Jennifer Ross

Vice President of Programming 20 years

Can you describe your primary role at WAC and what that looks like on a typical day?

My primary role is to oversee the entire arc of artistic programming and entertainment that we present – from our school matinee performances to our Broadway series and everything in between. I work with a great team in our programming and learning & engagement departments, and we all work together to find artists for our stages – as well as artists for our fundraising events and community events like blood drives. A typical day for me is filled by conversations with agents about artists or research on artists, working through financial proformas for shows, drafting offers and working through artist contracts. The work we do is very collaborative internally and externally, so there are always conversations!

How did you get into this industry?

Missy Darwin Kincaid, a former Walton Arts Center colleague, told me about an open position in the education department one

I applied for the position and was so excited to get the job! I have held many different positions here since, such as school performance coordinator, programming manager, artist services director and director of programming. I am so lucky to have worked with amazing mentors throughout my journey and have also met many colleagues across the country who have helped me grow in my knowledge of the different art forms and the broader performing arts industry.

What is the most interesting thing about your job?

To bring a diverse palette of artists to our stages, I see a lot of performances! Concerts, Broadway shows, dance . . . it is important to see the work live when possible because audience reaction and engagement is part of the performance. I also think the deal-making aspect of my job is fun and interesting!