VIRGINIA PROFESSIONAL PHOTOGRAPHERS’ ASSOCIATION
TIDEWATER DISTRICT r:
You’re invited to the One Day Semina
“How to Increase Your hy” IncDaovidmHiletofn,ranodmRachPelhMaorttenograp with
(Pages 3 -5)
VPPA Summer Seminar
Live at the Renaissance Ports mouth Hotel September 13th, 14th, and 15th
(pages 6 - 11)
2014 OFFICERS GOVERNOR
LT GOVERNOR
TREASURER
SECRETARY
Richard St.Peter, FP
Erin L. Clark, CPP
Tracy McGee, CPP, AFP
Bob Harper, CPP
rstpeter@charter.net
images@enephoto.com
tracy@kaiserphoto.com
bob@bobharper
(757) 472-2955
(757) 513-0388
photography.com
(757) 372-7021
august 2014 | VOL. 19 #8
(757) 325-8300
VIRGINIA PROFESSIONAL PHOTOGRAPHERS’ ASSOCIATION
A Look Back...
From the July Meeting
This month’s meeting...
Thank you Erin Clark, or E-n-E Photography, for hosting
Host:
Keith Forrest, (757) 478-8957
last month’s Tidewater District Social Time. Everyone
Date:
Monday, August 25th
had a fine time socializing, eating good food, and
Workshop:
(Register... see details on page 3)
having a lot of fun amongst their colleagues and
From 8:30AM - 5:00PM
their families. Thank you for opening your home
Social Time:
and pool to Tidewater District!
Meeting Time: Starts at 7:30PM
VPPA Summer Seminar in Portsmouth September 13th, 14th, 15th
Starts at 7:00PM
Location:
The Forrest Gallery of Photography
5473 Shore Drive
Virginia Beach, VA 23455
You’re invited to the One Day Seminar:
“How to Increase Your Income from Photography”, with David Hilton, and Rachel Marten Limited spots available!!!
READ PAGES 6-11
Read more on next page.
The Tidewater District election of officers The Tidewater District election of officers will be held at the August meeting. Incumbents wishing to seek office, please email the membership and any other individuals interested in an office, please make that known. Election will take place, results will be emailed to the membership and included in the September newsletter and new officers will take office at the November meeting.
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VIRGINIA PROFESSIONAL PHOTOGRAPHERS’ ASSOCIATION
You’re invited to the One Day Seminar:
“How to Increase Your Income from Photography”, with David Hilton, and Rachel Marten
Monday, August 25th from 8:30 am to 5:00 pm The Forrest Gallery of Photography 5473 Shore Drive Virginia Beach, VA 23455 We will have a one day seminar (see outline below) at our studio, limited to about 16 studios. This is open by invitation and pre-registration ONLY (no walk in admissions). This will be strictly on BUSINESS, MARKETING and SALES. (in other words - no posing-lighting, ‘taking pretty pictures’ or photoshop!). This is geared for established studios and businesses who want to increase their sales, increase their profits, and make a good living in their photography business. This is NOT a beginning photography/beginning business course. This is a limited size class, as said, limited to about 16 studios.
A cookout lunch provided, compliments of Keith & Heather Forrest!
$149 for first person $99 spouse/add’l members of SAME studio We are now about 2/3s full. If you are interested, send a check made to David Hilton, for correct amount, to above address, or call 757-478-8957 to give your credit card. Don’t wait! This will be a once in a lifetime seminar! Bring your family for the weekend, let them play on the beach, while you learn how to increase business! Also, the Tidewater District VPPA monthly meeting will be that night at 7 at our studio (this is of course open to all VPPA members. David/Rachel will be giving a business presentation at that meeting, open to the “VPPA public”.
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VIRGINIA PROFESSIONAL PHOTOGRAPHERS’ ASSOCIATION
“How to Increase Your Income from Photography” (continued)
THE GAME WORTH PLAYING How to Thrive Not Simply Survive in Photography In this program you will: •
Clarke Marten Photography New Studio Gallery Billings MT
Interested in attending? Spots are limited!
Register
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Realize that it is still possible to become wealthy in photography. Why some enjoy personal incomes of $250,000 or more why most struggle, working many hours, to simply get by. • Find out how to grow your studio in a way that you not only gain more income, but, more importantly, gain more freedom. • Design your business to support your life rather than to be your life. • Understand that what got you to where you are today, won’t get you where you want to be. Working harder is NOT the answer - working differently is. (Change the system, change the results.) • Look at studio success models and which one you may want to choose? • Discover how to be world class, why not you? What will it take to accomplish that? (Hint: It’s easier than you think.) • Focus on the 3 skills you must master in order to become wealthy in photography. • Realize why 68% of your customers stop doing business with you (hint: it’s not your prices). • Understand and implement a “Customer Journey” process that will create raving fans while at the same time producing higher average orders than you ever thought possible (again, easier than most people think, it’s all in the system.) • Most importantly gain the confidence in knowing you have a strategic plan in place for a successful year. David doesn’t just talk, he makes a difference!
VIRGINIA PROFESSIONAL PHOTOGRAPHERS’ ASSOCIATION
“How to Increase Your Income from Photography” (continued) He will help you see your business from a whole new perspective and provide you with the tools to make your business potentially the most valuable asset you’ll ever own. David is president of Strategic Vision Business Development Corp., a management consultant company working with firms in a variety of industries. He has experience building businesses, guiding owners to higher profits and greater freedom and has helped family businesses to successfully transition ownership to the next generation or to successful sales of the businesses. For more than 10 years David has been a Senior E-Myth Coach (Michael Gerber’s E-Myth Revisited); he has taught Dale Carnegie’s Management Program and is currently an Independent Business Advisor with Glazer-Kennedy’s Insider’s Circle and a Certified Guerilla Marketing Coach. David also practices what he preaches, as president of Hilton Photography, Inc., a company that he recently successfully sold. In that role he grew and managed multiple locations and recruited, hired and trained over 500 people. David has developed this company to operate profitably without his day to day involvement. David knows what he is talking about! He holds a BS degree from Rochester Institute of Technology, a Masters degree in Education from Worcester State College, a Master of Business Administration degree from Boston College and is currently studying for a Doctorate in Business Administration from the Swiss Management Center University. Rachel Marten, with her husband, Clarke, have a studio in Montana. They began with a home/ranch studio, and recently opened a new studio in downtown Billings Montana in a 100 year old store front that they purchased and remodeled last year into one of the most beautiful studios in the country! They went from $500,000 in sales 3 years ago to almost $1.1 million this past year, photographing
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families and High school seniors. They photograph about 300 sessions a year, with an average in excess of $3,400! Rachel’s enthusiasm is contagious! She does all the sales and marketing, and Clarke and son Rudi do the photography. z
VIRGINIA PROFESSIONAL PHOTOGRAPHERS’ ASSOCIATION
SUMMER SEMINAR INFORMATION September 13th, 14th and 15th
Live at the Renaissance Portsmouth Hotel 425 Water Street Portsmouth, VA 23704 Room Rate of $99 -- Mention VPPA Seminar Call for reservations (757) 673 - 3000 Visit Hotel Website
REGISTER ONLINE
You may attend the vppa summer Seminar as a vppa member or guest Reserve your seat now by visting the VPPA website to register, find out more about VPPA, or to join as a member of the Virginia Professional Photographers Association.
Seminar Registration workshop info on next pages PAGE 6
VIRGINIA PROFESSIONAL PHOTOGRAPHERS’ ASSOCIATION
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VIRGINIA PROFESSIONAL PHOTOGRAPHERS’ ASSOCIATION
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VIRGINIA PROFESSIONAL PHOTOGRAPHERS’ ASSOCIATION
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Summer Seminar Extra Day for Extra Pay
VIRGINIA PROFESSIONAL PHOTOGRAPHERS’ ASSOCIATION
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VIRGINIA PROFESSIONAL PHOTOGRAPHERS’ ASSOCIATION
scott robert lim WORKSHOP Anne Parsons is organizing a 2-day Scott Robert Lim workshop in Virginia Beach for mid to late October. Please let her know if you might be interested in this workshop. The cost would be approximately $375.00.
Contact Anne Parsons at aparsons9@mac.com
1 Notes from the Librarian The Art of the Great Hollywood Portrait Photographers, 1925-1940. by John Kobal. 1987.
A collection of photos the great beauties of that era, in the birth of Hollywood and glamour photography. Garbo, Crawford, Dietrich and more.
Print Critique. DVD. by Pat Hansen. Seminar.
Kevin Kubota’s Lighting Notebook.
What a gem! From the 2005 Northern District Spring
101 Lighting Styles and Setups for Digital Photographers. 2011. What a great tool! Kevin covers lighting patterns and the tools to create them, plus 101 photo examples with pullbacks and complete description of how he got the shot.
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