Recycled Denim Bags
Cali Artigues | Ariane Maude Frechette Hannah Hlopak | Tori Penaherrera FASM 400 Professor Mary Alonso
COMPANY OVERVIEW Originating in London, Topshop prides itself on being the champion of individuality. The brand mainly focuses on offering trendy clothing that ranges from petite to tall and maternity, and offers accessories such as hats, handbags, and jewelry. Topshop also offers premium lines such as Boutique, and Topshop Unique, the latter of which is shown at London Fashion Week.
TOPSHOP DENIM Topshop sells a pair of jeans every 10 seconds. As one of their biggest sellers, Topshop denim comes in a range of catergories, such as shirts, skirts, jackets, jeans, shorts, dresses, and overalls. They also feature petite and tall sizing, as well as a range of styles and washes. Pricing ranges from $30 to $415.
In Spring 2018 Topshop launched their new denim campaign in collaboration with Topman, featuring four new styles and washes: Dree, Hayden, Wide, Orson, Sidney, Straight, Mom, Crop, Joni, Jamie, and Flare.
TOPSHOP RECYCLED DENIM BAGS CONCEPT OVERVIEW
-Unisex recycled denim bags -Created from old TOPSHOP denim scraps and donated jeans -Customers can bring in their old jeans and get a 20% discount on our sustainable bag line -These jeans will then be sent out to either manufacture more bags or to Blue Jeans Go Green. -15% of our profit will go towards sustainable charities -We will create orginal totes and cosmetic bags. -Every time a customer uses our tote bags in place of a plastic bag, we will donate $1 to Blue Jeans Go Green and Drop for Drop
TARGET MARKET -Our target market will remain the same as TOPSHOP, since the customer would obviously be aware of the brand beforehand and already be a customer -We will target both man and woman ranging from 20 to 30 years old. -They are fashion savvy and aware of the trends -They have an interest in sustainability -Knowledge about the industry -Lower income, they want quality sustainable products for a cheaper price -Educated (college level)
RETAIL PRICES The Big Shopper Tote $20.00
The Small Travel Pouch $10.00
BUDGET We had an original budget of only $25 to create our sustainable product, however we ended up spending alot less money. We used a large thrifted skirt to create the big shopper tote and used old fabric scraps we had around the house to create the small travel pouch. The skirt was $6 and we used an old zipper from a recycled garment we found in our closets. TOPSHOP would have to pay a fair wage to get these produced, but we used the expertise of Cali who was also free labor.
IN STORE SIGNAGE
WINDOW DISPLAY
EMAIL MOCKUP
WEB PAGE MOCKUP
THE SUSTAINABLE BAG COLLECTION
SHOP NOW
INSTAGTARM MOCKUP
CHARITY COLLABORATIONS - Denim collected through the Blue Jeans Go Green program is upcycled into UltraTouch Denim Insulation. - Denim is returned to its natural cotton fiber state and upcycled into denim insulation. - Over two million pieces of denim have been diverted from landfills and over four million square feet of UltraTouch Denim Insulation have been generated. (since 2006) -
1,000+ tons of denim recycled
- Provided over 35 Habitat for Humanity affiliates around the country with UltraTouch Denim Insulation. - As more homes and buildings are insulated with UltraTouch Denim Insulation, more people will learn they can give denim to support the cause. And the more people who recycle, the more denim will be diverted from landfills.
Drop4Drop is a non-profit that provides sources of clean water to areas without access to it. Topshop chose Drop4Drop as one of the charities to benefit from their new campaign because one pair of jeans takes about 1,800 gallons of water. As one of the largest denim manufacturers in the world, Topshop wants to focus on bringing water to those in need instead of taking it away from everyone. 663 million people in the world do not have access to clean water. Half the world’s hospital beds are filled with people suffering from water related diseases. For every $1 invested in water and sanitation there is an economic return of $3-$34.
ULTRATOUCH DENIM - UltraTouch provides extremely effective sound absorption and maximum thermal performance. - UltraTouch has no fiberglass itch, contains no chemical irritants and requires no warning labels as compared to traditional insulations - UltraTouch is also a Class-A Building Product and meets the highest ASTM testing standards for fire and smoke ratings, fungi resistance and corrosiveness. - UltraTouch Denim Insulation contains 80% post-consumer recycled natural fibers making it an ideal choice for anyone looking to use a high quality sustainable building material.
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THANK YOU.