Who are we?
Think of us as creative strategists… • Ranked No. 4 of al l des i gn houses i n I ndi a by t he Br and Equi t y Agency Reckoner 2012 • Ranked as one of I ndi a’ s Gr eat es t Br and Bui l der s by CMO Asi a • Of f i c es i n Mumbai and Bengal ur u • Wi t h a s t af f of 30 pr of ess i onal s
…who use design as a management tool to help your brands succeed
We increase a brand’s creative quotient through strategic cutting-edge solutions
And help you reap returns on your investment through our result-oriented brand recommendation
We call this DESIGNOMICS
DESIGNOMICS WAS A REGULAR SEGMENT ON LOGO, BLOOMBERG UTV, CURATED AND PRESENTED BY MS PREETI VYAS. The series primarily showcased effectiveness and ROI of Strategic Design specializations, through the eyes of senior management in businesses such as the Aditya Birla Group, Mahindra and Mahindra, Piramal, Titan , Future Group and Godrej to name a few. The show equally talks to the Business community as it does to the Design professionals.
LAST YEAR, THE REACH OF DESIGNOMICS WAS EXTENDED TO AWARDS FOR BUSINESSES THAT HAVE CREATED GREATER RETURN ON INVESTMENT THROUGH DESIGN INTERVENTION.
Over 100 insightful case studies for blue-chip clients
Wha t you s houl d e xpe c t f r om us
VYAS GIANNETTI CREATIVE ©
• Pr opr i e t a r y VGC a ppr oa c h • Endor s e s t he va l ue of s t r a t e gi c i nt e gr a t i on of De s i gn i n Bus i ne s s • Put s t o wor k t he powe r of de s i gn t o i nf l ue nc e l i ve a nd s ha pe t he wa y bus i ne s s e s c r e a t e va l ue • Re c ogni z e t he i mpor t a nc e of hol i s t i c de s i gn i nt e r ve nt i on t o de l i ve r ROI
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
VYAS GIANNETTI CREATIVE ©
And a gr e a t t e a m & ne w knowl e dge & s ki l l s e t s t hr ough & t hr ough STRATEGY | BRANDI NG | RETAI L DESI GN
COMMUNI CATI ON
&
NEW MEDI A |
PACKAGI NG |
VYAS GIANNETTI CREATIVE ©
Pr e e t i Vya s
Pr e e t i be ga n he r j our ne y wi t h As i a ’ s pr e mi e r De s i gn s c hool , t he Na t i ona l I ns t i t ut e of De s i gn ( NI D) i n Ahme da ba d. Spe c i a l i z i ng i n Gr a phi c De s i gn a nd Vi s ua l Communi c a t i on, s he e mba r ke d on a dua l c a r e e r pa t h, gl i di ng t hr ough Adve r t i s i ng whi l e powe r i ng Spe c i a l i z e d De s i gn pr oj e c t s . Pr e e t i i s r e c ogni z e d a s one of t he 50 mos t i nf l ue nt i a l wome n by Ve r ve ma ga z i ne , a nd r a nke d a mongs t t he 50 mos t i nf l ue nt i a l wome n i n me di a , ma r ke t i ng a nd a dve r t i s i ng by I mpa c t Ma ga z i ne . She i s a l s o r a nke d a s one of t he t op c r e a t i ve mi nds by The Ec onomi c Ti me s , a nd na me d a s one of t he 25 mos t powe r f ul wome n i n I ndi a n bus i ne s s by Bus i ne s s Toda y, a nd ‘ Cr e a t i ve Pr of e s s i ona l of t he Ye a r ’ a t t he I ndi r a Awa r ds f or Ma r ke t i ng Exc e l l e nc e . Pr e e t i ha s be e n a c ol umni s t on De s i gn f or Bomba y Ti me s a nd I mpa c t , a nd ha s r e c e nt l y c ur a t e d a nd pr e s e nt e d a s how on De s i gn c a l l e d De s i gnomi c s on Bl oombe r g UTV, i nt e r vi e wi ng De s i gn s a vvy c a pt a i ns . of I ndus t r y.
VYAS GIANNETTI CREATIVE ©
Mi c he l
Be r e ge r on
Gr a dua t e d f r om Ar t Ce nt e r Col l e ge of De s i gn. Mi c he l i s a c r e a t i ve di r e c t or , a ma na ge r a nd a n e duc a t or . He s pe c i a l i z e s i n t he a r e a of s t r a t e gi c pr oduc t di r e c t i on a nd br a ndi ng, t r e nds a na l ys i s a nd a nt hr opol ogy. He ha s a c l e a r unde r s t a ndi ng of t he dyna mi c be t we e n ma r ke t i ng a nd de s i gn a nd t he r e s ul t i ng br a nd a s s i mi l a t i on i nt o c ul t ur e . Hi s pa s t e xpe r i e nc e : Cr e a t i ve Di r e c t or / Me nt or of VGC, r a nke d a mong t he t op f our I ndi a n De s i gn a ge nc i e s by The Ec onomi c Ti me s , ba s e d i n Mumba i a nd Ba nga l or e , I ndi a ; Cr e a t i ve di r e c t or a t Ma r wa r e ( i n a l l i a nc e wi t h Appl e ) ; Cr e a t i ve di r e c t or a t Pi pe r J a f f r a y; a nd pa r t ne r of Be r ge r on Ha me l , Mont r e a l / Ne w Yor k Ci t y/ At l a nt a / Me xi c o Ci t y.
VYAS GIANNETTI CREATIVE Š
Ni ne e Ra o
Ni ne e Ra o i s a Br a nd Pl a nne r & Re t a i l De s i gn St r a t e gi s t wi t h a n ove r a l l e xpe r i e nc e of 8 ye a r s . An NI D de s i gn gr a dua t e , s he br i ngs wi t h he r a di ve r s e e xpe r i e nc e , f i r s t a s c r e a t i ve di r e c t or f or Gr e y’ s Re t a i l di vi s i on a nd t he n a s Ac c ount Pl a nne r on t he i r va r i ous Ba nga l or e br a nds . She ha s be e n i nvol ve d wi t h c r e a t i on of br a nd pos i t i oni ng & s t r a t e gy f or br a nds a c r os s c a t e gor i e s l i ke For t i s He a l t hc a r e , Br i t a nni a , USL, De l l , 3M, I TC Ki t c he ns of I ndi a , Pi ge on Home Appl i a nc e s e t c . She a l s o br i ngs wi t h he r r i c h e xpe r i e nc e f r om wor k i n t he r e t a i l de s i gn s e gme nt whe r e s he wa s r e s pons i bl e f or c r e a t i ng r e t a i l br a nd i de nt i t i e s f or Sa ms ung, Pe ps i & Suz l on, RL 1854, Ronc a t o, Te r mi na l [ Sa l or a ] a nd I TC’ s Ci ga r e t t e & Ci ga r br a nds . Among ot he r t hi ngs s he ha s a ke e n i nt e r e s t i n de s i gn move me nt s a nd f l a i r f or c r i t i c a l de s i gn wr i t i ng. VYAS GIANNETTI CREATIVE ©
&
a talented team across geographies
VYAS GIANNETTI CREATIVE ©
Sna ps hot s of Wor k
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Financial Services Credentials 1. IndusInd Bank 2. Birla Sun Life a) Insurance b) Mutual Funds c) Distribution
IndusInd Bank Br a nd I de nt i t y
Birla Sun Life St r a t e gi c Communi c a t i on
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I ns ur a nc e Pr oduc t s Chi l dr e n’ s Dr e a m Pl a n Fl e xi Li f e Li ne Pl a n Fl e xi Li f e Pl a n Supr e me l i f e Pl a n Fl e xi Ca s h Fl ow Fl e xi Sa ve Pl us Ri de r s Pr ot e c t i on Pl a n Se c ur e l i f e Re t i r e me nt Pl a n Cl a s s i c l i f e Pr e mi e r Li f e Compa ni on Wome n Fi r s t Pr i me l i f e Pr e mi e r Pl a n
Chi l Children’s dr e n’ sDream Dr ePlan a m ads Pl a n Ca mpa i gn
Children’s Dream Plan ads
Children’s Dream Plan ad innovation
Fl e xi Li f e Li ne Pl a n Ad Ca mpa i gn
Fl e xi Li f e Li ne Pl a n Fl ye r 1
Fl e xi Li f e Li ne Pl a n Fl ye r 2
Fl e xi Pl a n Ad Ca mpa i gn wi t h Ka pi l De v a s Br a nd Amba s s a dor
Fl e xi Pl a n Eve nt c ol l a t e r a l s
Supr e me - Li f e I ns ur a nc e Ad Ca mpa i gn
Supr e me - Li f e I ns ur a nc e Fl ye r
Li f e Compa ni on Pl a n Ca mpa i gn
Li f e Compa ni on Pl a n Fl ye r
Cl a s s i c Li f e Pr e mi e r Ca mpa i gn
Cl a s s i c Li f e Pr e mi e r Fl ye r
Fl e x i Se c u r e Li f e I I Retirement Re t i r e meplan nt Pl a n Ca mp a i g n
I ns ur a ncfor e NRI Pl Market a n f or NRI ’ s Campaign
The Te r r y Fox Ma r a t hon of Hope Marathon Ad Ca mpa i gn
Toge t he r f or Li f e Pl a n CaUnit-Linked mpa i gn Plan Ads
Awa r d a nd Award Ad Re c ogni t i on Ad
I nt e r na l Scheme posters c Employee ommuni Referral c a t i ons Pos t e r s
I nt e r na l c ommuni c a t i ons Ma i l e r
Te l e vi s i on c omme r c i a l s c onc e pt ua l i z e d a nd de ve l ope d by VGC
1. Bi r l a Sun Li f e I ns ur a nc e - Sha kt i 2. Fl e xi Li f e Li ne Pl a n 3. Fl e xi Pl a n 4. Supr e me Li f e I ns ur a nc e a nd I nve s t me nt Pl a n 5. Mut ua l Fund
Birla Sun Life Mut ua l Funds
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Long-Term Advantage Fund
Monthly Newsletters
Language ad
Mont hl y Ne ws l e t t e r s
Equity Fund
Birla Cash Plus
Special Situations Fund
Birla Advantage Fund
Birla Sun Life Tax Relief
Birla Sun Life Di s t r i but i on
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Posters
Bi r l a Sun Li f e | Di s t r iAds but i on Ad Ca mpa i gn
Bi r l a Sun Li f e | Di s tBrochure r i but i on Br oc hur e
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