Media kit 2008
What is illiterate?! Participation is the new paradigm
Through the prism of our community member’s individual interpretations, Illiterate unravels, reveals, prods and tickles the ever changing context that shapes our reality. These interpretations come in the form of reader generated art, photography, poetry, fiction, articles and comics submitted to illiteratemagazine.com. Using an evolutionary editorial model, at Illiterate we invite our young, fiercely hip audience to do what they do best— judge the shit out of each other. Voting on each other’s reader generated submissions, readers actively participate in the editorial process. Though our staff enjoys blurring distinctions between us and them, consumer and contributor, we aren’t complete egalitarian hippies either. Our editors are the last line of defense against mob rule. In order to ensure quality content as well as their permanent air of superiority, Illiterate editors use reader voting to influence their final selections for publication in the printed magazine.
illiterate HYBRID MEDIA Illiterate is not a magazine. Illiterate is not a website. Illiterate is hybrid media.
high pass off nontraditional transparency
high trust
educated social media hybrid media early innovators witty trend-setters highly targeted
viral involvement
Illiterate enables advertisers to participate in a new paradigm of advertising – hybrid media. This logical evolution of media integration, dissemination and execution allows advertisers to reach a highly involved audience/user group through multiple symbiotic outlets; Print Magazine, Online E-Community, Interactive Events. Our hybrid media approach allows advertisers to reach our readers through multiple channels with various levels of involvement and support through the following advertising opportunities: 1. Illiterate Community Sponsor 2. Marketplace Advertiser 3. Non-traditional Alternatives
MMUNITY INTERACTIVE EVENTS MAGAZINE E-COMMUNITY INTERACTIVE AGAZINE E-COMMUNITY INTERACTIVE EVENTS MAGAZINE E-COMM EVENTS MAGAZINE INTERACTIVE EVENTS MAGAZ BreakingE-COMMUNITY Down Boundaries INTERACTIVE EVENTS MAGAZINE E-COMMUNITY INTERACTIVE EVENTS Blurring Distinctions IS: MMUNITYILLITERATE INTERACTIVE EVENTS MAGAZINE E-COMMUNITY INTERACTIVE AGAZINE E-COMMUNITY INTERACTIVE EVENTS MAGAZINE E-COMM EVENTS MAGAZINE E-COMMUNITY INTERACTIVE EVENTS MAGAZ INTERACTIVE EVENTS MAGAZINE E-COMMUNITY INTERACTIVE EVENTS MMUNITY INTERACTIVE EVENTS MAGAZINE E-COMMUNITY INTERACTIVE AGAZINE E-COMMUNITY INTERACTIVE EVENTS MAGAZINE E-COMM EVENTS MAGAZINE E-COMMUNITY INTERACTIVE EVENTS MAGAZ INTERACTIVE EVENTS MAGAZINE E-COMMUNITY INTERACTIVE EVENTS MMUNITY INTERACTIVE EVENTS MAGAZINE E-COMMUNITY INTERACTIVE AGAZINE E-COMMUNITY INTERACTIVE EVENTS MAGAZINE E-COMM EVENTS MAGAZINE E-COMMUNITY INTERACTIVE EVENTS MAGAZ INTERACTIVE EVENTS MAGAZINE E-COMMUNITY INTERACTIVE EVENTS MMUNITY INTERACTIVE EVENTS MAGAZINE E-COMMUNITY INTERACTIVE AGAZINE E-COMMUNITY INTERACTIVE EVENTS MAGAZINE E-COMM EVENTS MAGAZINE E-COMMUNITY INTERACTIVE EVENTS MAGAZ INTERACTIVE EVENTS MAGAZINE E-COMMUNITY INTERACTIVE EVENTS MMUNITY INTERACTIVE EVENTS MAGAZINE E-COMMUNITY INTERACTIVE AGAZINE E-COMMUNITY INTERACTIVE EVENTS MAGAZINE E-COMM EVENTS MAGAZINE E-COMMUNITY INTERACTIVE EVENTS MAGAZ INTERACTIVE EVENTS MAGAZINE E-COMMUNITY INTERACTIVE EVENTS MMUNITY INTERACTIVE EVENTS MAGAZINE E-COMMUNITY INTERACTIVE AGAZINE E-COMMUNITY INTERACTIVE EVENTS MAGAZINE E-COMM EVENTS MAGAZINE E-COMMUNITY INTERACTIVE EVENTS MAGAZ INTERACTIVE EVENTS MAGAZINE E-COMMUNITY INTERACTIVE EVENTS
THE MAGAzine
READER-GENERATED EDITORIAL ?!?!
Illiterate magazine is the printed manifestation of the Illiterate community. The magazine showcases professional as well as up-and-coming artists, writers and musicians from all over the globe through editorial interviews and reviews. In addition, each issue contains a section dedicated to publishing the best user-generated content from Illiterate’s e-community of readers/contributors; illiteratemagazine.com
DISTRIBUTION: WORKING THE STREETS FOR FREE Illiterate isn’t sold. It’s distributed FREE in Colorado to those in the know. That means 100% of our issues get into the hands of our audience, that’s a two to three times increased pick-up rate than any competing newsstand magazine. Salivating yet? We thought so. But who’s in the know and where are they? If you have to ask, then you aren’t one of them. Not to fear, for the culturally challenged, Illiterate has the inside connect to their where-a-bouts in California, and Colorado.
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Coffee Shops and Café’s Art Galleries, Museums and Retailers Record Stores Boutiques Independent Book Stores Skate and Snowboard Shops Bars, Clubs and Venues Tattoo Parlors University Campuses Please ask your sales rep for a complete distribution list.
4X
frequency Free distribution in CA & CO 120,000+ readers (at *4.0 pass off ratio)
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illiteratemagazine.com OUR READERS ARE OUR EDITORS
Like all healthy relationships, the one between Illiterate readers and users is both incestuous and codependent, blurring the distinction between online and print audiences. With the ability to upload, rate and share content, illiteratemagazine.com users directly affect the landscape of the website as well as the content of illiterate magazine. Though users are free to submit at will, in order to harness their creative lightning for print, the website offers theme-based projects and prompts to focus the chaos. In addition to content generation, the website serves as a community hub for social interaction, allowing users to create personal profiles, make friends and message one another. A regularly updated news and events blog keeps users informed about both local community events and illiterate sponsored happenings.
Get up, Get out and Take Action.
Large-scale Illiterate T gatherings invite our readers to participate in live art, graffiti, music, fashion shows, dancing, poetry slams, video projections, performance art and more. Each event is an opportunity for Illiterate artists to perform and promote their individual projects, as well as network with others to inspire new collaborations. Along with these bigger events, Illiterate also hosts regular intimate gatherings in the form of localized poetry readings, and art openings.
Illiterate Audience
HOW THEY THINK WHAT THEY DO HOW THEY SPEND WHERE THEY GO
Progressive Critical Opinionated Smart Creative Independent
Advertising/Marketing Designers Photographers Artists/Musicians Students Teachers Professionals
Entertainment Food/Drink Fashion Music Art Interior Design Electronics/Technology Transportation Travel
Concerts Art Galleries Collective Spaces Cultural Events Festivals Bars, Dance Clubs Conventions
Advertising Rates PRINT: ILLITERATE MAGAZINE PRINT IS not DEAD. our readers don’t want to hear it!
RATES Back Cover Front Spread Inside Back Spread Full Page Half Page Quarter Page
1X $7,500 $7,125 $5,050 $6,375 $3,750 $2,050 $1,315
2X $6,750 $6,415 $4,550 $5,740 $3,375 $1,850 $1,180
3X $6,375 $6,050 $4,300 $5,420 $3,185 $1,750 $1,115
4X $6,000 $5,700 $4,050 $5,100 $3000 $1,650 $1,050
ONLINE: ILLITERATEMAGAZINE.COM A WHOLE LOTTA’ BANG FOR YOUR BUCK.
RATES Cost Per Impression Square Banner, (Size: 180 x 150px) Vertical Banner, (Size: 160 x 600px)
$8 CPM $15 CPM
HYBRID: ONLINE & PRINT get with the future: engage our community across multiple mediums. Get viral exposure online, and double your print presence by working with our editors and readers on a custom collaborative project prompted in print, executed online, & published in Illiterate Magazine!
project sponsor Build trust and loyalty through support, not interruption. An Illiterate Project Sponsor teams with our editorial staff to create and sponsor a custom interactive online project. Contact your sales rep for rates and more information.
PROJECT COLLABORATOR The most effective way to reach an Illiterate reader is to work directly with them. In this age of transparency & hyperconnectivity, your brand is a dialog between you and your customers. Reach unprecedented levels of involvement, buzz, word of mouth & word of mouse by collaborating with our readers and editors to create a custom interactive project revolving around your brand.
CONDITIONS All prices and rates are subject to change without notice. The listed rates above do not constitute an offer to sell advertising space. All ads are on a pre-pay basis unless credit terms have been approved in writing. All orders are non-cancelable after the space closing date. Advertisement position is at the discretion of the publisher, unless otherwise requested by the buyer and thereby acknowledged by the publisher in writing. Upon approval, guaranteed placement will be contracted, and 10 percent will be added to the space rate. Illiterate reserves the right to reject any advertisement for any given reason. No ads will be run without a signed contract or insertion order. All materials must be submitted by the printed materials due date. A minimum late charge of $100 will be imposed on all late submissions.
Technical Specs FULL PAGE TRIM AREA …….. 6.875” X 6.875” BLEED SIZE ……. 7.125” X 7.125” SAFETY AREA …. 6.750” X 6.750”
AD SUBMISSION Illiterate prefers electronic submission of all advertising materials. Files under 3mb can be emailed to ads@illiteratemagazine.com Files under 100mb can be sent free of charge using yousendit.com.
FORMATTING
Adobe PDF format preferred (No Quark). Other acceptable formats: .eps, .tif -
Embed all images and fonts Documents must be cmyk. 300 dpi min. Include bleeds & keep important text 1/8’ from the trim Ads submitted on a CD must included a printed color proof at 100% size, electronic submissions must include an actual size JPEG proof.
CONTACT
General Advertising Sales ads@illiteratemagazine.com Illiterate 1344 Kalamath St. Denver, CO 80204
DEADLINES ISSUE ISSUE 6 ISSUE 7 ISSUE 8 ISSUE 9
CLOSE T.B.D T.B.D T.B.D T.B.D
MATERIALS DEADLINE T.B.D T.B.D T.B.D T.B.D
ON SALE 4.09 7.09 10.09 1.10