Laurabruce portfolio2015

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LAURA BRUCE


The Pooch Pouch Packaging and Promotion Branding and Identity

The Pooch Pouch is a travel kit aimed at dog owners who are taking their pets away for a short break. The box contains a number of different flat packs which can be easily assembled and sealed with the stickers provided. Each box has its own purpose ranging from food storage to cleaning products and all are reusable to be eco-friendly and sustainable.





Love Food Hate Waste Live Brief Packaging and Promotion

Love Food Hate Waste work with Tesco to help reduce their food and packaging waste. They have a range of existing products such as spaghetti measures and rice cups, however there is still opportunities for more to be produced. Working with both organisations, this pasta measuring cup has been designed to raise awareness and encourage consumers to be more efficient and sustainable when preparing their meals.





Kimberly-Clark Product and Packaging

Kimberly-Clark consider their employees as being their most valued resource at the centre of everything they do. This memo pad has been designed for new employees to reinforce the values and ethical beliefs of the company. Taking inspiration from existing products such as Kleenex tissue boxes and Andrex toilet roll, each piece of paper can be pulled through the slit and torn off to write important reminders. Each sheet of paper has a different quote printed on it, taken from the Kimberly-Clark website. This is to act as an educational resource and reminder each day of what is expected of them.





Speaking From Experience Packaging and Promotion Branding and Identity

Speaking from experience is a range of materials produced to help first year Graphic Design students adjust to a new life away from home. The contents consists of a recipe book, recipe cards to send home for family to fill in, sheets of tupperware stickers, blank shopping lists and a tea towel. As well as its primary function the product is also intended to act as design inspiration.





YCN Champneys Collaboration Branding and Identity Product and Packaging

Champneys are aiming to target a younger demographic of 16-25 year olds with an innovative new marketing strategy. Champneys Hush Home Spa is a range of products aimed at this particular age range. Rather than spending money on nights out, the target audience are persuaded to pop open one of the products and pamper themselves.




SPA BREAKS

SPA RESORTS

DAY SPAS

SPA PRODUCTS

HOME / HUSH SHOP

CANDLES DIFFUSERS BATH OILS BATH SALTS SHOWER GEL SHOWER SCRUB

HUSH HOME SPA

GIFT OF CHAMPNEYS

SHOPPING BAG £0.00

Bergamot, Basil and Peppermint

Bergamot, Basil and Peppermint

Bergamot, Basil and Peppermint

Diffuser £4.00

Natural Candle £4.00

Shower Scrub £3.00

Bergamot, Basil and Peppermint

Bergamot, Basil and Peppermint

Bergamot, Basil and Peppermint

Shower Gel £3.00

Bath Salts £3.00

Bath Oil £3.00

GIFT SET

Pop open and pamper! Treat yourself to the luxurious Hush Home Spa products by Champneys. Buy our Hush Spa set and receive £5 OFF your next Champneys purchase.


YCN Fedrigoni Desk Calendar 2015 Product and Packaging

This was an entry to a competition brief by YCN and Fedrigoni, aimed at promoting their Woodstock paper range in a 2015 desk calender. Each month is free standing and reveals another stock sample whilst taking up a minimal amount of space. It has since been published in several books.




Autism Awareness Live Brief Branding and Identity

In conjuction with Autism Awareness month a stall was set up at Waterstones on World Book Night to help raise awareness and money for charity. Autistic children benefit from, and enjoy sensory learning and experiences, which were used in this instance to help educate them on road and swimming safety.






LAURA BRUCE I am an ethically driven graphic designer with a focus on packaging, branding and creating sustainable, experiential and memorable solutions.

e: contact@laurabrucedesign.co.uk w: www.laurabrucedesign.co.uk t: +44 (0) 7817 298 806


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