MISSION STATEMENT At Romanio Café, it is our passion to provide customers not only the finest food but the most enjoyable dining experience. We believe that: “Dining is and always was a great artistic opportunity”-Frank Wright Product
Romanio café provide our customers various choices of food from: Italian Pasta, French pastries, Japanese sushi and sashimi, Italian ice-cream, hot drink (tea, espresso, hot chocolate…), cold drinks (pops, bubble tea…) and cocktails.
Service
Phone-free deliver (pastries and dessert for parties) Internet order (pastries, dessert and drinks for parties) Off-site catering (Weddings, birthdays, home gathering…)
Location
720 Fifth Ave, New York City “Fifth Ave is ranked number one as the most expensive street in the world”-Forbes Magazine
Market
According to the NRA’s 2009 Restaurant Industry Forecast: (www.restaurant.org): New York restaurants are an increasingly important part of the state’s economy. State economy: Every $1 spent in New York’s restaurants generates an additional $.98 in sales for New York economy Each additional $1 million spent in New York’s eating-and-drinking places generates an additional 23.4 jobs in New York
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Opening
August 13th 2010.
Date
FUNDING 40%: Personal Saving $
30%: Loan from Bank of America 30%: Loan from Chase Bank Tax deduction for new business through Stimulus Package
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SUCCESS FACTORS 1.Restaurant is
According to the New York State Restaurant Association, New York
a growing
restaurants’ share of the food is rising and will register 27.8 billion in sales
industry in New
by 2009
York City
2.Tourists
Tourism is a huge industry in New York City estimating about 47 millions foreign and domestic tourists each year (www.nycgo.com). According to www.businesstourismpartnership.com: “Business tourism is worth over $100 Billion in terms of its wide economic impact through associated delegate expenditure on travel, entertainment, shopping, pre-and post-conference tours”
3.Constant Events
Local events draw traffic to the city and our business in particular. New York City has tremendous amount of small and big events constantly happen every month: Sport Games: Yankees baseball game, Knicks basket ball game, Ranger Hockey game, Giants football game… Cultural events: Chinese New Year, Columbus Day Festival, St.Patrick Day Parade on Fifth, Easter Parade… Food Events: Chocolate Show at Metropolitan, Ninth Ave International Food Festival… Fashion Events: New York Fashion week, Designer fashion shows...
4.Traffic from
Romanio Café has many advantages in drawing traffic from surrounding
surrounding
businesses:
business
Retail stores: Abercrombie, Juicy Couture, Valentino… Hotels: Peninsula, Central Park, Courtyard… Restaurants & Café: Starbucks, Antique, Otto, Trump… Attractions: Rockefeller Center, Ground Zero, Times Square..
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5.Romanio
A)White Hispanic
offers an
B)Black Hispanic
interesting mix
C)White-non Hispanic
of international
D)Black non Hispanic
flavors since
E)Native American
New York is
F)Asian, Pacific Islander
such a diverse
G)Others
city in cultures
H)Multiracial
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