Boodles

► British luxury perfume collection

Taking inspiration from the legend of the British warrior queen who led the Iceni tribe against the occupying forces of the Roman Empire in AD60, Boadicea the Victorious is a gender-neutral fragrance brand that launched as a worldwide exclusive in Harrods. The response was immediate with customers connecting, not just to the scent itself, but to the idea of buying into a small moment in history. Boadicea the Victorious quickly became one of the bestselling brands in Harrods’ renowned Black Hall Perfumery, and a year later saw similar success in Henri Bendel of New York and in Selfridges, where it continues to be one of the top performing niche ranges.

Owner David Crisp’s vision is to bring outstanding, original fragrances to the discerning market on a global scale. Ingredients, whether sambac sourced from Bhutan or oud from the forests of Southeast Asia, are of impeccable quality and feature in the highest possible concentrations. All the components of Boadicea the Victorious fragrances are then made in Britain by experienced manufacturers. It’s this combination of the exotic and the irrefutably British that ensures the brand stands out as a leader of independent perfumes in a relatively crowded field. As distinctive as the scents themselves are the instantly recognisable fragrance bottles. Each one is crafted by a British artisan: the pewter used for the front and back shields is pressed and moulded by hand in one of the country’s oldest pewtersmiths. Some of the shields are dipped in 24-karat gold; others contain diamonds or precious stones. Many are designed especially for a particular event or launch to ensure that not only the perfume is a surprise but also the beautiful bottle. Along with an elite group of investors, David Crisp bought Boadicea the Victorious in 2010 on what would have been his late father’s birthday but his relationship with the brand runs far deeper than a commercial enterprise and he is committed to ensuring that Boadicea the Victorious continues to flourish. The Global Collections concept ensures that the brand offers something to suit all scent palettes within various perfume territories around the world. In recent years, this has aided the evolution of a client base that encompasses Arab, Russian, Chinese and English consumers, both male and female. Alongside the launch of other new and exciting fragrances to add to the retail range Boadicea the Victorious has pioneered a bespoke service to allow clients to create their own individual scent. The brand’s access to the best of the best allows clients to aspire to their ultimate desire; the bottle shield, colour and the perfume itself all comprise a one-of-a-kind experience. This latest chapter in the evolution of the brand is characteristic of a company that has built its excellent reputation on working with the finest ingredients, experienced perfumers and skilled craftsmen in Britain. Boadicea the Victorious is a celebration of beauty, strength and nobility, brought to life through sublime scents. The warrior queen herself would have been justly proud.

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Opposite ► Created in honour of the 65th wedding anniversary of Queen Elizabeth II and Prince Philip, Blue Sapphire is a regal fusion of citrus highs and green accords melded with harmonious hints of rose, cardamom, Indian jasmine, oud, patchouli and amber.

Above, left ► Luxury fragrance collection inspired by a British warrior Queen.

Above, right ► Complex 2020: rich and oozing with euphoric sensuality.

Below, left ► Handcrafted shields by British artisans.

Below ► Almas: a fearless pure perfume of great intensity. Boadicea the Victorious