Andre Petterson BRAND
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Image (front cover, detail): Andre PETTERSON, ”Rebok”, 18” x 19”, mixed media on panel
3 - 23 MAY, 2018 OPENING RECEPTION SATURDAY, MAY 5, 2018 artist talk & discussion SATURDAY, MAY 5, 2018 at 3PM
Andre Petterson was born in Rottendam, Netherlands in 1950. He immigrated to Canada as a young boy & now resides in Vancouver, BC
about the exhibition BRAND Advertising logos pepper tapestries of billboards, street signage and bus banners across urban landscapes in cities and rural villages all over the world. Branding, an essential tool for marketing and identity construction in late capitalism, serves as a mode of communication rife with meaning about access, possession, and consumption. In Brand, Vancouver-based artist Andre Petterson explores themes of globalization and cultural homogenization through the dissemination of visual ephemera in the marketing campaigns of large western corporations such as Disney, Coca-Cola, and the Louis Vuitton Group. Best known for his work blending painting and photography, Petterson exposes the breakdown of traditional distinctions between high and low, real and fake, old and new, urban and rural. Brand destabilizes the significance of recognizable cultural signifiers as they are re-contextualized and re-configured in different contexts; sometimes reinforcing wealth and status, other times receding to obscurity to the point of ironic absurdity. - Raissa Alvero 2017
Image (above): Andre PETTERSON, “7Eleven”, 18” x 20”, digital photograph 1/7
Image (above): Andre PETTERSON, ”Pepsi”, 24” x 42”, mixed media on panel
Image (right): Andre PETTERSON, “Haig”, 24” x 43”, digital photograph on alupanel 1/7
Image: Andre PETTERSON, “RCA Victor,” 24” x 43”, digital photograph on alupanel 1/7
Image (above): Andre PETTERSON, “Playboy”, 36” x 48” , digital photograph 1/7
Image (above): Andre PETTERSON, ”American Sweet Corn”, 24” x 31”, mixed media on panel
“I’m intrigued as to how product brands and their placement, have evolved as they subconsciously impact our lives. Branding has become more and more globally blended. Every large city I visit, seems to be blanketed with names, once unique, now common place, regardless of language or culture. Prada, Louis Vuitton , Heinz , Toyota , Gucci , KFC, The Bodyshop , etc., are everywhere. T-shirts, billboards, food containers, personal items, sides of busses, all have donned brands for as long as I can remember. What seems different is the amount of it and the acceptance of it seems to be an absorbing trend. The internet and the personal phone have undoubtedly changed life as we knew it . People seem to wear and display brands with pride, even without apparent connection to the content. A young girl is wearing a D&G t-shirt while selling melons by the side of the dirt road, on a small island in Burma, a place reachable only by boat. There are no cars or apparent trappings of modern life. The ironies are fascinating. We are being - Branded.” - Andre Petterson 2017
Image (above): Andre PETTERSON, “D & G”, 24” x 36” , digital photograph 1/7
Image (above): Andre PETTERSON, ”At the Museum”, 20” x 60”, mixed media on panel
Andre Petterson has worked in various mediums such as wood, fiberglass, metal, plastic; both in two & three dimensions. He has also created installations, performance, film and kinetic work involving his own music compositions, sets and choreography. More recently his focus has been on painting, photo-based works, steel sculpture and photography. Petterson has exhibited in both private and public galleries in Canada and the United States. He has received awards, served on juries and given lectures. His works are included in public and private collections in Canada, the United States and Europe.
Image (above): Andre PETTERSON, ”Canada 2”, 24” x 31”, mixed media on panel
Image (above): Andre PETTERSON, “Breitling”, 16” x 20” , digital photograph 1/7
Image (above): Andre PETTERSON, “In The Gift Shop”, 16” x 20” , digital photograph 1/7
Image (right): Andre PETTERSON, ”Decorated”, 48” x 48”, mixed media on panel
Image (left): Andre PETTERSON, “Figures”, 24” x 48”, digital photograph on alupanel 1/7
Image (above): Andre PETTERSON, “Eyewear”, 16” x 20” , digital photograph 1/7
Image (above): Andre PETTERSON, “Haisai-Shisa”, 16” x 20” , digital photograph 1/7
Image (right): Andre PETTERSON, ”Kill Your Id ols”, 36” x 48”, digital photo 1/7
Image (above): Andre PETTERSON, ”Santa”, 24” x 42”, mixed media on panel
Image (left, above): Andre PETTERSON, “Hard Rock Cafe”, 16” x 20” , digital photograph 1/7 Image (left, bottom): Andre PETTERSON, “KFC”, 16” x 20” , digital photograph 1/7 Image (above): Andre PETTERSON, “McDonalds, 16” x 20” , digital photograph 1/7
Image (left): Andre PETTERSON, ”Buffet Food Street”, 24” x 40”, mixed media on panel
Image (above): Andre PETTERSON, “Handmade”, 16” x 20” , digital photograph 1/7
Image (above): Andre PETTERSON, ”Night Duck”, 40” x 48”, mixed media on panel
Image (above): Andre PETTERSON, “Kodak”, 16” x 20” , digital photograph 1/7
Image (above): Andre PETTERSON, “Shopper’s Paradise”, 36” x 48” , digital photograph 1/7
Image (left): Andre PETTERSON, “SameSame”, 16” x 20” , digital photograph 1/7
Image (above): Andre PETTERSON, “Spilling Time”, 36” x 48” , mixed media on board
Image (above): Andre PETTERSON, “Pillows”, 16” x 20”, digital photograph 1/7
Image (above): Andre PETTERSON, ”Same Shit Different Day”, 20” x 60”, mixed media on panel
Image (above): Andre PETTERSON, ”Wall”, 36” x 72”, mixed media on panel
Image (above): Andre PETTERSON, “Starbucks”, 36” x 48” , digital photograph 1/7
C
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