• • • •
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
• • • • •
’
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VGC DESIGNS AN INSPIRED CREATIVE SPACE FOR A NOT-SO-CORPORATE, CORPORATE OFFICE
VYAS GIANNETTI CREATIVE ©
VGC, IN ITS ONGOING RELATIONSHIP WITH ADITYA BIRLA GROUP, THERE HAVE BEEN A VARIETY OF EXCITING PROJECTS THAT WE HAVE BEEN A PART OF. THIS TIME, THE TEAM HAD A BLANK CANVAS TO WORK ON – A SHELL OF AN OFFICE THAT WAS TO BE TRANSFORMED INTO AN INSPIRED SPACE FOR THE CONSUMER INSIGHTS AND BRAND DEVELOPMENT
VYAS GIANNETTI CREATIVE ©
THE BRIEF To design a dynamic and inspired office space that would encourage insightful learning and sharing of ideas for a passionate group of ABG employees that take thinking out of the box. Creating Insights and Processes that help our Brands delight Consumers better. A small group of individuals with a desire to learn more about our consumers, and apply that learning to our brands. The office is not intended as a transactional space, but more as an ideation and innovation space. The people in this cell need to think differently and ask questions that were not asked before This office is a part of the Aditya Birla Group while remaining unique Not
just another ‘corporate’ office, but a partner to the businesses.
VYAS GIANNETTI CREATIVE ©
THE CANVAS
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
THE MANDATES • • • •
Aditya Birla Group Values Our Brands Our Consumers Insights & fresh thinking
VYAS GIANNETTI CREATIVE ©
THE INSPIRATION
VYAS GIANNETTI CREATIVE ©
! "#$%&'$%( $
) *+, $- .+/ / 011.$ 230+1.) 0$4 $$ VYAS GIANNETTI CREATIVE ©
THE EXECUTION
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
’
’ ’
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI VYAS GIANNETTI CREATIVE CREATIVE© ©
’
’ ’ ’
’
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
’
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE © VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
“
’
”
’
•
•
• •
Merchandise Elements • Utilizing the fact that merchandise catches the visitor’s attention for a longer time • This is where we educate them about the Miller brand
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
’
’
’ “
’
”
’
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
Signage
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
Given the mandate that the logo must feature a medical cross and the hospital was an Indo-Japanese venture, VGC conceived a unique visual symbol that captured the brand's coming together premise within a Japanese cultural context.
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
Facia + Signage
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
8 April 2014
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
8 April 2014
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
8 April 2014
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
Picture of interiors
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
8 April 2014
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE 27©
VYAS GIANNETTI CREATIVE 28©
8 April 2014
VYAS GIANNETTI CREATIVE VYAS GIANNETTI CREATIVE ©©
VYAS GIANNETTI CREATIVE ©
Picture of interiors
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
Picture of interiors
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE 27©
Stationery
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE VYAS GIANNETTI CREATIVE ©©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©