Belmond

► Conscious Luxury

Atelier Swarovski is the embodiment of conscious luxury, the ethos that drives Swarovski in its pursuit of the twin goals of excellence and sustainability. The ultimate expression of the brand, Atelier Swarovski was founded by Nadja Swarovski in 2007 as a showcase for innovation, craftsmanship and the art of crystal and gemstone cutting, the qualities on which her great-great-grandfather Daniel Swarovski founded his company in 1895.

Atelier Swarovski collaborates with the world’s leading talents in fashion, jewellery, architecture and design to craft contemporary jewellery, accessories and home décor pieces using Swarovski’s rich palatte of creative materials, and its proprietary technologies and techniques. Past and current collaborators include Karl Lagerfeld, Penélope Cruz, Jean Paul Gaultier, Viktor & Rolf, Mary Katrantzou and Maison Margiela for jewellery, and Zaha Hadid, Daniel Libeskind and Ron Arad for home décor. Launched in 2017, Atelier Swarovski’s Fine Jewellery collections embrace innovative, sustainable materials and positive production practices. Swarovski Advanced Crystal is the most responsible crystal on the market, while Swarovski Created Diamonds – 20 years in the making – have the hardness and brilliance of mined diamonds, but a lower environmental impact. Atelier Swarovski has also committed to using both recycled gold and gold produced under the global Fairtrade certification, which empowers farmers, workers and miners to improve their quality of life. In 2018, Penélope Cruz debuted her first Atelier Swarovski fine jewelry collection on the red carpet at Cannes Film Festival. Inspired by old Hollywood glamour, the pieces are made with Swarovski Created Diamonds, Swarovski Genuine Topaz, created gemstones and 18k Fairtrade Gold. Driving positive change and attitudes across the luxury industry, Atelier Swarovski aims to build on Daniel Swarovski’s founding vision: to create exceptional objects in ways that respect the wellbeing of people and the planet. In the future-facing designs of Atelier Swarovski, beauty and humanity go hand in hand.

Above ► Atelier Swarovski by Penélope Cruz collection made with created sapphires and Swarovski Created Diamonds set in 18k Fairtrade Gold.

Below, left ► Penélope Cruz wearing her Atelier Swarovski Fine Jewellery Collection.

Below ► Atelier Swarovski by Penélope Cruz Lola necklace made with created rubies & Swarovski Created Diamonds set in 18k Fairtrade Gold.

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Atelier Swarovski