VGC DESINGS AN INSPIRED CREATIVE SPACE FOR A NOT-‐SO-‐CORPORATE, CORPORATE OFFICE
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VGC, IN ITS ONGOING RELATIONSHIP WITH ADITYA BIRLA GROUP, THERE HAVE BEEN A VARIETY OF EXCITING PROJECTS THAT WE HAVE BEEN A PART OF. THIS TIME, THE TEAM HAD A BLANK CANVAS TO WORK ON – A SHELL OF AN OFFICE THAT WAS TO BE TRANSFORMED INTO AN INSPIRED SPACE FOR THE CONSUMER INSIGHTS AND BRAND DEVELOPMENT CELL.
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THE BRIEF To design a dynamic and inspired office space that would encourage insighUul learning and sharing of ideas for a passionate group of ABG employees that take thinking out of the box.
CreaZng Insights and Processes that help our Brands delight Consumers be[er. A small group of individuals with a desire to learn more about our consumers, and apply that learning to our brands.
The office is not intended as a transacZonal space, but more as an ideaZon and innovaZon space.
The people in this cell need to think differently and ask quesZons that were not asked before
This office is a part of the Aditya Birla Group while remaining unique Not just another ‘corporate’ office, but a partner to the businesses.
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THE CANVAS
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THE MANDATES • • • •
Aditya Birla Group Values Our Brands Our Consumers Insights & fresh thinking
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THE INSPIRATION
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THE DESIGN PROCESS
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THE EXECUTION
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Thank You
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