Brand Book by Vylla

Let’s Begin

Intro

Our Purpose

Our Vision

Our Mission

Our Voice

Our Foundation

Our Values

Meet Vylla

Vylla’s Expertise

Our Identity 21 the Mark

the Colors

the Type 29

Homeownership made simple.®

Intro

For many of us, finding, making an offer on, and moving into a home seems daunting. The right house, the right neighborhood, and the right process to homeownership we believe there’s a better way to find a home and that you don’t have to do it alone. We bring every step of the homebuying process together under one roof, giving you a dedicated guide with personalized support the entire way. This makes the path to homeownership simple, the way it should be. So whether it’s your first home, or your forever home, let us help bring you there. Meet Vylla, a whole new day in homeownership.

Our Purpose

To help you own the home where you can live, grow and make memories. Our purpose drives all of our business decisions and actions. It is the guiding philosophy we communicate internally and externally through every thing that we do. It is the way we seek to positively impact the world, our customers and our team members.

Our Vision

To transform the homeownership process, and provide the easiest way to find, finance, and own your home. Our vision is what we will achieve when we work together as a team.

Our Mission

To deliver an extraordinary homeownership experience for everyone by combining our expertise with innovative technology. Our mission is how we are going to transform the homeownership process and become the easiest way to find, finance, and own your home.

Our Voice

We are genuine, trustworthy, helpful, and engaging. We are a homeowner’s best friend. A shoulder to lean on, and a guide to show you the way through your entire homeownership experience. Genuine

Trustworthy

We are a team of experts, We have the tools, technology, resources, and expertise to deliver the perfect experience.

We are honest, straightforward, and a trustworthy source of information for our customers and partners.

This lends itself to confidence and assurance, but never arrogance or cockiness. Our confidence inspires trust from our customers, which is why we succeed. We are confident when we are right and confident enough to tell you when we are wrong.

We should always be genuine, and avoid coming across as salesy, as this can lead to distrust. We clearly and openly communicate, good news or bad news, and offer solutions that you can trust. It is our job to present information in a clear and understandable way at all times, in order to make for the best possible experiences for each transaction.

Helpful

Engaging

We can always help and are quick to respond in a way that is as informative, purposeful, and helpful as possible.

We welcome engagement with our customers and partners.

It is always in our best interest to provide our customers and partners with knowledge that will lead them to better and more well-informed decisions. Our customers and partners should engage with us as people who understand their situation, who are on their team, and who understand what it is like to be in their shoes – not a faceless corporation.

As a trusted source, we should always be open to questions and concerns from our customers, and we should address them thoughtfully, meaningfully, completely, and patiently. We are always willing to support our customers throughout each unique path to homeownership. We genuinely care about each transaction as if it were our own. Working with us is effective, enjoyable, and easy.

Our Foundation On this foundation we will deliver on our purpose, vision, and mission.

Our Foundation

Commit to Our Customers We consistently put the customer first - meeting their needs with urgency and accuracy, exceeding their expectations to ensure the best possible experience. We understand that every conversation with our clients is the most important conversation. We value our customers’ trust in our team.

Pay Attention to Detail We have a comprehensive focus on every aspect of homeownership. We focus on the details and we connect the dots to ensure a perfect, seamless customer experience.

Go Above and Beyond We conduct ourselves with transparency, honesty and integrity. We do what’s right for the customer, for our team and for the communities and neighborhoods in which we live, work, and grow.

Innovate Always We are dedicated to continuous learning and improvement, building on our knowledge base, expertise, experience and technology to create breakthroughs and set new standards of service in the industry.

Our Values The principles, beliefs and qualities that we work and live by.

People: WE ARE PASSIONATE ABOUT PEOPLE. Helping people by delivering an extraordinary homeownership experience is our passion. We respect our customers, our team, and the role we play in helping them achieve their goals.

Communication: WE SPEAK FREELY. We are thoughtful communicators, committed to delivering the right information at the right time. Every customer comes first and every conversation is important.

Our Values

Trust: WE HAVE INTEGRITY. We are committed to being a trusted partner. We always do things the right way, with integrity and transparency.

Community: WE ARE ALL UNDER ONE ROOF. We believe in giving back to the communities which we help create, live in, work in, and grow.

Expertise. SIMPLY, CRUSH IT. Insight, curiosity, a relentless thirst for knowledge, iterating quickly, and striving to be great is what it takes to change an industry. Continuous learning and innovation breeds the expertise which drives our success. Details matter.

Meet Vylla

Vylla is the easiest way for homeowners to find, finance, and own their homes. Combining our industry expertise with innovative technology, Vylla ensures that the path to homeownership is simple and seamless for everyone. Vylla is backed by a diversified family of expert companies specializing in every aspect of homeownership – including lending, real estate brokerage, and title. FOR MORE INFORMATION VISIT VYLLAHOME.COM.

Vylla’s Expertise

We are a team of passionate innovators with deep expertise, focused on delivering an extraordinary homeownership experience and becoming your partner for finding, financing, and making the most of your home. As your trusted friend in the industry, we are dedicated to building a seamless real estate experience that helps each and every customer find their home.

Our Identity

At Vylla, we shine a light on a new era of homeownership. And that’s precisely what our visual mark represents. This shape is found in different ways from a sunrise, a door, a doormat, a keyhole, a fireplace, a lampshade, a dog house, and endless other things that make us feel at home. The hope and promise a new day brings as the sun peeks its head over the early morning horizon. This concept shines a light on what the new era of homeownership looks like.

Primary LogoMark

Logomark and Logotype

Primary Logotype

Logomark

the Mark

Logomark and Logotype

Vertical

Logomark and Logotype Usage

Horizontal

Vertical

Spacing

2x x

Don’t

Color + Type

Strokes + gradients

Resize + Stretching

All one color is prohibited. Including any other

Do not add strokes or gradients to

Do not stretch in any way, use correct proportions.

color is also prohibited. Do not add shapes, colors,

any part of the logo. Do not use drop

Do not reduce the size of the logo to a point where the

or any additional elements to the logo. Only use

shadows or shading.

words are unreadable or the details in the mark

the approved logotype in all instances of the Vylla the Mark

logo and do not add elements or typography.

are lost.

Logotype Lockup

Our family of companies includes Vylla Title, this is their official logo for use. Please submit a request to the marketing/creative department for files. This should not be used unless given permission. Our primary logotype and mark is for Vylla Home use only.

Color Palette

The secondary color palette is used New Day

minimally to enhance or emphasize content. They are not suitable as main colors to marketing, collateral or branded pieces. See next page for the limitations of use.

PMS -142 C HEX - FFB000 C: 0 R: 255 M: 35 G: 176 Y: 100 B: 0 K: 0

Charcoal

PMS - 432 C HEX - 31313B C: 75 R: 56 M: 69 G: 52 Y: 54 B: 61 K: 54

Cream

PMS - WHITE HEX - F9F5F2 C: 1 R: 249 M: 3 G: 245 Y: 4 B: 242 K: 2

*Cream is CMYK ONLY. White can be used as alternative for PMS color. PRIMARY COLORS

Primary palette is to be used for all Vylla branded materials, collateral, and marketing pieces.

the Color

Greenery

Amethyst

HEX - 6ABE66 C: 61 R: 106 M: 0 G: 190 Y: 80 B: 102 K: 0

HEX - 9A5DA9 C: 43 R: 154 M: 75 G: 93 Y: 0 B: 169 K: 0

Sunset

Grey

HEX - FA6032 C: 0 R: 250 M: 77 G: 96 Y: 86 B: 50 K: 0

HEX - 626267 C: 62 R: 98 M: 54 G: 98 Y: 48 B: 103 K: 21

SECONDARY COLORS

Secondary palette is used in minimal instances, and not suitable as main color palette.

Color Hierarchy

Each color in the Vylla color palette has a

Charcoal 45%

different weight in how often or sparingly it should be used. All marketing materials should be approved by the marketing department, per our P&P.

Greenery 4% Grey 3%

New Day 25%

Cream 20%

Amethyst 2% Sunset 1%

Typography

Headline

Sub Headline

Body Copy

Questrial Regular

Libre Baskerville Regular

Roboto Light

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QqRrSsTUuVvWwYyZz

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* You can download all the fonts at fonts.google.com

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Questrial Regular is the main headline font. It should only be used in Regular weight, sentence case. It should not be used in all caps or any other font weight. Libre Baskerville Regular is the sub-headline font. Do not use in all caps. Roboto Light is the body copy font. Roboto Bold in all caps is an alternative sub-headline font.

the Type

Typography

Headline

Homeownership made simple.

Questrial Regular

Sub Headline

We believe there’s a better way to find a home, and that you don’t have to do it alone.

Libre Baskerville Regular

Body

Xeror simoluptia quuntio remodi alibus modicaborem

Roboto Light

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FIND A HOME

Roboto Bold

Homeownership made simple.®