APPRAISAL WALLACE & STRATTON
(LICENSED REAA 2008)
WELCOME Welcome to Wallace & Stratton Real Estate. We are dedicated to providing you a professional service, while achieving the best price for your property. Our goal at Wallace & Stratton is to grow into the leading Real Estate Agency in Auckland. We appreciate that your home and situation is unique. It is important to us that we listen to your needs and tailor-make a complete package specific to you, that will achieve the possible price for one of your most valuable assets - your home.
Our commitments to you... We provide our clients with premium service, at a remarkably competitive rate We will ensure your home achieves the best possible price in the current market We will provide you with an advanced marketing strategy to ensure your home stays ahead of the competition We are up-to-date with the latest technology trends and social media coverage
OUR PERSONAL COMMITMENT To achieve the best possible price To listen to your needs Tailor-make a package to achieve the best result To help you make good decisions by keeping you informed all the way To guarantee my service in selling your valuable asset We aim to offer a premium service to all of our clients, achieving the best possible sale price at a competitive rate
YOUR PROPERTY
17A EAGLE PLACE, RED BEACH AGE: LAND AREA:
4
3
4
3
1970’s
634sqm (more or less)
FLOOR AREA:
634sqm (more or less)
LAND VALUE:
$364,452
IMPROVEMENTS:
$364,452
CAPITAL VALUE:
$364,452
COMPARABLE PROPERTIES
ADDRESS HERE
ADDRESS HERE
LAND AREA:
634sqm (more or less)
LAND AREA:
634sqm (more or less)
FLOOR AREA:
634sqm (more or less)
FLOOR AREA:
634sqm (more or less)
SOLD FOR:
$364,452
SOLD FOR:
$364,452
C.V:
$364,452
C.V:
$364,452
SOLD ON:
$364,452
SOLD ON:
$364,452
ADDRESS HERE
ADDRESS HERE
LAND AREA:
634sqm (more or less)
LAND AREA:
634sqm (more or less)
FLOOR AREA:
634sqm (more or less)
FLOOR AREA:
634sqm (more or less)
SOLD FOR:
$364,452
SOLD FOR:
$364,452
C.V:
$364,452
C.V:
$364,452
SOLD ON:
$364,452
SOLD ON:
$364,452
ADDRESS HERE
ADDRESS HERE
LAND AREA:
634sqm (more or less)
LAND AREA:
634sqm (more or less)
FLOOR AREA:
634sqm (more or less)
FLOOR AREA:
634sqm (more or less)
SOLD FOR:
$364,452
SOLD FOR:
$364,452
C.V:
$364,452
C.V:
$364,452
SOLD ON:
$364,452
SOLD ON:
$364,452
METHODS OF SALE As the market is moving very fast, it is hard to get an accurate value on what your home is worth. What I do know is that with an organized marketing strategy I will find the highest price that the market is prepared to pay.
SUGGESTED LISTING METHOD: TENDER OR AUCTION ESTIMATED SALE RANGE: $500,000 - $900,000 While I can never be certain as to how much your property may sell for, my appraisal is based on our knowledge of current market conditions, recent sales of similar properties, and properties similar to yours currently on the market that are likely to compete for buyers’ interest. In determining the current market value of your property, I have considered the location, house and land size, condition, improvements and current market, comparing your home with recent sales and/or comparable properties currently on the market. The sale of your property is a matter of great importance to the Wallace & Stratton team. I would highly value the opportunity to market and sell your property and help you achieve the price that your property deserves.
MY PROFESSIONAL FEES We have some of the best fees in the business. Our professional fees are only payable when a sale is effected.
$500 Admin fee 3.95% on the first $400,000 2.49% thereafter + GST NO SALE = NO CHARGE These fees are not charged until we sell your property and is taken from the deposit that we obtain from the purchaser when we sell your property. MARKETING
Please see the following pages for the further details and options. Yours Sincerely,
MARKETING WALLACE & STRATTON
(LICENSED REAA 2008)
PHOTOGRAPHY Good photography and marketing strategy is a very important piece of the selling puzzle. Since most buyers are searching on the internet, having excellent photos/videos is the best way to showcase your property and generate interest. We work alongside MyAgent and LP Imaging to capture stunning imagery of your property.
PHOTOGRAPHS House Up To 160m2 (16-18 Photos) – $280.00 House 160m2 – 300m2 (20-24 Photos) – $340.00 House 300m2 – 500m2 (25+ Photos) – $460.00 10 Photos - $195.00 Add on Dusk or Second Shoot – PLUS $195.00 Dusk Shoot Only - $295.00 Premium Dusk Shoot - $480.00 Virtual Dusk - $75.00 Per Image
DRONES Aerial Video– $295.00 HD Video and Aerial Fly Over (Up To 300m2)– $395.00 HD Video and Aerial Fly Over (Over 300m2)– $495.00 Drone Photography - $175.00
PHOTOGRAPHY EXAMPLES
STANDARD PHOTOGRAPHY MyAgent
DUSK PHOTOGRAPHY MyAgent
DRONE EXAMPLES
DRONE VIDEOGRAPHY LP Imaging
BIRDS EYE VIEW PHOTOGRAPHY MyAgent
PRINT MATERIAL Many companies, for good reason, are switching to purely digital marketing, but the truth is that printed materials are still one of the strongest forms of promoting the sale of your home. We at Wallace and Stratton believe a balance of both digital and print advertising is essential for the marketing and eventual selling of your home.
BROUCHERS A3 Trifolds (x50) – $152.35 A3 Trifolds (x100) - $208.15 Just Listed DLE Cards (x100) - $47.15 Just Listed DLE Cards (x250) - $86.25
SIGNBOARDS Standard Signboard 1200 x 900mm – $201.25 Large Residential Signboard 1700 x 1055mm – $304.75 Large Rural Signboard 1800 x 1200mm – $305.40
BROUCHER EXAMPLE 108 Vaughans Road, Long Bay
1
FAMILY LIFESTYLE WITH RANGITOTO VIEWS
TALL BROUCHERS Jazz Print
SIGNBOARD EXAMPLE
LARGE RESIDENTIAL SIGNBOARD (1700MM X 1055MM) ABC Signboards
PRINT ADVERTISING
As stated earlier in this appraisal document, print advertising is still very much alive. In fact, advertisers who make print a part of their marketing mix have the potential to significantly increase their response rates.
We advertise in the following publications
NORTH SHORE PROPERTY PRESS The Northshore Property Press is published every Friday.. It is delivered in red kerbside boxes from the Bridge to Albany. It is the largest property magazine in Auckland.
CHINESE PROPERTY OVERVIEW The Chinese Property Overview has 5000-8000 copies available free from 200 distribution points. It was the first Chinese property paper in Auckland. The first issue was published in 1996. The Chinese property overview is promoted daily on Chinese TV (WTV).
FAIRFAX RODNEY OUTLOOK The FairFax Rodney Outlook is delivered to 105,000 home delivered across key residential, lifestyle, coastal and rural areas of Rodney, Hibiscus and North Shore. It is read by over 207,000 potential buyers/vendors each week.
NZ HERALD SUNDAY The NZ Herald has over 477,000 readers, of which almost half have an income of over $100,000. Almost ž of the readers are home owners and 42% are mortgage free.
PRINT ADVERT EXAMPLE
1/2 Page Advert North Shore Property Press
ONLINE ADVERTISING
Internet Marketing is rapidly developing its ubiquity and significance. Today, the internet has become the centre of attraction for the entire world. Individuals of any age, ethnic background and societal position are very much connected to the web.
We advertise on the following platforms
NZ Trade Me is the leading online marketplace and classified advertising platform in New Zealand.
PRICES Base Listing - $79.00 Add Feature - $169.00 Add Super Feature (1 week) - $299.00 Super Feature Renewal (each) - $150.00 Add Premium Feature (1 week) - $599.00 Add Premium Feature (3 weeks) - $699.00 Add Premium Feature (6 weeks) - $749.00 Boost (Feature, S>F or Premium) - $99.00
HouGarden.com is the largest property portal in New Zealand targeting the Chinese-speaking market.
PRICES Base Listing - Complimentary Starter Package (4 weeks) - $99.00 Basic Package (4 weeks) - $199.00 Plus Package (4 weeks) - $249.00 Super Package (4 weeks) - $349.00
SHOWCASE LISTING Showcase Listings are the ultimate advertising option. They take pride of place in searches to drive maximum buyer enquiry from your listing.
FEATURE LISTING Feature Listings appear at the top of search results. If buyers are targeting your suburb, they will see these properties first.
STANDARD LISTING These appear after Showcase and Feature Listings. With images and descriptive wording you will have everything you need to attract interest.
4 WEEKS CAMPAIGN PACKAGES START
BASIC
PLUS
SUPER
Feature for 4 weeks
Feature for 4 weeks
Feature for 4 weeks
Feature until sold
Showcase N/A
Showcase for 2 weeks
Showcase for 4 weeks
Showcase for 4 weeks
Refreshed to the top each week
Refreshed to the top each week
Refreshed to the top each week
Refreshed to the top each week
Listed until sold
Listed until sold
Listed until sold
Listed until sold
8x more views
16.1x more views
23.1x more views
PACKAGE
PACKAGE
99
$
incl. GST
199
$
incl. GST
PACKAGE
249
$
incl. GST
Effective from 01 Oct 2017. Terms and conditions: price include GST. Once purchased, the package deal can not be refunded or transferred.
PACKAGE
349
$
incl. GST
Realestate.co.nz is the only listing platform that provides real estate data in real time. Realestate.co.nz offers valuable property market information that’s not available from other online platforms.
PRICES Base Listing - Complimentary Feature Listing - $59.00 Smart Package - $99.00 Quality Package - $250.00 Premium Package - $400.00 Platinum Package - $600.00 Showcase (per week) - $150.00 Refresh (each) - $50.00 Lifestyle Refresh - $60.00 Lifestyle Feature - $70.00 Lifestyle Showcase - $180.00
A smarter way to promote property Promote your property listings for even more impact by choosing the package that suits your timeframe and budget.
PLATINUM PACKAGE – 5 WEEKS OF PROMOTION Includes: 5 weeks of Showcase, Feature (until sold) and two Refreshes
12X
600
$
MORE VIEWS
WEEK 1
WEEK 2
WEEK 3
WEEK 4
INC GST
WEEK 5
SHOWCASE
WITH ADVERTISING
FEATURE
WITHOUT ADVERTISING
REFRESH
REFRESH
PREMIUM PACKAGE – 3 WEEKS OF PROMOTION Includes: 3 weeks of Showcase, Feature (until sold) and two Refreshes
10X
400
$
MORE VIEWS
WEEK 1
WEEK 2
INC GST
WEEK 3
SHOWCASE
WITH ADVERTISING
FEATURE
WITHOUT ADVERTISING
REFRESH
REFRESH
QUALITY PACKAGE – 3 WEEKS OF PROMOTION Includes: 2 weeks of Showcase, Feature (until sold) and one Refresh
8X
$
MORE VIEWS WEEK 1
WEEK 2
WEEK 3
250 INC GST
SHOWCASE
WITH ADVERTISING
FEATURE
WITHOUT ADVERTISING
REFRESH
SMART PACKAGE – 3 WEEKS OF PROMOTION Includes: Feature (until sold) and two Refreshes
4X
$
MORE VIEWS WEEK 1
WEEK 2
WITH ADVERTISING
FEATURE
WITHOUT ADVERTISING
REFRESH
WEEK 3
99 INC GST
REFRESH
From now until 31/12/2017 the above packages include our Go Global product, which syndicates your listings out to over 120 property portals around the world, reaching a potential network of 300 million buyers each month.* Terms and conditions: All prices include GST and are correct as at 1/7/2017. Once purchased, products cannot be transferred or refunded. Increased views stated is indicative viewing performance of products when compared with a standard listing. Inclusion of refreshed and showcased properties in saved search email alerts is limited and chosen at random from within the user's saved search criteria. For full terms and conditions, talk to your Key Account Manager. *Go Global is available as a free upgrade on all residential Premium Property Advertising packages until the 31/12/2017. The product duration is for 90 days from the date of purchase.
OneRoof is the newest home of Real Estate, with thousands of listings, latest property news and market insights to help make the sale of your property easier.
PRICES Base Listing - Complimentary Starter Package - $194.35 Basic Package - $447.35 Plus Package - $573.85 Super Package - $884.35
More than two billion people use Facebook every month – so no matter what kind of audience/buyer you want to reach, you'll find them on Facebook.
PRICES Wallace Stratton Business Page - Complimentary Agent Page - Complimentary Facebook & Google Display Ad - $439.00
This is a personal Disclosure Statement created and provided by me, Keri Gerrard as a Real Estate Agent for Wallace & Stratton, solely for informative purposes and to benefit and protect you, the owner of your home, land and or investments. Name of Agent: Keri Gerrard Name of Firm: Wallace & Stratton Contact: 021 300 383 Remuneration In the normal course of business, I receive a commission from the total sale price of your home. Conflict of Interest At all times, I operate in the best interest of my clients, operating without conflicts of interest and with objectivity. Privacy Act All discussions and information shared with me are subject to the Privacy Act 1993. Other Matter Requiring Clarification / Recommendation Recommendations of other companies - if any discussions of Brokers, Solicitors, Builders or any other third party should take place I strongly recommend that you obtain a second opinion from another professional in the field. Personal Disclosure My business address, email address, telephone and fax numbers are set out below. I hereby certify that in the preceding five (5) years, I have not been: • The subject of a successful claim (for dishonesty, negligence or misinterpretation) under any professional indemnity insurance policy held by me or on behalf of me. • Convicted of an offence of dishonesty or any relevant offence under any Act or law in New Zealand, nor been a director of a company so convicted. Adjudicated bankrupt, nor are an undischarged bankrupt, nor have had a bankruptcy discharged. • Prohibited by law from taking part in the management of a company. Nor are there any proceedings currently being taken against me, (or any company of which I am a director) under any of the above (a-d) or with respect to my accredited membership of the Real Estate Institute of New Zealand. Declaration In the unlikely event that I not meet your standards or have not come through with my promises in the sale of your home you have the right to cancel our agreement at any time. Dated ......................................................... Signed by ...............................................................................