Task at Hand
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Create a compelling positioning for a luxury residential flagship development that sits atop Phoenix Market City in Pune. A unique concept which has been meticulously designed.
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Solution Leverage the newness of the concept of living adjacent to a premium shopping destination supported by the equity of Phoenix & Phoenix Marketcity.
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So the perception switch that was created
staid/quaint lifestyle Quintessen)ally Pune From a quintessentially Pune lifestyle to
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So the perception switch that was created
uber/ hyper life Neo-‐Pune
to a Neo-Pune, hyper lifestyle
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And what proposition would trigger the switch?
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not an either or
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Everything and more everything* the nuances of well thought out product design , detail and amenities more* all the spoils – high end mall – close but detached / well connected to all services
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And the reason to believe this ?
Having it all with a new kind of living now accessible in Pune.
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Everything you deserve
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Everything you deserve & more than you can imagine
Two-fold luxury with two master bedrooms VYAS GIANNETTI CREATIVE Š
Everything you wanted
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Everything you wanted & more than you need
Thoughtfully designed his & her vanity areas with walk-in wardrobes VYAS GIANNETTI CREATIVE Š with all fittings
Everything you desire
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Everything you desire & more than you expect
A distinguished lifestyle with a concierge & butler service at your VYAS GIANNETTI CREATIVE Š beck and call
Everything you’ve dreamt of
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Everything you’ve dreamt of & more than you anticipated
Spacious home with a convenience of location VYAS GIANNETTI CREATIVE ©
Life at Phoenix Fountainhead is
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Meaning: A source of abundance. Brand context: A name that represents a lifestyle of abundance.
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Taking the idea of ahead into the brochure.
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Fountainhead l Brochure
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Launch Campaign
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Launch Event Invite & gifting
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Gift Conceptualization and Design
Wine & cheese gi; box
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Website Design
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Experience Center
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Invite & Event Branding
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Result It was a successful launch generating great response among investors, brokers and home buyers. This integrated approach resulted in 12% sales during the Launch phase. Â
Thank You