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Background • A.A Walker is an unknown brand being a new entrant in the market • Baale is the first property to be developed from A.A. Walker
• The property has 8 luxury villas with a complete suite of amenities & concierge services that point to premium living
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VYAS GIANNETTI CREATIVE ©
Communication Objective • To position the Baale property in Goa, from A.A. Walker. • To associate A.A. Walker with Goa as a local authority, who understands the flavours, stimuli and experience of Goan living. • To leverage the property’s association with top names in architecture & design: P. Landscape, Thailand; Popo Danes, Indonesia and G. Design, U.K. in the communication. • To leverage the property’s international luxury aspects and services.
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VYAS GIANNETTI CREATIVE ©
Creative Strategy
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OUR KEY BENEFIT: BAALE VILLAS OFFER THE BEST OF RESORT PRIVILEGES WITH LUXURY HOME OWNERSHIP.
End to End 24 hour Concierge Services
When the villas are vacant
SECURITY We guarantee 24 hour security and ensure that only other owners/residents are permitted on the premises.
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Asset Management
Maintenance of the villas is undertaken as per the Asset Management plan adopted by owners. These plans – Gold, Silver and Platinum are based on the degree and extent of services employed – internally and externally – by the villa owner.
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LeaseBack Option There is an attractive lease option available so that owners can earn revenue on their villa ownership investment. This plan has been generated by A.A. Walker for their client’s benefit.
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When Villa owners visit Goa, there is a fleet of services available:
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Baale Villas will arrange for groceries to be stocked before the clients’ arrival.
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There are chefs and housekeeping staff on call.
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Clients will be received at the airport by a car and chauffeur who is designated for their family for the duration of their stay.
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A.A. Walker will leverage their network of restaurateurs to meet the clients’ dining requirements, their table reservations etc.
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A complete Entertainment guide to events in the vicinity will be made available to villa owners.
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Fully furnished Villas Ready to occupy.
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And above everything, your unique Luxury Villa experience is complete with Balinese Design and architecture – The international design and landscape talent brought on board by A. A. Walker.
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WHAT RESPONSE DO WE HOPE TO GET WITH THIS?
“This sounds good. It addresses my concerns about owning a holiday home in Goa. I feel more confident about making this investment now.” 138
CREATIVE POSITIONING BAALE Private Villas & Spa
HOLIDAY HOMES WHERE THERE’S NO ROOM FOR WORRY
WE THINK OF EVERYTHING SO YOU WORRY ABOUT NOTHING
24 HOUR PEACE OF MIND
Baale Private Villas & Spa FULLY SERVICED LUXURY VILLAS
Brochure
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The circle is considered to be the most A Square in a circle is a perfect shape of all, and is the symbol example of the for purewonderful spirit, eternal and unchanging. The square is the symbol for the earth, integration of art and for all physical manifestation, and for science during the our orientation on earth via the four directions,Renaissance. four seasons and four elements.
Squaring the circle
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reconciliation of the heavenly and infinite with the earthly and man-made.
Squaring the circle
The squaring of the circle is a . . . symbol of . . . establishing Heaven on Earth . . .."
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