Social Media Growth

ELSA has a network of 70,000 individuals from a range of backgrounds in 44 National Groups. Thereby, ELSA has great potential for really strong presence on social media platforms.

From the very beginning of the 2019-2020 term, the focus of the International Board was on growing ELSA’s presence as well as its audience on social media. To start with, the Marketing team started creating different strategies for different channels of social media. Finding the right audience for specific projects was one of the key aims. Moreover, ELSA’s social media teams found effective ways of playing with the algorithms to strengthen ELSA’s game on different platforms, including mastering the art of hashtags, creating viral content and catching up with the primetime each day.

To sum up, ELSA had a very successful year in terms of social media and marketing. ELSA doubled its followers on Instagram and LinkedIn in one year, and reached 70.000 followers on Facebook which was a huge deal for the association. The International Board strongly believes that social media is the future of marketing and there is still so much to discover and work on!