A Time for Creativity

JEWELRY DESIGNER LISA NIK GIVES US A BEHIND-THE-SCENES LOOK AT WHAT IT WAS LIKE TO SHOOT THE BRAND’S LATEST AD CAMPAIGN.

Sometimes it’s the absence of activity that seems to cause the most creative energy to flow. We had the incredible experience of shooting our latest advertising campaign during the month of August. So much time and effort go on behind the scenes to create such a body of work, so I am compelled to share our story. We worked with a fine art and portrait photographer in Hollywood for this project, knowing she would exhibit the unique skills that are required for jewelry photography that’s being shot on a model. With her delightful French accent and worldly experience, Michele Mattei provided a special touch of sophistication along with precisely sharp images, soft light to showcase our gemstones and a great deal of patience finding that special moment to snap.

The day would not have been complete without the work of A-list celebrity styling team Jill Lincoln and Jordan Johnson, known as Jill and Jordan. We contemplated shooting the jewelry in still life shots without engaging stylists, but Jordan came into the shoot like a surgeon, carefully and methodically placing the perfect wardrobe pieces into position and giving the jewels what we were looking for to embody the essence of luxury that our brand represents.

Parts model Adele Uddo, with her porcelain-like skin, worked tirelessly posing in a way that would present the jewelry in the most natural and flattering light. Makeup by Francesca Giaimo further helped achieve this goal with a natural look that highlights the jewelry. We wanted this shoot to express that Lisa Nik is for every woman, and Adele enabled us to capture her, from daytime into evening, business to resort and even a little rock and roll.

As a designer, this experience has been a turning point, forcing me to clearly define the direction of the brand and the aesthetic that is Lisa Nik. The combination of bold, classical gold and diamond jewelry with pops of colored gemstones is the look and style that I create with my designs having every woman in mind.

It takes a village: Designer Lisa Nik, center, poses with the creative team that helped behind the scenes of the jewelry brand’s newest ad campaign. Below, bold colored gemstones are the signature components to Lisa Nik’s collections.