Foster’s
STRATEGIC BRANDING
COMMUNICATION
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Hold on. Before we start designing the lounges. Let’s take a step back and look at what Art of Chilling is in the Indian context.
Chilling / Relax, unwind, take it easy, be cool, hang out, calm down, take a chill pill, chi-lax, chilaxing, rest, cooool!,
A cool way of telling someone you sat around doing nothing
Just relaxing with friends
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SOCIAL MEDIA
BRANDING
ADVERTISING
DESIGN LANGUAGE
Brand Strategy TVC
ENVIRONMENT
ACTIVATION PRINT
Rebrand Art of Chilling
Extend Art of Chilling into lounges
360ÂşDialogue
Relevant to Indian market
A three dimensional experience aligned to the brand positioning
Social Media Engagement
Beyond beach, surf & BBQs Encompass wider universe of chilling
Appeal to the ďŹ ve senses A Space design for Foster s to relax, interact and wind down
Extending the AOC platform to marketing communications & collaterals Activation of the brand Leverage the brand using Web 2.0
Beyond surf and beach
A wider universe of chilling
Beach, surf & BBQ
A wider universe of chilling
New Identity
New Identity
Meet the Chill Tribe! Each stand for a unique way of chilling.
Neon Branding In Pubs
Neon Branding In Pubs
Bottle GloriďŹ ers
Wall Graphics
Posters
Packaging
Brand Merchandise
Bottle Caps
Foster’s games
Ambient Advertising
Ambient Advertising
Car Phone Holders
Ambient Advertising
Restaurant Menus
Restaurant Menus
Display Units
Coolers
Push back ads
Innovative Barcodes
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Aligned with the brand s positioning
A three-dimensional experience
Enforces better brand awareness and dierentiation
Maximum control over the brand experience
Encourages traďŹƒc : both walk-ins and repeat
Strives to delight the ďŹ ve senses
Foster’s Lounge Zones
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Kirti just finished sharing 20 Foster䇻䇻s beers with her friends.
JOIN THE BEER RALLY. Sharing is caring. Pass 20 Foster䇻s Beer to your Friends and redeem this status message in your local shop for a free Fosters Beer. Save Water , Drink Fosters,
Hurry there are only 20,000 beers left
Meet the Chillheads on Facebook
It’s in our DNA
Interactive: Inviting Members to fill in their jokes
WHAT’ S YOUR CHILL DNA? FIND OUT NOW
SHARE
Social Media Success Stories
Social Media Success Stories
Coasters
Posters
Standees
Press Kit
Invitations
Client Speak!