nearly 30,000 readers see each issue
Magazine & Yearbook Huskers Illustrated Is •
In 30th season of production
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More than 7,000 subscribers
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Pass along readership rate of 3.0 persons per copy
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Nearly 30,000 readers see each issue
BLACKSHIRT BREAKDOWN
CRICK Takes Over
OFFENSE ANALYSIS
Who’s the QB?
ON TO THE RAMS
SUH Drafted
SPRING PREVIEW 5 Questions to Answer This Spring
FRESH
FACES
5 Hottest Fre This Spring shmen
including Taylor Mart MAY 2010
APRIL 2010
| VOLUME 30 | NO. 4 | $3.95
inez
| VOLUME 3 0 | NO. 5 | $3.95
NEW BLACK SHIR
Peso DEFENSE TS
K A YEAR-BY-YEAR LOO
Devaney Era
Annual Football Yearbook Features TED YEARBOOK 2 0 1 0 HUSKERS ILLUSTRA
Prince Amukamara and Eric Hagg
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Preseason Predictions
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Team breakdown
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Recruiting Analysis
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Feature articles
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Big 12 Preview
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Top 25 Poll
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Historical Features
Yearbook Reach
BIG RED
RISING
Top 10 Huskers Eye Return to Nation’s PLUS
64 Player Bios Free Pullout Poster & 60
JUNE/JULY 2010
$12.99 | VOLUME 30 | NO. 6 |
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Print 25,000 yearbooks
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Read by over 75,000 readers
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Distributed to bookstores across the state
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Included in annual subscription
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Collector’s Item
more than 120 million page views each year
ON THE WEB
Social Opportunities
Huskers Illustrated offers breaking recruiting news and game coverage for our internet subscribers at HuskersIllustrated.com. The we also features features photo galleries, recruiting video profiles and the most popular message board dedicated to Nebraska athletics. Homepage, inside pages, message board banner, and video ads are available. •
Over 120 million page views each year
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4th largest site on the Rivals.com network
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Nearly 8,000 paid subscribers on the site
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Nearly 30,000 registered users
In addition, new opportunities exist with the Babcock&Babcock.com blog and the iPad app.
3NEW Babcock & Babcock blog (Launched Summer 2010)
12,0004 EmaiLNewsletter subscribers
In addition to its destination web traffic, Huskers Illustrated has a strong presence in social media with more than 15,000 combined followers on Twitter and Facebook.
3HUSKERSILLUSTRATED.COM with red sea scrolls Multiple ad spaces available
3NEW iPad subscription service with interactive ad opportunities
Broadcast On ESPN 1620 In Omaha
RADIO
Huskers Illustrated Radio Show debuted in September 2008
• • • •
Broadcast on ESPN 1620 in Omaha Streamed live on www.1620thezone.com Available for free on huskersillustrated.com Available as a podcast through iTunes Store
Hosted by Chris Schmidt and Mike Babcock Interviews with former and future Huskers and some of the nation’s top experts
Customize Your Event
WINNINGEST PROGRAMS IN COLLEGE FOOTBALL SINCE 1972 NEBRASKA
384
OHIO STATE
354
OKLAHOMA
352
PENN STATE
348
MICHIGAN
346
EVENT SPONSORSHIP Opportunities are available to be involved with the Huskers Illustrated Tailgate Party (debuting in 2009) as well as recruiting dinners, feature special speakers. Opportunities are also available for golf tournaments, autograph signings and other customized events.
67% Have Been Subscribing More Than 7 Years
DEMOGRAPHICS Huskers Illustrated readers are extremely loyal. In fact 98% of readers would “recommend to others.” Most of these readers are college educated and have annual household income over $75,000. Find out more about this unique group.
General Statistics: • • •
•
82% of readers are “very interested” in advertising for Husker Merchandise. 81% of readers “would be inclined to do business with a company that sponsor Nebraska sports” 61% purchased Husker merchandise inthe past 12 months “Because of advertising in Huskers Illustrated” 79% purchased for themselves
Household Activities (Last 12 months): • • • • • • • •
Traveled to Nebraska games by car - 73% Attended Nebraska home games - 70% Used athletic equipment - 59% Participated in a sports event - 50% Attended Nebraska road game - 46% Participated in a Nebraska tailgate party - 46% Spent the night in a hotel enroute to a Nebraska game - 43% Traveled to a Nebraska game by air - 43%
Longevity & Loyalty Statistics: • • • • • •
67% of our readers have been subscribing for over seven years 35% of our readers have been subscribing over over 10 years 54% share their copy of Huskers Illustrated with others outside of household 87% of readers did not graduate from Nebraska 80% of our readers are not Husker Booster Members 43% have donated money to the university
Subscriber Demographics
• • • • • • • • •
Male - 87% Female - 13% Average Age - 44 Average household income $100,000 HH income over $150,000 - 15% Own Home - 80% Four year college degree - 46% Some college - 43% Business owners - 17%
Demographics compiled by LCNI Marketing Research
7,000 Subscribers
TRADITION For over 30 years, Huskers Illustrated has been the sports publication covering University of Nebraska athletics. The 19-publication schedule includes monthly issues January through May and August, bi-monthly June/July and weekly September through December (except open football dates). The Huskers Illustrated subscription list includes nearly 7,000 subscribers through the state of Nebraska and all 50 states. With a pass along readership rate of 3.0 persons per copy (documented in our readership survey), over 20,000 readers see each issue. A subscription to Huskers Illustrated, including the preseason football yearbook, can be purchased at a cost of $51.95. First class mailing is available at an additional charge. Single copy newstand price for most issues is $3.95 with the yearbook retailing for $12.95.
Mechanical Specs Full page bleed size: 8.25” x 11” Magazine trim size: 8” x 10.75” 1/2 page (vertical): 4/5” x 6.75” 1/2 page (horizontal): 7” x 4.75” 1/3 page (vertical): 2.125” x 10” 1/3 page (vertical): 4.5” x 4.75” 1/6 page: 2.25” x 4.75” Mechanical Requirements 4-color process. All materials should be provided at a minimum of 133-line screen. All ads should be submitted as camera-ready PDF files via email or ftp to aaron@ huskersillustrated.com. Huskers Illustrated is printed on 50-pound gloss (60-pound cover and relation positions) stock.
Contact Information Aaron Babcock General Manager 7755 S. 23rd St. Lincoln NE 68512 402-613-2177 aaron@huskersillustrated.com
Advertising Sales Jeff Tuder 402-432-2310 jefftuder@alltel.net Advertising Sales Manager Tim Francis 859-278-0447, ext. 111 tfrancis@lcni.com