AN INTRODUCTION TO W. WHITE (WHOLESALE) LTD
www.whites.co.nz phone: +64 7 849 5493 fax: +64 7 849 6493 14 Karewa Place, po box 10261, te rapa, hamilton 3241, new zealand
white’s powersports: experts in
• New Zealand’s largest wholesale distributor to the powersports market • Established in 1952 - 60 years experience in the market • Accounts held with every powersports retailer, accessory store and repair shop in NZ • Company sales representatives call on accounts NZ wide • In-house design and graphic’s department • Largest on-line motorcycle and ATV hard parts fitment guide in the southern hemisphere • Fully computerised inventory, sales, freight and warehousing system • New Zealand’s most popular motorcycle website: www.bits4bikes.co.nz • An unparalleled reputation, support and loyalty from dealers
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logistics, distribution, sales and marketing
Whites is located in Hamilton, which is around 1 hour south of Auckland, New Zealand’s largest city. Hamilton is an ideal distribution centre, being on the main highway, with an international airport, and is in the centre of the North Island, home to approximately 80% of the NZ population. White’s superb warehouse facilities were purpose built, and are company owned, with 38,000 sq. ft. of warehouse space, plus offices, board room and dealer training facilities with catering and restrooms, and training workshop. The premises are registered with the NZ Government as an approved site for receiving shipping containers. Additional bare land is owned adjacent to the company premises, and is retained for future expansion.
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our core values
• We have Passion for Powersports! We ride! Almost everyone at Whites is an active and enthusiastic rider! We love the sport, and the industry.
• We Act in the Spirit Of our relationships and agreements with suppliers, customers and staff.
• We are Fun To do business with, To work for!
• We are Always Learning So we may have the latest knowledge, products and marketing initiatives
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products
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who are the people running the company?
Adrian Cox Sales Manager kyne larkin manager
Keith larkin CEO
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who are the people running the company?
Whites is owned and operated by Keith Larkin, and his son, Kyne. Keith has over 40 years’ experience in the motorcycle industry, having started work for Mr W White upon leaving school in 1970.
Keith Larkin
Kyne Larkin
Keith opened his own retail motorcycle store in 1978, which became New Zealand’s number 1 Suzuki dealer, and later a leading Authorised Harley Davidson Dealer. Keith also successfully operated an additional motorcycle store, a marine sales and service store, and a car sales outlet.
Kyne Larkin is a shareholder and director of Whites, and has substantial experience in international business - to - business commerce, having spent over 10 years in the I.T. Industry in England at wholesale distribution level. Kyne returned to NZ in 2006 as White’s Operations Manager. He is married with 2 children and enjoys all forms of off road riding.
CEO
Keith holds a New Zealand Certificate of Management and enjoys challenging motorcycle rides in NZ and in foreign countries, and has ridden extensively throughout South and North America, and Australia.
Manager
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staff
Whites employ 26 staff, some of whom have been with the Company for over 20 years, and many for longer than 10 years. Virtually every member of the staff are active motorcyclists who regularly race or participate in motorcycle events.
Keith Larkin CEO
Michelle Bartlett Office Admin
Adrian Cox
Ross Clark Operations
Manager
Ivan Clark
Sales Manager
Product Manager
Phil Warwick
Marketing Manager
David Gray
Warehouse Manager
Craig Bretherton Area Manager Lower N.I.
Marc Wilson Inside Sales
Brett Nolan Purchasing Officer
Luke Mason Graphic Designer
Amka Prasad Despatch Supervisor
Bruce Jones Goods In Supervisor
Paul Murphy Area Manager Upper N.I.
David Sawers Inside Sales
Nicole Cheyne Purchasing Assistant
Paul Taylor Marketing Assistant Graphic Designer
Craig Sittlington
Todd Jamieson
Mike Cotter Area Manager Central N.I.
Ross Clark Inside Sales
Mathew Symington
Keith Randle
Terry Hunwick
Grant Svendsen
Tracey Durham Area Manager South Island 30/09/2010
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Kyne Larkin
staff
R & D workshop
inside sales Marc Wiilson and David sawers
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distribution experts
two levels of stock holdings
more than 4000 tyres in stock at any time
millions of dollars of stock are held in our hamilton warehouse
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distribution experts
whites enjoys the efficiencies provided by technology! An interactive computer system (“Sprint 3�) is employed by Whites allows dealers to view product and technical information, along with pricing and stock levels, in real time, and place orders. Sales Rep’s orders are taken via PDA, and along with dealer direct orders, are downloaded into Whites computer system, where packing slips and invoices are automatically printed, including stockist discounts. A computerised freight system provides dealers with track and trace details of their orders, despatch confirmation, invoice details and special requests.
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marketing and distribution experts
Whites maintain 2 web sites: www.whites.co.nz and www.bits4bikes.co.nz, in addition to a dealer-only e-commerce site. These sites share the largest on line motorcycle product application resource in the southern hemisphere, with over 120,000 part numbers covering more than 2,500 models of motorcycles. A full colour 200-plus page catalogue of the company’s products is produced annually, and may be viewed on the company’s web site.
Products are promoted by:
• Racing: FLY Team Green Kawasaki, Honda Red Riders, Team Metal Man, RRR Racing, BMW M1 Motorsport, Sargeant Racing • Television: Shoei Bike Rider TV (includes Whites additional brands) • Magazine: Dirt Rider Downunder, Bike Rider Magazine, Ulysses Magazine. We attach below examples of recent advertisements. • Race Event sponsorship throughout NZ. • Dealer Training: Utilising our purpose built facilities, we regularly hold formal dealer training seminars covering product knowledge, sales, merchandising and management. This training has been very well received by dealers, and has proven exceptional in ensuring dealer sales staff $800! have the correct WIN WIN: information and sales $600! techniques available. WAY
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• Issue March 2010
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Harley DaviDson
More power, less
mullah
TriumpH 675
Has the best just
v-roD muscle
ACTioN STATioNS
Trail
Desert Storm 2010 – Pre Tussock Buster
MX/SX
MX GP 49th Woodville Tokoroa SX Auckland SX
got better? NZ$8.90 AUD$8.90
Hyosung gT25
Super commuter
www.drd.co.nz
Boundary Ride
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HonDa HorneT
ISSN 1176-9386
Finally here!
Tyre cHoice Tread Carefu
BuSh
Zealand
OKS THAT
Supertech S-M X R boots wor th
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s NZ Enduro Champ GNCC Final
in New Proudly produced
IT JUST LO
Alpinestars
www.brm .co.n z
IT’S NOT EVIL
helmet wo e replica rbon rc rac fox v3 ca
TRAil TiPS
The Trail guru bike dry
Keep your les Hopping obstac
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MiNi MoToHEAD
reporTS
NZ ExclusIv
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The Boulevard M90K9 $16,99 5 +on road costs.
wayn e
promotus 7095
0800 SUZUKI
12
In nZ
Test ride it today and you’ll see behaviour is – it looks bad, impeccable. but its
Proudly Produced
The Boulevard M90 is a chrom looks like it e laden muscle means machin e is actual busine ss. But this imposi bike that ng lookin g ly decep tively rider-f riendly Its fuel-in jected . deliver ing a health1500c c V-twin rumble s conten tedly, y amoun t of rev band. With torque across a fat rear tyre the entire handli ng, the and smoot h, M90 is easy predic table enjoya ble – the to way a good cruise ride and emine ntly r should be.
March 2009 Issue 57 NZ $9.00 AUD $9.00 inc. gst
kidS s Woodville Junior out South island Camp
| WWW.SUZUKI.C O.NZ
2009 Yamaha
gar dne r
YZF-R1
The Aussie legend who did it the hard way
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pgrad
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Honda
marketing and distribution experts sloan frost sponsored rider
Mike Cotter area Manager Central North Island and 8 time nz mx champ
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marketing experts
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marketing experts
THE ULTIMATE ROAD/RACE HELMET
For stockists visit www.whites.co.nz www.shoei-europe.com
EMERGENCY QUICK RELEASE SYSTEM
E.Q.R.S. + IN EMERGENCY SITUATIONS THE
CHEEK PADS CAN BE RELEASE ALLOWING THE HELMET TO BE D REMOVED WITH EASE... QUICK RELEASE SELF ADJUSTING SYSTEM
Q.R.S.A. SYSTEM + A PERFERT VISOR SEAL EVERY TIME!
... EVEN IN TEMPERATURE CHANGES
THE CW-1 VISOR - INCREASED VISION & ADVANCED PINLOCK速 SYSTEM. AREA FOG FREE PINLOCK速 FILM AVAILABLE SEPARATELY
X-SPIRIT II GRAPHICS RRP $1399 (Plain colours $1099)
Vermeulen 4 TC-9
LM-08012010_1
Kallio 2 TC-1 Kagayama 3 TC-2
Martyr TC-5 FULLY REMOVABLE
3D INTERIOR
EASY WASHING & REPLACING
Glory 2 TC-2
Shoei Elite Dealers
Kiyonari 2 TC-1
Bayride Motorcycles Ltd Botany Honda Motorcycles Boyd Motorcycles City Honda Cyclespot Honda Energy Haldane Motorcycles Holeshot Motorcycles Honda Filco Farm & Sport Mclver & Veitch Ltd Motomail Rolling Thunder Sportzone Suzuki Motomart Ltd Mr Motorcycles Ltd Wellington Motorcycles Mt Eden Motorcycles Ltd
Five Star Suzuki Red Baron Motorcyces
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contacts
Keith Larkin CEO
Email: keith@whites.co.nz Direct Dial: +64 7 850 0783
Kyne Larkin Manager
Email: kyne@whites.co.nz Direct Dial: +64 7 850 0780
Adrian Cox
Sales Manager Email: adrian@whites.co.nz Direct Dial: +64 7 850 0781
Ivan Clark
Product Manager Email: ivan@whites.co.nz Direct Dial: +64 7 850 0782
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Bankers
Accountant
Solicitors
P.O. Box 9446 Hamilton 3240
P.O. Box 187 Hamilton 3240
PO Box 9348 Hamilton 3240
W. White (Wholesale) Ltd PO Box 10261 14 Karewa Place Te Rapa, Hamilton 3241 NEW ZEALAND
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february 2011