Winter 2016
Fr
YOUR QUARTERLY FAN MAGAZINE
POWERED BY
GET THE LOOK:
Gold, Velvet, Glitter and more... Best Of Instagram #humanicshoes
ROCK BAROQUE, WARM CHIC & SEXY PUNK – YOUR Fashion Trends for Winter
MONUMENTAL Accessorized Sculptures
Men’s Fashion Of The Season:
BOMBER JACKETS, WOOL COATS AND LEATHER BOOTS!
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FRAÃŽCHE Suede-Boot LAZZARINI Suede-City Bag
WELCOME (TO) WINTER! The new season has arrived and has come in the most chic of packages: this winter not only brings us freezing temperatures and snow, but also the exquisite fabrics and sublime shoes that we love to attire ourselves in. In this issue of Trendsylvania, we provide an insight into the news of the fashion world. On the following pages, we wish to make some fashion statements. How better could this be done than with the fabulous shoes, purses and accessories inspired by the most important catwalk trends of the season? Although it may get a little decadent, these are entirely appropriate for the festive season: gold, velvet and majestic patterns are what we present in our GET THE LOOK. Our Editorial is truly monumental, for which we shot some very special and unusual models. The gents will be delighted with the cool styling of classic coats and casual bomber jackets. There is also something for the kids to explore. Last but not least, apart from all the fashion trends and styling tips, there is one more thing that we would like to tell you, our readers: Enjoy Life & Style! With that said, off to an exciting, adventurous and festive winter, filled with fashionable highlights!
PUBLICATION OWNER Leder & Schuh AG
MANAGEMENT BOARD DI Thomas Weber, Mag. Werner Weber
LAYOUT Agency 4e7
WEB PROGRAMMING Agency 4e7 GmbH
COMPANY ASSOCIATION Shoe Retail, Headquarter: Lastenstraße 11, 8020 Graz
EDITORIAL OFFICE Herrengasse 1–3, 1010 Wien
PRODUCER Lea Ravnjak
WEB REDACTION Notorious Mag
PRINTING Universitätsdruckerei Klampfer GmbH, BarbaraKlampfer-Strasse 347, 8181 St. Ruprecht/Raab.
DESIGN Emilia López, Juan-Carlos Hayduck (Assistant)
ADVERTISING INFORMATION +43 (0)1 5953665
EDITOR-IN-CHIEF Selma Schönburg
PROOFREADING www.proofreading.de
TEXT Franziska Treml
DIGITAL www.trendsylvania.net
WEBSITE www.HUMANIC.net EDITORIAL POLICY Trendsylvania sees itself as a high-quality medium for fashion and street-style. Changes and errors are possible regarding provided information.
POSTMASTER Agency 4e7 GmbH, Herrengasse 1–3, 1010 Wien Trendsylvania is a quarterly publication, distributed free of charge in all HUMANIC stores in Europe, published by Leder & Schuh AG. Reproduction without permission is prohibited.
ELLUS
SEXY
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GUCCI
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a
b
c a. Sara M. Lyons Pin b. BanannaBones Patch c. No Fun Press Patch
VIVIENNE WESTWOOD
Punk but still sexy — the underground culture of the '80s has been the main influence for many designers this season. At Vivienne Westwood, punk components are accentuated by the bold designs, with metallic nuances and elements also providing an ‘edgy’ touch, like the stud trimming on the oversized sweaters by Fausto Puglisi. Moreover, the Grunge impression is provided by pins, patches and dark sneakers — as well sexy outfits!
FAUSTO PUGLISI
VIVIENNE WESTWOOD
PUNK
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3 1. PALLADIUM Baggy Lea Low – 1713511230 2. U&ME Alice High – 1713511470 3. CONVERSE CT AS Brea – 1753503900 4. SMH Leather-Shopper – 6131223641
Photocredits: WGSN, Shutterstock
GUCCI
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AGANOVICH
Artful applications on tops and purses, romantic details on jewelry and shoes, or even in the all-over look: the fashion world is now taking us back to the Baroque age. For example, historically-inspired designers incorporate tassels and cords, big jewel brooches and antique floral patterns in their collections. GUCCI
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GUCCI
ROCK BAROQUE
SAINT LAURENT
GUCCI
3
1. SMH Clutch – 6131223817 2. SMH Suede-Pumps – 1141420509 3. SMH Suede-Boots – 1543611807 4. SMH Boot – 1543611870
Photocredits: WGSN, Shutterstock
warm chic
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Shearling and Suede are the highlights of this winter’s Warm Chic. It is obvious that, besides the jackets and coats as seen at Prada or Tory Burch, shoes especially play a major role: not only smart and fancy, but these two smooth fabrics are probably the coziest materials for winter. The fluffy inner lining peeps out from beneath the shoe uppers on ankle and combi boots. Pompoms are playful eyecatchers on leather purses and beanies.
PRADA
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PRADA
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BALENCIAGA
BALENCIAGA
PRADA
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1. LAZZARINI Suede-City Bag – 6111231907 2. LAZZARINI City Bag – 6111231394 3. FRÂICHE Suede-Boot – 1623717762 4. UNISA Suede-Boot – 1623612072 5. TOM TAILOR Suede-Boot – 1623611738
Photocredits: WGSN, Shutterstock
1 Dolce & Gabbana Brosche
Festive S eason!
VALENTINO
COSTUME NATIONAL
The
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1. LAZZARINI Clutch – 6119004421 / 2. SMH Clutch – 6131223591 3. FUNKY SHOES Pumps – 1141420441 / 4. BUFFALO Satin-Boot – 1141203170 5. LAZZARINI Suede-Pumps – 1121427980 / 6. LAZZARINI Clutch – 6119004580
Gold, Velvet, Glitter and more...
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Patterns
Brocade and ornamental embellishment are seen in rich tones such as Bordeaux, deep black or gold, as well as in patterns of strass and pearls.
Chanel No 5 Eau de Parfum
Details
ERDEM
The brashest eyecatchers are sequins and gemstones. Big, sparkling brooches are attached to purses, shirts and shoes (!) and immediately boost any outfit!
BIYAN
Dolce & Gabbana Smathaarreifen
Materials
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GUCCI
Velvet and lace are definitely the materials of the season. But there is also no lack of chiffon, tulle and voile, as seen in the flowing Gucci gowns. Decadence at its finest!
Photocredits: WGSN, Alex A Belov / Shutterstock.com
M
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N
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‌ are not only the sculptures and statues, but also the shoes and purses which are represented by these. 1.
Photography: Olga Rubio Dalmau. Art Direction: Agency 4e7. Styling: Selma von SchĂśnburg
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T
A
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L 4.
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1. VIGNERON Letaher-Shopper – 6121222230 / 2. UNISA Suede-Boot – 1523611162 / 3. VIGNERON Suede-Shopper 6121222703 4. VIGNERON Suede-Pumps – 1131411177 / 5. BUFFALO Suede-Boot – 1543611727
PAT CALVIN Suede-Boot
BUSINESS CLUB
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3.
CARLOS CAMPOS
RAF SIMONS
2.
Adieu bespoke suit and tweed blazer — this winter we compose our business uniforms individually and don’t hesitate to combine posh and casual styles. Modern masculinity is determined by self-confidence in the own identity and style. Trendy items like woolen coats and Chelsea boots are welcome alternatives to old classics. Always appropriate: a knitted sweater.
1. VAGABOND Suede-Boot – 2143602862 / 2. PAT CALVIN Suede-Boot – 2123605558 3. VAGABOND Nubuck Leather-Boot – 2143602840
URBAN SOCIETY
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BOTTEGA VENETA
BARBOUR
Outdoor- and Nature-inspired but still city fit: URBAN SOCIETY is a relaxed trend, which relocates lumberjack shirts, wax jackets and leather boots to urban latitudes. The requirement for these clothes? Luxurious materials which perfectly suit the wintry leisure-time style — either in the city or the countryside. Certainly, the fashion factor must not be forgotten!
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3. 1. URBAN X Leather-Boot – 2243508402 2. LEVIS Nubuck Leather-Boot – 2243508117 3. TIMBERLAND Suede-Boot – 2623506214
Photocredits: WGSN, Shutterstock
Calvin Klein
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CALVIN KLEIN
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OVADIA AND SONS
OVADIA AND SONS
1. TOMMY HILFIGER Suede-Boot – 2223509618 / 2. PEPE JEANS Serthi-Boot – 2713510588 / 3. PEPE JEANS Brother Zipper– 2713510568 4. CONVERSE CT AS CORE – 2713510310 / 5. CONVERSE CT AS Boot – 2713511242
The Winter Bomber Jacket The bomber jacket is probably not only the most comfortable, but also the most easygoing item of clothing for transitioning time. We really dislike exchanging this fashion it-piece in winter for big down jackets. Luckily, this season we don’t need to do so. The new jackets are lined, made of wool or equipped with fur collars to take the plunge from a fall to a winter jacket!
TOP
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Rag & Bone
BOMBER JACKETS
Schott NY
Hunter
GET THE LOOK:
Topman
Carhartt
Bomber jacket, knitted sweater and jeans are this winter's casual combination. Pair these with sneakerboots and a baseball cap or beanie and you are ready with the cool leisure look. Sheer items, such as in satin, are created freeze-ready in a layered look.
Photocredits: WGSN, Hersteller, Shutterstock
The Chuck Taylor All Star Metallic Leather Collection
Time to Shine
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MONNALISA
1. FRANK WALKER Leathercombi-Boot – 4623505628 / 2. FRANK WALKER Boot – 4623505694
QUENOTTE STONE ISLAND
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LITTLE EXPLORERS Even wintry conditions won’t stop our little explorers on their expeditions. Kids' fashion this winter season includes thick knitted scarves, fluffy jackets and sturdy boots to defy all weathers. After all, fun and enjoyment should not be lacking when exploring snowy landscapes. This is not the time to think about cold toes!
PITTI BIMBO
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PITTI BIMBO
PITTI BIMBO
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3. FUNKY GIRLS Boot – 3623710690 / 4. FUNKY GIRLS Leathercombi-Snowboot – 3623710740
Photocredits: WGSN, Shutterstock
FRANK WALKER Leathercombi-Boot FUNKY GIRLS Boot
URBAN X Leather-Boot
BEST OF
We show our (and your!) most beautiful snapshots on Instagram. Just link your shoes with the hashtag #humanicshoes!
Nice meeting you! Meet you again in spring.
NOW WE GIVE OUR PARTICIPANTS
S H O P FINDER
CREDITS
BANNANA BONES
www.etsy.com/shop/ BanannaBones
BIYAN
FIND THE NEAREST SHOP
GUCCI
SARA M. LYONS
HUNTER
www.carhartt-wip.com
CHANEL
SAINT LAURENT
www.dolcegabbana.com www.gucci.com
www.biyan.com
CARHARTT
WWW.HUMANIC.NET/INT/STOREFINDER
DOLCE & GABBANA
www.hunterboots.com
NO FUN PRESS
www.chanel.com
nofunpress.com
www.ysl.com
www.saramlyons. myshopify.com
SCHOTT NY
www.schottnyc.com
TOPMAN
www.topman.com
RAG & BONE
www.rag-bone.com
PHOTO CREDITS WGSN // Shutterstock // OLGA RUBIO DALMAU
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CONVERSE CT AS Brea CONVERSE CT AS Boot