Wall Street English Brand Guidelines by Wall Street English

Wall Street English Brand Guidelines

Index

Wall Street English Brand Guidelines

Contents / 1.0 ————————————

A global brand 1.1 1.2 1.3 1.4 1.5

2.0 ————————————

Brand overview Visual toolkit overview Wall Street English brand values Brand philosophy

17 18 20 22

Wall Street English Master logo Wall Street English Master logo / Positive and negative Wall Street English Master logo / Monochrome Wall Street English Master logo / B&W Wall Street English Secondary logo / Positive and negative Wall Street English Secondary logo / Monochrome Wall Street English Secondary logo / B&W Arabic logos Proportion & exclusion zones Logo misuse Logo minimum size

26 28 30 32 34 36 38 40 42 44 48

Logo 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11

4.0 ————————————

5 8 10 12 14

Brand dimension 2.1 2.2 2.3 2.4

3.0 ————————————

A global brand One world, one strategy One world, one brand identity One world, one brand style Tone of voice

Brand identity 4.1 Logomania 4.2 Colour palette 4.3 Pantone Coated and Uncoated 4.4 Colour proportions 4.5 Typeface introduction 4.6 Standard font for internal communication and emails 4.7 Wall Street English typeface 4.8 Typeface weights 4.9 Typographic layout

52 58 60 62 64 65 66 68 70

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Wall Street English Brand Guidelines

5.0 ————————————

Image usage in the "Door" 5.1 5.2 5.3 5.4 5.5 5.6

6.0 ————————————

The "Door" The "Door" / Positive and negative The "Door" on coloured background The images Incorrect use Proportion & exclusion zones

Formats for advertising

Product marketing & communication 7.1 Key graphics & icons 7.2 Stationery 7.3 PPT template 7.4 Digital signature 7.5 T-shirts 7.6 Pencil 7.7 Bag 7.8 Sticker 7.9 Cup

8.0 ————————————

78 80 82 84 92 94

Using the corporate brand identity 6.5

7.0 ————————————

Index

110 118 134 135 136 140 141 142 143

Wall Street English co—branding and partnerships 8.1 8.2

Wall Street English in partnerships Pearson co—branding

146 150

• For guidelines around centre design and signage please refer to Centre Design and Signage • For Digital guidelines please refer to Digital Manual

All guidelines contained in the Wall Street English Brand Guidelines manual must be followed. At no time can the files that are featured in this book be altered. At no time can the Wall Street English logo be altered from what is presented in these Brand Guidelines. Complying with the brand book guidelines is an essential aspect of our business and of being part of the Wall Street English network.

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1.0 A global brand

Wall Street English Brand Guidelines

1.0 A global brand

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Wall Street English Brand Guidelines

A global brand 1.0

1.1 A global brand

To be a global brand means that everyone knows who you are. The way in which others perceive and judge you depends on how you portray yourself. — A global brand creates its own world — a world with a recognizable design, with a specific vision, with a shared philosophy and with a unique experience. — In the following pages, we have formalized and are proud to present the new personality, the mood, the soul and the unique style of the Wall Street English world.

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1.0 A global brand

Wall Street English Brand Guidelines

1.1 A global brand

A global brand Our global brand is an inspired, innovative and universal vision. It is a change in style that draws strength and meaning from our history and our vision of the future. For over 40 years Wall Street English has been on the leading edge of language education and has helped people around the world learn English. Our future is to help people change their future - to help people turn their dreams into reality. â&#x20AC;&#x201D; Our new identity captures our vision and interprets it with distinctive new character traits creating a new graphic mood.

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Wall Street English Brand Guidelines

A global brand 1.0

1.1 A global brand

These Brand guidelines represent the Wall Street English brand DNA and personal identity. They are a set of principles to help us present ourselves clearly, consistently and with a vivid sense of our personality and purpose. â&#x20AC;&#x201D; A global brand has a strong identity and a strong voice that set it apart from the competition. It represents unique look & feel that carries the same message across all territories in the world. These guidelines are the voice of Wall Street English.

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1.0 A global brand

Wall Street English Brand Guidelines

1.2 One world, one strategy

One world, one strategy.

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Wall Street English Brand Guidelines

A global brand 1.0

1.2 One world, one strategy

• Create the most recognised global name in English language learning. • Become the leader in every market in which we operate. • Premium brand allows tu justify premiun price point over our competitors, based on the quality of our products, our service and the Wall Street English experience. • Expand and evolve our range of products and services to meet the needs of our students today and beyond. • Aim to build and maintain a lifelong relationship with every student we teach. • Leverage the benefits of Pearson as our parent, and fully play our part as a member of the global Pearson family.

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1.0 A global brand

Wall Street English Brand Guidelines

1.3 One world, one brand identity

One world, one brand identity. 10

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Wall Street English Brand Guidelines

A global brand 1.0

1.3 One world, one brand identity

The new brand identity takes an evolutionary but significant step forward for WSE by updating the type style and adding a new door device based on the concept of a speech bubble. The â&#x20AC;&#x2DC;Wall Street Englishâ&#x20AC;&#x2122; calligraphy type style builds on the existing brand identity, but freshens and modernises it. The addition of the door device provides a universal symbol and what we do: we open doors for our students by teaching them English.

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1.0 A global brand

Wall Street English Brand Guidelines

1.4 One world, one brand style

One world, one brand style. 12

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Wall Street English Brand Guidelines

A global brand 1.0

1.4 One world, one brand style

• All communication materials no longer exist only on paper. They must adapt fluidly to all new media contexts and be available equally effectively on all devices. • The colours in the Wall Street English corporate palette can be used in the various possible combinations. • Our new mood expresses our leadership, which is conveyed through strong visuals and strong messages. • The graphic style will allow us to give a creative and meaningful treatment to all types of communications and materials.

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1.0 A global brand

Wall Street English Brand Guidelines

1.5 Tone of voice

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Wall Street English Brand Guidelines

A global brand 1.0

1.5 Tone of voice

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2.0 Brand dimension

Wall Street English Brand Guidelines

2.0 Brand dimension

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Wall Street English Brand Guidelines

Brand dimension 2.0

2.1 Brand overview

Wall Street English changes its image and the way it interact it gives it more human touch with different audiences around the world.

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2.0 Brand dimension

Wall Street English Brand Guidelines

2.2 Visual toolkit overview There are six key elements that make the new Wall Street English identity: logo, logomania, colour palette, typeface, "Door" image and icons.

Logos (please see page 24 for more details)

Logomania (please see page 50 for more details)

Colour palette (please see page 56 for more details)

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Wall Street English Brand Guidelines

Brand dimension 2.0

2.2 Visual toolkit overview

Typography (please see page 60 for more details)

Avenir Next "Door" image (please see page 74 for more details)

Icon style (please see page 118 for more details)

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Wall Street English Brand Guidelines

2.3 Wall Street English brand values The brand values have always been the drivers of Wall Street English and they now live and grow stronger in a new brand image which is projected, as always, into the future.

Leaders— We are leaders not followers. Innovators— We will always be at least a step ahead. Responsible— We always act responsibly towards our people, our customers and our community. 20

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Brand dimension 2.0

2.3 Wall Street English brand values

Personal— We help individuals not crowds. Nurturing— We care passionately, and it shows. Inspiring— We want everyone to find their best and achieve their goals.

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2.0 Brand dimension

Wall Street English Brand Guidelines

2.4 Brand philosophy

Throughout the world hundreds of people choose Wall Street English every day, and open the door to a future full of opportunities. The Wall Street English rebranding represents a global change that reflects the "Always Learning" philosophy shared by all the members of the Pearson family. â&#x20AC;&#x201D; The new brand identity takes an evolutionary but significant step forward for Wall Street English, updating the type style and adding a new visual element based on a door device design with the universal symbol of speech, the bubble. â&#x20AC;&#x201D; The "Wall Street English" typography is built on the existing brand identity, but freshens and modernises it. The door device addition provides a universal symbol of who we are and what we do: We open doors for our students by 22

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Wall Street English Brand Guidelines

Brand dimension 2.0

2.4 Brand philosophy

teaching them to speak English. This is a clear visual representation of our core brand idea and promise: Change Your Future with Wall Street English. The device is based on the universal symbol of the speech bubble, which makes it an a ropriate global brand for us. This device is also globally adaptable to individual country needs as it allows localisation (through the addition of photography in the symbol) without ever disrupting our common global branding. The extra visual element of adding photography in the "Door" as outlined in this brand book guarantees the futureproof of the brand because it can change from application to application, be static as a signage or in print materials, or dynamic in digital applications.

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3.0 Logo

Wall Street English Brand Guidelines

3.0 Logo

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Wall Street English Brand Guidelines

Logo 3.0

Contents / 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11

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3.0 Logo

Wall Street English Brand Guidelines

3.1 Wall Street English Master logo

The new logo is changing. It's been created from scratch. — The logo is made up primarily of two blocks: logo and lettering. The pen strokes are fresh, rounded and geometrically imperfect to give the logo a "human" feel. The colours recall the Union Jack and therefore the English language. When presented with a speech bubble that opens in perspective to form a door to the world, you can’t help but think about the opportunities offered by the English language — about the thousands of doors that it allows you to open and the thousands of opportunities to connect with different cultures. — Wall Street English opens itself to the world and unifies it under a single language.

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Logo 3.0

3.1 Wall Street English Master logo The Master logo is the official Wall Street English logo. It appears on a WHITE background in the positive version and on a WSE BLUE background in the negative version. This is the standard and prefered logo to be used. Only in specific cases it is possible to use the Monochrome logo (please see page 28 for more details) or the B&W logo (please see page 30 for more details).

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3.0 Logo

Wall Street English Brand Guidelines

3.2 Wall Street English Master logo / Positive The positive Master logo is the primary Wall Street English logo. Because it is the master, it is the most frequently used version. You are advised to always use this version on a WHITE background in order to leave the contrast between the marks unchanged. Only in exceptional cases, and only with preâ&#x20AC;&#x201D;approval from the Wall Street English International Marketing Team, can be positioned on a differently coloured background.

01 Outline WSE BLUE

02 "Door" gap WSE RED

03 "Door" WHITE

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Logo 3.0

3.2 Wall Street English Master logo / Negative The negative Master logo is the primary Wall Street English logo. Because it is the master, it is the most frequently used version. You are advised always to use this version on a WSE BLUE background in order to leave the contrast between the marks unchanged. Only in exceptional cases, and only with preâ&#x20AC;&#x201D;approval from the WSE International Marketing Team, can be positioned on a differently coloured background.

01 Outline WHITE

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02 "Door" gap WSE RED

03 "Door" WSE BLUE

3.0 Logo

Wall Street English Brand Guidelines

3.3 Wall Street English Master logo / Monochrome This is an outline version of the logo because the "Door" is transparent and lets the background show through. As this version has only one colour, it is suitable for use with the entire Wall Street English colour palette and also in exceptional cases when the background does not use one of our range of colours. You are advised to use the WSE BLUE outline when the background colour is light and the WHITE outline when the background colour is dark.

01 Outline WSE BLUE

02 "Door" gap TRANSPARENT

03 "Door" TRANSPARENT

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Logo 3.0

3.3 Wall Street English Master logo / Monochrome / Colour suggestions

WSE RED

WSE CYAN

WSE LIGHT BLUE

WSE PEACH

WSE SKIN

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Wall Street English Brand Guidelines

3.4 Wall Street English Master logo / B&W This is a black and white version of the logo in which the colours have been converted into grey scale, with WSE BLUE becoming 100% black and WSE RED 50% black. This version has been created for fax sheets and black & white print-outs.

01 Outline 100% BLACK

02 "Door" gap 50% BLACK

03 "Door" WHITE

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Logo 3.0

3.4 Wall Street English Master logo / B&W

The B&W Wall Street English logo can only be used for facsimiles and B&W printers.

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3.0 Logo

Wall Street English Brand Guidelines

3.5 Wall Street English Secondary logo / Positive The positive Secondary logo is the alternative version of the Master logo. It is used in exceptional cases when, for example, we have to apply the logo to a very large format and for purely aesthetic reasons it has been decided to use this version. You are advised always to use this version on a WHITE background in order to leave the contrast between the marks unchanged. Only in exceptional cases, and only with preâ&#x20AC;&#x201D;approval from the WSE International Marketing Team, it can be positioned on a differently coloured background.

01 Outline WSE BLUE

02 "Door" gap WSE RED

03 "Door" WHITE

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Logo 3.0

3.5 Wall Street English Secondary logo / Negative The negative Secondary logo is the alternative version of the Master logo. It is used in exceptional cases when, for example, we have to apply the logo to a very large format and for purely aesthetic reasons it has been decided to use this version. You are advised always to use this version on a WSE BLUE background in order to leave the contrast between the marks unchanged. Only in exceptional cases, and only with preâ&#x20AC;&#x201D;approval from the WSE International Marketing Team, it can be positioned on a differently coloured background.

01 Outline WSE BLUE

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02 "Door" gap WSE RED

03 "Door" WHITE

3.0 Logo

Wall Street English Brand Guidelines

3.6 Wall Street English Secondary logo / Monochrome This is an outline version of the Secondary logo because the "Door" is transparent and lets the background show through. As this version has only one colour, it is suitable for use with the entire Wall Street English colour palette and also in exceptional cases when the background does not use one of our range of colours. You are advised to use the WSE BLUE outline when the backgound colour is light and the WHITE outline when the background colour is dark.

01 Outline WSE BLUE

02 "Door" gap TRANSPARENT

03 "Door" TRANSPARENT

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Wall Street English Brand Guidelines

Logo 3.0

3.6 Wall Street English Secondary logo / Monochrome / Colour suggestions

WSE RED

WSE CYAN

WSE LIGHT BLUE

WSE PEACH

WSE SKIN

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3.0 Logo

Wall Street English Brand Guidelines

3.7 Wall Street English Secondary logo / B&W This is a black and white version of the Secondary logo in which the colours have been converted into grey scale, with WSE BLUE becoming 100% black and WSE RED 50% black. This version has been created for fax sheets and black & white print-outs.

01 Outline 100% BLACK

02 "Door" gap 50% BLACK

03 "Door" WHITE

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Wall Street English Brand Guidelines

Logo 3.0

3.7 Wall Street English Secondary logo / B&W

The B&W Wall Street English logo can only be used for facsimiles and B&W printers.

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3.0 Logo

Wall Street English Brand Guidelines

3.8 Arabic logos Arabic Master & Secondary logos These logos are for Middle East countries The general guidelines also apply to the Arabic logo.

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Wall Street English Brand Guidelines

Brand dimension 2.0

3.8 Arabic logos

You are advised always to use the negative versions of the logo on WSE BLUE coloured backgrounds.

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3.0 Logo

Wall Street English Brand Guidelines

3.9 Proportion & exclusion zones / Master logo The logo has been designed to create a clear relationship between all elements. The reference measurement, X, is the width of the "Door". The lettering and exclusion zone are based on X. It is important to keep these proportions correct because they give a sense of consistency to the whole. It is absolutely prohibited to change any type of proportion between these elements.

Master logo

1,5 X

½X

2,5 X

½X

1,5 X

½X

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Logo 3.0

3.9 Proportion & exclusion zones / Secondary logo Exclusion zone To ensure that the Wall Street English logo is always clear and unobstructed, it is important to provide an area of clear space around it. The minimum exclusion zone is shown here. This clear space cannot be reduced but can be increased. No other object should appear within the exclusion zone at any time. This will maintain consistency across communication as well as preventing any cropping errors when items are printed.

Secondary logo

½X

1,5 X

½X

1,5 X

½X

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Wall Street English Brand Guidelines

3.10 Logo misuse / Master logo

Do not tilt

Do not add effects

Do not resize any individual elements

Do not add text or image on the "Door"

Do not rotate

Do not crop the logo

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Logo 3.0

3.10 Logo misuse / Master logo

Do not change any colours or invert the colour on the "Door"

Do not add transparency

Do not change the typography

Do not move individual parts

Do not use mirror images of the "Door"

Do not distort the logo

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3.0 Logo

Wall Street English Brand Guidelines

3.10 Logo misuse / Secondary logo

Do not tilt

Do not add effects

Do not resize any individual elements

Do not add text or image on the "Door"

Do not rotate

Do not crop the logo

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Logo 3.0

3.10 Logo misuse / Secondary logo

Do not change any colours or invert the colour on the "Door"

Do not add transparency

Do not change the typography

Do not move individual parts

Do not use mirror images of the "Door"

Do not distort the logo

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Wall Street English Brand Guidelines

3.11 Logo minimum size

The Wall Street English logos should always be legible and must never lose their shape when reduced to a small size.

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Wall Street English Brand Guidelines

Logo 3.0

3.11 Logo minimum size Print based The Master logo should always be legible and must never lose its shape when reduced to a smaller size. In print the logo can be used with a minimum width of 15 mm. The Secondary logo can be reduced to a minimum width of 27 mm. Screen based For use on websites and screen based reproduction, the Master logo should not be smaller than 65 pixels wide. The Secondary logo should not be smaller than 128 pixels. For minimum size of the digital logo please refer to the internal digital guidelines.

Print based

15 mm

27 mm

Master logo Prints no smaller than 15 mm

Secondary logo Prints no smaller than 27 mm

Screen based

65 px

Master logo Reproduces down to 65 pixels

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128 px

Secondary logo Reproduces down to 45 pixels

4.0 Brand identity

Wall Street English Brand Guidelines

4.0 Brand identity

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Brand identity 4.0

Contents / 4.1 Logomania 4.2 Colour palette 4.3 Pantone Coated and Uncoated 4.4 Colour proportions 4.5 Typeface introduction 4.6 Standard font for internal communication and emails 4.7 Wall Street English typeface 4.8 Typeface weights 4.9 Typographic layout

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4.0 Brand identity

Wall Street English Brand Guidelines

4.1 Logomania Positive version The Wall Street English logomania is an element that forms part of the brand identity and is used for promotional materials, give-aways, events and other brand communications. It has a modular quadratic structure with the words Wall Street English and can be used on all types of surfaces. The monochromatic versions are recommended to be used on transparent surfaces.

Positive colour version

Positive monochrome version

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4.1 Logomania Negative version The negative version is used when the background is WSE BLUE. Unlike the positive version, WSE BLUE becomes WHITE.

Negative colour version

Negative monochrome version

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Wall Street English Brand Guidelines

4.2 Colour palette The colours chosen to communicate our brand reflect a tone which gives our communications a “human touch” that is simple but engaging with feeling. They represent a fresh, relaxing chromatic mood that is uplifting and full of optimism. In selecting our corporate colours, we began with those of the Union Jack, which are presented in multiple variants and incorporate other Pantone colours that draw from similar shades.

Primary colours

Extended palette

WSE BLUE PANTONE® 540 U

WSE BLUE 75%

WSE BLUE 35%

C 100 M 84 Y 38 K 31

C 81 M 56 Y 32 K 9

C 36 M 20 Y 15 K 0

R 0 G 51 B 89

R 64 G 102 B 131

R 166 G 184 B 197

WSE RED PANTONE® Red 032 U

WSE RED 75%

WSE RED 35%

C 0 M 96 Y 81 K 0

C 0 M 78 Y 47 K 0

C 0 M 36 Y 13 K 0

R 241 G 44 B 62

R 245 G 97 B 110

R 250 G 181 B 188

WSE CYAN PANTONE® 305 U

WSE CYAN 75%

WSE CYAN 35%

C 54 M 0 Y 12 K 0

C 41 M 0 Y 9 K 0

C 19 M 0 Y 4 K 0

R 100 G 207 B 233

R 139 G 219 B 239

R 201 G 238 B 247

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4.2 Colour palette

Secondary colours

Extended palette

WSE LIGHT BLUE PANTONE速 314 U

WSE LIGHT BLUE 75%

WSE LIGHT BLUE 35%

C 100 M 0 Y 20 K 10

C 75 M 0 Y 15 K 8

C 35 M 0 Y 7 K 3

R 0 G 130 B 169

R 64 G 161 B 191

R 166 G 211 B 225

WSE PEACH PANTONE速 170 U

WSE PEACH 75%

WSE PEACH 35%

C 0 M 56 Y 45 K 0

C 0 M 41 Y 31 K 0

C 0 M 18 Y 11 K 0

R 255 G 142 B 126

R 255 G 170 B 158

R 255 G 216 B 210

WSE SKIN PANTONE速 162 U

WSE SKIN 75%

WSE SKIN 35%

C 0 M 27 Y 34 K 0

C 0 M 20 Y 24 K 0

C 0 M 9 Y 10 K 0

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R 255 G 195 B 164

R 255 G 210 B 187

R 255 G 234 B 223

4.0 Brand identity

Wall Street English Brand Guidelines

4.3 Pantone Coated and Uncoated

Pantone colours are divided into coated and uncoated categories, depending on the paper they will be printed on. Coated and uncoated colours are used on coated and uncoated paper respectively. The appearance of colours with the same code may vary slightly according to the type of paper. Creating an exact four-colour equivalent of a Pantone colour is not always possible. The main reason for this is that only 4 colours may not be enough to reproduce the Pantone colour perfectly, but also because numerous variables are involved in four-colour printing (printer used, paper used, type of toner).

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4.3 Pantone Coated and Uncoated

We have nevertheless identified the four-colour combination that is the best possible equivalent of both coated and uncoated Pantone colours. It must however be remembered that, for the reasons described before, results may vary depending on the specific printing machine used.

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Wall Street English Brand Guidelines

4.4 Colour proportions

For each piece of communication that needs to be developed, a selection of colours from the primary and the secondary brand palette can be made. â&#x20AC;&#x201D; The choice of colours from this palette will then form the basis for all communication and branding. â&#x20AC;&#x201D; You are advised not to use any colour outside this range for graphic elements in all communication materials. This is important for brand recognition and consistency. â&#x20AC;&#x201D; When building a graphical layout, whether for a web or a print page, it is necessary to take account of this graphic element and use these colours, while trying to maintain the same proportions.

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Brand identity 4.0

4.4 Colour proportions The colour proportion needs to give balance to the WSE colour palette. The colour proportion can be flexible and it is useful to give a general idea of what the final chromatic result should be. Fell free to be creative in using the colours but please pay attention to the readability / usuability.

PRIMAR Y

PANTON

E® 5 40 U

U 70 ®1 E N TO

OU R COL RY A ND U CO 305 SE E® N O NT PA

PAN

TO NE ®3 14 U

62 U NE® 1 NTO

COL O

N PA

32 U ed 0 ®R NE TO

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4.0 Brand identity

Wall Street English Brand Guidelines

4.5 Typeface introduction Why Avenir The choice of Avenir wasn’t accidental. It is the font that best represents our brand’s philosophy and mission. It ties our brand together. The word “Avenir” in French means future. The font, both the design and the name, is perfectly aligned with the spirit of Wall Street English, our vision, and our goals of helping students change their future. Avenir is a font with a lighter, more human and more organic visual impact. It reveals a brand attitude and has brand characteristics that reflect who we are as an organization and how we want our students to perceive us. Alternative fonts For countries which do not use Latin characters, the recommended fonts are Journal Sans for Cyrillic, (HanYi font) for ideograms, Gedinar one for the Arab alphabet. Typography layout The different versions of the font (medium, regular, bold) can be used as preferred, but please make sure to maintain consistency. You can check a few examples from page 66.

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4.6 Standard font for internal communication and emails

Avenir Next Avenir Next is WSEâ&#x20AC;&#x2122;s chosen font for professionally produced online and offline designed materials such as brochures, marketing collateral, advertising materials and the like. This font is only available through license. Arial Arial is the chosen font for internal communications and everyday documents generated through word, powerpoint, excel and the like. Even if you have the license for Avenir Next, please adopt Arial for everyday use, internal communications and documents generated that are sent to colleagues in order to make sure people can read the sent documents properly.

Aa Aa Avenir Next Bold / 150 pt

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Arial Bold / 150 pt

4.0 Brand identity

Wall Street English Brand Guidelines

4.7 Wall Street English typeface

Avenir Next Regular / 24 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(&)§@;:!?”/${%}»* Avenir Next Medium / 24 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(&)§@;:!?”/${%}»* Avenir Next Demi / 24 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(&)§@;:!?”/${%}»* Avenir Next Bold / 24 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(&)§@;:!?”/${%}»* 66

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4.7 Wall Street English typeface

Avenir Next Italic / 24 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(&)§@;:!?”/${%}»* Avenir Next Medium Italic / 24 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(&)§@;:!?”/${%}»* Avenir Next Demi Italic / 24 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(&)§@;:!?”/${%}»* Avenir Next Bold Italic / 24 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(&)§@;:!?”/${%}»* PR-06-D1-V4

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Wall Street English Brand Guidelines

4.8 Typeface weights

Regular Italic Medium Medium Ita Avenir Next Regular / 120 pt

Avenir Next Italic / 120 pt

Avenir Next Medium / 120 pt

Avenir Next Medium Italic / 120 pt

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Brand identity 4.0

4.8 Typeface weights

Demi Demi Italic Bold alic Bold Italic Avenir Next Demi / 120 pt

Avenir Next Demi Italic / 120 pt

Avenir Next Bold / 120 pt

Avenir Next Bold Italic / 120 pt

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4.0 Brand identity

Wall Street English Brand Guidelines

4.9 Typographic layout Title, subtitles and text It is usually sufficient to set the titles in Avenir Next Bold, the subtitles in Avenir Next Demi without changing the size in order to improve readability, and the body in Avenir Next Medium.

Title Avenir Next Bold / 48 pt / Spacing 29 / Kerning â&#x20AC;&#x201D;25 pt Subtitle Avenir Next Demi / 24 pt / Spacing 29 / Kerning â&#x20AC;&#x201D;25 pt Body Avenir Next Medium / 12 pt / Spacing 15 / Kerning 0 pt

Title. Subtitle. Hendant velest velique samus et harcili tatur. Vid qui re nonestrum quam inullitiusda quatendus es earum sum esequamus, opta nonecte et lantur ad quate sum dem eumquas simus magnis et rem a voluptassi nos deliatem inulpa nesequi rae posae pe venienes asinven disquo officia voluptium estionem quam simust, cusaepel imaiossum eiumquu ntionsequam quodisquibus dis dolores tibusdae modis atis quaerun tisquaerem. Ullores enihill iberia comnimagnis mo volupissit enditatur? Eveliqui volupit quunda quo estinul labore, abo. Et quam eatus ex et omnime demolup iendipsandit volora ipiendamus mint quatqua temperitat arcideliqui tem re omnis dit veristem que vid et endit eossent emporem poritinciet aut lam, optaspistia di quat exernam auta si apid ut modit, que placcup turibus velibus ma volum aruntis dolorepelest ipsunt.

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Wall Street English Brand Guidelines

Brand identity 4.0

4.9 Typographic layout Text alignment The page grid organizes columns of text by aligning the right and left margins. Avoid center aligned text. Left aligned text is recommended for consistency and readability, because it does not alter the spacing between words. Block layout can be used for more compact text in newsletters and press releases, even though the spacing between words is not consistent.

Example Avenir Next Bold / 48 pt / Spacing 55 / Kerning â&#x20AC;&#x201D;25 pt

Cum dit vullut verit praestrud diam ver suscilit am quissis nulputpat. PR-06-D1-V4

4.0 Brand identity

Wall Street English Brand Guidelines

4.9 Typographic layout Paragraphs Separate paragraphs of text with empty lines. If the text consists of many short paragraphs, use indents rather than empty lines. Avoid using both indents and empty lines, as this affects consistency and readability.

Example Avenir Next Medium / 24 pt / Spacing 29 / Kerning —25 pt

Ese post fugit dolo quam eos doluptae sunt aditem eicat volorrum restrum earum volorum si occum. ¶ Itiur, et doloremporum qui blaut od eos quid mos assumeniment pos ea nus, corroreped escit et omniste non peliciis doluptatur? Am vel moluptus dolo volorru. ¶ Nestius dolor sit quam que debitis prese cullandis core occatia taquodi voluptatiam verchicime volor sit.

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Wall Street English Brand Guidelines

Brand identity 4.0

4.9 Typographic layout Highlighted text and numbering Numbers and bullets used to highlight text should preferably be placed to the left of the column, consistently with the text. Alternatively the numbering can be placed on the line above the text, aligned with the left margin.

Example Avenir Next Medium / 24 pt / Spacing 29 / Kerning â&#x20AC;&#x201D;25 pt

â&#x20AC;˘ Cum dit vullut verit diam ver suscilit am quissis, consed mincilla feui tet ver ipit iustincing eliquat, qui ex ex eummole ndionsengk. 2 Ex eummole ndionsengk ivolore consed tem alismodit am, vullum ip et, commolore mod te dolore foret gyeuipsum iriu. Inciis aborporis vent aliqui re nobis quid eration nam int essitatem aut eum fugitibust.

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4.0 Brand identity

Wall Street English Brand Guidelines

4.9 Typographic layout Kerning Letter spacing seems excessive with large font sizes and it is therefore preferable to maintain consistency by reducing the amount of space.

Example Avenir Next Bold / 48 pt / Spacing 55 / Kerning â&#x20AC;&#x201D;25 pt

Cum dit vullut verit praestrud diam ver suscilit am quissis nulputpat. 74

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Wall Street English Brand Guidelines

Brand identity 4.0

4.9 Typographic layout Line spacing The use of consistent line spacing, across all forms of corporate communication, facilitates the page layout and improves readability.

Example Avenir Next Bold / 48 pt / Spacing 55 / Kerning â&#x20AC;&#x201D;25 pt

Cum dit vullut verit praestrud diam ver suscilit am quissis nulputpat. PR-06-D1-V4

5.0 Image usage in the "Door"

Wall Street English Brand Guidelines

5.0 Image usage in the "Door"

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Wall Street English Brand Guidelines

Image usage in the "Door" 5.0

Contents / 5.1 5.2 5.3 5.4 5.5 5.6

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The "Door" The "Door" / Positive and negative The "Door" on coloured background The images Incorrect use Proportion & exclusion zones

5.0 Image usage in the "Door"

Wall Street English Brand Guidelines

5.1 The "Door"

The Wall Street English "Door" can be separated from the logo for other uses. Individual countries worldwide can use images inside the "Door" that represent peopleâ&#x20AC;&#x2122;s dreams and goals, but most importantly the reasons that make them want to learn English. â&#x20AC;&#x201D; The "Door" contains people from various parts of the world. This is because of the multi-ethnicity and universal nature of the English language, which acts as a link between different cultures. Landscape scenes from all countries depicting situations and settings that immediately transmit positive emotions and a feeling of freedom can also be used in the "Door" mark.

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Wall Street English Brand Guidelines

Image usage in the "Door" 5.0

5.1 The "Door" All images are already cropped so that the logo structure is respected, allowing the final result to be comprehensible and consistent with the brand. The "Door" can be used to decorate surfaces, such as window stickers, or in free spaces in Wall Street English centers. You are advised to use this version on WHITE or in any case very light coloured backgrounds. It is important for there to be a lot of contrast with the background.

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5.0 Image usage in the "Door"

Wall Street English Brand Guidelines

5.2 The "Door" / Positive All images are already cropped so that the logo structure is respected, allowing the final result to be comprehensible and consistent with the brand. The "Door" can be used to decorate surfaces, such as window stickers, or in free spaces in Wall Street English centers. You are advised to use this version on WHITE or in any case very light coloured backgrounds. It is important for there to be a lot of contrast with the background.

1 Outline WSE BLUE

2 "Door" gap IMAGE

3 "Door" TRANSPARENT

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Wall Street English Brand Guidelines

Image usage in the "Door" 5.0

5.2 The "Door" / Negative You are advised to use this version on WSE BLUE or in any case very dark coloured backgrounds. It is important for there to be a lot of contrast with the background.

1 Outline WSE BLUE

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2 "Door" gap IMAGE

3 "Door" TRANSPARENT

5.0 Image usage in the "Door"

Wall Street English Brand Guidelines

5.3 The "Door" on coloured background When the background is colored you are advised to use the WITHE outline "Door" on dark backgrounds and the WSE BLUE outline "Door" when the background is light. It is important to have a lot of contrast with the background. Please refer to the examples on the right.

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Wall Street English Brand Guidelines

Image usage in the "Door" 5.0

5.3 The "Door" on coloured background / Colour suggestions

WSE BLUE

WSE RED

WSE CYAN

WSE LIGHT BLUE

WSE PEACH

WSE SKIN

WHITE

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5.0 Image usage in the "Door"

Wall Street English Brand Guidelines

5.4 The images

A new image bank has been created to house the specific images that can appear behind The "Door". No other images can be used. Each of these images have been culturally approved and gone through a post â&#x20AC;&#x201C; production treatment to render them suitable. They do not require any local media usage rights buyouts, and have been further categorised under "people" and "landscapes". You are strongly encouraged to browse through all images as many could be relevant for your communication requirements. They have been grouped into the key regions Western Europe, Eastern Europe, the Middle East & North Africa, India, North Asia, South East Asia, Latin America. The full image bank can be downloaded from the microsite changingfutures.com. If you have any questions on image usage, please contact Natalija Prokopovitsj on natalijap@wallstreetinstitute.com. 84

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Image usage in the "Door" 5.0

5.4 The images / Western Europe examples

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5.0 Image usage in the "Door"

Wall Street English Brand Guidelines

5.4 The images / Eastern Europe examples

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Wall Street English Brand Guidelines

Image usage in the "Door" 5.0

5.4 The images / Middle East & North Africa examples

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5.0 Image usage in the "Door"

Wall Street English Brand Guidelines

5.4 The images / India examples

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Wall Street English Brand Guidelines

Image usage in the "Door" 5.0

5.4 The images / North Asia examples

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5.0 Image usage in the "Door"

Wall Street English Brand Guidelines

5.4 The images / South East Asia examples

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Wall Street English Brand Guidelines

Image usage in the "Door" 5.0

5.4 The images / Latin America examples

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5.0 Image usage in the "Door"

Wall Street English Brand Guidelines

5.5 Incorrect use In this initial phase of the new Wall Street English logo launch, it is absolutely prohibited to use images inside the "Door" when it is an element of the Master and Secondary logos. See example below. This is to avoid the possibility of unfortunate mishaps in such a delicate phase like the launch of a new logo. When a new logo is introduced, it is important for the shapes and colours to be consistent in order to imprint the brand in consumersâ&#x20AC;&#x2122; minds.

When an image is used in the door, it must be a stand alone element only. The calligraphic Wall Street English writing must never appear.

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Wall Street English Brand Guidelines

Image usage in the "Door" 5.0

5.5 Incorrect use

Do not rotate the image inside the “Door”

Do not insert the image in the cartoon

Do not change the image colours

Fill the space around the “Door” completely

Do not distort the image inside the “Door”

Always crop photographs consistently

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5.0 Image usage in the "Door"

Wall Street English Brand Guidelines

5.6 Proportion & exclusion zones The "Door" has been designed following the proportions below. The reference measurement, X, is the width of the "Door". The exclusion zone are based on ½ X and ¾ X. It is important to keep these proportions correct because they give a sense of consistency to the whole. It is absolutely prohibited to change any type of proportion between these elements.

½X

1,5 X

½X

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Wall Street English Brand Guidelines

Image usage in the "Door" 5.0

5.6 Proportion & exclusion zones

Always use the proportion box and exclusion zone to apply the "Door" to surfaces.

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6.0 Format for advertising

Wall Street English Brand Guidelines

6.0 Formats for advertising

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Wall Street English Brand Guidelines

Format for advertising 6.0

Contents / 6.5

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Formats for advertising

6.0 Format for advertising

Wall Street English Brand Guidelines

6.5 Advertising format The format is structured to adapt to the text content. Always left align text without justification. It is important always to respect the logo proportion box and exclusion zone.

Changeable Length

Fixed proportion

Eceperum de quatus solum vitatem rehenihit dolut et eatur. • Nem facerunt a dolorib usanisti odisqua ecatiscius nus qui rese. • Aximiliquia doloratur moluptatqui ni cori ut im voluptam laboriosae. • Nationsero oditin ea cumquae modionsernat lacesti buscitat volorio nsequi. • Accum quam, officaes volorpore susam sim aperro volorep.

www.wallstreetenglish.com

01 Headline area For the headline, left aligned Avenire Next Bold is recommended. 02 Information area The area beneath is reserved for Wall Street English product information. Avenire Next Medium is the recommended font, in half the size used for the headline where possible. 03 Contacts area The area at the bottom is reserved for contacts, here too Avenir Next Bold is the recommended font, in half the size used for the headline where possible. 04 Logo box The logo box proportions may not be changed. 05 Pearson band The proportions of the Pearson band may not be changed.

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Wall Street English Brand Guidelines

Format for advertising 6.0

6.5 Advertising format The format is flexible. The logo block can be moved to adapt better to the space available, always in accordance with the proportion box and exclusion zone. The text container may be enlarged if there is a lot of information, or in web and outdoor applications where the font size must be increased.

www.wallstreetenglish.com

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6.0 Format for advertising

Wall Street English Brand Guidelines

6.5 Advertising format

Eceperum de quatus solum vitatem rehenihit dolut et eatur.

Max

Quarter Page Landscape 21 X 7.5 cm.

• Nem facerunt a dolorib usanisti odisqua ecatiscius nus qui rese. • Aximiliquia doloratur moluptatqui ni cori ut im voluptam laboriosae. • Nationsero oditin ea cumquae modionsernat lacesti buscitat volorio. • Accum quam, officaes volorpore susam sim aperro volorep.

www.wallstreetenglish.com

100

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Format for advertising 6.0

6.5 Advertising format

¼X

Half page landscape 21 X 14.7 cm.

www.wallstreetenglish.com

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6.0 Format for advertising

Wall Street English Brand Guidelines

6.5 Advertising format

1/8 X

Double Page Spread 21 X 29.7 cm.

www.wallstreetenglish.com

102

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Format for advertising 6.0

6.5 Advertising format

1/8 X

Full page 42 X 29.7 cm.

www.wallstreetenglish.com

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6.0 Format for advertising

Wall Street English Brand Guidelines

6.5 Advertising format

Eceperum de quatus solum vitatem rehenihit dolut et eatur.

1/4 X

Outdoor 600 X 300 cm.

www.wallstreetenglish.com

104

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Format for advertising 6.0

6.5 Advertising format

Eceperum de quatus solum vitatem rehenihit dolut et eatur.

1/4 X

Outdoor 100 X 140 cm.

www.wallstreetenglish.com

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6.0 Format for advertising

Wall Street English Brand Guidelines

6.5 Advertising format Trifold 297 X 210 cm.

106

Centre address insertyoururl.com

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Format for advertising 6.0

6.5 Advertising format Brochure 210 X 297 cm.

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7.0 Product marketing & communications

Wall Street English Brand Guidelines

7.0 Product marketing & commuâ&#x20AC;&#x201D; nications 108

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Wall Street English Brand Guidelines

Product marketing & communications 7.0

Contents / 7.1 Key graphics & icons 7.2 Stationery 7.3 PPT template 7.4 Digital signature 7.5 T-shirts 7.6 Pencil 7.7 Bag 7.8 Sticker 7.9 Cup

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7.0 Product marketing & communications

Wall Street English Brand Guidelines

7.1 Key graphics & icons

The style of the icons, the colours and the names of The Acquisition Cycle, The WSE Journey and The Level Chart have been revised to align them with the new look and feel of the new brand identity, giving them a greater sense of being “human” and fresh. — These materials can be downloaded from the changingfutures.com microsite. If you have any questions on usage, please contact Natalija Prokopovitsj on natalijap@wallstreetinstitute.com.

110

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Product marketing & communications 7.0

7.1 Key graphics & icons The Level chart

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7.0 Product marketing & communications

Wall Street English Brand Guidelines

7.1 Key graphics & icons The WSE Journey

Student Manual

Interactive Lessons

Social Club Complementary Classes

Encounter

112

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Product marketing & communications 7.0

7.1 Key graphics & icons The Acquisition Cycle

Listen Presentation

Write Application

Repeat Practice

Encounter Application

Confirm Consolidation

Skills Practice

Speak Production

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Wall Street English Brand Guidelines

7.1 Key graphics & icons The icons "We developed a number of icons for graphical support and visual richness of a conversation. The basic set of icons is outlined here but as our collection is growing and we encourage to refer to the internal micro site to find more designs. Student

Teacher

Listen

Write

114

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Product marketing & communications 7.0

7.1 Key graphics & icons The icons

Social Club

Student Manual

Speak

Skills

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115

7.0 Product marketing & communications

Wall Street English Brand Guidelines

7.1 Key graphics & icons The icons

Confirm

Encounter

Developing Skills

Repeat

116

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Product marketing & communications 7.0

7.1 Key graphics & icons The icons

Interactive Lessons

Complimentary Class

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7.0 Product marketing & communications

Wall Street English Brand Guidelines

7.2 Stationery

118

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7.2 Stationery Standard envelope Format 22 X 11 cm. / 8.6 X 4.3 in. Printed 3 + 3 colours Paper Fedrigoni Splendorgel E.W. 140 gsm. 01 Front 02 Back

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7.2 Stationery Standard envelope with window Format 22 X 11 cm. / 8.6 X 4.3 in. Printed 3 + 3 colours Paper Fedrigoni Splendorgel E.W. 140 gsm. 01 Front 02 Back

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7.2 Stationery A4 Letterhead Format 21 X 29.7 cm. Printed 3 + 3 colours Paper Fedrigoni Splendorgel E.W. 115 gsm. 01 Front 02 Back

Wall Steet English / One South Street Suite 1100 â&#x20AC;&#x201D; Baltimore, MD 21202 Tel +00 000 000 0000 / Fax +00 000 W 0000 wallstreetenglish.com

Avenir Next Medium / 8 pt

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7.2 Stationery US Letterhead Format 8.5 X 11 in. Printed 3 + 3 colours Paper Fedrigoni Splendorgel E.W. 115 gsm. 01 Front 02 Back

Wall Steet English / One South Street Suite 1100 â&#x20AC;&#x201D; Baltimore, MD 21202 Tel +00 000 000 0000 / Fax +00 000 000 0000 wallstreetenglish.com

Avenir Next Medium / 8 pt

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Wall Street English Brand Guidelines

7.2 Stationery Standard business card / QR code business card Format 8 X 5 cm. Printed 3 + 3 colours + Protective coating. Paper Fedrigoni Splendorgel E.W. 340 gsm. 01 Front 02 Back 03 Back with QR code

Name Surname Position

Avenir Next Bold / 9 pt Avenir Next Medium / 9 pt

Wall Steet English One South Street Suite 1100 Baltimore, MD 21202

WallStreetInstitute.Italia

Avenir Next Medium / 6 pt

@WeLikeEnglish

T +00 000 0000000 F +00 000 0000000 M +00 000 0000000

Avenir Next Medium / 6 pt

n.surname@wse.com wallstreetenglish.com

WeLikeEnglishTV

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Product marketing & communications 7.0

7.2 Stationery Cd envelope Format 12.5 X 12.5 cm. Printed 3 + 3 colours + Protective coating. Paper Fedrigoni Splendorgel E.W. 340 gsm. 01 Cd 02 Front 03 Back

wallstreetenglish.com

Avenir Next Medium / 8 pt

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Wall Street English Brand Guidelines

7.2 Stationery Folder with image Format 22 X 31 cm. (closed) + flaps on inside cover. Printed 3 + 4 colours + Protective coating. Paper Fedrigoni Splendorgel E.W. 340 gsm. 01 Back / Front 02 Inside 01

wallstreetenglish.com

Avenir Next Medium / 8 pt

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7.2 Stationery Folder with logo Format 22 X 31 cm. (closed) + flaps on inside cover. Printed 3 + 3 colours + Protective coating. Paper Fedrigoni Splendorgel E.W. 340 gsm. 01 Back / Front 02 Inside 01

wallstreetenglish.com

Avenir Next Medium / 8 pt

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7.2 Stationery US Folder with image Format 9 X 12 in. (closed) + flaps on inside cover. Printed 3 + 4 colours + Protective coating. Paper Fedrigoni Splendorgel E.W. 340 gsm. 01 Back / Front 02 Inside 01

wallstreetenglish.com

Avenir Next Medium / 8 pt

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Product marketing & communications 7.0

7.2 Stationery US Folder logo Format 9 X 12 in. (closed) + flaps on inside cover. Printed 3 + 3 colours + Protective coating. Paper Fedrigoni Splendorgel E.W. 340 gsm. 01 Back / Front 02 Inside 01

wallstreetenglish.com

Avenir Next Medium / 8 pt

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Wall Street English Brand Guidelines

7.2 Stationery Big envelope Format 25 X 35 cm. Printed 3 + 3 colours. Paper Fedrigoni Splendorgel E.W. 140 gsm. 01 Front 02 Back

Wall Steet English One South Street Suite 1100 Baltimore, MD 21202 Tel +00 000 000 0000 Fax +00 000 000 0000 wallstreetenglish.com

Avenir Next Medium / 8 pt

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7.2 Stationery Paper range Splendorgel Extra White long grain. Uncoated pepers and boards with a velvety surface, FSC certified.

Packed

Size cm

71 X 100

g/m2

100

115

140

160

190

230

270

300

340

Sheets x packet

250

200

125

100

12.250

9.500

8.200

7.200

6.500

5.250

4.500

4.200

3.600

kg x 1000 sheets

60.4

81.7

99.4

113.6

134.9

163.3

191.7

213

241.4

kg x pallet

739

745.5

775.6

815

817.9

877

857.3

862.6

895

869

10671476

10671472

10671474

10671476

10671478

10671476

Sheets x pallet

Code

Extra White

10671472

10671474

10671476

10671478

Packed

Size cm

64 x 88

45 x 64

g/m2

100

115

230

270

300

340

Sheets x packet

500

250

500

250

125

100

13.500

10.500

24.000

21.000

19.000

10.500

9.000

8.000

7.000

kg x 1000 sheets

47.9

56.3

24.4

28.8

33.1

66.2

77.7

86.4

97.9

kg x pallet

646

591.3

587.5

604.8

629.2

695.5

699.8

691.2

685.4

10671394

10671396

10671404

10671406

10671402

10671408

Sheets x pallet

Code

Extra White

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10671452

10671473

10671392

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Wall Street English Brand Guidelines

7.2 Stationery / poster with logo

132

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Product marketing & communications 7.0

7.2 Stationery / poster with "Door"

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Wall Street English Brand Guidelines

7.3 PPT template All the Office templates (Word, Excel, PPT) are available from the internal microsite.

Title here. â&#x20AC;˘ Fugit, nis excese non con corum simet dolor reped est quibearum iur sit, sin reprati iuntiates dellore mporem quat ex et mosaest. â&#x20AC;˘

134

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Product marketing & communications 7.0

7.4 Digital signature Available from the internal microsite.

Name Surname Position Wall Street English One South Street Suite 1100 Baltimore, MD 21202 T +00 000 0000000 F +00 000 0000000 M +00 000 0000000 Skype skype name n.surname@wse.com insertcountryurl.com wallstreetinstitute.mediaroom.com

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7.0 Product marketing & communications

Wall Street English Brand Guidelines

7.5 Female t-shirt / Front This is an example of the logomania application.

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Product marketing & communications 7.0

7.5 Female t-shirt / Back

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Wall Street English Brand Guidelines

7.5 Male t-shirt / Front This is an example of the logomania application.

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Product marketing & communications 7.0

7.5 Male t-shirt / Back

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7.0 Product marketing & communications

Wall Street English Brand Guidelines

7.6 Pencil This is an example of the logomania application.

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Product marketing & communications 7.0

7.7 Bag This is an example of the logomania application.

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Wall Street English Brand Guidelines

7.8 Sticker

142

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Product marketing & communications 7.0

7.9 Cup This is an example of the logomania application.

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8.0 Wall Street English co—branding and partnerships

Wall Street English Brand Guidelines

8.0 Wall Street English co— branding & part— nerships 144

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8.0 Wall Street English coâ&#x20AC;&#x201D;branding and partnerships 8.0

Contents / 8.1 8.2

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Wall Street English in partnerships Pearson coâ&#x20AC;&#x201D;branding

145

8.0 Wall Street English coâ&#x20AC;&#x201D;branding and partnerships

Wall Street English Brand Guidelines

8.1 Wall Street English in partnerships When we are sponsoring or collaborating with a partner, please consider the following guidelines: when using a logo on the creative material of the partner and with the background colour other than our brand colours, please make sure to use the monochromatic version of the logo and insure that there is no color change or other illustrations in the back ground. Always ensure that all logos appear equal in stature. Never place the partner logo closer than the minimum exclusion zone to the WSE logo. Use of logo and brand image in partnerships needs to be always approved by the international marketing team, please write to natalijap@wallstreetinstitute.com.

Partner Logo

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Partner Logo

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8.0 Wall Street English coâ&#x20AC;&#x201D;branding and partnerships 8.0

8.1 Wall Street English in partnerships / Correct use

Logo WSE + Parner logo on WITHE background

Partner Logo

If the logos are on a white background, we advise using the positive colour version of the Master Logo.

Logo WSE + Parner logo on WSE BLUE background

Partner Logo

If the logos are on a WSE BLUE background, we advise using the negative colour version of the Master Logo.

Logo WSE + Parner logo on other colour background

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If the logos are on a background in a colour that departs chromatically from the WSE palette, we advise using the monochrome version of the Master Logo. Use the positive monochrome version of the Master Logo if the background is light in colour or the negative version if it is dark.

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8.0 Wall Street English coâ&#x20AC;&#x201D;branding and partnerships

Wall Street English Brand Guidelines

8.1 Wall Street English in partnerships / Misuse

Do not allow the partner logos to enter the WSE logo exclusion zone.

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Do not include more than one partner logo inside the special box. If there are several partner logos, add more boxes.

Keep the partner logos the same size as the WSE logo.

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8.1 Wall Street English in partnerships / Misuse

Do not invert the partner and WSE logo positions.

Partner Logo

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On a background colour that departs chromatically from the WSE palette, do not use the colour version of the WSE logo.

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8.0 Wall Street English co—branding and partnerships

Wall Street English Brand Guidelines

8.2 Pearson co—branding

Many new Wall Street English materials require the incorporation of Pearson branding elements. This includes the Pearson band in the WSE Blue containing the Pearson logo and ‘Always Learning’ endline. All use of the Pearson brand must be pre-approved by Natalija Prokopovitsj natalijap@wallstreetinstitute.com.

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Wall Street English Brand Guidelines ÂŠ 2012 by Wall Street Institute KFT, Luxembourg Branch (for all countries except China) ÂŠ 2012 by Gamma Master China Limited (for China) All rights reserved; no part of this manual may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the permission of the rights holder. This material is the intellectual property of Wall Street Institute KFT, Luxembourg Branch and Gamma Master China Limited. This manual is provided solely as a management tool and resource and is to be used exclusively for Wall Street Institute and Wall Street English centers. This manual contains confidential information proprietary to Wall Street Institute KFT and Gamma Master China Limited. Wall Street Institute/Wall Street English policies & procedures may be reviewed and changed from time to time without prior notice. This manual may only be translated into other languages with the prior written consent of the copyright owners. Any translation shall require the exclusive assignment of all the rights on the translation to Wall Street Institute KFT Luxembourg Branch (for all countries except China) and Gamma Master China Limited (for China) or their designees. Trademark Registration and Registered Trademark Symbol. All territories should use the new brand and the registration symbol in compliance with applicable local laws. The new Wall Street English brand is currently in the registration process. All territories will be notified when the registration process has been completed in that territory. Prior to that notification WSI International cannot guarantee that registration may not be challenged or disputed until the full registration process has been completed and territories will use the trademark at their own risk. Territories should check and follow the applicable regulations for the use of the registered trademark symbol. Please contact Valerie Kirk at vkirk@wallstreetinstitute.com for any questions regarding this.

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