O A L L T H E WAY I N T H E S E M I . . . 100% UV PROTECTION

MEASUREMENTS • 62

BASE 8 SPHERICAL LENS

VERTICAL • 45

17-120

RGNS SYSTEM - MOLDED RUBBER NOSE PADS AND TEMPLES IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME CORROSION FREE POP “N” LOCK HINGES MAXIMUM FLEXIBILITY MADE IN ITALY

1/15 RELEASE

BLACK GLOSS / VINTAGE GREY SMSFGSEM - BKV | MSRP - USA: $110.00 / CAN: $140.00

BLACK SATIN / WILD VINTAGE GREY POLAR SMPFGSEM - PSS | MSRP - USA: $160.00 / CAN: $190.00

TOBACCO TORTOISE / WILD BRONZE POLAR SMPFGSEM - POB | MSRP - USA: $160.00 / CAN: $190.00

1/15 RELEASE

BLACK SATIN / WILDE ROSE CHROME POLAR PLUS SMPFGSEM - PRC | MSRP - USA: $180.00 / CAN: $220.00

1/15 RELEASE

G L A S S

TORTOISE SATIN / WILD GREEN CHROME POLAR PLUS SMPFGSEM - PTG | MSRP - USA: $180.00 / CAN: $220.00

BLACK SATIN / WILD BLUE CHROME GLASS POLAR SMPFGSEM - PSB | MSRP - USA: $250.00 / CAN: $300.00

56


VA R S IT Y

DIPSTICK A DEVICE OF MEASURE AND SPECIAL PURPOSE,.......THE DIPSTICK IS A P E R F O R M A N C E P I E C E E N S U R I N G L U B R I CAT I O N . . . . . . . . . . . . 100% UV PROTECTION

MEASUREMENTS • 60

BASE 6 SPHERICAL LENS

VERTICAL • 47.2

17-132

RGNS SYSTEM - MOLDED RUBBER NOSE PADS AND TEMPLES IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME CORROSION FREE POP “N” LOCK HINGES MAXIMUM FLEXIBILITY MADE IN ITALY

BLACK SATIN / GREY SMSF7DIP - BKS | MSRP - USA: $110.00 / CAN: $140.00 1/15 RELEASE

BLACK SATIN / WILD VINTAGE GREY POLAR SMPF7DIP - PSV | MSRP - USA: $160.00 / CAN: $200.00 1/15 RELEASE

BLACK SATIN / WILD BLUE FLASH POLAR PLUS SMPF7DIP - PLC | MSRP - USA: $180.00 / CAN: $220.00

57

HARDLINE BLACK TORTOISE / VINTAGE GREY SMSF7DIP - HBT | MSRP - USA: $110.00 / CAN: $140.00 1/15 RELEASE

BLACK SATIN / WILD ROSE POLAR SMPF7DIP - PWR | MSRP - USA: $160.00 / CAN: $200.00 1/15 RELEASE

TORTOISE SATIN / WILD GREEN CHROME POLAR PLUS SMPF7DIP - PTG | MSRP - USA: $180.00 / CAN: $220.00

BLACK SATIN - GLOSS DUO / GOLD GLO SMSF7DIP - BKD | MSRP - USA: $110.00 / CAN: $140.00 3/15 RELEASE

BLACK HARDLINE TORTOISE / WILD SLATE GREY POLAR SMPF7DIP - PHL | MSRP - USA: $160.00 / CAN: $200.00

BLACK STEEL / SILVER GREY CHROME SMSF7DIP - BKN | MSRP - USA: $120.00 / CAN: $150.00 1/15 RELEASE

BLACK SATIN / WILD SILVER FLASH POLAR PLUS SMPF7DIP - PVC | MSRP - USA: $180.00 / CAN: $220.00


VA RS I T Y

SPEEDTUCK WA N N A G O FA S T L I K E T H E R E A I N ’ T N O TO M O R R OW FA S T ? . . . . 1 . M OV E YOUR WEIGHT FORWARD AND MAKE YOURSELF AS SMALL AS POSSIBLE. 2 . P U T YO U R A R M S B E H I N D YO U R BAC K 3 . G U L P D O W N A D E E P B R E AT H AND SEND IT IN THE SPEEDTUCK..... MEASUREMENTS • 59 100% UV PROTECTION

17-140

VERTICAL • 43.3

BASE 6 SPHERICAL LENS RGNS SYSTEM - MOLDED RUBBER NOSE PADS AND TEMPLES IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME WITH MAXIMUM FLEXIBILITY CORROSION FREE POP “N” LOCK HINGES MADE IN ITALY

1/15 RELEASE

BLACK GLOSS / GREY SMSF5SPE - BKG | MSRP - USA: $110.00 / CAN: $140.00

TORTOISE SATIN / VINTAGE GREY SMSF5SPE - TOR | MSRP - USA: $110.00 / CAN: $140.00 1/15 RELEASE

BLACK GLOSS / GOLD GLO SMSF5SPE - BKD | MSRP - USA: $120.00 / CAN: $150.00

BLACK GLOSS / WILD VINTAGE GREY POLAR SMPF5SPE - PBV | MSRP - USA: $160.00 / CAN: $200.00

1/15 RELEASE

G L A S S

BLACK SATIN / WILD VINTAGE GREY POLAR SMPF5SPE - PSV | MSRP - USA: $160.00 / CAN: $200.00

BLACK SATIN / WILD ROSE CHROME POLAR PLUS SMPF5SPE - PRC | MSRP - USA: $180.00 / CAN: $220.00

BLACK GLOSS / WILD BLACK SMOKE GLASS POLAR SMPF5SPE - BGX | MSRP - USA: $230.00 / CAN: $280.00

58


H E AV Y

M E T A L

T Y P E S

W H E T H E R YO U F LY J E T P L A N E S , R I P L E A D S I N A T O P H AT O R D U N K DONUTS ON THE CLOCK. THIS CHAPTER HAS GOT THE PERFECT SHADES T O K E E P Y O U O N T H E B E AT A N D I N T H E S T R E E T.

59



H EAV Y ME TA L

LEAGUE A N A L L I A N C E F O R G E D O F M E TA L A N D W I R E , T H E L E AG U E I S A C O N F E D E R AT I O N O F O P T I CA L O R I G I N A L I T Y A S S O C I AT E D W I T H CONTEMPORANEOUS CLASS...... 100% UV PROTECTION BASE 4 SPHERICAL LENS IMPACT RESISTANT POLYCARBONATE LENS

MEASUREMENTS • 57

17-145

VERTICAL • 46.0

SILICONE NOSE PADS OPTICAL QUALITY METAL FRAME ITALIAN STAINLESS STEEL OPTICAL HINGES “STAY-TIGHT” TEFLON COATED SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED

3/15 RELEASE

SILVER GLOSS / GREY SMWFJLEA - SGY | MSRP - USA: $140.00 / CAN: $170.00

GOLD GLOSS / VINTAGE GREY SMWFJLEA - GGN | MSRP - USA: $140.00 / CAN: $170.00

ANTIQUE BRONZE / BROWN GRADIENT SMWFJLEA - ABD | MSRP - USA: $140.00 / CAN: $170.00

SILVER GLOSS / GREY CHROME SMWFJLEA - SGC | MSRP - USA: $140.00 / CAN: $170.00

3/15 RELEASE

CHARCOAL GLOSS / WILD VINTAGE GREY POLAR SMPFELEA - PCV | MSRP - USA: $200.00 / CAN: $240.00

SKITCH O N A N Y S U N D AY Y O U CA N S M E L L I T I N T H E A I R , TA S T E I T I N T H E AT M O S P H E R E A N D S E E I T I N T H E C L E A R . T H E S K I T C H I S N OT A B E E R G O G G L E , BU T T H E N E X T B E S T T H I N G TO O N E . W E ’ V E G OT T H E FAC T S TO P R O V E I T. . . . . . . . . . . . . . . . . . . . . . . . 100% UV PROTECTION BASE 8 SPHERICAL LENS IMPACT RESISTANT POLYCARBONATE LENS

MEASUREMENTS • 66

12-125

VERTICAL • 46.6

OPTICAL QUALITY METAL FRAME SILICONE NOSE PADS ITALIAN STAINLESS STEEL OPTICAL HINGES “STAY-TIGHT” TEFLON COATED SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED

3/15 LIMITED RELEASE

SILVER / GREY CHROME SMWFQSKI - SGC | MSRP - USA: $120.00 / CAN: $150.00

61

GOLD / GRADIENT SMWFQSKI - GMG | MSRP - USA: $120.00 / CAN: $150.00

LIMITED - SILVER GLOSS / GREEN CHROME SMWFQSKI - SEH | MSRP - USA: $140.00 / CAN: $170.00

3/15 RELEASE

CHARCOAL GLOSS / WILD VINATGE GREY SMPF5SKI - PCV | MSRP - USA: $200.00 / CAN: $240.00


H E AVY M E TA L

FARVA W H E N A L I T E R O ’ C O L A J U S T W O N ’ T D O , R A D I O I N T H E FA R VA . . . . . . I T ’ L L K E E P Y O U A L L H I G H WAY A L L T H E T I M E . . . . . . . . . . . . 100% UV PROTECTION

MEASUREMENTS • 59

BASE 6 SPHERICAL LENS

VERTICAL • 50.8

15-140

IMPACT RESISTANT POLYCARBONATE LENS OPTICAL QUALITY METAL FRAME ITALIAN STAINLESS STEEL OPTICAL HINGES SILICONE NOSE PADS “STAY-TIGHT” TEFLON COATED SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED

SILVER GLOSS / GREY CHROME SMWFJFAR - SGC | MSRP - USA: $140.00 / CAN: $170.00

GOLD GLOSS / VINTAGE GREY SMWFJFAR - GGN | MSRP - USA: $140.00 / CAN: $170.00

BLACK SATIN / GREY SMWFJFAR - BKS | MSRP - USA: $140.00 / CAN: $170.00 3/15 LIMITED RELEASE

LIMITED - SILVER GLOSS / NAVY CHROME GRADIENT SMWFJFAR - SNH | MSRP - USA: $160.00 / CAN: $200.00

LIMITED - GOLD SATIN / GREEN CHROME GRADIENT SMWFJFAR - GGC | MSRP - USA: $160.00 / CAN: $200.00 3/15 RELEASE

CHARCOAL GLOSS / WILD VINTAGE GREY SMPF7FAR - PCV | MSRP - USA: $200.00 / CAN: $240.00

62


H EAV Y ME TA L

METAL STACHE W H E N I T ’ S T I M E T O W I P E AWAY Y O U R I N H I B I T I O N S A N D D A N C E Y O U R WAY I N T O T H E L I M E L I G H T D R E S S R E A L N E AT F R O M Y O U R S H A D E S T O YO U R F E E T I N T H E M E TA L S TAC H E . . . . . . YO U CA N G O W H E R E YO U WA N T TO!........................ 100% UV PROTECTION BASE 6 SPHERICAL LENS

MEASUREMENTS • 62

IMPACT RESISTANT POLYCARBONATE LENS

VERTICAL • 45.7

12-140

SILICONE NOSE PADS OPTICAL QUALITY METAL / ACETATE FRAME ITALIAN STAINLESS STEEL OPTICAL HINGES “STAY-TIGHT” TEFLON COATED SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED

SILVER / GREY SMWFMMST - SGY | MSRP - USA: $120.00 / CAN: $150.00

GOLD / BROWN GRADIENT SMWFMMST - GBG | MSRP - USA: $120.00 / CAN: $150.00

INTRODUCING...

1/15 RELEASE

STATEY EMPOWER YOURSELF TO ENFORCE GOOD LOOKS AND LIMIT CIVIL D I S O R D E R CAU S E D B Y T H E S U N . T H E S TAT E Y I S A N E Y E W E A R S U P E R T R O O P E R D E S I G N E D A N D D E D I CAT E D TO P R OT E C T A N D S E R V E YO U R EYES...... 100% UV PROTECTION BASE 6 SPHERICAL LENS

MEASUREMENTS • 54

IMPACT RESISTANT POLYCARBONATE LENS

VERTICAL • 47.0

15-135

OPTICAL QUALITY METAL FRAME ITALIAN STAINLESS STEEL OPTICAL HINGES SILICONE NOSE PADS “STAY-TIGHT” TEFLON COATED SCREWS LEATHER-BOUND HARDSHELL CASE INCLUDED

3/15 LIMITED RELEASE

GOLD GLOSS / VINTAGE GREY SJWFJSTA - GGN | MSRP - USA: $140.00 / CAN: $170.00 3/15 RELEASE

CHARCOAL GLOSS / WILD VINTAGE GREY SJPFJSTA - PCV | MSRP - USA: $200.00 / CAN: $240.00

63

GOLD GLOSS / BROWN GRADIENT SJWFJSTA - GBG | MSRP - USA: $140.00 / CAN: $170.00

SILVER GLOSS / GREY CHROME SJWFJSTA - SGC | MSRP - USA: $140.00 / CAN: $170.00

LIMITED - SILVER GLOSS / ROSE CHROME SJWFJSTA - SRH | MSRP - USA: $160.00 / CAN: $200.00



AVA N T - G A R D E

T Y P E S

Y O U H AV E F O U N D Y O U R S E L F I N D A N G E R O U S T E R R I T O R Y. T H I S C H A P T E R F E AT U R E S S H A D E S T H AT O N LY T H E C R É M E D E L A C R É M E O F T H E F E M A L E S P E C I E S A R E D O W N T O D O N . C O M M O N LY K N O W N A S M A N E AT E R S , T H E S E F R A M E S A R E F O R T H O S E B O L D B E AU T I E S W H O N E V E R TA K E N O FOR AN ANSWER.

65



AVA N T-GA R D E

FLING ARE YOU IN NEED OF SOME EXTRACURRICULAR ACTIVITY WITHOUT C O M M I T M E N T O R D E E P P E R S O N A L I N V O L V E M E N T ? H O O K Y O U R S E L F U P, BE A FRIEND WITH BENEFITS AND FOOL AROUND IN THE FLING...... 100% UV PROTECTION

MEASUREMENTS • 51

BASE 4 SPHERICAL LENS

VERTICAL • 51.0

23-140

LIGHTWEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY METAL COMBO FRAME ITALIAN STAINLESS STEEL OPTICAL HINGES SILICONE NOSE PADS HEX HARDSHELL CASE INCLUDED “STAY-TIGHT” TEFLON COATED SCREWS

5/15 LIMITED RELEASE

LIMITED - SHADOW TORTOISE / BLUE CHROME SJJFEFLI - BTB | MSRP - USA: $150.00 / CAN: $180.00

5/15 LIMITED RELEASE

LIMITED - TORTOISE GOLD / BROWN GRADIENT SJJFEFLI - TGD | MSRP - USA: $150.00 / CAN: $180.00

5/15 LIMITED RELEASE

LIMITED - DUSTY ROSE / FLASH ROSE GRADIENT SJJFEFLI - DSP | MSRP - USA: $150.00 / CAN: $180.00

POLY D E L I B E R AT E LY U N D E R AC H I E V I N G , P O LY I S A N E N D U R I N G A R T I FAC T T H AT U R G E S I N D I V I D U A L E X P R E S S I O N W I T H A T T I T U D E A N D E N E R G Y. . . . . . . B E A GERM FREE ADOLESCENT AND COME OUT FREE OF CLICHÉ..... 100% UV PROTECTION BASE 6 SPHERICAL LENS LIGHTWEIGHT CR-39 LENSES WITH SUPERIOR OPTICAL CLARITY MAZZUCCHELLI ACETATE FRAME ITALIAN STAINLESS STEEL OPTICAL HINGES HEX HARDSHELL CASE INCLUDED

BLACK SWIRL / VINTAGE GREY SJJFAPOL - MWV | MSRP - USA: $130.00 / CAN: $160.00

67

TORTOISE GLOSS / BROWN GRADIENT SJJFAPOL - TBD | MSRP - USA: $130.00 / CAN: $160.00

MEASUREMENTS • 57 VERTICAL • 45.7

17-138


AVA NT- GA RDE

BUELAH A N E Y E W E A R O B J E C T D ’ A R T W I T H A N O P E N N E S S TO T H E N OV E LT Y O F T H E F U T U R E W I T H A H E I G H T E N E D S E N S I T I V I T Y TO W H AT I S U N I Q U E A B O U T T H E PA S T. . . B U E L A H I S O L D F A S H I O N E D A N D U N U S U A L I N T H E B E S T K I N D O F W A Y. . . . . . . . . . . . . . . . . . 100% UV PROTECTION

MEASUREMENTS • 55

BASE 6 SPHERICAL LENS

VERTICAL • 51.4

19-140

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

2/15 RELEASE

BLACK GLOSS / VINTAGE GREY SJJFABUE - BKV | MSRP - USA: $110.00 / CAN: $140.00

REVERSE BLACK TORTOISE / BROWN GRADIENT SJJFABUE - TKD | MSRP - USA: $110.00 / CAN: $140.00

JUICE FOAM OR FROTH? SOUP OR SAUCE? CHARGED OR EMPOWERED?...LET IT B E A L L O F T H E A B O V E B E C A U S E Y O U H AV E T H E J U I C E . . . . . . . . 100% UV PROTECTION

MEASUREMENTS • 57

BASE 6 SPHERICAL LENS

VERTICAL • 45.6

22-145

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

1/15 RELEASE

BLACK GLOSS / VINTAGE GREY SJJF5JUI - BKV | MSRP - USA: $100.00 / CAN: $140.00

COPPER CHROME TORTOISE / GREY GRADIENT SJJF5JUI - CTV | MSRP - USA: $100.00 / CAN: $140.00

2/15 RELEASE

REVERSE BLACK TORTOISE / BROWN GRADIENT SJJF5JUI - TKD | MSRP - USA: $100.00 / CAN: $140.00

68


AVA N T-GA R D E

LULA T H I S W H O L E W O R L D I S W I L D AT H E A R T A N D W E I R D O N TO P ! B E H OT T E R T H A N G E O R G I A A S P H A LT A N D W E A R T H E L U L A A S A P E R S O N A L S Y M B O L O F Y O U R I N D I V I D U A L I T Y A N D G O D ’ S O W N P R I VA T E M Y S T E R Y. . . . . . 100% UV PROTECTION

MEASUREMENTS • 55

BASE 6 SPHERICAL LENS

VERTICAL • 51.8

18-137

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

3/15 RELEASE

TORTOISE BLACK SATIN / BROWN GRADIENT SJJFELUL - TBT | MSRP - USA: $110.00 / CAN: $140.00

69

MINT CRYSTAL TORTOISE / SILVER CHROME GRADIENT SJJFELUL - MTS | MSRP - USA: $110.00 / CAN: $140.00

5/15 LIMITED RELEASE

LIMITED - HAVANA TORTOISE GLOSS / NAVY GRADIENT SJJFELUL - VND | MSRP - USA: $110.00 / CAN: $140.00

3/15 RELEASE

BLACK TORTOISE / WILD SLATE GREY POLAR SJPFELUL - PLB | MSRP - USA: $150.00 / CAN: $180.00



Y O G A - P A N T S

T Y P E S

YO U ’ V E G OT A BU S Y L I F E S T Y L E S O W E B L E N D E D F U N C T I O N A N D FA S H I O N TO BRING YOU THIS CHAPTER OF SHADES. LOOK GOOD AND FEEL GOOD W H I L E YO U ’ R E TA K I N ’ CA R E O F B I Z . A N D R E M E M B E R , B E AU T Y I S I N T H E EYE OF THE BEHOLDER, GET AN ANNUAL EYE EXAM.

71



YOGA PA N T S

QUEENIE OPEN-MINDED AND OUT GOING, THOUGHTFUL AND INSIGHTFUL, THIS R O Y A L L A D Y I S T H E L I F E O F T H E G A R D E N P A R T Y. . . . . T O S S Y O U R T I A R A B Y T H E WAY S I D E A N D R U L E I N T H E Q U E E N I E . . . . . . . . . . . . . . . . 100% UV PROTECTION

MEASUREMENTS • 52

BASE 6 SPHERICAL LENS

VERTICAL • 43.8

20-140

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

1/15 RELEASE

BLACK BUFF WHITE/ GREY SJJFAQUE - BWG | MSRP - USA: $110.00 / CAN: $140.00

TOBACCO TORTOISE GLOSS/ BRONZE SJJFAQUE - OBR | MSRP - USA: $110.00 / CAN: $140.00

BLACK MUDDLED TEAL / GREY GRADIENT SJJFAQUE - BLT | MSRP - USA: $110.00 / CAN: $140.00

COPPER CHROME TORTOISE / GREY GRADIENT SJJFAQUE - CTV | MSRP - USA: $110.00 / CAN: $140.00

BLACK GLOSS / WILD VINTAGE GREY POLAR SJPFAQUE - PBV | MSRP - USA: $160.00 / CAN: $200.00

CASTAWAY S O YO U ’ R E S T U C K O N A D E S E R T I S L A N D … . CA L L O F F T H E S E A R C H PA R T Y AND BURY YOUR SIGNAL FLARE. THERE’S NO NEED TO SEND OUT AN S.O.S. OR A MESSAGE IN A BOTTLE BECAUSE YOU’VE FOUND YOUR OWN P E R S O N A L P A R A D I S E I N T H E C A S T A W A Y. . . . . . . . . 100% UV PROTECTION

MEASUREMENTS • 58

BASE 6 SPHERICAL LENS

VERTICAL • 47.5

16-135

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

3/15 RELEASE

BLACK CRYSTAL / BRONZE GRADIENT SJJF1CAS - BCE | MSRP - USA: $100.00 / CAN: $120.00 3/15 RELEASE

TORTOISE / WILD SLATE GREY POLAR SJPF1CAS - PTL | MSRP - USA: $150.00 / CAN: $180.00

73

MUDDLED RASBERRY BLACK / BROWN GRADIENT SJJF1CAS - BFR | MSRP - USA: $100.00 / CAN: $120.00 1/15 RELEASE

BLACK TORTOISE FADE GLOSS / WILD GOLD FLASH POLAR PLUS SJPF1CAS - PTD | MSRP - USA: $160.00 / CAN: $200.00

MINT CRYSTAL TORTOISE / SILVER CHROME GRADIENT SJJF1CAS - MTS | MSRP - USA: $110.00 / CAN: $140.00

BLACK GLOSS / VINTAGE GREY WILDLIFE POLAR SJPF1CAS - PBV | MSRP - USA: $150.00 / CAN: $180.00


YO GA PA NT S

TRUDIE T H I S I S N OT A TA L E O F WA R . I T I S A S TO RY O F LOV E W H I L E T H E CA N N O N S R OAR AND THE FIREWORKS BURST OVERHEAD.......MAKE SOME OF YOUR OWN, WHILST WEARING THE TRUDIE.................. 100% UV PROTECTION

MEASUREMENTS • 63

BASE 6 SPHERICAL LENS

14-125

VERTICAL • 52.2

IMPACT RESISTANT POLYCARBONATE LENS NYLON GRILAMID FRAME ITALIAN STAINLESS STEEL OPTICAL HINGES

BLACK CRYSTAL / BRONZE GRADIENT SJJFCTRU - BCE | MSRP - USA: $80.00 / CAN: $100.00

INTRODUCING...

TORTOISE / BRONZE GRADIENT SJJFCTRU - TBD | MSRP - USA: $80.00 / CAN: $100.00

BLACK GLOSS / WILD VINTAGE GREY POLAR SJPFJTRU - PBV | MSRP - USA: $140.00 / CAN: $170.00

1/15 RELEASE

VACAY TA K E A L E AV E O F A B S E N C E ! O B S E R V E A P E R S O N A L D AY ! R E S P E C T Y O U R R I G H T T O T I M E O F F ! M A K E E V E R Y D AY A H O L I D AY A N D B E A N O T- S O A C C I D E N T A L T O U R I S T I N T H E VA C A Y. . . . 100% UV PROTECTION

MEASUREMENTS • 67

BASE 8 SPHERICAL LENS

VERTICAL • 55.7

12-142

IMPACT RESISTANT POLYCARBONATE LENS RGNS NOSE PADS NYLON GRILAMID FRAME STAINLESS STEEL OPTICAL HINGES MADE IN ITALY

1/15 RELEASE

TOROTISE SATIN / BROWN GRADIENT SJJFJVAC - DSD | MSRP - USA: $100.00 / CAN: $140.00

COPPER CHROME TORTOISE / GREY GRADIENT SJJFJVAC - CTV | MSRP - USA: $100.00 / CAN: $140.00

3/15 RELEASE

MINT CRYSTAL TOROTISE / SILVER CHROME SJJFJVAC - MTS | MSRP - USA: $100.00 / CAN: $140.00

BLACK GLOSS / WILD VINTAGE GREY POLAR SJPFJVAC - PBV | MSRP - USA: $150.00 / CAN: $180.00

74


V Z S P R IN G 2017 F. C . G .

75

LIBERAL

N O S TA L G I C

TRACK SUIT

R OS CO E

LEVEE

BANNER

MAXIS

B EL A F O N T E

PLI MPTO N

HOWL

PALO O K A

M AY F IEL D

PSYCH WI G

B OOKER

B E RZE RK E R

WOOS TE R

H OTWAX

D ONMEGA

C LUT C H

S TA X

STACH E

ELMORE

KI C K S TA ND

EM P IR E

FULTON

LO M A X

HYDE

LES MORE

DE C C O

PINCH

S NA RK


VZ S P RI NG 2 0 1 7 VA R S I T Y

H E AV Y M E TA L

AVA N T- GA R D E

YO GA PA N T S

SUPLEX

LEAGU E

LULA

Q UE E NI E

S E MI

SKI TCH

FLING

CA S TAWAY

D IPST I C K

FA RVA

BUELAH

T R UDI E

SPEEDTUCK

STATEY

JUICE

VACAY

META LSTACHE

POLY

76


77


I N S TA N T E X P E R T / S U N G L A S S T E C H N O LO G Y D E S I G N E D I N C A L I F O R N I A , E N G I N E E R E D I N I TA LY A N D M A N U FA C T U R E D I N T H E B E S T FA C T O R I E S W O R L D W I D E L E N S C U R VA T U R E

E V E RYO N E LOV E S C U RV E S A N D S O D O E S VO N Z I P P E R

To achieve different styles, looks and fits, VonZipper utilizes 2 different type of lens curves. These are rated by a number which represents the amount of curvature in the lens. The higher the number the higher the curve. Base 6 styles give a “flatter” look to the frame. Base 8 curves hug closer to the face.

BA S E 2

BA S E 4

ALT - PSYCHWIG ALT - LESMORE ALT - HOWL ALT - DONMEGA ALT - FARVA EMPIRE

ROSCOE BELAFONTE PSYCHWIG LEAGUE FLING

PALOOKA MAYFIELD

DONMEGA

FARVA

CLUTCH

WOOSTER

ELMORE

METAL STACHE

KICKSTAND

STAX

FILTON

STATEY

DECCO SUPLEX

HYDE

LESMORE

LULA

LEVEE

PINCH

BUELAH

SEMI

PLIMPTON

MAXIS

JUICE

SKITCH

STACHE

BERZERKER

POLY

VACAY

HOTWAX

L E N S M AT E R I A L S -

BA S E 8

BA S E 6

LOMAX

QUEENIE

BANNER

SNARK

CASTAWAY

HOWL

DIPSTICK

TRUDIE

BOOKER

SPEEDTUCK

HINGES -

ALL VO N Z I P P ER LEN SES P R OVI DE 100% U VA AND U V B P R OTE CT IO N

LIGHT/SIGHT GLASS LENSES Our premier lens material and the culmination of our relationship with Barberini™ S.R.L., the world’s most renowned lens developer. This is the truest optical clarity available and they’re also thinner and 20% lighter than traditional glass lenses.

F R A M E M AT E R I A L S -

P O LY C A R B O N AT E UV400 protection lurks beneath the dark exterior of these lenses. Our polycarbonate lenses are distortion free, optically correct and have maximum scratch and shatter resistance. These lenses are available in grey, bronze, fashion gradients and chrome coatings.

CR-39 These lenses provide UV 400 protection, superior scratch and impact resistance and guaranteed rubber necks by all passersby because you are looking so damn sweet.

N EVER LET YOU DOW N

N I C K L E S I LV E R H I N G E Optical quality, triple barrel hinges offer strength and durability to last a lifetime.

I T ’ S W H AT’ S I N SI DE TH AT C O U N TS

N Y LO N G R I L A M I D These frames are borne from tempered steel molds. Grilamid nylon is flexible in all temperatures, shatter resistant, and possesses a high “memory” to ensure the frame retains is shape and fit.

H A N D TO O L E D AC E TAT E Acetate creates rich color combinations that are not possible with other materials. Each frame begins as a laminated sheet that is milled, shaped, and then hand-formed to perfection. Optical quality hinges and logos are hand set. All frames are fitted with wire injected temple cores.

RGNS SYSTEM Here’s where the rubber hits the road. If you wanna RIP, have lots of GRIP, with NO SLIP, our RGNS system features rubber nose pads and temple tips.

M E TA L A L LOY Each signature frame features optical quality nickel silver metal alloy construction for strength, durability and a lightweight fit. Each frame is hand soldered and fitted with stainless steel, optical-quality multi barrel hinges, silicone nose pads and shapeable temples to allow for a custom fit.

HINGES N I C K L E S I LV E R H I N G E Optical quality, triple barrel hinges offer strength and durability to last a lifetime.

P O P ‘ N ’ LO C K Corrosion free, pop into place hinge system with maximum flexibility.

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S O F T G O O D S A LT H O U G H W E P R E F E R A C LOT H I N G O P T I O N A L AT M O S P H E R E , I T ’ S N OT A LWAY S P O I T I CA L LY C O R R E C T O R A P P R O P R I AT E . I F Y O U F I N D Y O U R S E L F I N T H AT S I T U AT I O N W H E R E Y O U R B I R T H D AY S U I T W O N T D O . . . P I C K U P SOME OF THESE GOODS TO COVER UP YOUR GOODS...

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80


V Z S P R IN G 2017 BACK

FRONT

BACK

GRH

WHT

CIRCLES

FINS ‘N’ TINS

M973JCIR | 1/25 START SHIP MSRP - USA: $40.00 / CAN: $48.00 KNIT LONG SLEEVE W/ FRONT AND BACK PRINT AND RIBBED CUFFS SIZES: S-XL COLOR: GREY HEATHER

BACK

PAPER KITES

BLK

M470JPAP | 1/25 START SHIP MSRP - USA: $40.00 / CAN: $48.00 100% COTTON LONG SLEEVE W/ FRONT, BACK AND ARM PRINTT SIZES: S-XL COLOR: BLACK

81

FRONT

M470JFIN | 1/25 START SHIP MSRP - USA: $32.00 / CAN: $38.00 100% COTTON LONG SLEEVE SIZES: S-XL COLOR: WHITE

FRONT

SPHERE

AWK

M450JSPH | 1/25 START SHIP MSRP - USA: $32.00 / CAN: $38.00 100% COTTON ACID WASH TEE SIZES: S-XL COLOR: ACID WASH BLACK, ACID WASH NAVY

AWN


VZ S P RI NG 2 0 1 7 BACK

FRONT

BACK

WHT

BLK

SUNRISE

FINS ‘N’ TINS

M450JSUN | 1/25 START SHIP MSRP - USA: $26.00 / CAN: $32.00 100% COTTON TEE W/ FRONT AND BACK PRINT SIZES: S-XL COLOR: WHITE

SPHERE

BLK

M430JSPH | 1/25 START SHIP MSRP - USA: $28.00 / CAN: $34.00 100% COTTON TANK SIZES: S-XL COLOR: BLACK, WHITE

FRONT

M422JFIN | 1/25 START SHIP MSRP - USA: $28.00 / CAN: $34.00 100% COTTON MUSCLE TEE SIZES: S-XL COLOR: BLACK

WHT

PAPER KITES

AWN

M422JPAP | 1/25 START SHIP MSRP - USA: $32.00 / CAN: $38.00 100% COTTON ACID WASH MUSCLE TEE SIZES: S-XL COLOR: ACID WASH NAVY

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V Z S P R IN G 2017

TAN

NVY

GABOR

BRN

MAHTJFIN | 1/25 START SHIP MSRP - USA: $25.00 / CAN: $31.00 FIVE PANEL SNAPBACK SIZES: OSFM COLOR: BLACK

BLK

PARADISE

FRN MAHTJVSL | 1/25 START SHIP MSRP - USA: $31.00 / CAN: $37.00 5 PANEL W/ MARROWED EDGE PATCH SIZES: OSFM COLOR: FERN, BLACK

83

TAN

SUN SURF

MAHTJPAR | 1/25 START SHIP MSRP - USA: $32.00 / CAN: $38.00 5 PANEL RUNNER SIZES: OSFM COLOR: BROWN, BLACK

V SLASH Z

BLK

FINS ‘N’ TINS

MAHTJGAB | 1/25 START SHIP MSRP - USA: $28.00 / CAN: $34.00 CRUSHABLE FIVE PANEL W/ LOGO EMBROIDERY SIZES: OSFM COLOR: TAN, NAVY

MAHTJSUN | 1/25 START SHIP MSRP - USA: $25.00 / CAN: $31.00 COTTON TWILL SNAPBACK SIZES: OSFM COLOR: TAN

BLK

NVY

PAPER KITES

MAHTJPAP | 1/25 START SHIP MSRP - USA: $25.00 / CAN: $31.00 UNSTRUCTURED BASEBALL CAP SIZES: OSFM COLOR: NAVY


VZ S P RI NG 2 0 1 7

BLK

AWN

AWN

RAIN SURF

1AO

MAHTJRAI | 1/25 START SHIP MSRP - USA: $25.00 / CAN: $31.00 5 PANEL SNAPBACK WITH EMBROIDERY AND PRINTED BILL SIZES: OSFM COLOR: BLACK

MAHTJ1AO | 1/25 START SHIP MSRP - USA: $29.00 / CAN: $35.00 CRUSHABLE MESHBACK TRUCKER SIZES: OSFM COLOR: BLACK, RED

BLK

MOBY

MAHTAMOB | 1/25 START SHIP MSRP - USA: $24.00 / CAN: $26.00 FOAM TRUCKER W/ EMBROIDERED LOGO SIZES: OSFM COLOR: BLACK

HEX HARDSHELL CASE

MAMIAHEX MSRP - USA: $16.00 / CAN: $20.00 BLACK LEATHER HARDSHELL SUNGLASS CASE

THERMOFORM CASE

MAMIQTHE MSRP - USA: $14.00 / CAN: $18.00 BLACK THEROMOFORMED SUNGLASS CASE

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IN -CA S E ME R C H A N D I SI NG

IN-CASE IMAGERY 4”x6” FRAME WITH BRAND IMAGERY

BLACK / WHITE FOAM LOGO DIMENSIONS: 5.25” x 3”

IN-CASE IMAGERY 4”x6” LENS TECH FRAMED IMAGERY

MULTI LEVEL PRODUCT STACKER HOLDS UP TO 3 FRAMES STACKED

NEW FRAME / COLLECTION CALL CARD 3” x 3” / 3”x1.5” CARD ON CUSTOM VZ STAND

6” x 4” FRAMED MIRROR

IN-CASE IMAGERY 4”x6” WOMENS FRAMED IMAGERY

MULTI LEVEL PRODUCT STACKER HOLDS UP TO 3 FRAMES STACKED

METAL LOGO BENDBACK DIMENSIONS: 4.75”x 1.125”

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DI S P LAY CA S E S

SINGLE WIDE DISPLAY

VZ TOWER DISPLAY

HEIGHT | 80” WIDTH | 26” DEPTH | 26” HOLDS 100 SUNGLASSES 75 DISPLAYED 25 BACKSTOCKED

HEIGHT | 72” WIDTH | 21” DEPTH | 16” HOLDS 100 SUNGLASSES 60 DISPLAYED 20 BACKSTOCKED

ROTATING ON-COUNTER CASE & PEDESTAL HEIGHT | 78” WIDTH | 22” DEPTH | 16.25” HOLDS 36 SUNGLASSES PEDESTAL HOLDS GOGGLES

ROTATING ON-COUNTER CASE HEIGHT | 32” WIDTH | 22” DEPTH | 16.25” HOLDS 36 SUNGLASSES

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C O NTAC T I NFO RM AT I O N

I N - H O U S E S A L E S C O N TAC T S D RE W D O L K A S

MAR CELO H ER R ER O

R OBBY MARS HALL

Sa le s D i re c to r

Ce ntral & Sou th Amer ica

N ew England

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VONZ IP P ER US A

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+ 506.2271.3626

774.641.8098

121 WATE R WOR K S WAY

C HR IS H O F FMA N

MI KE C L ANCY

CA N A DA

Sa le s Man ag e r

Nor the r n F l or i da, GA, AL

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PAT “ P - LO ” LO P E Z

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ON

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T R E N T F R IE D MA N N

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ER I CE I R A, PORTU GAL

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POWERSPORTS

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P uer to R i c o

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