Taking the Talent Initiative: inWaco

One of your Chamber’s newest initiatives, inWaco, is a national-in-scope digital talent recruitment campaign strategically designed to tackle local talent and workforce challenges.

Repeatedly, we heard from our members and the broader business community that they were struggling to fill positions with skilled workers. What we knew is that in Waco, we have jobs. Your Chamber is passionate about the success of Greater Waco businesses and that means ensuring that organizations have access to the people they need to grow and thrive. As an organization that builds businesses, we make it our job to intimately understand the needs of employers in our community. For many years, the Chamber has been active in the talent and workforce space, helping to convene stakeholders to align educational opportunities in our community with jobs that are necessary for the success of businesses in our community.

In recent years, we’ve seen talent and workforce challenges exacerbated by external forces, but Greater Waco is resilient. In fact, the Greater Waco MSA was the first MSA in Texas to return to pre-pandemic levels early in 2021. However, local employers continue to struggle to find skilled workers to fill their open positions. Through the inWaco digital talent recruitment initiative, we are reaching beyond the borders of McLennan County and into the very locations across the nation where we know the talent pipeline is packed with qualified individuals to fill these positions. We’ve partnered with the City of Waco, McLennan County, and world-class employers including Cargill Protein Group, Hello Bello, L3Harris, and Mars Wrigley Confectionery to further boost these recruitment efforts.

InWaco was created to highlight the things that make our community special with the ultimate goal of recruiting and retaining our most valuable resource: our people. InWaco comprises everything Greater Waco has to offer, including jobs. With an integrated job board and place for job seekers to post their resumes, the inWaco website offers a place for employers and potential employees to connect. Talent and workforce remains vital to the work of your Greater Waco Chamber and we are committed to being part of the solution.