September 2023 | LOVE OF FOOD - Liquor & Alcohol

ROLESHA BROWN ROLESHA BROWN RICARDO KELLY RICARDO KELLY

TEST OUT YOUR TEST OUT YOUR MIXOLOGY SKILLS MIXOLOGY SKILLS

Hey foodies!!

Welcome to this special edition dedicated to celebrating the vibrant community of black-owned alcohol manufacturers and distributors in Atlanta! In this edition, we shine a spotlight on these talented entrepreneurs and their remarkable contributions to the industry. Prepare to be inspired by their stories and discover a diverse range of exceptional products that deserve your attention.

Atlanta's rich cultural tapestry is intricately woven with entrepreneurial spirit, and the realm of liquor and alcohol manufacturing is no exception. Within this dynamic city, a growing number of blackowned businesses have emerged, infusing their unique heritage, creativity, and expertise into every bottle they produce. These visionary entrepreneurs have not only crafted exceptional libations but have also created platforms for community empowerment, economic growth, and cultural preservation.

So, dear readers, join us on this journey as we celebrate Atlanta's black-owned liquor and alcohol manufacturers. Raise a glass to their entrepreneurial spirit, savor the flavors born from their passion, and toast to the diversity and innovation that they bring to the industry. Together, let us honor their achievements and continue to support their growth, ensuring a thriving and inclusive future for Atlanta's vibrant culinary scene.

Cheers to the makers, the dreamers, and the visionaries who have crafted their own path in the world of liquor and alcohol. May their stories inspire and their libations delight.

Sincerely,

Deirdra & The Crew

Photo credit: J Nalls Studios : Makeup credit: Sweet Hues Beauty

John, Photography

03 THE BLACK FOODIE CREW

04 FROM THE FOODIE Message from The Editor....

10 TRAILBLAZERS & TASTEMAKERS

...these black men and women, despite facing formidable challenges and systemic barriers, have left an indelible mark on the industry...

15 FEATURE

RICARDO W. KELLY - KF DISTRIBUTORS

...a seasoned veteran and former executive at various Fortune 500 companies, ventured into entrepreneurship by launching KF Distributors

20 ROLESHA BROWN - SUKARI SPIRITS

...at the forefront of originality and innovation, crafting all-natural, top-tier spirits that cater to health-conscious individuals

27 WINE & SPIRITS

...let’s test your mixology skills...

34

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beautinu Travel

BeautiNU Travel specializes in custom group travel and getaways. We are passionate about assisting with your family get-a-way, vacation or special girls trip or bro-weekend. We are determined to curate an experience that is memorable and unique to your group.

Deirdra Massey, Independent Travel Concierge

storied history, with numerous individuals making significant contributions to its development and success. Among these pioneers are black men and women who, despite facing formidable challenges and systemic barriers, have left an indelible mark on the industry.

Visionaries

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WE WANT YOUR FEEDBACK

We hope you've been enjoying the latest issue of "Love of Food" magazine. We strive to bring you the best content into what Atlanta culinary scene has to offer and your feedback plays a crucial role in helping us improve.

We would love to hear your thoughts and suggestions on the magazine. Your feedback will guide us in shaping future issues and ensuring that we continue to deliver the content you find valuable and inspiring. Please take a moment to share your feedback with us. You can reach out to us through our website or social media channels. Your opinion matters greatly to us, and we genuinely appreciate your time and input.

Thank you for being a valued reader of "Love of Food" magazine. We look forward to hearing from you and continuing to bring you the best of the culinary world in our upcoming issues.

RICARDO W. KELLY

Kelly Family Distributors

KF Distributors is a company with deep roots in family ownership, established by Ricardo Kelly. Ricardo, a seasoned veteran and former executive at various Fortune 500 companies, ventured into entrepreneurship by launching KF Distributors. With immense pride, KF Distributors commemorates nearly three years of unwavering dedication to its employees, customers, and the community it serves. Looking ahead, KF Distributors is poised to further expand its operations while steadfastly delivering top-notch products and services to its valued clientele.

What truly sets them apart as a company is their unwavering commitment to not only providing exceptional products and services but also to fostering a holistic approach to business. KF Distributors recognizes the importance of bringing positive change to the community it operates in. By actively engaging with and supporting the local community, they demonstrate their dedication to making a lasting impact beyond their immediate business interests.

Moreover, KF Distributors places great emphasis on nurturing strong relationships with their employees. They understand that their workforce is instrumental in driving their success and growth. By prioritizing their employees' well-being, career development, and job satisfaction, KF Distributors creates a work environment that fosters loyalty, productivity, and long-term commitment.

As KF Distributors continues to chart its path forward, they remain steadfast in their pursuit of excellence. Through their customercentric approach, unwavering commitment to community betterment, and investment in their employees' success, they are poised to continue their remarkable journey as a distinguished company in the years to come.

Can you provide an overview of your company's role in the alcohol industry?

We are a veteran-minority-owned premium Beer, wine, and spirits distributor in the state of Georgia. We offer a wide array of minority-owned beer, wine, and spirits

How do you select the brands and products that you distribute?

We hand-select every brand that we carry based on taste, unique qualities, packing, and a comprehensive marketing plan.

What criteria do you consider when deciding to partner with a particular alcohol company?

We look at several criteria when considering alcohol brand partnerships most notably Pricing flexibility to ensure margins: The ability to meet present and future inventory demands: The ability to provide product samples and POS marketing materials and lastly the ability to collaborate on promotional and sales activities.

Can you describe your distribution process?

Georgia is a three-tier state meaning: Importers or producers sell to distribution companies, Distribution companies sell to retailers, and we fulfill orders from retailers.

What strategies do you employ to market and promote the brands you distribute? Our top strategies start with our company marketing plan, our relationships with our existing b2b retailers our digital marketing platform, and lastly our tasting events and tradeshows.

How do you help them stand out in a crowded market? First, we have defined our target market which is essential, we then offer our unique portfolio to that niche market, in our case our award-winning black-owned portfolio and we always over deliver.

How do you ensure timely and efficient delivery of products to retailers? This is ensured by our robust inventory management system and fulfillment process. Orders are filled for delivery within 24 hours of order during normal business hours.

How do you ensure timely and efficient delivery of products to retailers? This is ensured by our robust inventory management system and fulfillment process. Orders are filled for delivery within 24 hours of order during normal business hours.

Are there any specific markets or regions that you specialize in? We are licensed for the state of Georgia currently.

How do you navigate the complexities of regional regulations and preferences?

We aren’t impacted by regional complexities as we are licensed to distribute for the entire state of Georgia.

What are your future goals and aspirations as an alcohol distribution company?

Our goal is to have our brand portfolio in as many on-off-premise locations as possible in the state.

Are there any new initiatives or expansion plans on the horizon?

Our expansion plans consist of expanding into Florida by Q3 2024 and continued growth of our mobile bartending services.

What brand or relationship to date are most proud of bringing to Atlanta? We are most proud to bring the SETTA wine collection by Cedric The Entertainer, Ronald Isley liquid gold collection NFINITE Tequila by Nokia Dru Hill, and many more.

How do you ensure timely and efficient delivery of products to retailers?

This is ensured by our robust inventory management system and fulfillment process. Orders are filled for delivery within 24 hours of order during normal business hours.

How do you build and maintain strong relationships with your manufacturer and retailer partners? We build strong relationships through consistent communication, trust through timely delivery of quality products, and loyalty rewards such as discounts and reward programs.

What is your approach to customer service?

Distribution is a service business, and the most important part of the business is making sure that our customers get the right product at the right time in the right way with the right attitude.

Sukari Spirits is a pioneering company led by Rolesha Brown, who is at the forefront of originality and innovation, crafting all-natural, top-tier spirits that cater to health-conscious individuals. Sukari Spirits commitment is to provide their valued consumers with meticulously handcrafted, domestically produced, and ready-todrink cocktails of unparalleled excellence. Their products are renowned for their supreme quality, being entirely all-natural and boasting a remarkable feature — it leaves you without any hangover.

Sukari Spirits was started back when the market was crappy. During that time, everything that could have gone wrong did. I was a single parent with two kids at the time and my government contracting job was coming to an end with no renewal in sight. On top of that, I had just lost $80k+ in the stock market and my property was in the process of being short-sold. Needless to say, my stress level was at an all-time high and I needed to do something that would withstand the economic downturn. When trying to come up with a plan, an old friend recommended opening a gym together. After serving in the military for 11 years and workouts being a part of my daily life, I didn’t want to make that part of my daily civilian life. So, I guess you can say that was not an option. Then there was the idea of going into retail. After further research and evaluation, I decided that was not an option either. If the economy were to spiral out of control again, how would I get the inventory needed to keep the retail business open? At this point, I had to start thinking rationally about the economy and what would be a good business industry to dive into. With that being said, I thought about what people do no matter how bad the economy gets. When thinking of that, the following came to mind. No matter what, people are going to drink, shop, gamble, and smoke. Those industries thrive, look how well those industries thrived during the pandemic. Since I don't gamble, nothing in that industry was an option. I don't smoke, so I could not sell something I do not partake in.

Retail is too fickle during economic downturns so that only left the liquor industry. When it comes to the alcohol industry, I love making concoctions using different fruits, vegetables, and other beverages; going into the liquor business was the better option.

Tellusaboutthehistoryandbackgroundofyour company. What inspired you to start this venture?

To be in this industry, especially as a female, I couldn’t just go into it half-ass. I had to make sure I had something to offer the industry that separated me from everyone else…I had to be unique. Being prior to the military and remembering how things were when I used to party and drink when I was in my twenties definitely encouraged me to create something that was smooth and refreshing, without that horrible hangover feeling. I also wanted to create something that was as health-conscious as alcohol could possibly be, it is alcohol after all. Lol.

People like to drink, but no one likes the hangover You know that feeling, that someone please put me out of my misery feeling…That I can't believe I drank all that last night feeling…That I do not want to go to work feeling… And I don't want to do anything but lay here with the covers over my head feeling. I wanted to create something that didn't cause those feelings of regret.

How do you engage with your customers? Do you have any events, tastings, or educational programs to foster a connection with your audience?

When it comes to engaging with customers, besides going live on social media, I love doing events, especially tastings. I love talking to potential customers about the brand and the industry. I like educating people on how to smell, taste, and truly enjoy the alcohol-tasting experience. Most don't realize, especially the younger generations, that drinking alcohol isn't just about throwing it back without truly enjoying the aroma and flavor, it’s about enjoying the flavor combination, taking in the nuances that went into making that brand what it is

Participating at events as a vendor or sponsor is not just about networking and providing tastings to market the brand, it is an opportunity to educate potential customers and sometimes make new business connections.

What makes your brand and products unique in the market? How do you differentiate yourselves from competitors?

Well, let's see. First, let's start with the fact that Sukari Spirits is a woman, minority, service-disabled, veteranowned company. We are originators and innovators of all-natural, ultra-premium spirits that consist of vodka made from corn, natural fruit flavoring, and vegetable juices for color with no preservatives or otherwise unnatural ingredients. We thrive on creating products that are health-conscious, by using fruit and vegetables that are high in antioxidants. Sukari Spirits is trendsetting, sophisticated, fun, and great tasting. We accomplish that by overdelivering on all aspects of our products – quality, taste, packaging, branding, and price.

We currently have two products on the market, our flagship Sukari Fruit Infused Vodka and our Sukari Peach Whiskey Sour. Our Fruit Infused Vodka is vegan-friendly, kosher, and gluten-free with no preservatives. It’s infused with blood orange, dragon fruit, pineapple, pears, and vegetable juices like beets for color. The beautiful red color of the vodka comes from the blood oranges and vegetable juice. And the beauty of this aromatic, great-tasting spirit is that there is NO HANGOVER.

Our Sukari Peach Whiskey Sour consists of a peachinfused rye whiskey with our homemade lemon and apple sour. Our Peach Whiskey Sour is kosher and vegan friendly, and both have a unique flavor that tastes great alone or mixes well with other beverages. And just like our fruit-infused vodka, there is NO HANGOVER…but you will get hammered so DRINK RESPONSIBLY!!!

What are your plans for future growth and expansion? Are there any new markets you are looking to enter?

When it comes to our future growth and market expansion, at this time, I’m only trying to grow as fast as my bank account/savings will allow. LOL. Since I don't have an entertainer backing my brand or banks willing to approve business loans that would cover a full production, everything is funded out of my own pocket. They always say that you should never use your own money in business, well that's easier said than done when you’re a small business, especially a liquor business. Those that say they will help, want you to have skin in the game first. Well, at this point, I have skin, arms, and legs in the game.

I don't want to grow too fast. I want to make sure that in every market we get into, I want to saturate that market first before jumping into a new one. Currently, we are in Georgia, Alabama (my home state) Nevada, and California and are licensed in Florida, Texas, and Louisiana. We are looking for distribution in the three later states. So, with that being said, for those of you in those three other states who want to see our brand there, it doesn't hurt to go to your local liquor store and request our brand. It only takes one store to reach out to their distributor and ask for our brand as a special order. ;-)

Can you share any upcoming product releases or innovations that we can look forward to?

In reference to upcoming product releases, we are definitely looking forward to releasing a rum or wine in the second quarter of 2024, I am currently torn between which one.

Lastly, what do you envision for the future of your company? What mark do you hope to leave on the industry?

When it comes to what I envision for the future of my company and the mark I want to leave on the industry, I envision Sukari Spirits one day being a household name, a legacy for my children.

This once was an industry dominated by men, but women have been making strides in this industry in the last 10 years proving this is no longer a mandominated industry. I used to want to be one of those women, but then I realized, shoot, I am one of those women.

If you're someone who's always concocting something in your kitchen or always the life of the party by always becoming the bartender and creating awesome drinks, this may be the industry for you. Don't assume you can't do it because you think it's out of reach due to the cost, there’s nothing that says you have to come out the gate big, you can always start off small and work your way up as I did. So, if you're interested in getting into the liquor industry don't let fear stop you, I didn't. As scared as I have been in this industry due to glass shortages, aluminum shortages or raw materials increases, etc., I love what I do. I love the fact that I learn something new about the industry on a regular basis which drives me to improve my brand with each and every new product I launch.

"Move over, coffee. Today is a day for rum!"

"Today's forecast: sunny with a chance of wine."

Wine&Spirits

Let’s test your mixology skills ...

Classic Old Fashioned Classic Old Fashioned

Ingredients Ingredients

2 teaspoons simple syrup

2 teaspoons simple syrup

1 teaspoon water 1 teaspoon water

2 dashes bitters 2 dashes bitters

1 cup ice cubes 1 cup ice cubes

1 (1.5 fluid ounces) jigger bourbon 1 (1.5 fluid ounces) jigger bourbon

whiskey whiskey

1 slice orange 1 slice orange

1 maraschino cherry 1 maraschino cherry

Directions Directions

Pour simple syrup, water, and bitters into Pour simple syrup, water, and bitters into a whiskey glass; stir to combine. Add ice a whiskey glass; stir to combine. Add ice cubes and pour in bourbon. Garnish with cubes and pour in bourbon. Garnish with orange slices and maraschino cherry. orange slices and maraschino cherry.

An old fashioned is a classic

An old fashioned is a classic whiskey cocktail with bitters, whiskey cocktail with bitters, simple syrup, and fruit. Experts simple syrup, and fruit. Experts believe the drink is called the believe the drink is called the "old fashioned" because it's "old fashioned" because it's one of the first widely known one of the first widely known cocktails ever. The name cocktails ever. The name comes from people ordering comes from people ordering the drink the "old-fashioned the drink the "old-fashioned way. way.

Vieux Carre Cocktail Vieux Carre Cocktail

Ingredients Ingredients

1 ½ cups ice 1 ½ cups ice

The Vieux Carré is an IBA The Vieux Carré is an IBA official cocktail made with official cocktail made with rye whiskey, cognac, sweet rye whiskey, cognac, sweet vermouth, Bénédictine, and vermouth, Bénédictine, and Peychaud's bitters. It Peychaud's bitters. It originated with Walter originated with Walter Bergeron, a bartender at the Bergeron, a bartender at the Carousel Bar in Hotel Carousel Bar in Hotel Monteleone, New Orleans. Monteleone, New Orleans.

1 fluid ounce of rye whiskey

1 fluid ounce of rye whiskey

1 fluid ounce of cognac

1 fluid ounce of cognac

1-ounce sweet vermouth

1-ounce sweet vermouth

⅛ ounce Benedictine® liqueur

⅛ ounce Benedictine® liqueur

1 dash Angostura bitters

1 dash Angostura bitters

1 dash Peychaud bitters

1 dash Peychaud bitters

1 lemon twist 1 lemon twist

Put ice in a cocktail glass. Put ice in a cocktail glass. Pour in rye, cognac, vermouth, and Pour in rye, cognac, vermouth, and Benedictine. Benedictine.

Shake in Angostura and Peychaud's bitters. Shake in Angostura and Peychaud's bitters. Stir, then strain into a short cocktail glass, Stir, then strain into a short cocktail glass, and garnish with a twist of lemon peel. and garnish with a twist of lemon peel.

Manhattan Manhattan

Ingredients Ingredients

2 ounces rye whiskey

2 ounces rye whiskey

1-ounce sweet vermouth

1-ounce sweet vermouth

2 dashes of Angostura bitters

2 dashes of Angostura bitters

Garnish: brandied cherry (or lemon twist, if Garnish: brandied cherry (or lemon twist, if preferred) preferred)

Directions Directions 1

Add the rye whiskey, sweet vermouth, Add the rye whiskey, sweet vermouth, and bitters into a mixing glass with ice and bitters into a mixing glass with ice and stir until well-chilled. and stir until well-chilled.

Strain into a chilled Nick & Nora or Strain into a chilled Nick & Nora or coupe glass. coupe glass.

Garnish with a brandied cherry (or a Garnish with a brandied cherry (or a lemon twist, if preferred). lemon twist, if preferred).

A Manhattan is a cocktail A Manhattan is a cocktail made with whiskey, sweet made with whiskey, sweet vermouth, and bitters. While vermouth, and bitters. While rye is the traditional whiskey rye is the traditional whiskey of choice, other commonly of choice, other commonly used whiskies include used whiskies include Canadian whisky, bourbon, Canadian whisky, bourbon, blended whiskey, and blended whiskey, and Tennessee whiskey. Tennessee whiskey.

Haitian Divorce Haitian Divorce

Ingredients Ingredients

1 1/2 ounces Barbancourt 8 rum 1 1/2 ounces Barbancourt 8 rum

3/4 ounce mezcal espadín 3/4 ounce mezcal espadín

1/2 ounce Pedro Ximenez sherry 1/2 ounce Pedro Ximenez sherry

It’s essentially an Old It’s essentially an Old Fashioned riff and is perhaps Fashioned riff and is perhaps the best-known member of a the best-known member of a series of matrimonially themed series of matrimonially themed drinks. drinks. Tom Richter took Tom Richter took Greenbaum’s drink and Greenbaum’s drink and tweaked it, experimenting tweaked it, experimenting with different bases until he with different bases until he came up with a combination came up with a combination of rum and mezcal. of rum and mezcal.

2 dashes of Angostura bitters

2 dashes of Angostura bitters

Garnish: orange twist Garnish: orange twist

Garnish: lime twist

Garnish: lime twist

Directions Directions

Add all ingredients into a mixing glass with Add all ingredients into a mixing glass with ice and stir until well-chilled. ice and stir until well-chilled.

Strain into a rock glass over one large ice Strain into a rock glass over one large ice cube. cube.

Express the oils from an orange twist and a Express the oils from an orange twist and a lime twist over the drink, then drop both lime twist over the drink, then drop both twists into the glass. twists into the glass.

Cosmopolitan Cosmopolitan

Ingredients Ingredients

1 1/2 ounces citron vodka

1 1/2 ounces citron vodka

3/4 ounce Cointreau 3/4 ounce Cointreau

3/4 ounce lime juice, freshly squeezed 3/4 ounce lime juice, freshly squeezed

1/2 ounce cranberry juice cocktail

1/2 ounce cranberry juice cocktail

Garnish: lime wedge Garnish: lime wedge

Directions Directions

1

Add the vodka, Cointreau, lime juice, and Add the vodka, Cointreau, lime juice, and cranberry juice cocktail into a shaker with ice cranberry juice cocktail into a shaker with ice and shake until well-chilled. and shake until well-chilled.

Strain into a chilled cocktail glass. Strain into a chilled cocktail glass. Garnish with a lime wedge. Garnish with a lime wedge.

A cosmopolitan, or, A cosmopolitan, or, informally, a cosmo, is a informally, a cosmo, is a cocktail made with vodka, cocktail made with vodka, Cointreau, cranberry juice, Cointreau, cranberry juice, and freshly squeezed or and freshly squeezed or sweetened lime juice. sweetened lime juice.

have wine, family holidays will be fine"

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"If you can’t say something nice about someone, have another Vodka, it’ll come to you."

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2023

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"When life throws you lemons, add Vodka"

FEATURED IN THIS ISSUE:

KF Distributors

3635 Kennesaw North Industrial Parkway

Kennesaw, Georgia 30144

Bus: 678-940-8468

Email: info@kellyfamilydistributors.com

AFRICAN CUISINE

Sukari Spirits

Bus: (877) 983-7373 x700

Fax: (877) 983-7373 |

Email: info@sukarispirits.com

AMERICAN CUISINE

ARTISAN

BAKERY/CUSTOM CAKES/SWEETS