People Analytics & the Art of the Possible Dirk Jonker Founder, CEO Crunchr
VSAE Actuarial congress Amsterdam - March 04, 2019
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A HAPPY FAMILY SHOPPING
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GROCERY SHOPPING IN UNDER 150 SECONDS Source: Picnic
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REVENUE OPPORTUNITIES WITH PERSONALISED OFFERS
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LINKEDIN FREE SERVICE AND MONITIZING OUR INSIGHTS
EURO
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OUR LIFE IS DIGITAL AND DRIVEN BY TECHNOLOGY
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EVERYBODY CAN BUILD THE NEXT UNICORN Product Market Fit + Database Intelligence Engine Front End + Experience Training Do it together
and so many more open source tools 7 © 2018 Crunchr. All rights reserved.
TECHNOLOGY REDEFINES BUSINESS MODELS & SOCIETY Take away 1
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EVERYTHING IS ABOUT DATA To deeply understand human behavior
To significantly improve business outcomes
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PERSONAL DATA IS EVERYWHERE • Friends on Social Media • LinkedIn has our Work Life • Location on Google Maps • Fitbit measures sleep and health • Financial wellbeing available soon (PSD2) • We communicate via WhatsApp • Siri and Alexa know our Voice • iPhone knows our Fingerprint and Iris • …
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MATHEMATICS AND COMPUTER SCIENCE CONNECTS DATA
Scraping, Aggregation
Storage
Connect, Intelligence
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DATA IS THE POLE STAR TO SUCCESS Take away 2
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WE TRUST OUR DATA TO COMPANIES While we give data to companies to get superior service
We expect that companies deal safely
(FaceBook)
(Terms & Conditions with checkbox)
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DATA PRIVACY IS DEEPLY ENGRAINED IN SOCIETY • RED WAITING LINE
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BUT ALSO 3 SOCIAL RULES
DEAR COMPANY: Process my data secure Don’t abuse my data I want to stay in control
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AND IF YOU BREAK MY TRUST.. YOU WILL HEAR IT
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DATA PRIVACY MATTERS Take away 3
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DATA PRIVACY IN EMPLOYMENT PERSPECTIVE • PICTURE OF COMPANY
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Technological Innovation creates new business models.
Companies who respond fast, will lead markets.
But what is the impact on Workforce & Organisation?
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WHAT DOES ‘BEING AGILE’ MEAN FOR WORKFORCE & ORGANISATION?
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Crunchr is a workforce insights & strategic planning solution to discover deep actionable insights >>_
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PREDICTIVE POWER IN CRUNCHR Few examples: • Understanding risk of leaving factors • Predicting who might leave the company • Business risk mitigation in succession
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WORKFORCE ANALYTICS HAS LEAP POTENTIAL Take away 4
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WE HAVE PRIVACY REGULATIONS • RED WAITING LINE
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Law makers solve problems of yesterday (remember it took 20 years to create the new GDPR)
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CONSUMERS ARE SOMETIMES NAIVE
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CONSUMERS ARE SOMETIMES NAIVE
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DATA PRIVACY IS A JOINT RESPONSIBILITY Take away 5
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TAKE AWAYS
TECHNOLOGY REDEFINES BUSINESS MODELS & SOCIETY
DATA IS THE POLE STAR TO SUCCESS
WORKFORCE ANALYTICS HAS LEAP POTENTIAL
DATA PRIVACY MATTERS
DATA PRIVACY IS A JOINT RESPONSIBILITY
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LET’S INSPIRE OTHERS & INNOVATE ALL TOGETHER Follow me on LinkedIn (Workforce Analytics Research Consortium)
Dirk Jonker (Crunchr - Amsterdam) https://www.linkedin.com/in/crunchr/
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Welcome Workforce Analytics. Act now. Be different.
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