Itisabudgetefficienttechnique

It is not free, as mentioned earlier. However, it gives returns as per your investment if you play your cards well. You can decide on the maximum budget that you want to invest in your PPC ads and make changes to the campaign accordingly. If you get decent returns out of the campaign, you can increase your Budgetbudget and again make suitable adjustments to get increased profits.

EasyTrackability

PPC charges you only if someone clicks on your advertisement. This makes it easy for you to know how many clicks your ad received. By the end of the campaign, you will have a clear idea if an ad is performing or not, and you can keep it or remove it accordingly. However, it is crucial for you to stay patient throughout the process, as some ads take time to gather attention. This helps you to decide if you need to save by deleting ads or investing more to gain more from the campaign.