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If you are considering direct mail as an addition to your current marketing program, or if you already use direct mail but are currently handling it yourself, you should consider hiring a direct mail service. What is a Direct Mail Service? As the name implies, a direct mail service is any company that support for some aspect of direct mail. These companies vary based on the types of services they offer. For example, some direct mail services specialize in digital postcard printing / mailing, while others offer everything from postcards to more complex direct mail packages. Direct Mail Offerings When researching direct mail services, you should start by making a list of the kinds of direct mail service you will need. That way, you can narrow your search to those companies who provide the types of services you need. After all, there's no point in asking about secondary factors like pricing and customer support if the direct mail service doesn't even provide the primary factors you're after. Here's a general list of services provided by direct mail companies. Not all companies will offer this entire list, so extract that items that are important to you and use them when screening direct mail service providers. * Planning and strategy * Copywriting support * Design support * Mailing list rental * Mailing list certification * Digital printing * Offset printing * Variable data printing (VDP)
* Folding / scoring / finishing * Mailing services * Web-based postcard services * An industry focus, such as real estate or automotive The Convenience Factor One of the main reasons marketing professionals use direct mail services is for convenience and time savings. When you get down to it, there isn't much a direct mail service does that you couldn't do for yourself. You could design, print and mail a postcard or letter. But when you multiply that postcard or letter times a hundred, a thousand or more, you can see where it makes sense to bring in the professionals. We hope you have enjoyed this brief guide to direct mail services. If you would like to learn more on this subject, we recommend visiting the website listed below. * You may republish this article online if you retain the author's byline and the active hyperlinks below. Copyright 2007, Brandon Cornett.
Learn More To learn more about the direct mail services mentioned above, or about direct mail marketing in general, visit the Internet's largest library of direct mail articles at http://www.PostcardSmart.com
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==== ==== Direct Mail Insider Secrets Revealed! Check Out The Link Below! http://bit.ly/dm-r ==== ====